According to a new report published by Allied Market Research, titled, "Energy Drinks Market by Type, and End User: Global Opportunity Analysis and Industry Forecast, 2019 - 2026," the energy drinks market size was $53.01 billion in 2018, and is projected to reach $86.01 billion in 2026, registering a CAGR of 7.20% from 2019 to 2026. The adults segment accounted for maximum share in 2018. Energy drinks are beverages that contain caffeine, taurine, vitamins, and other stimulants, and are marketed as products that boost mental alertness and physical stamina. They may or may not be carbonated.
The nonalcoholic segment accounted for the highest share in the energy drinks market share in 2018, garnering a share of 53.63%, owing to the fact that such products boost the energy by improving physical and cognitive performance. This segment is also estimated to witness a healthy growth in the energy drinks market in the future.
The alcoholic energy drinks segment accounted for 46.37% of the total market in 2018, due to increase consumption of alcoholic beverages by regular party goers. This has led to increase in demand for alcoholic energy drinks. In addition, it has turned into a status symbol, especially for teenagers; therefore, consumption of alcoholic energy drinks has witnessed increasing popularity, thereby boosting the growth of the energy drinks market growth.
In 2018, by end user, the adult segment acquired the maximum market share of around 45.90%, and is anticipated to grow with the highest CAGR of 6.70% during the forecast period. This is attributed to rise in trend among corporates and athletes, who consume energy drinks for an extra dose of energy to enhance their performance. In addition, surge in riboflavin content helps to minimize cramps in muscles and blood disorders.
However, caffeine overdose may cause hypertension, nausea, restlessness, and other associated health risks that may limit the energy drinks industry growth during the forecast period. Furthermore, implementation of stringent government regulations on increased caffeine content in energy drinks hinders the growth of the market at global level. Excess consumption of caffeine by teens and young population may result in ill effects. Therefore, such factors negatively impact the growth of the global energy drinks market.
Based on region, Asia-Pacific is expected to witness the highest growth rate of 7.30% during the forecast period, owing to increase in disposable income, and change in consumption & lifestyle pattern as well as demographics and energy drinks market trends..
Key Findings of the Energy Drinks Market :
- Region wise, Asia-Pacific is anticipated to lead the energy drinks market in 2026, growing at a CAGR of 7.30%, from 2019 to 2026.
- Based on type, the nonalcoholic segment occupied nearly 53.63% of the energy drink market share in 2018.
- By end user, the adult segment dominated the overall market in 2018, and is expected to grow at a CAGR of 6.70% during the forecast period.
- The kids segment is anticipated to grow at a significant CAGR of 6.10%.
The major companies profiled in the report include are Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.