Energy Drinks Market Expected to Reach $108.40 Billion by 2031

Energy Drinks Market

Report Code : A04952

quote Rise in product consumption by working individuals to maintain a healthy lifestyle, increase in consciousness regarding diet & intake among sports athletes & working individuals to maintain nutritional balance, and surge in disposable income of individuals are expected to propel the growth of the global energy drinks market. quote

Roshan Deshmukh - Manager
Food and Beverages at Allied Market Research

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a new report published by Allied Market Research, titled, “Energy Drinks Market, by Type and End User: Global Opportunity Analysis and Industry Forecast, 2022-2031," The energy drinks market was valued at $45.80 billion in 2020, and is estimated to reach $108.40 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031. 

The adults segment accounted for maximum share in 2020. Energy drinks are beverages that contain caffeine, taurine, vitamins, & other stimulants, and are marketed as products that boost mental alertness and physical stamina. They may or may not be carbonated. The demand for energy drinks and related items has increased at an alarming rate, according to reports. This is due to the advantages that these beverages provide, such as improved performance, focus, weight loss, stamina, and so on. Furthermore, consumers, particularly men, positively link energy drink intake with risk-taking activities and masculinity. Furthermore, energy drinks have more caffeine than a cup of coffee and can help with alertness and concentration. Owing to surge in demand for items that provide rapid energy, manufacturers create a variety of products with distinct flavors and tastes. This, in turn, is expected to support the global energy drinks market growth.

The nonalcoholic segment accounted for the highest energy drinks market share in 2020, garnering a highest share, owing to the fact that such products boost the energy by improving physical and cognitive performance. This segment is also estimated to witness a healthy growth in the energy drinks market in the future.

The alcoholic energy drinks segment accounted for a significant share of the total market in 2020, due to increase in consumption of alcoholic beverages by regular party goers. This has led to surge in demand for alcoholic energy drinks. In addition, it has turned into a status symbol, especially for teenagers; therefore, consumption of alcoholic energy drinks has witnessed increased popularity, thereby boosting the energy drinks market opportunities.

In 2020, by end user, the adult segment acquired the maximum market share of around 46.1%, and is anticipated to grow with the highest CAGR of 8.5% during the energy drinks market forecast period. This has attributed to rise in trend among corporates and athletes, who consume energy drinks for an extra dose of energy to enhance their performance. In addition, surge in riboflavin content helps to minimize cramps in muscles and blood disorders. Energy drinks are popular among athletes as they provide an extra boost of energy, aid with sleep deprivation, raise alertness, improve cognition, and elevate mood. Athletes also use energy drinks to combat the depressing effects of drinking by boosting the central nervous system.

However, caffeine overdose may cause hypertension, nausea, restlessness, and other associated health risks that may limit the energy drinks industry growth during the forecast period. The caffeine level of energy drinks is primarily responsible for the primary health concerns linked with their usage. Caffeine can cause hypertension, palpitation, dieresis nausea, central nervous system stimulations, and vomiting if used in excess. Adults are also at a higher risk of developing arterial hypertension and diabetes. Furthermore, pregnant women who consume a lot of caffeine are more likely to have late miscarriages and stillbirths. Furthermore, adolescent usage of energy drinks is linked to a number of potentially dangerous health and behavioral effects, including the use of nicotine and other toxic substances, sensation seeking, and a higher risk of accidents & depression that may necessitate medical treatment. Such unfavorable characteristics function as impediments to the expansion of the market. Moreover, implementation of stringent government regulations on increased caffeine content in energy drinks hinders the growth of the market at global level. Excess consumption of caffeine by teens and young population may result in ill effects. Therefore, such factors negatively impact the growth of the global energy drinks market. Energy drinks provide a much-needed boost to the working population and consumers during their working hours; unfortunately, such beverages include caffeine and other dangerous ingredients. As a result, the market for energy drinks is hampered by the availability of alternative beverages such as green tea, ginger root tea, coffee, fresh juice, and others. In addition, coffee drinking lowers the effect of caffeine in energy beverages. Although espresso coffee has a richer flavor, it usually has less caffeine than drip coffee. Furthermore, omitting sugar from coffee or substituting stevia or honey for it prevents sugar overdose. As a result, such alternatives stifle the expansion of the global energy drink market.

According to energy drinks market analysis, by region, Asia-Pacific is expected to witness the highest growth rate of 8.8% during the forecast period, owing to increase in disposable income and change in consumption & lifestyle pattern as well as demographics and energy drinks market trends.


  • Region wise, Asia-Pacific is anticipated to lead the market in 2031, growing at a CAGR of 8.8%, from 2022 to 2031.
  • By type, the nonalcoholic segment occupied highest share of the energy drink market share in 2020.
  • By end user, the adult segment dominated the overall energy drinks market size in 2020, and is expected to grow at a CAGR of 46.1% during the forecast period.
  • The kids segment is anticipated to grow at asignificant CAGR of 14.4%.

The major companies profiled in the report include are Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.


Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975

pr-det-phone help@alliedmarketresearch.com


For Media Inquiries, Please Contact

Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Request Free Sample

First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote Energy Drinks Market by Type (Alcoholic, Nonalcoholic), by End User (Kids, Adults, Teenagers), : Global Opportunity Analysis and Industry Forecast, 2022-2031 quote

View Report

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 2,000 niche industries and company profiles on more than 12,000 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.




To ensure high-level data integrity, accurate analysis, and impeccable forecasts


For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Readings


Published Date Jul 2024

Quick Couplers Market

Download Sample

Buy Full Version
"Energy Drinks Market"
Purchase Enquiry

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of the scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save the time of readers