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Energy Drinks Market by Type (Alcoholic and Nonalcoholic) and End User (kids, Adults, and Teenagers): Global Opportunity Analysis and Industry Forecast, 2019–2026

FO_195315
Pages: 186
Jun 2019 | 1683 Views
 
Author(s) : Abhishek Roy , Roshan Deshmukh
Tables: 101
Charts: NA
 

Energy Drinks Market Outlook - 2026

The global energy drinks market size was valued at $53.01 billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 billion by 2026. Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness.  

Energy Drinks Market

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Energy drinks may or may not be carbonated. They differ from sports drinks, which are used to replace electrolytes and water during or after physical activity. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated. Manufacturers of energy drinks claim that their products improve energy levels. One of the key reasons for growing popularity of energy drinks is that they provide instant energy along with mental and physical stimulation. Furthermore, taurine, another major component, is essential for cardiovascular function and skeletal muscle development.

These factors are the substantial drivers of the global energy drinks market. Moreover, increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are expected to fuel the market growth in the near future. In addition, the growth of the global energy drinks marketindustry is driven by rise in popularity among teenagers. However, caffeine overdose may cause hypertension, nausea, restlessness, and other associated health risks that limits the energy drinks industry growth. On the contrary, change in consumer preference toward consumption of beverages and healthy lifestyle are expected to create lucrative opportunities for market expansion during the forecast period.

The global energy drinks market is segmented based on type, end user, and region. Depending on type, the market is bifurcated into alcoholic and nonalcoholic. By end user, it is classified into kids, adults, and teenagers. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Energy Drinks Market By Type

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In 2018, the nonalcoholic segment accounted for 53.63% of energy drinks market share the highest share in the energy drinks market, garnering 53.63% share, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood. This segment captured the maximum share of in 2018.

Furthermore, this segment is expected to grow at a significant rate during the forecast period. This is attributed to the fact that over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category to one of the most rapidly growing product categories in the global energy drinks market. Rise in popularity among teenagers and increase in health consciousness are anticipated to foster the growth of the nonalcoholic energy drinks segment during the forecast period.

Energy Drinks Market By End User

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Based on end user, the adults segment acquired the maximum market share of around 45.90% in 2018, due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle.

This segment is anticipated to grow with the highest CAGR of 6.70% during the forecast period, owing to increase in consciousness toward intake and diet among sports athletes. 

Energy Drinks Market By Region

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In 2018, North America dominated the global energy drinks market. However, Asia-Pacific is expected to grow at the highest CAGR of 7.30% throughout the forecast period, owing to increase in disposable incomes and change in demographics. Asia-Pacific along with North America contributed almost 55% in the global energy drinks market share. The energy drinks market in North America is primarily driven by increase in health concerns and rise in awareness toward the benefits of consuming energy drinks. 

Easy availability of energy drinks in diversified platforms ranging from modern trade to online sales channel has resulted in expansion of global market. Moreover, increase in penetration of retail sales has augmented the growth of the energy drinks market. In addition, availability of energy drinks on e-commerce platforms have resulted in convenience to buy goods without any physical constraints to the consumers. E-commerce not only offers convenience and comfort, but also provides information regarding products, prices, benefits, and comprehensive value evaluation before committing purchase.

The key players operating in the energy drinks market focus on expansion as the prominent strategy to overcome competition and to maintain as well as improve their market share in the global market. The key players profiled in the report include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.

Key Benefits for Energy Drinks Market:

  • The report provides a quantitative analysis of the current energy drinks market estimations, trends, and dynamics of the market size from 2018 to 2026 to identify the prevailing market opportunities.
  • The key countries in all the major regions are mapped based on the market share and energy drinks market trends.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the energy drinks market segment and size assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global industry. 
  • Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes revenue generated from the sales of the energy drinks market forecast across North America, Europe, Asia-Pacific, and LAMEA. 

The report includes the energy drinks market analysis at regional as well as the global level, key players, energy drinks market application areas, market size, and energy drinks market growth.

Energy Drinks Market Segments:

By Type 

  • Alcoholic
  • Nonalcoholic

By End User

  • Kids
  • Adults
  • Teenagers

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • India
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • Rest of LAMEA
 

CHAPTER 1:  INTRODUCTION
              1.1.    REPORT DESCRIPTION
              1.2.    KEY MARKET SEGMENTS
              1.3.    KEY BENEFITS
              1.4.    RESEARCH METHODOLOGY
                         1.4.1.   Primary research
                         1.4.2.   Secondary research
                         1.4.3.   Analyst tools and models
CHAPTER 2:    EXECUTIVE SUMMARY
              2.1.    CXO PERSPECTIVE
CHAPTER 3:    MARKET LANDSCAPE
              3.1.    MARKET DEFINITION AND SCOPE
              3.2.    KEY FINDINGS
                         3.2.1.   Top investment pockets
                         3.2.2.   Top winning strategies

              3.3.    PORTER'S FIVE FORCES ANALYSIS
                         3.3.1.   Bargaining power of suppliers
                         3.3.2.   Threat of new entrants
                         3.3.3.   Threat of substitutes
                         3.3.4.   Competitive rivalry
                         3.3.5.   Bargaining power among buyers
              3.4.    MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
              3.5.    MARKET DYNAMICS
                       3.5.1.     Drivers
                       3.5.2.     Restraints
                       3.5.3.     Opportunities
CHAPTER 4:   ENERGY DRINKS MARKET BY TYPE
              4.1.    OVERVIEW
              4.2.     ALCOHOLIC
                         4.2.1.   Key market trends, growth factors and opportunities
                         4.2.2.   Market size and forecast by region
                         4.2.3.   Market analysis by country
              4.3.     NON ALCOHOLIC
                         4.3.1.   Key market trends, growth factors and opportunities
                         4.3.2.   Market size and forecast by region
                         4.3.3.   Market analysis by country
CHAPTER 5:   ENERGY DRINKS MARKET BY END USER
              5.1.    OVERVIEW
              5.2.     KIDS
                         5.2.1.   Key market trends, growth factors and opportunities
                         5.2.2.   Market size and forecast by region
                         5.2.3.   Market analysis by country
              5.3.     ADULTS
                         5.3.1.   Key market trends, growth factors and opportunities
                         5.3.2.   Market size and forecast by region
                         5.3.3.   Market analysis by country
              5.4.     TEENAGERS
                         5.4.1.   Key market trends, growth factors and opportunities
                         5.4.2.   Market size and forecast by region
                         5.4.3.   Market analysis by country
CHAPTER 6:    ENERGY DRINKS MARKET BY REGION
              6.1.    OVERVIEW
              6.2.   NORTH AMERICA
                        6.2.1.   Key market trends and opportunities
                        6.2.2.   Market size and forecast by type
                        6.2.3.   Market size and forecast by end user
                        6.2.4.   Market size and forecast by country
                        6.2.5.   U.S. ENERGY DRINKS MARKET
                                      6.2.5.1.   Market size and forecast by type
                                      6.2.5.2.   Market size and forecast by end user
                        6.2.6.    CANADA ENERGY DRINKS MARKET
                                      6.2.6.1.   Market size and forecast by type
                                      6.2.6.2.   Market size and forecast by end User
                        6.2.7.    MEXICO ENERGY DRINKS MARKET
                                      6.2.7.1.   Market size and forecast by type
                                      6.2.7.2.   Market size and forecast by end user
               6.3.   EUROPE
                        6.3.1.   Key market trends and opportunities
                        6.3.2.   Market size and forecast by type
                        6.3.3.   Market size and forecast by end user
                        6.3.4.   Market size and forecast by country
                        6.3.5.   GERMANY ENERGY DRINKS MARKET
                                      6.3.5.1.   Market size and forecast by type
                                      6.3.5.2.   Market size and forecast by end user
                        6.3.6.    FRANCE ENERGY DRINKS MARKET
                                      6.3.6.1.   Market size and forecast by type
                                      6.3.6.2.   Market size and forecast by end user
                        6.3.7.    UK ENERGY DRINKS MARKET
                                      6.3.7.1.   Market size and forecast by type
                                      6.3.7.2.   Market size and forecast by end user
                        6.3.8.    ITALY ENERGY DRINKS MARKET
                                      6.3.8.1.   Market size and forecast by type
                                      6.3.8.2.   Market size and forecast by End User 

                        6.3.9.    REST OF EUROPE ENERGY DRINKS MARKET
                                      6.3.9.1.   Market size and forecast by type
                                      6.3.9.2.   Market size and forecast by end user
              6.4.   ASIA PACIFIC
                        6.4.1.   Key market trends and opportunities
                        6.4.2.   Market size and forecast by type
                        6.4.3.   Market size and forecast by end user
                        6.4.4.   Market size and forecast by country
                        6.4.5.   CHINA ENERGY DRINKS MARKET
                                      6.4.5.1.   Market size and forecast by type
                                      6.4.5.2.   Market size and forecast by end user
                        6.4.6.    JAPAN ENERGY DRINKS MARKET
                                      6.4.6.1.   Market size and forecast by type
                                      6.4.6.2.   Market size and forecast by end user
                        6.4.7.    AUSTRALIA ENERGY DRINKS MARKET
                                      6.4.7.1.   Market size and forecast by type
                                      6.4.7.2.   Market size and forecast by end user 

                        6.4.8.    INDIA ENERGY DRINKS MARKET
                                      6.4.8.1.   Market size and forecast by Type
                                      6.4.8.2.   Market size and forecast by end user
                        6.4.9.    SOUTH KOREA ENERGY DRINKS MARKET
                                      6.4.9.1.   Market size and forecast by type
                                      6.4.9.2.   Market size and forecast by end user
                        6.4.10.    REST OF ASIA-PACIFIC ENERGY DRINKS MARKET
                                      6.4.10.1.   Market size and forecast by type
                                      6.4.10.2.   Market size and forecast by end user
              6.5.   LAMEA
                        6.5.1.   Key market trends and opportunities
                        6.5.2.   Market size and forecast by type
                        6.5.3.   Market size and forecast by end user
                        6.5.4.   Market size and forecast by country
                        6.5.5.   BRAZIL ENERGY DRINKS MARKET
                                      6.5.5.1.   Market size and forecast by type
                                      6.5.5.2.   Market size and forecast by end user 

                        6.5.6.    ARGENTINA ENERGY DRINKS MARKET
                                      6.5.6.1.   Market size and forecast by type
                                      6.5.6.2.   Market size and forecast by end user

                        6.5.7.    SAUDI ARABIA ENERGY DRINKS MARKET
                                      6.5.7.1.   Market size and forecast by type
                                      6.5.7.2.   Market size and forecast by end user
                        6.5.8.    REST OF LAMEA ENERGY DRINKS MARKET
                                      6.5.8.1.   Market size and forecast by type
                                      6.5.8.2.   Market size and forecast by end user
CHAPTER 7:    COMPANY PROFILES
              7.1.     RED BULL
                        7.1.1.    Company overview
                        7.1.2.    Business performance
                        7.1.3.    Key strategic moves and developments
              7.2.     MONSTER BEVERAGE CORPORATION
                        7.2.1.    Company overview
                        7.2.2.    Business performance
                        7.2.3.    Key strategic moves and developments

              7.3.     ROCKSTAR INC.
                        7.3.1.    Company overview
                        7.3.2.    Business performance
                        7.3.3.    Key strategic moves and developments
              7.4.     THE COCA-COLA COMPANY
                        7.4.1.    Company overview
                        7.4.2.    Business performance
                        7.4.3.    Key strategic moves and developments
              7.5.     PEPSICO
                        7.5.1.    Company overview
                        7.5.2.    Business performance
                        7.5.3.    Key strategic moves and developments
              7.6.     ARIZONA BEVERAGE COMPANY
                        7.6.1.    Company overview
                        7.6.2.    Business performance
                        7.6.3.    Key strategic moves and developments 

              7.7.     NATIONAL BEVERAGE CORP.
                        7.7.1.    Company overview
                        7.7.2.    Business performance
                        7.7.3.    Key strategic moves and developments
              7.8.     DR. PEPPER SNAPPLE GROUP
                        7.8.1.    Company overview
                        7.8.2.    Business performance
                        7.8.3.    Key strategic moves and developments
              7.9.      LIVING ESSENTIALS
                        7.9.1.    Company overview
                        7.9.2.    Business performance
                        7.9.3.    Key strategic moves and developments
              7.10.     CLOUD 9
                        7.10.1.    Company overview
                        7.10.2.    Business performance
                        7.10.3.    Key strategic moves and developments
 

 
 

Energy drinks are beverages that are marketed to boost energy and enhance performance. These usually contain caffeine, sweeteners, guarana, taurine, and other ingredients. They differ from sports drinks, as sports drinks are fluids used for hydration during strenuous activity. These drinks do not contain stimulants, however, presence of electrolytes and carbohydrates in sports drinks replenish those lost and used during exercise. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated.

In 2018, the nonalcoholic segment accounted for the highest share in the energy drinks market, owing to the fact that these products boost energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood.

Based on end user, the adults segment accounted for the maximum market share in 2018, due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle.

In 2018, North America dominated the global energy drinks market, owing to increase in health concerns and awareness toward the benefits of consuming energy drinks. The Asia-Pacific region is anticipated to grow at the highest rate during the forecast period, owing to surge in disposable income and change in demographics.

 

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