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2023

Energy Drinks Market

Energy Drinks Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by End User, : Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Aniket Kadam | Roshan Deshmukh
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The global energy drinks market size was valued at $45.80 billion in 2020, and is projected to reach $108.40 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031. 

Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness. Energy drinks may or may not be carbonated. They differ from sports drinks, which are used to replace electrolytes and water during or after physical activity. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated. Manufacturers of energy drinks claim that their products improve energy levels. One of the key reasons for energy drinks market growth is popularity of energy drinks that they provide instant energy along with mental and physical stimulation. Furthermore, taurine, another major component, is essential for cardiovascular function and skeletal muscle development. These factors are the substantial drivers of the global energy drinks market forecast. Moreover, increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are expected to fuel the market growth in the near future. In addition, the growth of the global market is driven by rise in popularity among teenagers. However, caffeine overdose may cause hypertension, nausea, restlessness, and other associated health risks that limit the energy drinks industry growth. On the contrary, change in consumer preference toward consumption of beverages and healthy lifestyle is anticipated to create lucrative opportunities for market expansion during the forecast period. 

The market is segmented based on type, end user, and region. Depending on type, the market is bifurcated into alcoholic and nonalcoholic. By end user, it is classified into kids, adults, and teenagers. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Energy Drinks MarketIn 2020, the nonalcoholic segment accounted for the higher share in the market, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood. This segment captured the maximum share in 2020. Furthermore, this segment is expected to grow at a significant rate during the forecast period. This is attributed to the fact that over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category to one of the most rapidly growing product categories in the global energy drinks market. Rise in popularity among teenagers and surge in health consciousness are anticipated to foster the growth of the nonalcoholic energy drinks segment during the forecast period.

Energy Drinks Market
By Type
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Nonalcoholic segment was the leading segment during forecast period.

By end user, the adults segment acquired the maximum market share in 2020 due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle. This segment is anticipated to grow with the highest CAGR during the forecast period owing to increase in consciousness toward intake and diet among sports athletes.

Energy Drinks Market
By End User
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Adults segment Enterprises segment was the highest revenue contributor during the forecast period.

In 2020, North America dominated the market. However, Asia-Pacific is expected to grow at the highest CAGR of 8.8% throughout the forecast period, owing to increase in disposable incomes and change in demographics. Asia-Pacific along with North America contributed more than 55% in the global energy drinks market share. The market in North America is primarily driven by surge in health concerns and rise in awareness toward the benefits of consuming energy drinks.

Energy Drinks Market
By Region
2031
North America 
Europe
Asia-Pacific
LAMEA

The North America accounted for the highest share in the market

Easy availability of energy drinks in diversified platforms ranging from modern trade to online sales channel has resulted in expansion of global market. Moreover, increase in penetration of retail sales has augmented the growth of the market. In addition, availability of energy drinks on e-commerce platforms have resulted in convenience to buy goods without any physical constraints to the consumers. E-commerce not only offers convenience and comfort, however also provides information regarding products, prices, benefits, and comprehensive value evaluation before committing purchase.

The key players operating in the market focus on expansion as the prominent strategy to overcome competition and to maintain as well as improve their market share in the global market. The key players profiled in the report include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy drinks market analysis from 2020 to 2031 to identify the prevailing energy drinks market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the energy drinks market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global energy drinks market size.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global energy drinks market trends, key players, market segments, application areas, and market growth strategies.

Energy Drinks Market Report Highlights

Aspects Details
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Market Size By 2031

USD 108.4 billion

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Growth Rate

CAGR of 8.2%

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Forecast period

2020 - 2031

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Report Pages

187

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By Type
  • Alcoholic
  • Nonalcoholic
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By End User
  • Kids
  • Adults
  • Teenagers
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, U.K., Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, Australia, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, Saudi Arabia, Rest of LAMEA)
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Key Market Players

SUNTORY HOLDINGS LIMITED, Rockstar Inc, Monster Beverage Corporation, The Coca-Cola Company., PepsiCo, National Beverage Corp, Keurig Dr Pepper Inc., red bull, Arizona Beverage Company, Living Essentials

Analyst Review

Energy drinks are beverages that are marketed to boost energy and enhance performance. These usually contain caffeine, sweeteners, guarana, taurine, and other ingredients. They differ from sports drinks, as sports drinks are fluids used for hydration during strenuous activity. These drinks do not contain stimulants, however, presence of electrolytes and carbohydrates in sports drinks replenish those lost and used during exercise. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated. Manufacturers of energy drinks claim that their products improve energy levels. One of the key reasons for growth in popularity of energy drinks is that they provide instant energy along with mental and physical stimulation. Most sportsmen and sportspeople like to drink energy drinks as they provide an extra surge of energy, help with sleep deprivation, maintain alertness, increase wakefulness, and improve cognition & mood. Athletes utilize energy drinks to boost the effects of alcohol by stimulating the central nervous system, which counteracts the depressive effects of alcohol.

In 2020, the non alcoholic segment accounted for the highest share in the energy drinks market, owing to the fact that these products boost energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood.

By end user, the adults segment accounted for the maximum market share in 2018 due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle.

In 2020, North America dominated the global energy drinks market owing to surge in health concerns and awareness toward the benefits of consuming energy drinks. Asia-Pacific is anticipated to grow at the highest rate during the forecast period, owing to surge in disposable income and change in demographics

Author Name(s) : Aniket Kadam | Roshan Deshmukh
Frequently Asked Questions?

The upcoming trends of Energy Drinks Market are rising demand for products that provide instant energy, and increasing penetration in industry

the nonalcoholic segment accounted for the highest share in The energy drinks market, garnering 53.9% share, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance.

North America dominated the global energy drinks market. However, Asia-Pacific is expected to grow at the highest CAGR of 8.8% throughout the forecast period, owing to increase in disposable incomes and change in demographics.

The global energy drinks market size was valued at $45.8 billion in 2020 and is expected to grow at a CAGR of 8.2% to reach $108.4 by 2031. Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness.

The key players profiled in the report include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.

The energy drinks market registered a CAGR of 8.2% from 2022 to 2031. The adults segment accounted for maximum share in 2020.

The sample of energy drinks market is available on request on website of Allied Market Research.

The energy drinks market was forecasted from 2022 to 2031. Energy drinks are beverages that contain caffeine, taurine, vitamins, & other stimulants, and are marketed as products that boost mental alertness and physical stamina.

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Energy Drinks Market

Global Opportunity Analysis and Industry Forecast, 2022-2031