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Energy Drinks Market by Type (Alcoholic and Nonalcoholic) and End User (kids, Adults, and Teenagers): Global Opportunity Analysis and Industry Forecast, 2019–2026
Update Available On-Demand

A04952
Pages: 186
Jun 2019 | 16393 Views
 
Author(s) : Abhishek Roy , Roshan Deshmukh
Tables: 81
Charts: 56
 

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Energy Drinks Market Outlook - 2026

The global energy drinks market size was valued at $53.01 billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 billion by 2026. Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness.  

Energy Drinks Market

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Energy drinks may or may not be carbonated. They differ from sports drinks, which are used to replace electrolytes and water during or after physical activity. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated. Manufacturers of energy drinks claim that their products improve energy levels. One of the key reasons for growing popularity of energy drinks is that they provide instant energy along with mental and physical stimulation. Furthermore, taurine, another major component, is essential for cardiovascular function and skeletal muscle development.

These factors are the substantial drivers of the global energy drinks market. Moreover, increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are expected to fuel the market growth in the near future. In addition, the growth of the global energy drinks marketindustry is driven by rise in popularity among teenagers. However, caffeine overdose may cause hypertension, nausea, restlessness, and other associated health risks that limits the energy drinks industry growth. On the contrary, change in consumer preference toward consumption of beverages and healthy lifestyle are expected to create lucrative opportunities for market expansion during the forecast period.

The global energy drinks market is segmented based on type, end user, and region. Depending on type, the market is bifurcated into alcoholic and nonalcoholic. By end user, it is classified into kids, adults, and teenagers. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Energy Drinks Market By Type

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In 2018, the nonalcoholic segment accounted for 53.63% of energy drinks market share the highest share in the energy drinks market, garnering 53.63% share, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood. This segment captured the maximum share of in 2018.

Furthermore, this segment is expected to grow at a significant rate during the forecast period. This is attributed to the fact that over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category to one of the most rapidly growing product categories in the global energy drinks market. Rise in popularity among teenagers and increase in health consciousness are anticipated to foster the growth of the nonalcoholic energy drinks segment during the forecast period.

Energy Drinks Market By End User

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Based on end user, the adults segment acquired the maximum market share of around 45.90% in 2018, due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle.

This segment is anticipated to grow with the highest CAGR of 6.70% during the forecast period, owing to increase in consciousness toward intake and diet among sports athletes. 

Energy Drinks Market By Region

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In 2018, North America dominated the global energy drinks market. However, Asia-Pacific is expected to grow at the highest CAGR of 7.30% throughout the forecast period, owing to increase in disposable incomes and change in demographics. Asia-Pacific along with North America contributed almost 55% in the global energy drinks market share. The energy drinks market in North America is primarily driven by increase in health concerns and rise in awareness toward the benefits of consuming energy drinks. 

Easy availability of energy drinks in diversified platforms ranging from modern trade to online sales channel has resulted in expansion of global market. Moreover, increase in penetration of retail sales has augmented the growth of the energy drinks market. In addition, availability of energy drinks on e-commerce platforms have resulted in convenience to buy goods without any physical constraints to the consumers. E-commerce not only offers convenience and comfort, but also provides information regarding products, prices, benefits, and comprehensive value evaluation before committing purchase.

The key players operating in the energy drinks market focus on expansion as the prominent strategy to overcome competition and to maintain as well as improve their market share in the global market. The key players profiled in the report include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.

Key Benefits for Energy Drinks Market:

  • The report provides a quantitative analysis of the current energy drinks market estimations, trends, and dynamics of the market size from 2018 to 2026 to identify the prevailing market opportunities.
  • The key countries in all the major regions are mapped based on the market share and energy drinks market trends.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the energy drinks market segment and size assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global industry. 
  • Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes revenue generated from the sales of the energy drinks market forecast across North America, Europe, Asia-Pacific, and LAMEA. 

The report includes the energy drinks market analysis at regional as well as the global level, key players, energy drinks market application areas, market size, and energy drinks market growth.

Energy Drinks Market Segments:

By Type 

  • Alcoholic
  • Nonalcoholic

By End User

  • Kids
  • Adults
  • Teenagers

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • India
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • Rest of LAMEA
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Snapshot
2.2. Key findings

2.2.1. Top investment pocket

2.3. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Parent/Peer Market Overview
3.3. Key Forces Shaping Energy Drinks Industry/Market

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Thereat of new entrants
3.3.4. Threat of substitutes
3.3.5. Intensity of competitive rivalry

3.5. Pricing Analysis

3.5.1. Pricing Analysis of Product A, By Region, 2018 & 2026

3.6. Market evolution/industry roadmap
3.7. Value chain analysis
3.8. Market dynamics
3.9. Market dynamics

3.9.1. Drivers

3.9.1.1. Increase in demand for products that provide instant energy
3.9.1.2. Rise in athletes and sports persons

3.9.2. Restraints

3.9.2.1. Risks associated with energy drink consumption
3.9.2.2. Availability of substitutes

3.9.3. Opportunity

3.9.3.1. Increase in penetration of the industry

CHAPTER 4: ENERGY DRINKS MARKET, BY TYPE

4.1. Overview

4.1.1. Market size and forecast

4.2. Alcoholic

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis, by region

4.3. Nonalcoholic

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis, by country

CHAPTER 5: ENERGY DRINKS MARKET, BY END USER

5.1. Overview

5.1.1. Market size and forecast

5.2. Kids

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market analysis, by region

5.3. Adults

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis, by country

5.4. Teenagers

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.4.3. Market analysis, by country

CHAPTER 6: ENERGY DRINKS MARKET, BY REGION

6.1. Overview

6.1.1. Market size and forecast

6.2. North America

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by type
6.2.3. Market size and forecast, by end user
6.2.4. U.S.

6.2.4.1. Market size and forecast, by type
6.2.4.2. Market size and forecast, by end user

6.2.5. Canada

6.2.5.1. Market size and forecast, by type
6.2.5.2. Market size and forecast, by end user

6.2.6. Mexico

6.2.6.1. Market size and forecast, by type
6.2.6.2. Market size and forecast, by end user

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by type
6.3.3. Market size and forecast, by end user
6.3.4. Germany

6.3.4.1. Market size and forecast, by type
6.3.4.2. Market size and forecast, by end user

6.3.5. France

6.3.5.1. Market size and forecast, by type
6.3.5.2. Market size and forecast, by end user

6.3.6. UK

6.3.6.1. Market size and forecast, by type
6.3.6.2. Market size and forecast, by end user

6.3.7. Italy

6.3.7.1. Market size and forecast, by type
6.3.7.2. Market size and forecast, by end user

6.3.8. Rest of Europe

6.3.8.1. Market size and forecast, by type
6.3.8.2. Market size and forecast, by end user

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by type
6.4.3. Market size and forecast, by end user
6.4.4. China

6.4.4.1. Market size and forecast, by type
6.4.4.2. Market size and forecast, by end user

6.4.5. Japan

6.4.5.1. Market size and forecast, by type
6.4.5.2. Market size and forecast, by end user

6.4.6. Australia

6.4.6.1. Market size and forecast, by type
6.4.6.2. Market size and forecast, by end user

6.4.7. India

6.4.7.1. Market size and forecast, by type
6.4.7.2. Market size and forecast, by end user

6.4.8. South Korea

6.4.8.1. Market size and forecast, by type
6.4.8.2. Market size and forecast, by end user

6.4.9. Rest of Asia-Pacific

6.4.9.1. Market size and forecast, by type
6.4.9.2. Market size and forecast, by end user

6.5. LAMEA

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by type
6.5.3. Market size and forecast, by end user

6.5.4. Brazil

6.5.4.1. Market size and forecast, by type
6.5.4.2. Market size and forecast, by end user

6.5.5. Argentina

6.5.5.1. Market size and forecast, by type
6.5.5.2. Market size and forecast, by end user

6.5.6. Saudi Arabia

6.5.6.1. Market size and forecast, by type
6.5.6.2. Market size and forecast, by end user

6.5.7. Rest of LAMEA

6.5.7.1. Market size and forecast, by type
6.5.7.2. Market size and forecast, by end user

CHAPTER 7: COMPETITVE LANDSCAPE

7.1. Introduction

7.1.1. MARKET PLAYER POSITIONING, 2018

7.2. Top winning strategies

7.2.1. Top winning strategies, by year
7.2.2. Top winning strategies, by development
7.2.3. Top winning strategies, by company

7.3. Product mapping of top 10 player
7.4. Competitive heatmap
7.5. Key developments

7.5.1. Acquisitions
7.5.2. Agreements
7.5.3. Business Expansion
7.5.4. Partnerships
7.5.5. Product Launches

CHAPTER 8: COMPANY PROFILES

8.1. AriZona Beverage Co.

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio

8.2. Dr Pepper Snapple Group, Inc

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance
8.2.6. Key strategic moves and developments

8.3. Living Essentials, LLC

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.3.4. Key strategic moves and developments

8.4. Monster Energy Company

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Product portfolio
8.4.5. Business performance
8.4.6. Key strategic moves and developments

8.5. National Beverage Corp.

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Product portfolio
8.5.4. Business performance

8.6. Pepsico, Inc.

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Product portfolio
8.6.5. Business performance
8.6.6. Key strategic moves and developments

8.7. Red Bull

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Product portfolio
8.7.4. Key strategic moves and developments

8.8. Rockstar, Inc.

8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Product portfolio
8.8.4. Key strategic moves and developments

8.9. Suntory Holdings Limited

8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.9.4. Business performance

8.10. The Coca-Cola Company

8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Product portfolio
8.10.5. Business performance
8.10.6. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 02. ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 03. NONALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 04. GLOBAL ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 05. KIDS ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 06. ADULTS ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 07. TEENAGERS ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 08. ENERGY DRINKS MARKET, BY REGION, 2018–2026 ($BILLION)
TABLE 09. NORTH AMERICA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 10. NORTH AMERICA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 11. U.S. ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 12. U.S. ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 13. CANADA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 14. CANADA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 15. MEXICO ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 16. MEXICO ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 17. EUROPE ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 18. EUROPE ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 19. GERMANY ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 20. GERMANY ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 21. FRANCE ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 22. FRANCE ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 23. UK ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 24. UK ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 25. ITALY ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 26. ITALY ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 27. REST OF EUROPE ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 28. REST OF EUROPE ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 29. ASIA-PACIFIC ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 30. ASIA-PACIFIC ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 31. CHINA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 32. CHINA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 33. JAPAN ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 34. JAPAN ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 35. AUSTRALIA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 36. AUSTRALIA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 37. INDIA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 38. INDIA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 39. SOUTH KOREA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 40. SOUTH KOREA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 41. REST OF ASIA-PACIFIC ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 42. REST OF ASIA-PACIFIC ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 43. LAMEA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 44. LAMEA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 45. BRAZIL ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 46. BRAZIL ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 47. ARGENTINA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 48. ARGENTINA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 49. SAUDI ARABIA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 50. SAUDI ARABIA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 51. REST OF LAMEA ENERGY DRINKS MARKET, BY TYPE, 2018–2026 ($BILLION)
TABLE 52. REST OF LAMEA ENERGY DRINKS MARKET, BY END USER, 2018–2026 ($BILLION)
TABLE 53. KEY ACQUISITIONS (2016-2019)
TABLE 54. KEY AGREEMENTS (2016–2019)
TABLE 55. KEY BUSINESS EXPANSIONS (2016-2019)
TABLE 56. KEY PARTNERSHIPS (2016–2019)
TABLE 57. KEY PRODUCT LAUNCHES (2016-2019)
TABLE 58. ARIZONA BEVERAGE CO.: COMPANY SNAPSHOT
TABLE 59. ARIZONA BEVERAGE CO.: PRODUCT PORTFOLIO
TABLE 60. DR PEPPER SNAPPLE GROUP, INC: COMPANY SNAPSHOT
TABLE 61. DR PEPPER SNAPPLE GROUP, INC: OPERATING SEGMENTS
TABLE 62. DR PEPPER SNAPPLE GROUP, INC: PRODUCT PORTFOLIO
TABLE 63. LIVING ESSENTIALS, LLC: COMPANY SNAPSHOT
TABLE 64. LIVING ESSENTIALS, LLC.: PRODUCT PORTFOLIO
TABLE 65. MONSTER ENERGY COMPANY: COMPANY SNAPSHOT
TABLE 66. MONSTER ENERGY COMPANY: OPERATING SEGMENTS
TABLE 67. MONSTER ENERGY COMPANY: PRODUCT PORTFOLIO
TABLE 68. NATIONAL BEVERAGE CORP.: COMPANY SNAPSHOT
TABLE 69. NATIONAL BEVERAGE CORP.: PRODUCT PORTFOLIO
TABLE 70. PEPSICO, INC.: COMPANY SNAPSHOT
TABLE 71. PEPSICO, INC.: OPERATING SEGMENTS
TABLE 72. PEPSICO, INC.: PRODUCT PORTFOLIO
TABLE 73. RED BULL: COMPANY SNAPSHOT
TABLE 74. RED BULL: PRODUCT PORTFOLIO
TABLE 75. ROCKSTAR, INC.: COMPANY SNAPSHOT
TABLE 76. ROCKSTAR, INC.: PRODUCT PORTFOLIO
TABLE 77. SUNTORY HOLDINGS LIMITED: COMPANY SNAPSHOT
TABLE 78. SUNTORY HOLDINGS LIMITED: PRODUCT PORTFOLIO
TABLE 79. THE COCA-COLA COMPANY: COMPANY SNAPSHOT
TABLE 80. THE COCA-COLA COMPANY: OPERATING SEGMENTS
TABLE 81. THE COCA-COLA COMPANY: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. GLOBAL ENERGY DRINKS MARKET
FIGURE 02. TOP INVESTMENT POCKETS
FIGURE 03. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 04. MODERATE BARGAINING POWER OF BUYERS
FIGURE 05. MODERATE THREAT OF NEW ENTRANTS
FIGURE 06. LOW THREAT OF SUBSTITUTION
FIGURE 07. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 08. MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 09. VALUE CHAIN ANALYSIS
FIGURE 10. GLOBAL ENERGY DRINKS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2018–2026
FIGURE 11. GLOBAL ENERGY DRINKS MARKET SHARE, BY TYPE, 2018(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF GLOBAL ALCOHOLIC ENERGY DRINKS MARKET ($BILLION), BY COUNTRY,  2018 & 2026 (%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF GLOBAL NONALCOHOLIC ENRGY DRINKS MARKET, ($BILLION), BY COUNTRY, 2018 & 2026 (%)
FIGURE 14. GLOBAL ENERGY DRINKS MARKET SHARE, BY END USER, 2018(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF KIDS ENERGY DRINKS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF ADULTS ENERGY DRINKS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF TEENAGERS ENERGY DRINKS MARKET, BY COUNTRY,  2018 & 2026 (%)
FIGURE 18. ENERGY DRINKS MARKET SHARE, BY REGION, 2018 (%)
FIGURE 19. U.S. ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 20. CANADA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 21. MEXICO ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 22. GERMANY ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 23. FRANCE ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 24. UK ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 25. ITALY ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 26. REST OF EUROPE ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 27. CHINA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 28. JAPAN ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 29. AUSTRALIA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 30. INDIA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 31. SOUTH KOREA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 32. REST OF ASIA-PACIFIC ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 33. BRAZIL ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 34. ARGENTINA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 35. SAUDI ARABIA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 36. REST OF LAMEA ENERGY DRINKS MARKET REVENUE, 2018–2026 ($BILLION)
FIGURE 37. MARKET PLAYER POSITIONING, 2018
FIGURE 38. TOP WINNING STRATEGIES, BY YEAR, 2016–2019
FIGURE 39. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019 (%)
FIGURE 40. TOP WINNING STRATEGIES, BY COMPANY, 2016–2019
FIGURE 41. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 42. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 43. DR PEPPER SNAPPLE GROUP, INC: NET SALES, 2016–2018 ($MILLION)
FIGURE 44. DR PEPPER SNAPPLE GROUP, INC: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 45. DR PEPPER SNAPPLE GROUP, INC: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 46. MONSTER ENERGY COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 47. MONSTER ENERGY COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 48. MONSTER ENERGY COMPANY: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 49. NATIONAL BEVERAGE CORP.: NET SALES, 2016–2018 ($MILLION)
FIGURE 50. PEPSICO, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 51. PEPSICO, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 52. PEPSICO, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 53. SUNTORY HOLDINGS LIMITED: NET SALES, 2016–2018 ($MILLION)
FIGURE 54. THE COCA-COLA COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 55. THE COCA-COLA COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 56. THE COCA-COLA COMPANY: REVENUE SHARE BY REGION, 2018 (%)

 
 

Energy drinks are beverages that are marketed to boost energy and enhance performance. These usually contain caffeine, sweeteners, guarana, taurine, and other ingredients. They differ from sports drinks, as sports drinks are fluids used for hydration during strenuous activity. These drinks do not contain stimulants, however, presence of electrolytes and carbohydrates in sports drinks replenish those lost and used during exercise. In addition, they are distinguished from tea and coffee, which are brewed, contain lesser ingredients, and may be decaffeinated.

In 2018, the nonalcoholic segment accounted for the highest share in the energy drinks market, owing to the fact that these products boost energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with increased alertness, improved memory, and elevated mood.

Based on end user, the adults segment accounted for the maximum market share in 2018, due to rise in consumption of energy drinks by working adults to maintain a healthy lifestyle.

In 2018, North America dominated the global energy drinks market, owing to increase in health concerns and awareness toward the benefits of consuming energy drinks. The Asia-Pacific region is anticipated to grow at the highest rate during the forecast period, owing to surge in disposable income and change in demographics.

 

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