Family/Indoor Entertainment Centers Market Expected to Reach $88.7 Billion by 2032—Allied Market Research

Family/Indoor Entertainment Centers Market

Report Code : A04780

quote The growing demand for unique and immersive experiences is one of the major drivers for the family indoor entertainment center market. These centers offer a wide range of entertainment options such as arcade games, indoor play areas, trampolines, laser tag, and virtual reality experiences, which attract families seeking fun and memorable experiences under one roof. Additionally, the increasing popularity of indoor entertainment centers is driven by the need for safe and convenient entertainment options, especially in urban areas where outdoor recreational activities are limited. quote

Kanhaiya Ramesh Kathoke - Research Analyst
ICT and Media at Allied Market Research

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According to a new report published by Allied Market Research, titled, “Family/Indoor Entertainment Centers Market," The family/indoor entertainment centers market was valued at $30.9 billion in 2022, and is estimated to reach $88.7 billion by 2032, growing at a CAGR of 11.5% from 2023 to 2032.

Family/indoor entertainment center (FEC) is a family-oriented entertainment zone located in a complex's interiors, specifically designed to entertain people of all ages. Traditional amusement parks charge significantly more per person than FECs, which are mostly located in city centers for local communities. Arcades, video games, machine games, soft play zones, kid's rides, games based on AR & VR technologies, and indoor playground setups are some of the amusement possibilities available at FECs. FECs further offer group activities such as birthday parties or host business events in addition to family-oriented entertainment.

Market players in the family/indoor entertainment centers industry have adopted various strategies to stay ahead of the competition and provide a unique and engaging experience for visitors. One such strategy is the continuous launch of new FECs that support family activities, F&B integration, and participatory play. In March 2021, Merlin Entertainments, a leading FEC operator, announced the opening of a new Legoland Discovery Center in New Jersey, offering a range of interactive experiences, rides, and attractions. Another strategy adopted by market players is the integration of new technologies and immersive experiences. Many family/indoor entertainment centers have incorporated augmented and virtual reality experiences, as well as interactive attractions such as escape rooms and interactive climbing walls. In 2020, Zero Latency VR, a leader in free-roam virtual reality entertainment, announced plans to open new locations across the U.S., offering visitors an immersive and interactive gaming experience. Furthermore, FECs incorporate food and beverage offerings into the experience, with many offering full-service restaurants and bars. This has become a significant revenue driver for family/indoor entertainment centers market, as families are often willing to spend more money on food and beverage offerings while participating in activities. In May 2021, Dave & Buster's, a popular FEC chain, announced the launch of a new menu featuring a range of plant-based options, reflecting the growing trend toward healthier and more sustainable food choices. Moreover, market players have invested in new games and attractions to provide a unique and memorable experience for visitors. This includes the development of new and exciting rides, games, and interactive experiences. In August 2020, Main Event Entertainment, a chain of FECs, launched a new bowling game called HyperBowling, which combines traditional bowling with interactive games and targets. Thus, market players in the family indoor entertainment centers market is focused on providing a unique and engaging experience for visitors through continuous launch of new centers, integration of new technologies & immersive experiences, food & beverage offerings, and investment in new attractions & games. The industry is constantly evolving, with market players striving to stay ahead of the competition and provide visitors with a memorable and exciting experience.

Depending on facility size, the 1 to 10 acres segment holds the largest family/indoor entertainment centers market share due to the presence of large number of FECs during the family/indoor entertainment centers market forecast. FECs of such huge size are usually considered as theme parks or amusement parks. However, 10,001 to 20,000 sq. ft. segment is expected to grow at the highest rate during the forecast period owing to rise in number of indoor family entertainment centers integrated with arcades, restaurants, and music.

Region-wise, the family/indoor entertainment centers market size was dominated by North America in 2022 owing to large-scale integration of new technologies such as 3D technology and virtual reality gaming, which are in trend, as visitors prefer modern ways of entertainment over traditional entertainment options. However, Asia-Pacific is expected to witness significant growth during the forecast period owing to consistent growth in middle-class population and increase in disposable income. 

The COVID-19 pandemic had a negative impact on the family indoor entertainment center market. The closures of these facilities during lockdowns and restrictions on large gatherings greatly reduced their revenue streams, leading to financial challenges for many businesses. In addition, the fear of infection and concerns about social distancing have also deterred families from visiting indoor entertainment centers. However, some businesses have adapted by implementing safety measures such as frequent sanitization, reduced capacity, and online bookings, which have helped to mitigate the impact of the pandemic.

Key Findings of the Study

  • By activity area, the physical play activities segment led the family/indoor entertainment centers market in terms of revenue in 2022.
  • By region, North America generated the highest revenue in 2022.

The key players profiled in the family/indoor entertainment centers market analysis are CEC Entertainment Concepts, LP., Cinergy Entertainment Group, Landmark Leisure LLC (Fun City), Funriders, KidZania, Dave and Buster’s, Inc., Lucky Strike Entertainment, Scene75 Entertainment Centers, Smaaash, and Timezone Global. Thus, these players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

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quote Family/Indoor Entertainment Centers Market by Activity Area (Arcade Studios, AR and VR Gaming Zones, Physical Play Activities, Skill/Competition Games, Others), by Facility Size (Up to 5,000 Sq. Ft., 5,001 to 10,000 Sq. Ft., 10,001 to 20,000 Sq. Ft., 20,001 to 40,000 Sq. Ft., 1 to 10 Acres, 10 to 30 Acres, Over 30 Acres), by Revenue Source (Entry Fees and Ticket Sales, Food and Beverages, Merchandising, Advertisement, Others), by Type (Children’s Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), Location-based VR Entertainment Centers (LBECs)), by Visitor Demographics (Families With Children (0-9), Families With Children (9-12), Teenagers (12-18), Young Adults (18-24), Adults (Ages 24+)): Global Opportunity Analysis and Industry Forecast, 2023-2032 quote

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