Heatless Hair Curler Market Expected to Reach $259.3 Million by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Heatless Hair Curler Market," The heatless hair curler market size was valued at $162.50 million in 2022, and is estimated to reach $259.3 million by 2032, growing at a CAGR of 4.8% from 2023 to 2032.

The market for heatless hair curlers is one of the developing areas of the hair care sector. The use of heat is not required while using heatless hair curlers to style hair. These products, which are often made of plastic or foam, come in a range of sizes and shapes to produce various types of curls. The need for healthier hairstyle options is one of the major factors that drive the heatless hair curler market growth. Heat is used to style hair with traditional curling irons and wands, which harm the hair shaft and result in breakage and split ends. Heatless hair curlers provide a gentle option that does less harm to the hair.

According to the heatless hair curler market analysis, the market is segmented on the basis of type, application, distribution channel, and region. On the basis of type, the market is divided into flexi rods, ribbon curls, foam rollers, and others. Among these, the foam rollers segment occupied the major heatless hair curler market share in 2022 and is projected to maintain its dominance during the forecast period. A form of heatless hair curler that has gained popularity in the hair care sector is foam rollers. The size and shape of these curling rollers, which are normally composed of foam, is altered to produce various kinds of curls. Foam rollers, along with other heatless hair curlers, provide a healthier option to conventional heat-styling appliances such as curling irons and wands. Since foam rollers do not use heat to produce curls, they are less likely to harm hair.

On the basis of application, the market is categorized into household and commercial. The commercial segment is expected to grow at a moderate rate during the forecast period. Heatless hair curlers are used in salons and by hairstylists to give their clients a healthier alternative to conventional heat styling products. Moreover, they employ foam rollers or other heatless curling tools to provide their customers with a range of styles, from tight ringlets to loose waves.

On the basis of distribution channel, it is bifurcated into online and offline. The offline segment is further classified into supermarkets, specialty stores, and others. The offline segment is anticipated to grow at the highest CAGR during the forecast period. Heatless hair curlers are distributed through numerous outlets, such as online retailers and specialty beauty shops. Multiple companies conduct direct sales to customers on their own websites.

The region that dominated the global market in 2022 was North America, and this dominance is anticipated to continue throughout the forecast period. In North America, heatless hair curlers are getting more readily accessible as more stores and online retailers are stocking them. As more consumers learn about the advantages of heatless hair curlers, the market is expanding as a result of the increased availability.

The convenience factor is one of the driving factors for market growth. Heatless hair curlers are used to achieve curly or wavy hair without taking a lot of time to style it. They are worn overnight or for a few hours during the day. This appeals especially to those with hectic schedules who do not have much time to devote to their hair. The market for heatless hair curlers has gained from the acceptance of natural hairstyles. Heatless hair curlers provide a solution for many people with natural hair types who want to improve their curls without using heat.

As a result, the market for heatless hair curlers has expanded within the hair care sector. Customers look for alternate styling techniques that are kinder to their hair as they become more aware of the possible harm that heat styling can do. Heatless hair curlers are a convenient and beneficial way to achieve curly or wavy hair. All these heatless hair curler market trends are creating heatless hair curler market demand. 

The major players analyzed for the global heatless hair curler industry are Cordina Hair, Cozy Curlers, Hairflair, Kitsch, Primark, REHAB. Your Hair, Silke London, Strands of Silk, The Maarg, and the Sleep Styler.

KEY FINDINGS OF STUDY

• On the basis of type, the foam rollers segment was the highest revenue contributor to the market, with $60.8 million in 2022, and is estimated to reach $93.4 million by 2032, with a CAGR of 4.4%.
• On the basis of application, the household segment was the highest revenue contributor to the market, with $91.3 million in 2022, and is estimated to reach $151.9 million by 2032, with a CAGR of 5.2%.
• On the basis of distribution channel, the offline segment is estimated to reach $142.2 million by 2032, with a CAGR of 5.0%.
• On the basis of region, North America was the highest revenue contributor, accounting for $60.9 million in 2022, and is estimated to reach $94.6 million by 2032, with a CAGR of 4.5%.