MEA Cat Litter Market Expected to Reach $1,659.5 Million by 2035 - Allied Market Research

According to a new report published by Allied Market Research, titled, “MEA Cat Litter Market by Product Type, Distribution Channel, and Raw Material: Global Opportunity Analysis and Industry Forecast, 2024–2035,” The MEA cat litter market size was valued at $918.8 million in 2023, and is projected to reach $1,659.5 million by 2035, registering a CAGR of 5.1% from 2024 to 2035.

A vital tool used by pet owners to control indoor cat waste is cat litter. It absorbs urine and covers excrement, reducing odor and keeping litter boxes clean. The cat litter is usually composed of clay, silica gel, or natural fibers. There are many different kinds available in the market, including clumping and non-clumping litter, scented and unscented products, and environment-friendly substitutes. Its growing popularity is fueled by rising pet ownership rates around the world, especially in cities where indoor pets are more prevalent. Additionally, innovations in sustainability, odor control, and dust reduction have influenced consumer preferences. Challenges include the ecological effects of non-biodegradable materials and disposal-related environmental concerns. Despite these obstacles, the pet care market and ongoing urbanization trends are driving MEA cat litter market growth. All these MEA cat litter market trends are creating market opportunities. 

According to the MEA cat litter market analysis, the MEA cat litter market is segmented into product type, distribution channel, raw material, and country. Depending on product type, the MEA cat litter market is categorized into clumping and non-clumping. By distribution channel, the market is segregated into hypermarkets/supermarkets, specialty pet stores, and online channels. On the basis of raw material, the market is differentiated into clay, silica, and others. Country wise, it is fragmented into UAE, Saudi Arabia, Qatar, Oman, Egypt, Morocco, Iran, South Africa, and the rest of the Middle East and Africa.

Depending on product type, clumping was the leading segment with $489.7 million in 2023, and is projected to witness the highest CAGR of 4.8% during the forecast period. Clumps of cat litter are becoming more popular in the MEA market since they are easier to clean and have better odor control. Pet owners simply remove dirty litter from the litter box while leaving clean litter behind. In addition, these litter come in clumps, when they come in contact with moisture. This function is especially desirable in urban environments where there is a shortage of space and frequent cleaning is necessary to maintain indoor hygiene. Clumping litter is an appealing choice for pet owners looking for efficiency and efficacy in controlling their cats' waste as they also help extend the time between full litter changes.

On the basis of the distribution channel, the hypermarkets/supermarkets segment garnered the highest MEA cat litter market share in 2023, as it is the most preferred distribution channel that offers products at reasonable prices. However, the specialty pet stores segment is expected to exhibit the fastest growth during the forecast period. The expansion of the cat litter market in the Middle East and Africa (MEA) is mostly due to specialty pet stores. These stores serve the various MEA cat litter market demands of pet owners by providing a large assortment of high-quality and specialty cat litter products. They improve the shopping experience for customers by offering individualized recommendations from their trained team. Furthermore, eco-friendly and innovative cat litter solutions that are not easily found in regular retail shops are frequently offered by niche pet companies. Pet owners looking for reliable and effective cat litter solutions in the MEA region choose them because of their emphasis on high-quality products and customer care.

By raw material, the clay segment dominated the market in 2023. Clay-based cat litter is among the most often used options in the Middle East and Africa (MEA) cat litter market due to their cost-effectiveness and ability to effectively manage odors. Pet owners are expected to find clay litter easy to clean, especially those formulated with bentonite, which has good clumping qualities. Concerns over the environmental effects of clay mining and disposal are developing, despite its widespread use. As a result, interest in eco-friendly alternatives is rising. However, due to their affordability and accessibility, clay-based litter continues to hold a leading position in the MEA market.

Country wise, South Africa leads in terms of market share, however, Oman is anticipated to witness the highest CAGR during the forecast period. Litter solutions that are both convenient and effective are in greater demand as more individuals in urban areas adopt cats. There are eco-friendly, silica gel, and clay-based products available. Innovation in sustainable products is fueled by concerns including the region's hot temperature and environmental concerns. The expansion of the market is being aided by e-commerce and subscription services, which improve accessibility and convenience. The Middle East and Africa cat litter market is expected to increase significantly due to growth in middle-class incomes and increase in disposable expenditures.

The key players operating in the MEA cat litter industry include Mars Inc., Nestle SA, Church & Dwight Co. Inc., The Clorox Company, ZOLUX S.A.S, Kent Corporation, Lindocat, Healthy Pet, Marltons Pet Care, and Bio PetActive.

KEY FINDINGS OF STUDY

• On the basis of product type, the non-clumping segment is the fastest-growing segment with a 5.5% CAGR.
• On the basis of distribution channel, the hypermarkets/supermarkets segment was the largest in the market in 2023.
• On the basis of raw material, the others segment is the fastest-growing segment with a 6.3% CAGR.
• Country wise, South Africa was the highest revenue contributor to the market in 2023.