Pet Perfume Market Expected to Reach $2.7 Billion by 2034

According to a new report published by Allied Market Research, titled, “Pet Perfume Market," The pet perfume market size was valued at $1.4 billion in 2024, and is estimated to reach $2.7 billion by 2034, growing at a CAGR of 6.7% from 2025 to 2034.

Pet perfume is a grooming product designed to neutralize pet odors and provide a pleasant scent without interfering with the animal's natural grooming behavior. Pet perfume is made using water or alcohol-free bases, synthetic or natural fragrances, and gentle ingredients such as aloe vera, chamomile, or vitamin E. Formulations are pH-balanced and often hypoallergenic to prevent skin irritation. Pet perfume helps maintain freshness between baths, supports hygiene in indoor environments, and enhances the overall grooming routine by leaving the pet’s coat lightly scented and conditioned without causing discomfort or harm.

Innovations in long-lasting and multifunctional pet scents are directly influencing purchasing behavior within the global pet perfume market, especially among premium pet care consumers. Formulators are integrating microencapsulation technologies that gradually release fragrance over several days, maintaining odor control without frequent reapplication. Brands are combining this extended scent profile with added functionalities such as anti-bacterial action, coat detangling, and moisture retention using ingredients such as oatmeal extract and panthenol. In markets such as Japan, Germany, and the U.S., where pet hygiene standards are high, long-lasting pet perfumes with clear performance claims are driving higher product rotation in specialty retail and veterinary grooming outlets.

Moreover, multifunctionality is also helping pet perfumes compete more effectively with other grooming products. For example, spray-on formulas with dual fragrance and calming properties using lavender and chamomile are replacing separate grooming and behavior aids. Brands such as Pet Head and Wahl are targeting busy urban consumers by promoting pet perfumes as all-in-one solutions, eliminating the need for separate conditioners or anti-itch sprays. Innovations focused on scent durability and added therapeutic benefits are increasing average spend per unit and encouraging subscription-based purchasing models, contributing to sustained the global pet perfume market growth.

However, the short shelf-life of organic formulations has restrained the market demand for pet perfumes by creating challenges in inventory management, consumer confidence, and retail distribution. Organic pet perfumes, usually made with natural essential oils, plant extracts, and without synthetic preservatives, are more susceptible to degradation owing to light, temperature fluctuations, and microbial growth. Retailers and distributors are reluctant to stock organic pet perfumes with limited shelf stability, especially in regions with long supply chains or inconsistent storage conditions. This constraint impacts the availability of pet perfume products and has made it difficult for brands to scale across broader geographies.

Consequently, consumers who purchase organic pet perfumes may face reduced product performance over time, including scent weakening, color changes, or spoilage. Negative user experiences with expired or ineffective formulations discourage repurchase and damage brand credibility. Smaller grooming brands offering natural perfumes face higher return rates and logistical costs, particularly in e-commerce where shipping delays can compromise product quality. Without effective preservation solutions that align with organic labeling standards, manufacturers struggle to extend shelf-life while maintaining product safety and efficacy. The short usability period of organic pet perfumes is limiting consumer trust and slowing growth of the global pet perfume market.

Furthermore, product bundling with grooming accessories is creating strong market growth opportunities in the pet perfume market by increasing average transaction value and encouraging trial of complementary products. Brands are packaging pet perfumes with grooming tools such as slicker brushes, de-shedding combs, and grooming gloves, positioning fragrance sprays as part of a complete grooming regimen. This strategy is particularly effective in premium and gift-ready kits targeted at pet owners who prefer all-in-one solutions. Bundled sets are gaining traction in organized retail outlets and online platforms during seasonal sales, holidays, and pet adoption campaigns, where customized grooming kits simplify buying decisions and boost volume.

Simultaneously, manufacturers are using bundling to introduce pet perfumes to first-time users who may be familiar with tools but not fragrance products. For instance, kits for long-haired breeds include detangling brushes and coat-conditioning perfumes, while starter kits for puppies or kittens combine gentle sprays with nail clippers and wipes. Specialty stores and grooming salons are also adopting bundling as a strategy to promote repeat visits and increase per-customer spending. The convenience and value perception associated with bundled grooming kits is helping boost market penetration for pet perfume products.

The pet perfume market is divided into pet type, price range, distribution channel, and region. Based on pet type**, the market is segmented into dogs, cats, and others. Based on price range, the market is bifurcated into economy and premium. Based on distribution channel, the market is categorized into veterinary clinics, supermarket-hypermarket, pet specialty stores, online sales channel, and others. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Singapore, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

By region, North America is anticipated to dominate the pet perfume market with the largest share during the forecast period. Strong consumer spending on premium pet grooming products, high pet ownership rates, and the presence of established pet care brands are major contributing factors. The U.S. alone has a significant number of households with dogs and cats, where grooming is considered essential rather than discretionary. Urban pet owners are prioritizing odor control and hygiene owing to confined living spaces, which has made pet perfumes a regular part of grooming routines in the region.

Moreover, expansion of organized retail chains such as PetSmart and Petco, along with the rise of direct-to-consumer brands offering subscription-based pet grooming kits, has improved accessibility to pet perfumes. Growing awareness regarding hypoallergenic and vet-approved formulations has further boosted adoption, especially among owners of sensitive breeds. E-commerce platforms are supporting product discovery through reviews, influencer marketing, and targeted ads, creating faster product rotation in both mass and niche segments. In addition, rising demand for organic, alcohol-free, and breed-specific fragrances is driving innovation across the pet perfume category. Combined with growing investments in pet wellness, North America is anticipated to offer sustained market expansion in pet perfume segment.

Players operating in the market have adopted various developmental strategies to expand their pet perfume market share, increase profitability, and remain competitive in the market. The key players operating in the global pet perfume industry include Bio-Derm Laboratories, Inc., Bodhi Dog, Christies Direct, Compana Pet Brands LLC, Cosmos Corporation, Earthwhile Endeavors, Inc., Isle of Dogs, Mipuchi New Zealand Limited, Natural Pet Innovations, LLC, and Pawfume Premium.

Key Findings of the Study 

• According to the pet perfume market trends, by pet type, the dogs segment was the highest revenue contributor to the market in 2024 and expected to dominate in the pet perfume market forecast period. 

• According to the pet perfume market analysis, by price range, the economy segment was the largest segment in 2024.

• By distribution channel, the pet specialty stores segment was the largest segment in 2024.

• Region-wise, North America was the highest revenue contributor in 2024.