According to a new report published by Allied Market Research, titled, “sensitive toothcare products market by type and distribution channel: opportunity analysis and industry forecast, 2021–2030,” the market size was valued at $ 2,732.6 million in 2020 and is projected to reach $ 4,797.8 million by 2030, growing at a CAGR of 5.3% during the forecast period 2021 to 2030.
The proportion of sensitive toothcare products revenue is expected to surge by approximately 5.3% year-on-year globally during. On the other hand, the volumetric consumption of these products is expected to grow rapidly after the pandemic. The sensitive toothcare products industry continued to perform decently in both off-trade (supermarkets/hypermarkets, convenience stores, others) and on-trade channels. However, outbreak of coronavirus has impacted sales through on-trade channels worldwide. The manufacturers are increasingly focusing on online retailing by dealing with e-commerce giants and developing e-delivery system. Germany is the largest producer, consumer, and exporter of all types of sensitivity products and the consumers in the country are getting several options of the products in the sensitive toothcare products market. The manufacturers are capitalizing on increasing production capabilities and export destinations to meet the growing demand from several overseas market.
In developed market, people prefer to consume better, not cheaper and are looking for products that meet their superior quality and benefits. Thus, in response to sustained premiumization and innovation, manufacturers are developing more effective products in the market, which is anticipated to be adopted by Asian consumers during the forecast period.
Route to consumers and their buying preferences are changing toward toothcare products in developing as well as developed markets and the factors are becoming sensitive toothcare products market trends that support the growth. Thus, manufacturers are focusing to innovate existing brands, understand new consumer trends, and develop the brands for coming years. Growth in likability of sensitivity products across the global sensitive toothcare products market has pushed oral care companies to launch larger packs in the market. Furthermore, celebrity endorsement, increasing focus on advertisements on social media platforms, and product launches are expected to support sensitive toothcare products market growth.
In preventing different oral illnesses, maintenance of oral hygiene is essential. In semi-urban and rural areas, individuals employ traditional techniques of oral hygiene such as powder, bark, oil, and salt, which vary across nations. With increase intime, method and approach toward oral health have changed a lot. Consumers are shifting from traditional approach to modern approach usage of toothpaste, dental floss the oral gel is coming into existence. Consumers are convenient with dental clinic visits and are opting for monthly dental checkups. The shift from traditional to modern techniques leads to increased demand and sales of sensitive tooth care products.
Key findings of the study
- The sensitive toothcare products market size was valued at $2,732.6 million in 2020, and is estimated to reach $4,797.8 million by 2030, growing at a CAGR of 5.3% during the forecast period.
- By type, the sensitive toothcare products market share is leading with sensitive toothbrush segment and is estimated to witness the fastest growth, registering a CAGR of 6.1% during the forecast period.
- In 2020, depending on distribution channel, the pharmacy segment was valued at $566.5 million.
- In 2020, the U.S. was the most prominent market in North America, and is projected to reach $868.4 million by 2030, growing at a CAGR of 4.1% during the forecast period.
Some of the key players profiled in the sensitive toothcare products market analysis include Unilever, Henkel ag, Maxnova Healthcare, Colgate-Palmolive Company, GlaxoSmithKline plc., Johnson & Johnson Services, Inc., Lion Corporation, Rowpar Pharmaceuticals, Inc, Proctor & Gamble, and Sunstar Group.