Sensitive Toothcare Products Market

The global sensitive toothcare products market size was valued at $2,732.6 million in 2020, and is estimated to reach $4,797.8 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.

Sensitive toothcare products are the oral hygiene tools and products used to clean teeth, gums, and tongue with tooth sensitivity. A sensitive toothcare product is specially developed for regular cleaning and brushing of sensitive teeth. Toothpaste and bristles on sensitive teeth and gums are meant to be gentle. The products are built especially for efficient cleaning, even in difficult to cleaning areas in the mouth. In addition, sensitive toothbrushes are more efficient than conventional toothbrushes in eliminating food and plaque as they are milder for teeth and gums.

With deterioration of lifestyle and eating habits, keeping a healthy oral condition is difficult. Proper awareness of oral hygiene is important to maintain a good oral condition. Oral hygiene awareness is a major contributor toward the sensitive tooth care products market through efforts of dentists, governments, and key market players. Public authority and key players in sensitive toothcare products industry lead different sessions and projects to expand familiarity with dental cleanliness and demonstrate newly developed and innovatively progressed tooth care products. Sessions and seminars help key market players to showcase their product portfolio, thereby influencing consumers to opt for and use sensitive tooth care products. In October 2020, Colgate-Palmolive organized a conference on oral care hygiene to address consumer concerns.

Development of sensitive tooth care products market is further supported by technological advances and implementation of innovative solutions such as electric toothbrushes and sensitive care toothpaste. Growth in knowledge of regarding advantages of such new goods create a sensitive toothcare products demand significantly. Introduction of the sensitive electric toothbrush is a game-changer in the sensitive toothcare products market. Electronic toothbrushes such as Colgate Proclinical 500R and Oral B Pro 1000 give a smooth experience to consumers with maintaining appropriate oral condition. Major key players are coming up with advanced sensitive tooth care products to provide best experience to customers and to understand their preferences to establish future sensitive toothcare products opportunity.

People were forced to stay at their homes and were engaged in regular household chores without the support of any house staffs or maids. Further, it has been observed that people were spending toward personal health improvement products such as oral care, skin care, cosmetics, and other products. This resulted in an increased demand for sensitive toothcare products as consumers started to avoid unnecessary causes that result in visiting dental care, hospitals, and other clinics.

However, the sensitive tooth care products market is seen as competitive, with an increasing number of competitors at local and worldwide levels. Emergence of local companies into developing markets such as India, India, China, and Brazil increases pricing pressure on multinational enterprises. Local/regional businesses are offering sensitive tooth care products at reduced rates compared to global competitors and selling their goods at cheap prices via e-commerce channels, generating price pressures on international players. The cost of materials for manufacturing tooth care products is different in different countries. Low cost of materials gives local firms leverage to manufacture their products at a low cost and sell them at a low price.

Segment review

The global sensitive toothcare products market is segmented into type, distribution channel, and region. By type, the sensitive toothcare products market is classified into sensitive toothbrush, sensitive toothpaste, mouth wash, and others (gel, powder, and others). By distribution channel, it is segmented into supermarkets/hypermarkets, convenience stores, online retails, pharmacies, and others. By region, the sensitive toothcare products market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of type, the sensitive toothpaste segment was the dominating segment that garnered sensitive toothcare products market share of ~60% in 2020, followed by the sensitive toothbrush segment. The others segment is gaining immense traction, and is expected to witness a significant growth, owing to its ease of storage and effectiveness in sensitivity.

By distribution channel, the supermarket/hypermarket is the traditional sales channel that holds more than 30% of the market share. Rapid surge in supermarket/hypermarket platforms and their exponentially growing number of users is expected to boost demand for sensitivity product sales during the forecast period.

The report focuses on the sensitive toothcare products market growth prospects, restraints, and opportunities during the forecast period. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the market.

Some of the key players profiled in the sensitive toothcare products market analysis include Unilever, Henkel ag, Maxnova Healthcare, Colgate-Palmolive Company, GlaxoSmithKline plc., Johnson & Johnson Services, Inc., Lion Corporation, Rowpar Pharmaceuticals, Inc, Proctor & Gamble, and Sunstar Group.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current sensitive toothcare products market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the sensitive toothcare products market size and segmentation assist to determine the prevailing sensitive toothcare products market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market.
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the market.
• A comprehensive analysis of factors that drive and restrict the sensitive toothcare products market growth is provided.

 Sensitive Toothcare Products Market Report Highlights