Global Tampon Market Expected to Reach $4,055 Million by 2026


quote Increase in awareness regarding importance of menstrual hygiene among women across the globe accompanied with the benefits of using tampons is anticipated to boost the market growth quote

Onkar Sumant
Assistant Manager, Healthcare at Allied Market Research

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a new report published by Allied Market Research, titled, "Tampon Market by Product, Material, and Distribution channel: Global Opportunity Analysis and Industry Forecast, 2018–2026," the global tampon market size is expected to reach $4,055 million by 2026, registering a CAGR of 4.7% from 2019 to 2026, in terms of value. 

A tampon is a female sanitary solution made from medical grade material that is safe to insert in vagina. Tampons provide adequate leakage protection and more comfort compared to other available alternatives and are one of the most affordable solutions for   feminine hygiene protection. Tampons do not interfere in the normal working of the body, even if a person is running or swimming. Furthermore, these are easy to use, hygienic, safe, and cost effective 

The global tampon market size has witnessed moderate growth in past few years. Growth in awareness regarding health benefits and hygiene of women and cost-effective nature of tampons are the major factors that are expected to boost the market growth. Moreover, governments of many developed countries such as the UK, Germany, and the U.S. promote use of tampon considering its safety and hygiene specificity, which is further expected to boost the tampons market growth during the forecast period. In addition, rise in accumulation of disposed sanitary napkins has increased the need for environment friendly feminine hygiene products, which, in turn, is expected to fuel the demand for tampons. However, cultural resistance in developing countries and availability of other menstrual products are projected to hamper the market growth during the forecast period. Furthermore, untapped markets in developing countries are expected to offer remunerative opportunities for the market players in the near future.

The global tampon market is segmented on product, material, distribution channel and region. Based on product, the market is bifurcated into radially wound pledget and rectangular/square pad. Based on material, the market is classified into cotton, rayon and blended. Based on distribution channel, the market is categorized into online stores and pharmacy & retail stores. Based on region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of LAMEA).  

On the basis of product, the radially wound pledget tampons segment holds the maximum share and is expected to be the fastest growing segment during the forecast period. This is attributable to the rise in demand among women population, owing to its compact size. 

On the basis of type, the blended segment is the major contributor in the tampon market, attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, most tampon brands are generally made with a blend of cotton and rayon only.

North America accounted for the majority of the global tampon market share in 2018 and is anticipated to remain dominant during the forecast period. This is attributed to the surge in use and ease of availability of tampons in this region. However, Asia-Pacific is anticipated to grow at the fastest rate during the forecast period, owing to the increased disposable income in developing economies such as India, China, and rise in awareness regarding menstrual hygiene.

Key Findings of the Study:

  • By product, the radially wound pledget tampons segment accounted for the highest market share of 46% in 2018 and is anticipated to grow at the fastest rate during the forecast period.
  • By region, North America was the major shareholder and accounted for the highest share of 46% in 2018. 
  • By material, blended segment is expected to grow at a CAGR of 4.6% during the forecast period.
  • By distribution channel, the online stores segment dominated the market in 2018 and is anticipated to maintain its dominance during the forecast period.

Comprehensive competitive analysis and profiles of major market players such as Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975

pr-det-phone help@alliedmarketresearch.com


For Media Inquiries, Please Contact

Ram D
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at


First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote Tampon Market by Product (Radially Wound Pledget And Rectangular/Square Pad), Material (Cotton, Rayon, and Blended), and Distribution Channel (Online Stores and Pharmacy & Retail Stores): Global Opportunity Analysis and Industry Forecast, 2019–2026 quote

View Report

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 2,000 niche industries and company profiles on more than 12,000 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers


Featured Readings


Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

Get Industry Data Alerts

Buy Full Version
"Global Tampon Market"
Purchase Enquiry