According to a new report published by Allied Market Research, titled, "Tampon Market by Product, Material, and Distribution channel: Global Opportunity Analysis and Industry Forecast, 2018–2026," the global tampon market size is expected to reach $4,055 million by 2026, registering a CAGR of 4.7% from 2019 to 2026, in terms of value.
A tampon is a female sanitary solution made from medical grade material that is safe to insert in vagina. Tampons provide adequate leakage protection and more comfort compared to other available alternatives and are one of the most affordable solutions for feminine hygiene protection. Tampons do not interfere in the normal working of the body, even if a person is running or swimming. Furthermore, these are easy to use, hygienic, safe, and cost effective
The global tampon market size has witnessed moderate growth in past few years. Growth in awareness regarding health benefits and hygiene of women and cost-effective nature of tampons are the major factors that are expected to boost the market growth. Moreover, governments of many developed countries such as the UK, Germany, and the U.S. promote use of tampon considering its safety and hygiene specificity, which is further expected to boost the tampons market growth during the forecast period. In addition, rise in accumulation of disposed sanitary napkins has increased the need for environment friendly feminine hygiene products, which, in turn, is expected to fuel the demand for tampons. However, cultural resistance in developing countries and availability of other menstrual products are projected to hamper the market growth during the forecast period. Furthermore, untapped markets in developing countries are expected to offer remunerative opportunities for the market players in the near future.
The global tampon market is segmented on product, material, distribution channel and region. Based on product, the market is bifurcated into radially wound pledget and rectangular/square pad. Based on material, the market is classified into cotton, rayon and blended. Based on distribution channel, the market is categorized into online stores and pharmacy & retail stores. Based on region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of LAMEA).
On the basis of product, the radially wound pledget tampons segment holds the maximum share and is expected to be the fastest growing segment during the forecast period. This is attributable to the rise in demand among women population, owing to its compact size.
On the basis of type, the blended segment is the major contributor in the tampon market, attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, most tampon brands are generally made with a blend of cotton and rayon only.
North America accounted for the majority of the global tampon market share in 2018 and is anticipated to remain dominant during the forecast period. This is attributed to the surge in use and ease of availability of tampons in this region. However, Asia-Pacific is anticipated to grow at the fastest rate during the forecast period, owing to the increased disposable income in developing economies such as India, China, and rise in awareness regarding menstrual hygiene.
Key Findings of the Study:
- By product, the radially wound pledget tampons segment accounted for the highest market share of 46% in 2018 and is anticipated to grow at the fastest rate during the forecast period.
- By region, North America was the major shareholder and accounted for the highest share of 46% in 2018.
- By material, blended segment is expected to grow at a CAGR of 4.6% during the forecast period.
- By distribution channel, the online stores segment dominated the market in 2018 and is anticipated to maintain its dominance during the forecast period.
Comprehensive competitive analysis and profiles of major market players such as Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.