According to a recent report published by Allied Market Research, titled, "U.S. Large Screen Display Market by Screen size: Opportunity Analysis and Industry Forecast, 2018 - 2025," the U.S. large screen display market was valued at $738.6 million in 2017, and is projected to reach $1,471.6 million by 2025, growing at a CAGR of 8.5% from 2018 to 2025.
At present, screen size 100 inch to 149 inch dominates the market, followed by 200 inch to 300 inch. Large screen displays of 100 inch to 149 inch size provides significant picture quality due to its large screen, which features HD resolution videos or images. The 100 inch to 149 inch screen size is easy to install, is power-efficient, and is easy to use and is mostly used in classrooms, offices, airports, and shopping malls. In January 2018, Samsung unveiled a huge MicroLED display called, ‘The Wall’, with screen size of 146 inches. It was reported that the technology is not restricted in size, resolution, or form. It is expected Samsung will unveil ‘The Wall’ into its premium home market in the coming years. The above 300-inch segment is expected to contribute significant increase in the U.S. large screen display market size during the forecast period. This display segment consists of multiple displays, video projectors, or televisions tilted together to form one large screen, which is known as a video wall. These displays are found in control rooms, stadiums, and other large public venues.
The projector segment is expected to contribute the largest market share among the product segment. Companies are investing in projector technology as it is used across offices, colleges, industrial areas, and schools for presentation, to display images, and to play videos. In January 2019, BenQ, is a one of the world’s leading human technology company that launched CinePrime W2700 DLP projector, which provides image quality and better color performance. Outdoor displays are expected to grow at a significant rate. These displays are majorly found in airports, stadiums, large industrial areas, public places, mass transit terminals, platforms, and exhibitions. They display multi-channel monitoring information, text, animation, advertising, and videos.
Rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large screen display industry. However, deployment of widescreen alternatives such as projectors and screenless displays is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays are expected to offer huge market opportunities in the coming years. U.S. large screen display market has high potential for the residential, commercial, and advertising industry. The market growth is also attributed to increase in R&D investments by the large players to deploy enhanced specifications in the product portfolio. Moreover, companies are projected to indulge in mergers, collaborations, and partnerships to make the most use of technology, which is further projected to propel the U.S. large screen display market growth. Major vendors such as Samsung, Apple, and Sony, and others adopt large screen display technology on a large scale, owing to less power consumption, enhanced response time, and superior contrast over traditional display systems such as OLED, LED, and others. For instance, Samsung Electronics is expected to launch a modular technology, The Wall, a self-emitting 146-inch MicroLED TV, which does not require color filters to produce perfect black and accurate colors unlike other display technologies. Thus, increase in preference of electronic giants toward large screen display format boosts the growth of the market. The key players profiled in the U.S. large screen display market report include NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc.
Key Findings of the U.S. Large Screen Display Market :
- Based on screen size, the 100-149 inches screen size segment led the U.S. large screen display market in 2017. However, the 300 inches and above screen sizes segment is anticipated to grow at the highest CAGR during the forecast period (2018-2025).
- The overall U.S. large screen display market potential is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The current market is quantitatively analyzed from 2018 to 2025 to benchmark the financial competency.