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U.S. Large Screen Display Market by Screen Size (100 to 149 inch, 150 to 199 inch, 200 to 300 inch, and Above 300 inch): Opportunity Analysis and Industry Forecast, 2018 - 2025

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Pages: 98
Apr 2019 | 191 Views
 
Author(s) : Divyanshi Tewari , Supradip
Tables: 35
Charts: 38
 
 

U.S. Large Screen Display Market Outlook - 2025

The U.S. large screen display market was valued at $738.6 million in 2017, and is projected to reach $1,471.6 million by 2025, registering a CAGR of 8.5% from 2018 to 2025. The 100 inch to 149 inch was the highest contributor to the market, with $240.8 million in 2017, and is estimated to reach 373.1 million by 2025, registering a CAGR of 5.2% during the forecast period.

Large screen displays are a class of large display screen formats, which improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages. In addition, these displays ensure higher durability and enhanced performance as against traditional display screens. Large screen displays are mostly suited for retail store, lobby,control room, or other professional application.
 


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In the current business scenario, it is crucial to employ efficient systems for advertising, owing to the development of numerous user engagement devices and applications. Large screen displays are a cost-effective medium of promoting and branding any product or service; this advantage drives the U.S. large screen displays market growth.

In addition, these displays provide high wavelength uniformity for fine pixel pitch displays. Further, they consume less power and deliver increased brightness, ultrahigh definition picture quality, improved color saturation, and faster response rate as compared to small OLEDs and LCDs, and thus, are suited for both indoor and outdoor displays.

Rise in demand for bright and power-efficient display panels and rapid digitalization and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large screen display market. However, deployment of widescreen alternatives such as projectors and screenless displays hampers the market growth to a certain extent. Furthermore, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the U.S. large screen display market.

The U.S. large screen display market analysis includes screen size and is studied across 100 inch to 149-inch, 150 inch to 199 inch, 200 inch to 300 inch, and above 300 inch.

The key players profiled in the report include NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.
 


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TOP IMPACTING FACTORS

The notable factors positively affecting the U.S. large screen display market include rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards. However, deployment of widescreen alternatives such as projectors and screenless displays is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays are expected to offer huge market opportunities in the coming years. Each of these factors is anticipated to have a definite impact on the U.S. large screen display market during the forecast period.


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Rise in demand for bright and power-efficient display panels

Large screen display is an emerging technology, which offers high image resolution, and better picture quality over traditional displays. It offers enhanced contrast over the traditional OLED and LED display technologies. Moreover, it features enhanced response time. In addition, the consumption of power by large screen display is less as compared to other technologies such as LEDs and OLEDs. Thus, rise in demand for such brighter and power-efficient devices fuels the growth of the U.S. large screen display market.

Rapid digitalization and decline in demand for traditional billboards

Use of traditional billboards has decreased considerably, as they lack variation and incur huge labor cost. Though they still have the capacity to draw large audience, they do not draw the same attention as large screen displays. Traditional billboards are benefitted most from digitalization. Digitalization increases the U.S. large screen display market growth through the display of multiple ads of high quality in the same space. Further, it also eliminates the obstacle of limited reach of the audience. Technological advancements, including location intelligence, rise in programmatic advertising, and access of IoT, drive the growth of the U.S. large screen display market.

Deployment of widescreen alternatives such as projectors and screenless displays Large screen displays are complicated and expensive. The large screen display industry continuously needs to innovate and develop unique display formats, which increases the overall cost involved. There are also other varying formats such as projectors and screenless displays, which act as a substitute for these large screen displays and make way for various technological challenges. The cost of these alternatives mentioned are quite less as compared to large screen displays, which provides a competitive edge to these alternatives as against large screen displays. Hence, the deployment and availability of widescreen alternatives restrict its adoption in the U.S. large screen display market.

Emerging display technology such as MicroLED and quantum dots

With the evolution of display technology, display manufacturers seek for innovations, which could provide them a competitive edge over others. Quantum dots displays and MicroLED displays are the emerging technologies with the enhanced features as against traditional LCD and OLED displays. These large screen displays are built upon traditional LCD display systems, optimizing performance, picture quality, and energy efficiency by incorporating a layer of quantum dots and MicroLEDs into the LCD or OLED matrix. In quantum dots large screen displays, a layer of quantum dots is overlaid on a blue LED backlight, which emits all the blue light visible onscreen while supplying the energy required for red and green quantum dots to fluoresce their respective colors.


Key Benefits for U.S. Large Screen Display Market:

This study comprises an analytical depiction of the U.S. large screen display market size with current trends and future estimations to depict the imminent investment pockets.
The overall U.S. large screen display market potential is determined to understand the profitable trends to gain a stronger foothold.
The U.S. large screen market report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
The current market is quantitatively analyzed from 2018 to 2025 to benchmark the financial competency.
Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
The report includes the U.S. large screen display market share of key vendors and display market trends.

  • 100 inch to 149 inch
  • 150 inch to 199 inch
  • 200 inch to 100 inch
  • Above 300 inch

Key Market Players Profiled

  • iSEMC (HHSD Technology)
  • Koninklijke Philips N.V.
  • LG Electronics
  • NEC Corporation
  • Panasonic Corporation
  • Planar Systems
  • Sony Corporation
  • Samsung Electronics Co. Ltd
  • ViewSonic Corporation
  • Volanti Displays
 

CHAPTER 1:    INTRODUCTION

1.1.    REPORT DESCRIPTION
1.2.    KEY BENEFITS FOR STAKEHOLDERS
1.3.    KEY MARKET SEGMENTS
1.4.    AMR RESEARCH METHODOLOGY
1.5.    DATA COLLECTION PROCESS

1.5.1.    Secondary Sources
1.5.2.    Primary Research
1.5.3.    Data Triangulation and computation tools & models
1.5.4.    Data Modelling

1.5.4.1.    US Large Screen Display Market – Data Modelling Approach

 

1.5.5.    Scope
1.5.6.    Assumptions
1.5.7.    Limitation
1.5.8.    Sources referred but not limited to –

CHAPTER 2:    EXECUTIVE SUMMARY
 

2.1.    CXO PERSPECTIVE


CHAPTER 3:    MARKET OVERVIEW
 

3.1.    MARKET DEFINITION AND SCOPE
3.2.    KEY FINDINGS

 

3.2.1.    Top impacting factors
3.2.2.    Top investment pockets
3.2.3.    Top winning strategies

 

3.3.    PORTER’S FIVE FORCES ANALYSIS
3.4.    US LARGE SCREEN DISPLAY MARKET SHARE ANALYSIS (2018)
3.5.    MARKET DYNAMICS

 

3.5.1.    Drivers

 

3.5.1.1.    Rise in demand for bright and power-efficient display panels
3.5.1.2.    Rapid digitalization and decline in demand for traditional billboards

 

3.5.2.    Restraint

 

3.5.2.1.    Deployment of widescreen alternatives such as projectors and screenless displays

 

3.5.3.    Opportunities

 

3.5.3.1.    Emerging display technology such as MicroLED and quantum dots
3.5.3.2.    Increase in preference of electronic giants towards large-screen displays

 

3.6.    U.S. LARGE SCREEN DISPLAY USES AND TARGET CUSTOMERS BY SCREEN SIZE


CHAPTER 4:    U.S. LARGE SCREEN DISPLAY MARKET, BY SCREEN SIZE
 

4.1.    OVERVIEW
4.2.    100 INCH TO 149 INCH

 

4.2.1.    Key market trends, growth factors and opportunities

 

4.3.    150 INCH TO 199 INCH

 

4.3.1.    Key market trends, growth factors, and opportunities

 

4.4.    200 INCH TO 300 INCH

 

4.4.1.    Key market trends, growth factors, and opportunities

 

4.5.    ABOVE 300 INCH

 

4.5.1.    Key market trends, growth factors, and opportunities


CHAPTER 5:    COMPANY PROFILES
 

5.1.    ISEMC (HHSD TECHNOLOGY)

 

5.1.1.    Company overview
5.1.2.    Company snapshot
5.1.3.    Product portfolio

 

5.2.    KONINKLIJKE PHILIPS N.V.

 

5.2.1.    Company overview
5.2.2.    Company snapshot
5.2.3.    Operating business segments
5.2.4.    Product portfolio
5.2.5.    Business performance

 

5.3.    LG ELECTRONICS

 

5.3.1.    Company overview
5.3.2.    Company snapshot
5.3.3.    Operating business segments
5.3.4.    Product portfolio
5.3.5.    Business performance
5.3.6.    Key strategic moves and developments

 

5.4.    NEC CORPORATION


5.4.1.    Company overview
5.4.2.    Company snapshot
5.4.3.    Operating business segments
5.4.4.    Product portfolio
5.4.5.    Business performance
5.4.6.    Key strategic moves and developments

 

5.5.    PANASONIC CORPORATION

 

5.5.1.    Company overview
5.5.2.    Company snapshot
5.5.3.    Operating business segments
5.5.4.    Product portfolio
5.5.5.    Business performance
5.5.6.    Key strategic moves and developments

 

5.6.    PLANAR SYSTEMS

 

5.6.1.    Company overview
5.6.2.    Company snapshot
5.6.3.    Product portfolio
5.6.4.    Key strategic moves and developments

 

5.7.    SONY CORPORATION


5.7.1.    Company overview
5.7.2.    Company snapshot
5.7.3.    Operating business segments
5.7.4.    Product portfolio
5.7.5.    Business performance
5.7.6.    Key strategic moves and developments

 

5.8.    SAMSUNG ELECTRONICS CO. LTD.

 

5.8.1.    Company overview
5.8.2.    Company snapshot
5.8.3.    Operating business segments
5.8.4.    Product portfolio
5.8.5.    Business performance
5.8.6.    Key strategic moves and developments

 

5.9.    VIEWSONIC CORPORATION

 

5.9.1.    Company overview
5.9.2.    Company snapshot
5.9.3.    Product portfolio
5.9.4.    Key strategic moves and developments

 

5.10.    VOLANTI DISPLAYS

 

5.10.1.    Company overview
5.10.2.    Company snapshot
5.10.3.    Product portfolio
5.10.4.    Key strategic moves and developments


LIST OF TABLES

TABLE 01.    U.S. LAGE SCREEN DISPLAYMARKET, BY SCREEN SIZE, 2017-2025($MILLION)
TABLE 02.    ISEMC: COMPANY SNAPSHOT
TABLE 03.    ISEMC: PRODUCT PORTFOLIO
TABLE 04.    KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT
TABLE 05.    KONINKLIJKE PHILIPS N.V.,: OPERATING SEGMENTS
TABLE 06.    KONINKLIJKE PHILIPS N.V.,: PRODUCT PORTFOLIO
TABLE 07.    LG ELECTRONICS.: COMPANY SNAPSHOT
TABLE 08.    LG ELECTRONICS.: OPERATING SEGMENTS
TABLE 09.    LG ELECTRONICS.: PRODUCT PORTFOLIO
TABLE 10.    LG ELECTRONICS.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 11.    NEC CORPORATION:  COMPANY SNAPSHOT
TABLE 12.    NEC CORPORATION: PRODUCT CATEGORY
TABLE 13.    NEC CORPORATION: PRODUCT PORTFOLIO
TABLE 14.    NEC CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 15.    PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 16.    PANASONIC CORPORATION: OPERATING SEGMENTS
TABLE 17.    PANASONIC CORPORATION: PRODUCT PORTFOLIO
TABLE 18.    PANASONIC CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 19.    PLANAR SYSTEMS: COMPANY SNAPSHOT
TABLE 20.    PLANAR SYSTEMS: PRODUCT PORTFOLIO
TABLE 21.    PLANAR SYSTEMS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 22.    SONY CORPORATION: COMPANY SNAPSHOT
TABLE 23.    SONY CORPORATION: OPERATING SEGMENTS
TABLE 24.    SONY CORPORATION: PRODUCT PORTFOLIO
TABLE 25.    SONY CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 26.    SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT
TABLE 27.    SAMSUNG ELECTRONICS CO. LTD.: OPERATING SEGMENTS
TABLE 28.    SAMSUNG ELECTRONICS CO. LTD.: PRODUCT PORTFOLIO
TABLE 29.    SAMSUNG ELECTRONICS CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 30.    VIEWSONIC CORPORATION: COMPANY SNAPSHOT
TABLE 31.    VIEWSONIC CORPORATION: PRODUCT PORTFOLIO
TABLE 32.    VIEWSONIC CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 33.    VOLANTI DISPLAYS: COMPANY SNAPSHOT
TABLE 34.    VOLANTI DISPLAYS: PRODUCT PORTFOLIO
TABLE 35.    VOLANTI DISPLAYS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS
FIGURE 02.    AMR’S RESEARCH WORKFLOW
FIGURE 03.    DATA COLLECTION PROCESS
FIGURE 04.    SECONDARY DATA EVALUATION
FIGURE 05.    SECONDARY DATA SOURCES
FIGURE 06.    DATA TRIANGULATION OVERVIEW
FIGURE 07.    EXECUTIVE SUMMARY
FIGURE 08.    TOP IMPACTING FACTORS
FIGURE 09.    TOP INVESTMENT POCKETS
FIGURE 10.    TOP WINNING STRATEGIES, BY YEAR, 2016–2019*
FIGURE 11.    TOP WINNING STRATEGIES, BY YEAR, 2016–2019*
FIGURE 12.    TOP WINNING STRATEGIES, BY COMPANY, 2016–2019*
FIGURE 13.    MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 14.    MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 15.    MODERATE THREAT OF SUBSTITUTES
FIGURE 16.    HIGH-TO-MODERATE INTENSITY OF RIVALRY
FIGURE 17.    HIGH-TO-MODERATE BARGAINING POWER OF BUYERS
FIGURE 18.    MARKET SHARE ANALYSIS (2018)
FIGURE 19.    U.S. LARGE SCREEN DISPLAY USES AND TARGET CUSTOMERS BY SCREEN SIZE
FIGURE 20.    U.S. LARGE SCREEN DISPLAY MARKET SHARE, BY SCREEN SIZE, 2017–2025 (%)
FIGURE 21.    KONINKLIJKE PHILIPS N.V.: REVENUE, 2016–2018 ($MILLION)
FIGURE 22.    KONINKLIJKE PHILIPS N.V.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 23.    KONINKLIJKE PHILIPS N.V.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 24.    LG ELECTRONICS.: REVENUE, 2015–2017 ($MILLION)
FIGURE 25.    LG ELECTRONICS.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 26.    LG ELECTRONICS.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 27.    NEC CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 28.    NEC CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 29.    NEC CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 30.    PANASONIC CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 31.    PANASONIC CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 32.    PANASONIC CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 33.    SONY CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 34.    SONY CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 35.    SONY CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 36.    SAMSUNG ELECTRONICS CO. LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 37.    SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 38.    SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY REGION, 2018 (%)

 
 

The display market possesses high potential for the semiconductor industry. In the current business scenario, the demand for displays, particularly in the developing regions, witnesses a significant increase, owing to rise in demand for bright and power-efficient display panels. Thus, companies operating in display industry adopt various innovative techniques to provide customers with advanced and innovative product offerings.

Rapid digitalization and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large display market. However, deployment of wide screen alternatives such as projectors and screenless displays impede the growth. In the near future, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays are the factors expected to create lucrative opportunities for the key players operating in the display market.

The U.S. large display market was valued at $738.6 million in 2017 and is projected to reach $1,471.6 million by 2025, growing at a CAGR of 8.5% from 2018 to 2025. Among the analyzed segments, 200 inch to 299 inch is expected to account for the highest revenue in the U.S. large market throughout the forecast period (2018–2025). However, large screen display of size 300 and above is expected to grow at a higher growth rate, predicting a lucrative growth opportunity for the U.S. large display market.

The key players profiled in the report include NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

 

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