Asia-Pacific is expected to grow at the highest CAGR during the forecast period owing to wide spread adoption of connected devices. Due to which, the region has witnessed an increase in broadband speeds and greater availability of 4G connectivity. The growth of the video streaming market is attributed to rapid technological advancements in the market, rise in use of smartphones and tablets, and increase in popularity of online streaming.
Rachita Rake Research Analyst, ICT at Allied Market Research
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According to a recent report published by Allied Market Research, titled, "Video Streaming Market by Component, Solution Type, Streaming Type, Deployment Mode, Revenue Model, and End User: Global Opportunity Analysis and Industry Forecast, 2018-2026," the global video streaming market size was valued at $ 38.56 billion in 2018 and is projected to reach $149.34 billion by 2026, growing at a CAGR of 18.3% from 2019 to 2026.
Increase in live streamed content, rise in adoption of cloud-based video streaming solutions, surge in popularity of video game streaming services, extensive use of videos in corporate training, and extensive growth of online video in developing economies are the factors that majorly boost the growth of the market. However, bandwidth limitations and latency & reliability issues are expected to hamper the video streaming market growth. Furthermore, rise in impact of video streaming in the education sector and integration of advanced technologies in video platforms to improve video quality are providing numerous opportunities for the market. The global video streaming market segmentation includes component, solution type, streaming type, deployment mode, revenue model, end user, and region.
By solution type, the Pay-TV segment dominated the overall video streaming market share in 2018 and is expected to remain dominant during the forecast period. This is due to the growth of the Pay-TV segment in developing economies such as India, China, Mexico, and Brazil. However, over-the-top segment is expected to witness the highest CAGR during the forecast period as consumers are shifting their preference from Pay-TV to over-the-top services due to the increasing programming expenses. Further, factors such as economical charges of OTT services, integration of advanced technologies in OTT services, high internet speed, growing penetration of smartphones in developing economies further fuels the growth of the segment.
The subscription revenue model was the highest contributor to the global video streaming market in 2018 and is projected to remain dominant during the forecast period as the adoption of smartphones and tablets has increased among the target consumers base for vendors that offer SVOD and VOD services, whereas the availability of high-speed internet and smartphone applications has improved access to SVOD services. However, the advertisement revenue model is expected to witness highest growth as new entrants in the market are mainly turning to the ad-supported streaming models primarily due to the difficulty of breaking into an existing crowded over-the-top space with a subscription-based revenue model, which drives the growth of the market.
Furthermore, the consumer segment dominated the video streaming market in 2018 and is expected to remain dominant during the forecast period, due to rise in numbers of independent content creators, which are designing their own over-the-top service, as it allows them to build stable, scalable, and profitable businesses. Further, the segment is expected to grow in the upcoming years owing to the convenience offered by these platforms in watching videos anytime and anywhere. However, the enterprise segment is expected to witness highest CAGR in the video streaming market forecast period due to the growth of video streaming services in many organizations for secure video calling, voice, and messaging services. Moreover, they provide users with access to high-quality live and on-demand video content for entertainment, education, and support purpose through an OTT video platform which is opportunistic for the market.
North America dominated the overall video streaming market share in 2018, as the region is equipped with high broadband access as well as number of services, which have already moved on to providing several videos in HD and 4K. Moreover, high adoption of digital technology across numerous industry verticals has led to the inclination of the population toward various streaming solutions and services.
Key Finding of The Video Streaming Market:
By component, the solution segment dominated the market. However, the services segment is expected to exhibit significant growth in the global video streaming industry during the forecast period.
By solution type, the Pay-TV segment accounted for the highest revenue of video streaming industry in 2018.
By streaming type, the non-linear video streaming segment generated the highest revenue in 2018.
By deployment model, the on-premise segment generated the highest revenue of video streaming market in 2018. However, hybrid segment is expected to witness highest growth rate in the forecast period.
By revenue model, the subscription segment generated the highest revenue in 2018. However, advertisement segment is expected to witness highest growth rate in the forecast period.
By end user, the consumer segment generated the highest revenue in 2018.
By region, North America dominated the video streaming industry in 2018. However, the Asia-Pacific is anticipated to exhibit substantial growth during the forecast period.
Some of the key market players profiled in the report include Netflix Inc., Amazon.com Inc., Tencent Holdings Limited, Baidu Inc., Comcast Corporation, Hulu, LLC., Ustream, Inc., Kaltura, Inc., Akamai Technologies, and Brightcove Inc. This study includes video streaming market trends, analysis, and future estimations to determine the imminent investment pockets.
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Video Streaming Market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subscription, Transactional, Advertisement, and Hybrid), End User (Consumer, and Enterprise): Global Opportunity Analysis and Industry Forecast, 2019-2026
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