Print On Demand Market Research, 2032
The global print on demand market was valued at $6.4 billion in 2022, and is projected to reach $64.3 billion by 2032, growing at a CAGR of 26.4% from 2023 to 2032.
Print on demand (PoD) is a business model where people and enterprises can develop customized products without the necessity for inventory or production facilities. With the use of print on demand (PoD) solutions and services, sellers upload their designs to online platforms, users place orders for items featuring these designs, and the PoD solutions handle production, packaging, and shipping directly to the users. This model provides fewer initial costs, eliminates inventory threats, and allows for a wide range of well-customized products. It has been popular due to its scalability, global reach, and suitability for e-commerce, as well as it provides businesses and start-ups to improve and grow their businesses by offering personalized services.
Factors such as the inclination toward fashion apparel and unique products and rise in disposable income are driving the growth of the print on demand industry. In addition, the positive influence of the entertainment industry is fueling the print on demand market growth. However, lack of control and transparency for the artists and creators and challenges in printing on various kinds of fabric limit the growth of this market. Conversely, growth in e-commerce sectors and internet penetration are anticipated to provide numerous opportunities for the expansion of the market during the forecast period.
The print on demand market is segmented into Component, Product and End-User.
Segment Review
The print on demand market is segmented into component, product, end-user, and region. By component, it is categorized into software and service. By product, it is divided into apparel, home décor, drinkware, accessories, and others. Depending on the end-user the market is classified into businesses and individuals. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of component, the global print on demand market share was dominated by the software segment in 2022 and is expected to maintain its dominance in the upcoming years, as it offers a range of significant benefits that streamline and enhance the customization and distribution of products. However, the service segment is expected to witness the highest growth, owing to the increasing adoption of managed web services in several organizations to provide convenience, expertise, and all-time support, allowing organizations to focus on their core business functions.
By region, North America dominated the print on demand marke share in 2022. The region has increased adoption of advanced technologies, innovations and infrastructure, which further anticipated to propel the growth of the market. However, Asia-Pacific is expected to exhibit the highest growth during the forecast period. The region is experiencing a rise in demand for digitalization and high social media & internet penetration, is expected to provide lucrative growth opportunities for the market in this region.
COVID-19 Impact Analysis
The COVID-19 pandemic had a significant impact on print on demand market, owing to the growing demand for personalized products. In addition, demand for digital designs for print-on-demand products, such downloadable art prints and digital planners increased during the pandemic. This is further attributed to the growing interest in DIY projects, hobbies, and customized items. Moreover, more customers opted for internet purchasing due to lockdowns, limitations, and concerns about visiting physical stores. As a result, this resulted in e-commerce sector growth, including the print on demand market as people sought ways to shop for personalized items without leaving their homes. As a result, key players in the market adopted strategies such as product launch and product development to enhance their services in the print on demand market during the pandemic. For instance, in September2020, Zazzle, the design platform launched Zazzle LIVE, an on-demand design platform that connects Zazzle users with expert, independent designers via video and chat to make their ideas come to life. In addition, for a flat fee, consumers get access to an independent live designer who will work in real-time to craft the perfect design on-demand whether it's a social media graphic, holiday card or personalized gift. Such developments fueled the print on demand market forecast.
Furthermore, key players in the market adopted strategies such as investment and product development to expand their services in the print on demand market. For instance, in August 2021, Gelato, a Norwegian-born platform for shipping customized products, raised $240 million in the form of investment to further expand into new local production hubs and products, including 3D printing and print on demand service. The capital investment further accelerated the company’s market penetration and growth in the U.S. and Asia, as it empowers ecommerce and enhances and expands print on demand services during the pandemic period. Such factors boost the growth of the print on demand market trends.
Top Impacting Factors
Inclination toward fashion apparel and unique products:
The development of the print-on-demand (POD) sector is being significantly fueled by fashionable garments and distinctive goods. In this industry, custom-designed goods are produced on an as-needed basis, doing away with the need for big inventories and up-front expenditures. The appeal of fashion apparel and unique products lies in their personalization and exclusivity, which aligns well with the customization capabilities offered by POD services. In the realm of fashion, consumers are increasingly seeking items that reflect their individuality. POD allows designers and customers alike to create bespoke clothing and accessories that cater to specific tastes and styles. This personal touch not only satisfies consumer demand for unique products but also aligns with the growing trend of sustainability, as items are produced only when ordered, reducing excess production and waste. Furthermore, the rise of social media and influencer marketing has amplified the desire for distinctive and Instagram-worthy products. POD services enable designers and influencers to collaborate on limited-edition items, generating buzz and demand within their dedicated communities. Consumers can express themselves through personalized items or commemorate special occasions with custom designs. This consumer-driven customization boosts the print-on-demand market by promoting engagement, loyalty, and repeat business.
Rising disposable income:
Rising disposable income has significantly influenced the growth of the print-on-demand (POD) market, shaping consumer preferences and industry dynamics. This trend can be attributed to several factors that intertwine to create a mutually reinforcing cycle. As disposable income increases, consumers have more spending power, allowing them to explore personalized and unique products. POD services cater to this demand by offering customizable items such as apparel, accessories, home decor, and more. This personalization appeals to consumers seeking products that resonate with their individuality, reflecting their preferences, hobbies, or even personal mottos.
Moreover, the affordability of POD technology has lowered barriers for aspiring entrepreneurs to enter the market. This means more creative individuals can turn their ideas into tangible products without the need for large upfront investments in manufacturing and inventory. The availability of POD platforms has democratized the market, resulting in a wider variety of products and designs, further attracting consumers with varied interests.
Key Benefits for Stakeholders
- The study provides an in-depth print on demand market analysis along with the current trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the print on demand market size is provided in the report.
- The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the print on demand industry.
- The quantitative analysis of the global print on demand market for the period 2022–2032 is provided to determine the print on demand market potential.
Print on Demand Market Report Highlights
| Aspects | Details |
 Market Size By 2032 | USD 64.3 billion |
 Growth Rate | CAGR of 26.4% |
 Forecast period | 2022 - 2032 |
 Report Pages | 265 |
 By Component |
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 By Product |
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 By End-User |
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 By Region |
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 Key Market Players | Canva, Gooten, Prodigi Group, CustomCat, Printify, Inc., Gelato, Teelaunch, Zazzle, Inc., Redbubble, Vistaprint |
Analyst Review
Print on demand market, which combines e-commerce, customization, and advanced printing techniques, is a rapidly expanding sector of the economy. This is further attributed to an enhanced shopping experience provided by print on demand that enables customers to design and customize items to their preferences. In addition, advancements in printing technology fueled the market growth as it provides a wider range of customization options, including digital printing, direct-to-garment printing, and sublimation printing.
Moreover, demand for print on demand increased owing to their integration with e-commerce as it enables entrepreneurs to rapidly create their own brand and products without any need for the extensive inventory. This is further attributed to e-commerce platforms that create custom-designed products including apparel, accessories and home decor that are printed and produced only when an order is placed. As a result, it reduces inventory costs and allows numerous personalized products by enabling unique designs, a user-friendly website, effective marketing strategies, and enhanced customer experience.
Furthermore, the demand for organizations to be able to accomplish higher consumer expectations, as the need for print-on-demand increases. Consequently, on-demand service integration with quality products provides businesses with a more cost-effective, flexible, and modern approach to improve customer satisfaction and accelerate revenue growth. For instance, in June 2022, Gooten, a technology and fulfillment company partnered with Fujifilm, a provider of prints, photo products, and imaging solutions, to bring print-on-demand production excellence at scale to businesses of all sizes. Such factors play a significant role in boosting the print on demand market growth.
Key players in the market are adopting strategies such as partnership, collaboration, product launch and product development to expand their services in the print on demand market. For instance, in October 2020, Vistaprint partnered with 99designs, a print on demand platform for designers and clients to work together to create print on demand designs. The partnership between 99designs freelance designers and Vistaprint’s customers created a global platform to access both professional design services and great marketing products in one place. These factors play a significant role in boosting the growth of the print on demand market.
Factors such as the inclination toward fashion apparel and unique products and rise in disposable income are driving the growth of the print on demand industry.
The North America is the largest market for the Print on Demand.
Print on Demand Market is expected to reach $64,322.68 Million, by 2032.
The key growth strategies for Print on Demand include product portfolio expansion, acquisition, partnership, merger, collaboration and others.
VistaPrint, Zazzle, Inc., Printify, Inc., CustomCat, Gelato, Teelaunch, Prodigi Group, Canva,and others.
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