Printing equipment have become a vital part of our day to day life as they are widely used in offices, institutions, and industries for the purpose of making any information accessible. The global printing machinery and equipment market has a significant growth potential and is expected to grow at a considerable rate in the next few years. A printer is an output device that produces texts or images on a medium known as ‘substrate’. A printer cannot draw a continuous line on the substrate whereas a plotter can draw a continuous line on the substrate. Digital printers are often connected with computers either wirelessly or through a USB cable. Printing machinery and equipment are widely used in industries for printing various forms of information such as texts, images, warnings and designs on mediums like paper, cloth, metal, plastic and glass. The printing machinery and equipment market has been gaining more and more importance in the manufacturing industry with the development in 3D printing technology.
COIVD-19 Impact Analysis
- COVID-19 pandemic has shut down the production of various products in the Printing Machinery and Equipment industry attributed to the lockdown in countries worldwide. This has hampered the growth of the printing machinery and equipment market from the last few months and is likely to continue during 2021.
- COVID-19 has already affected the sales of printers because many companies have let their employees work from home which has caused a negative impact on the market growth throughout the year.
- When considering COVID-19, the print industry has a distinct disadvantage compared to other industries as it involves a physical product.
- While the long term effect of COVID-19 on the printing equipment and machinery industry is yet to be understood, it is clear that the print volumes has significantly declined thus decreasing the demand for printing equipment.
- The print industry has seen a mixed effect of COVID-19 as some sectors in hospitality like hotels, restaurants, travel have required significantly less prints while e-commerce sector has seen a steep increase in demand thus increasing the requirement for prints.
- With the global outbreak of COVID-19 there has been a significant uptrend in the demand for 3D printing technology in the pharmaceutical and medical industries.
Top Impacting Factors
The printing machinery and equipment market is witnessing a pullback as the COVID-19 restriction on social gathering are being lifted. This growth is mainly due to the companies rearranging their operations, which had earlier been affected due to restrictions such as social distancing, remote working, and the closure of commercial activities that resulted in operational challenges and decrease in the demand in print industry. Over the past few years as digital products and services have gained popularity, the print industry has witnessed a major decrease in demand. The migration of publishing and advertising agencies to digital media from conventional print media continues to be a restraint for growth of the print industry. Continuous development in the technology is set to be the driving force for printing equipment and machinery market during the forecast period.
Market Trends
- Launch of new products with improved capabilities by key players in the industry have always kept the printing machinery and equipment market competitive. In 2020 Memjet introduced a new technology called DuraFlex. DuraFlex produces industry-leading speed and quality at an affordable price. As DuraFlex is modular, OEMs can develop printing equipment and get them to the market fasters and at an affordable price.
- Since 2019, large printers have struggled to remain profitable while smaller printers have witnessed increased in the profitability.
- As consumers are becoming more conscious about the environmental impact of their choices, ink manufacturing companies are working on eco-friendly inks. Soy-based ink as opposed to petroleum based ink is gaining popularity as it is environment friendly while providing accurate colors and it making it easier to recycle paper. These type of environment friendly inks are gaining popularity as corporate sustainability becomes more main stream.
- Mark Andy, Inc. a global manufacturer of narrow web presses, acquired Presstek LLP in 2018 and now serves as one of very few full-complement providers to the global graphics arts and print industry.
- The introduction of nanotechnology in printing has the potential to increase scope for market’s growth. Nanotechnology has both digital and offset printing with respect to speed and quality. Such innovations will prove to be a driving force for printing machinery and equipment manufacturing market.
- In the forecast period, the web to print and label printing technologies are expected to be major driver of the Printing Machinery and Equipment market.
Key Benefits of the Report
- This study presents the analytical depiction of the Printing Machinery and Equipment along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Printing Machinery and Equipment market share.
- The current market is quantitatively analyzed to highlight the Printing Machinery and Equipment Market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed Printing Machinery and Equipment Market analysis based on competitive intensity and how the competition will take shape in coming years.
Printing Machinery and Equipment Market Report Highlights
| Aspects | Details |
 By Type |
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 By Technology |
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 By End User |
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 By Region |
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 Key Market Players | Koenig & Bauer AG, Tokyo Kikai Seisakusho LTD.,, KOMORI Corporation., Heidelberger Druckmaschinen AG, 3D Systems, Inc., HP Development Company L.P., Manroland Goss,, Xerox Corporation, Presstek LLC, Proto Labs, Inc, Canon Inc. |
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