Global Professional 3D Camera Industry Overview:
Professional 3D Camera Market is expected to garner $4,091.1 million by 2020, registering a CAGR of 34.6% during the forecast period 2015-2020. 3D camera captures three-dimensional images and renders an enhanced visual quality. These cameras are advantageous while capturing a high quality 3D visual of any object. Professional 3D cameras include compact cameras, studio cameras, camcorders and EFP (Electronic Field Production)/ENG (Electronic News Gathering) cameras. These cameras are used for commercial as well as non-commercial purpose. These cameras are either available as standalone cameras or are embedded on imaging systems. Professional 3D cameras find numerous applications including scene recording for 3D movie or games, industrial activity monitoring construction, arts and manufacturing. The evolving 3D scanning algorithms, further contribute to the sophistication of professional 3D camera based products.
Increased application of professional 3D cameras in media & entertainment to record 3D content is the major driving factor for the market. Other factors that drive the market include rising adoption of professional 3D cameras in the industries such as manufacturing, construction, civil infrastructure and historical site maintenance. However, some of the restraints associated with its business attractiveness are higher prices as compared to 2D alternatives and lack of consumer awareness.
The market is segmented based on types, technology, application and geography. The technology segment includes time of flight, stereo vision and structured light. Stereo Vision technology has emerged as most lucrative technology for investment purpose. Professional 3D camera products based on stereo vision technology are recognized for their comparatively lower pricing. Price is the key determining factor while purchasing these consumer camera products, Stereo 3D cameras produce good quality images for most of the individual applications. Apart from individual applications, most of the 3D movies are recorded by using stereo vision technology products. These applications influence the implementation of such technology in 3D camera products.
The Value chain of professional 3D camera market includes various stakeholders such as manufacturers of components, 3D software developers, OEMs, utility solution manufacturers and service providers. Each of these players share a specific value at their point of operation, which in turn contributes to the competitive value of the product. The R&D activities, innovations, marketing strategies, aesthetics concerns enhance the overall value associated with the end-deliverable by each of the players.
Value Chain Analysis of Professional 3D Camera market
Suppliers to Professional 3D Camera Manufacturers
The manufacturing process of the professional 3D camera requires components such as camera lens, 3D imaging software and processors among others. The developers of these components supplement the requirements of 3D camera manufacturers. These players enhance their product portfolios and capabilities through R&D, continuous advancements and specialized offerings to customers. The sophistication of processes brought by these suppliers enhances the quality of products delivered to the ultimate end-user. Several camera manufacturers such as Sony, Faro Technologies, Panasonic, GoPro, Matterport and Canon form collaborations, acquisitions or internal development in order to avail latest technology for camera development.
3D Camera Manufacturing
3D camera manufacturers such as Fujifilm, Canon, Nikon, GoPro and Panasonic enhance value by excelling on the quality aspect of the product. Design of the product is improved in order to suit customer requirements. The selective focus on targeted segments such as professional cameras and movie recorders. assists in enhancing the product. Branding of product is enhanced by strategically directed marketing efforts. The players involved in manufacturing of 3D professional cameras keep track of market demands and changing technology trends across various regions. This market knowledge benefits the companies in order to offer innovative products in the market.
In accordance to the types of cameras, the market divided into target cameras and free cameras. Presently, target cameras are driving the market owing to its ability of rendering objects in image. The dominance of target cameras would continue throughout the forecast period. By application, the market is bifurcated into photography cameras and recording camera. Cameras for photography accounted for higher revenue during forecast period.
Geographical segmentation of the market includes North America, Europe, Asia Pacific, and LAMEA (Latin America, Middle East & Africa). North America was the highest revenue-generating region in 2014. Increased consumer awareness paired with expansion in 3D movies concept are the key contributors for the growth in the North American 3D camera market. Europe is a highly potent market for 3D camera technology products. Applications of 3D cameras in movie shootings, gaming, photography, heritage protection,for asset/activity monitoring, scene recording for 3D movies, photography and gaming purposes is driving the demand for 3D camera in the European countries. According to the European Commission for Community Research and Development Information Service, 3D technology has witnessed increased adoption in medical visualization through glasses, screens and imagers.
- Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends in order to gain a stronger foothold in the market
- The report provides information regarding key drivers, restraints and opportunities with impact analysis
- Quantitative analysis of the current market and forecast through 2015 - 2020 are provided to highlight the financial appetency of the market
- Porters Five Forces model of the industry illustrates the potency of the buyers & suppliers participating in the market along with the threat of 2D camera substitutes
- Professional 3D camera technologies are explained with corresponding benefits and growth potential throughout the forecast period
- Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain
PROFESSIONAL 3D CAMERA MARKET KEY SEGMENTS
The market is segmented based on type, technology, application and geography.
MARKET BY TYPE
- Target Camera
- Free Camera
MARKET BY TECHNOLOGY
- Time of flight
- Stereo vision
- Structured light
MARKET BY APPLICATION
MARKET BY GEOGRAPHY
- North America
- Asia Pacific