Professional trimmer is the advanced version of the basic trimmer, used commonly for the purpose of trimming hair, and beard in a more precise and professional manner. These trimmers are gaining popularity since they deliver both comfort and style to the customers at simple application. The growing consumer consciousness regrading grooming and style backed by increasing purchasing power is fueling the market for professional trimmers.
COVID-19 Scenario Analysis:
Production shutdown scenario
The manufacturing of professional trimmer could not be executed owing to the implications of COVID-19. The industry operations have been temporarily shut down resulting to decline in stock produced in the global market.
Disruptions in supply chain
The disruptions in supply chains hampered the production and distribution of the product. The lack of transportation hindered the cross-country exchange of raw materials and also the supply of finished goods. This declined the revenue for the industry.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Surge in application in the personal care and salon industry, the professional trimmers regaining importance not just at the commercial level but also for household application. The ease in functionality and multi-utility features of a professional trimmer makes it a perfect choice for the customers. Growth in competition among the leading market players in product quality standards, brand recognition and durability of the product fuel innovations and improvisations in product development and other marketing strategies. Increase in awareness among the consumers about grooming products drives the growth of the global professional trimmers market.
The global professional trimmers market trends are as follows:
New product launches to flourish the market
New products with improved capabilities have been launched by the leading market players to cater to the growing complex needs of the consumer base. Trimmers were primarily used for trimming beard and had a reach till the men’s segment but with growing diversification its application broadened to men, women, household and commercial segment.
Now trimmers are used for trimming beard, shortening, and styling hair, and removing body hair. The market diversified in the men and women segment providing opportunities to the leading market players for expansion. These are used by salons to provide services to their customers or the individuals prefer buying them for personal use. The increase in awareness regarding personal care and grooming is developing sufficient demand for the professional trimmers market and is expected to fuel the market growth.
Availability of professional trimmers at online stores
The online stores or the E-commerce platforms play a vital role in modern era consumer shopping. The rise in use of interest and increase in inclination of consumers on the online mode of shopping has made it an integral part of the distribution system for the manufacturers as well.
The wide range of available options at the online stores, offering diverse products in the same product line, from different manufactures, with distinct features and comparable price boost the sales for the firm through online channels. For this the leading market players adopt various marketing strategies such as running promotional campaigns on social media, offering occasional discounts and offers.
Key Benefits of the Report:
- This study presents the analytical depiction of the global professional trimmers industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global professional trimmers market share.
- The current market is quantitatively analyzed to highlight the global professional trimmers market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global professional trimmers market analysis based on competitive intensity and how the competition will take shape in the coming years.
Questions Answered in the Professional Trimmers Market Research Report:
- What are the leading market players active in the professional trimmers market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Professional Trimmers Market Report Highlights
By Distribution Channel
Key Market Players
Braun, Andis Company, Panasonic Corporation, Koninklijke Philips N.V., Wahl Clipper Corporation, Procter & Gamble, BRIO PRODUCT GROUP, Conair Corporation, Syska., Spectrum Brands, Inc.