Rain apparel is water resistant apparel designed to protect body from rain water. Varieties of rain apparel are available for kids, men, and women such as rain jacket, poncho, gaiters, pants, hat, and boots. The quality and durability of rain apparel depends upon the material with which it is made and the design of the apparel. The different materials used for making rain apparel are nylon, polyester, and taffeta. Rain apparel is easily available in online and offline channels.The prices of the rain apparels are very nominal which results in the rise in affordability and demand for rain apparels market. Moreover, the apparel market is highly fragmented due to the presence of a large number of local producers as well as major players. The global rain apparel market has experienced a significant growth, and is expected to grow considerably in next few years owing to the increase in usage coupled with rise in population.
COVID-19 Scenario Analysis
The COVID-19 outbreak has impacted different industries differently. On one hand, it has been a growth driver for food, medical, and necessity products and on other hand, it has hampered the supply & demand for decorative and lifestyle products. The supply chain of rain apparel has been hampered due to lockdown scenario in various economies. The non availability of raw materials and workforce due to restrictions on the movement of people across the countries hinders the production of rain apparel. The economy’s growth has slowed down and this slowdown phase is projected to be used by the companies to innovate their products. To survive in the post COVID-19 situation, companies have to identify new opportunities and challenges and modify their products or change their positioning of brand accordingly to serve to the new needs of customers or to stimulate demand.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Increase in the participation of recreational activities has increased the demand for rain apparels. Recreational activities like camping, hiking, biking, and mountaineering are usually done in the regions where climate change or heavy rainfall is a possibility and unpredictable. Rain apparels are often used by the people who participate in these activities. Commonly, light weight rain apparels are used for recreational activities such as rain jackets made with nylon material. Rain apparels and other rain protective equipment are important accessories that are carried by people of all age during trips and tours to hill stations. To improve the outdoor experiences, consumers spend considerably on purchase of outdoor rain apparels.
The advancement in product design and easy availability of rain apparel has surged the demand for the product. The wide range of products coupled with increase in population has resulted in high demand for rain apparel. Increase in working class population has given traction to the global rain apparel market, especially rise in number of working women has increased the demand for stylish rain apparels.
The Global Rain Apparel Market Trends
Restraints to the market
Increasing environmental concerns among people is restricting the growth of the global rain apparel market. Rain coats are manufactured from plastic and non biodegradable fabrics or materials which cannot be decomposed easily and are increase the pollutant in the environment. In addition, availability of substitutes such as rain umbrellas has hindered the market growth of the rain apparel products.
Key Benefits of the Report
- This study presents the analytical depiction of the global rain apparel industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global rain apparel market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the global rain apparel market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed global rain apparel market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Rain Apparel Market Research Report
- Which are the leading players active in the rain apparel market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Rain apparel Market Report Highlights
By Distribution Channel
Key Market Players
Mackintosh, VF Corporation, LABORAL AL-MAR, Herschel Supply Company, Shun Ben Enterprise Co. Ltd., EVER OK INDUSTRIAL CO. LTD, Black Diamond Equipment, ROZE, New Aashi Rainwear, Columbia Sportswear Company