The global rainwear market was valued at $1,045.0 million in 2020, and is projected to reach $1,862.6 million by 2030, registering a CAGR of 6.0% from 2021 to 2030. North America was the highest revenue contributor, accounting for $383.0 million in 2020.
Rainwear products is a piece of apparel that protects the body and clothes against rain. Rain jackets, rain coats and rain boots are the common examples of rainwear products. The quality and durability of rain apparel depends upon the material with which it is made and the design of the apparel. The different materials used for making rainwear are nylon, polyester, and vinyl. Rainwear is easily available in online and offline channels. The prices of the rainwear products are very nominal which results in the rise in affordability and demand for rainwear market. Moreover, the apparel market is highly fragmented due to the presence of a large number of local producers as well as major players. The global rainwear market has experienced a significant growth, and is expected to grow considerably in next few years owing to the increase in usage coupled with rise in population.
It is expected that focus on R&D will increase during the forecast period, as companies are expected to offer products that are better than their rivals. Manufacturers of rainwear products are focused on the positioning their brands better to improve their sales.
Increase in the participation of recreational activities has increased the demand for rainwear products. Recreational activities like camping, hiking, biking, and mountaineering are usually done in the regions where climate change or heavy rainfall is a possibility and unpredictable. Rainwear products are often used by the people who participate in these activities. Thus, this has led the growth of the market.
High prices and significant popularity of rainwear’s product lead to the advent of counterfeit brands, which are usually prevalent in developing economies where customers are highly price-sensitive. This factor hampers the sale of existing original Rainwear products in these economies.
According to the rainwear market analysis, the market is segmented on the basis of product type, material, end user, distribution channel, and region. By product type, it is bifurcated into jacket, suits, pants, and others. On the basis of material, it is divided into polyester fabric, nylon, vinyl, and others. Based on end user, it is classified into men, women, and kids. Based on distribution channel, it is fragmented into online and offline Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Italy, Germany, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, the UAE, Nigeria, Turkey, South Africa, and the rest of LAMEA).
By Material
Nylon Segment witnssed a major growth rate of 6.6%
On the basis of Product type, the jackets segment accounted for the maximum share in the global Rainwear market in 2020, and is expected to remain dominant during the rainwear market forecast period. Rain jackets have become increasingly popular among teenagers since they are available in a variety of styles and designs that keep the wearer looking attractive even on wet days. Hence, the demand for such products is expected to rise.
By Product Type
Suits segment would witness the fastest growth, registering a CAGR of 6.5% during the forecast period.
On the basis of material, the commercial segment accounts to higher value share. Polyester is an artificial material that is used for making clothes. This material is usually quick drying or even water resistant. This fabric is one of the most widely used fabrics in the world, with thousands of consumers and industrial applications.
By Material
Nylon Segment witnssed a major growth rate of 6.6%
On the basis of distribution channel, the supermarket/hypermarket segment held the significant Rainwear market share in 2020. Online stores serves as a popular medium for the purchase of tracksuits. This is attributed to easy availability and the benefits such as information about the attributes of the products and the facility of home delivery provided by online platform. Furthermore, increase in penetration of various online portals and rise in number of offers or discounts attract consumers to purchase tracksuits through online channels.
By Distribution Channel
Offline Stores Segment held the major share of 63.8% in 2020
On the basis of region, North America dominated the rainwear market in 2020, and accounted for maximum market share. Rise in trend of using designer rainwear, and colorful and printed rainwear is anticipated to create significant opportunities for manufacturers and distributors to expand their businesses in developing countries of North America.
By Region
North America held the major share of 36.6% in 2020
Players in the rainwear market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Fox Umbrellas Ltd, Prince Rainwear Pvt. Ltd, The North Face, Patagonia, Black Diamond Equipment, Wildcraft, NZ Seasonal Wear Private Limited, Stutterheim, Columbia Sportswear Company, and Ducktail Raincoats.
Key benefits for stakeholders
- The report provides quantitative analysis of the current rainwear market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing Rainwear market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size & segmentation assist to determine the market potential.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the rainwear industry.
Rainwear Market Report Highlights
| Aspects | Details |
 By Product Type |
|
 By Material |
|
 By END USER |
|
 By DISTRIBUTION CHANNEL |
|
 By Region |
|
 Key Market Players | PRINCE RAINWEAR PVT. LTD, WILDCRAFT, BLACK DIAMOND EQUIPMENT., NZ SEASONAL WEAR PRIVATE LIMITED, COLUMBIA SPORTSWEAR COMPANY, R&D Expenditure, PATAGONIA, STUTTERHEIM, FOX UMBRELLAS LTD, DUCKTAIL RAINCOATS, THE NORTH FACE |
Analyst Review
Rainwear market has witnessed steady growth in the recent years. North America and Europe are considered as mature markets and resulted in the growth in manufacturers’ foothold in Asia-Pacific, such as India and China. Thus, most of the companies have shifted their production plants to China and other Asia-Pacific countries to reduce the manufacturing costs. Furthermore, adoption of branded and premium clothing witnessed a significant growth, owing to increase in population and economic stability in the aforementioned emerging markets.
The global rainwear market is segmented based on end use into men, women, and kids. Men consumers dominate the global rainwear industry, owing to availability of wide variety of options in men fashion industry and their increase in interest toward upgraded styles. However, the women wear market enhanced with fastest pace. Some of the biggest celebrities, athletes, and other artists show increase in attention toward fashion and are collaborating with brands on social media.
The global rainwear market was valued at $1,045.0 million in 2020, and is projected to reach $1,862.6 million by 2030, registering a CAGR of 6.0% from 2021 to 2030.
The CAGR of rainwear market is 6.0%.
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The forecast period in the market report is 2021-2030.
The Top players profiled in the report include Fox Umbrellas Ltd, Prince Rainwear Pvt. Ltd, The North Face, Patagonia, Black Diamond Equipment, Wildcraft, NZ Seasonal Wear Private Limited, Stutterheim, Columbia Sportswear Company, and Ducktail Raincoats.
Product type, material, end use, and distribution channel are the segment of the rainwear market.
North America region dominate the market by the end of 2030.
The impact of the post-covic scenario is in recovery phase.
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