Rash Guard Market Research, 2031
The global Rash Guard Market Size was valued at $9.1 billion in 2021, and is projected to reach $12.7 billion by 2031, growing at a CAGR of 3.4% from 2022 to 2031.
A rash guard is an athletic shirt made of spandex and nylon or polyester. The rash guard products protect the wearer against rashes caused by abrasion, or by sunburn from extended exposure to the sun, as sun protective clothing. The rash guard market is segmented into type, application, end user, price point, distribution channel, and region. It highlights various types of rash guard available in the market such as t-Shirt, shirts, and shorts.
The rash guard market is segmented into Type, Application, End User, Price Point and Distribution Channel.
As compared to two decades ago, the number of brands offering apparels to this day, has improved significantly. Approximately, 30% of the female population purchases a different size clothing item. Manufacturers have started to realize the potential buyers in this sector and consequently, the number of players entering the market has been growing. With a plethora of options for consumers available lately, the spending is also anticipated to propel and hence, create lucrative opportunities for brands catering to this segment. Brands such as Forever 21, Calvin Klein, H&M, Nike, ASOS, Mango, New Look, and others have already established their presence in the apparel industry. With the rise in consumer spending and surge in obese population, more clothing brands are rapidly marking their presence in the market. Hence, this factor is anticipated to create a positive impact and drive the growth of the rash guard market.
Activewears are designed to enhance the performance of customers, especially fitness & sports enthusiasts. Enhanced breathability of fabric, wicking function, bi-stretch ability, enhanced grip, and others are some of the major factors boosting the performance of users, which make activewear superior than other substitutes. On the other hand, anti-bacterial fabrics used in activewear reduces body odor and prevents degradation of activewear color. Thermal insulation is another major advantage of activewear. Despite the use of lightweight and thin fabric, thermal activewear are helpful in maintaining the body temperature in unfavorable weather situations. Anti-static, quick-drying, and elasticity of fabric are some of the miscellaneous advantages of activewear, which increase ease-of-care and maintenance of this clothing.
Fitness enthusiasts show high propensity to pay premium prices for fitness-related products, which are necessary to achieve their fitness goals. Fitness has become one of the major part of daily routine of a substantial number of consumers. Increasing participation in sports and fitness activities has led to a more comprehensive approach of customers towards fitness and sports-related products. On the other hand, the female apparel segment is highly fragmented. Fashionable activewear has witnessed surge in demand, due increase in adoption for apparel from female consumers. In addition, shift in female physical activity participation is one of the major factors driving the demand for activewear and rash guard.
Athleisure is a clothing type that is a cross over between activewear and leisure wear. Improvements in fashion and materials of such cloths have significantly increased its popularity globally. Increasing adoption of athleisure clothing as an office wear has positively impacted the growth of the overall market.
Further, numerous advantages of athleisure clothing, such as protection from adverse weather, wicking & breathability, thermal insulation, lightweight, and ease of washing & care have helped the market to gain popularity and traction among young consumers. On the other hand, fashionable designs and customization options in athleisure activewear supplement the rash guard market growth.
The high price and remarkable popularity of activewear brands have led to the advent of counterfeit activewear brands. Counterfeit brands are generally prevalent in developing economies where customers are highly price sensitive. This factor restricts the sales of the existing original activewear brands in these regions.
Counterfeit brands are generally of low quality, and often lead to inconvenience & safety issues to customers, subsequently developing negative perceptions among customers. Online distribution channel is one of the major platforms, where transaction of counterfeited brands is easily camouflaged. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the rash guard market. In February 2018, Lululemon Athletica, one of the key women activewear brands, has filed a lawsuit against a suspected online retail store of overseas for supporting the trade of counterfeit brands.
The key players in the rash guard market has been taking innovative steps for the promotion of products, which in turn propels the market penetration rate across various regions. Motivational advertisements, running promotional campaigns, sponsoring sport events & competitions, and sponsoring of athletes' apparels among others are some of the key strategies that boost sales of rash guard products. More importantly, representation of products by prominent athlete and celebrities is anticipated to provide lucrative Rash Guard Market Growth opportunities.
Further, the activewear advertisement and promotion paradigm is shifting from television and other traditional methods to social media and online advertising owing to extensive user base of social media. Social media advertising is anticipated to create rapid product awareness and boost sales. Some of the prevalent campaigns undertaken by the key market players are Nike's Da Ding campaign, Adidas's Calling All Creators campaign, and Under Armour's We Will campaign.
According to the rash guard market analysis, the market is segmented on the basis of type, application, end user, price point, distribution channel, and region. By type, the market is classified into t-shirt, shirts, and shorts. On the basis of application, it is bifurcated into swimming, running, diving, and surfing. According to end user, it is segregated into men and women. By price point, the market is segmented into mass and premium. Online and offline channel are the distribution channel considered in the scope. Region-wise, the report is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Based on the type, the t-shirt segment held the major share in the market in 2021. This is attributed to the T-shirt rash guards are also used as swimwear. They provide UV50 sun protection with the guarantee of no sunburn, especially the long sleeves rash guard can protect entire arms from sunburn. It is made up of clothing materials like polysters and elastane, basically maintained by hand wash or hang dry only.The Rash Guard Market Size for shirt is estimated to reach $3,270.5 million by 2031, at a significant CAGR of 3.7% during the forecast period.
Based on the application, swimming segment held the major Rash Guard Market Share in the market in 2021. Swimming rash guards basically protect the body from Mother Nature’s elements. Rash guard protects them from the rash caused by friction of water. The swim rash guards help to cool down as moisture evaporates from its surface. Moreover, nylon-based swim wear is highly durable, owing to the fact that nylons are lightweight in nature but they comprise high tensile strength. Furthermore, nylon fabrics have superior resilience, which helps nylon activewear retain and maintain their shape and size even after intense workout or physical activities.
Based on the end user, the men segment held the major share on the market in 2021. The highest selling category of menswear’s clothing includes, denims, activewear, and t-shirts. Although popular among consumers of all ages, athleisure clothing has gained immense popularity among youth in the recent years. Increase in disposable income, rise in trend of online shopping, and development in organized retail have augmented the Rash Guard Market Demand for men segment in the rash guard market. Furthermore, product innovation that includes stylish shirts, new variety of pants, eye-catching prints, attractive colors, and semi-formal looks, has enabled to achieve increased space in the men’s wardrobe, especially in the urban areas.
Based on the price point, the premium segment witness major growth rate during the Rash Guard Market Forecast period. Premium brands are intended to have symbolic and experiential benefits, such as prestige and social status. Premium manufacturers are launching new products with sustainable and high-end fabric. Hence, a great attention is paid on details to ensure highest quality end products alongside presentation. However, the market for the premium segment is several times complex since it encompasses a wide range of social and economic factors.
Based on the distribution channel, the offline segment held the major share in the market in 2021. The offline segment includes brand outlets, supermarket & hypermarket, specialty stores, and others. Brand outlets are stores that are entirely or partially-owned by the original manufacturer of the brand, and offer primarily obsolete, irregular, excess, and other items at a reduced price. Moreover, these outlets sell the most recent as well as other irregular items at a discount price to clear the stock and maintain capital cash-flow rotation. Furthermore, specialty stores are retail outlets that are engaged in a business of selling particular range of associated products. Most business operators maintain a considerable depth in the variants & type of the products, in which they are specialized in selling, generally at premium prices.
Region wise, North America held the major rash guard market share in 2021. The increasing participation of baby boomers in fitness and physical activities has positively impacted the market growth. The market development is supplemented by a growing portion of the population who prefer to live a healthier lifestyle and have stronger participation in sports and fitness activities. Technological advancements in designs have led to enhanced comfort and boosted performance, which significantly attracts fitness and sports enthusiasts. The trend of athleisure clothing is followed by a substantial number of youth customers, owing to stylish attributes of activewear and advantages, such as odor resistance, wrinkle resistance, high comfort, and others. Thus, activewear has evolved as a prevalent style statement and fashion trend in North America.
The key players profiled in Rash Guard Industry include TYR Sport Inc., O’ Neill, Roxy, Quicksilver, Sportstar Athletics, Gap Inc., Dick’s Sporting good Inc., Skechers U.S.A Inc., Cranbarry Inc., Adidas AG, Asos PLC, H&M, Nike Inc., Puma SE, Ralp Lauren Corporation, Under Armour Inc., Coloumbia Sportswear, and wildcraft.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Rash Guard Industry from 2021 to 2031 to identify the prevailing rash guard market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the rash guard market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global rash guard market trends, key players, market segments, application areas, and market growth strategies.
Rash guard Market Report Highlights
Market Size By 2031
USD 12.7 billion
CAGR of 3.4%
2021 - 2031
By End User
By Price Point
By Distribution Channel
Key Market Players
Adidas AG, Quicksilver, Hennes and Mauritz AB, Gap Inc, Dick’s Sporting good Inc, TYR Sport Inc, Nike Inc, Asos PLC, Roxy, O’ Neill, Cranbarry Inc, Puma SE, Sportstar Athletics, Ralp Lauren Corporation, Under Armour Inc, Coloumbia Sportswear, Skechers U.S.A Inc, Wildcraft
The rash guard market has witnessed steady growth even under several unrests, such as global uncertainty, weakened global economy, and others. The rash guard market is anticipated to witness strong growth, owing to shift in trend towards athleisure wear and rise in sports & fitness awareness. In addition, an increase in initiatives by government and private organizations to boost the participation of youth and old population fosters market growth.
Moreover, rise in women empowerment campaigns and programs is anticipated to increase the female customer base for the rash guard market and other sports-related markets. Neoprene fabric offers advantages, such as enhanced water resistance, adequate surface friction, and high flexibility, which enhance the performance of athletes, thereby fueling the demand for rash guard and other water-sports activewear.