Razor Blade Market

The global razor blade market was valued at $2,189.0 million in 2020, and is estimated to reach $2,351.3 million by 2028, registering a CAGR of 1.1% from 2021 to 2028. 

Razor blade is a thin sharp piece of metal (carbon steel/stainless steel) that is put in a safety razor and used for shaving or removing hair from face and other body parts. Traditionally, razor blades were used along with a safety razor by men across the globe to remove facial hair. It gained immense popularity as it provides effortless and close shave with minimal irritation. Today, women use safety razors and razor blades to remove hair from legs, arms, and armpits. Some women suffer from Hirsutism that results in growth of dark hair in male-like pattern on face, back, and chest. Women suffering from Hirsutism are anticipated to use razor blades more often, thereby boosting the demand for razor blades.

Shaving has become a part of the routine for most of the people, especially those working in corporates. Further, the growing use of razor blade is boosting the product demand. Razor blade is used for removing hair from body parts and as a cutting tool in kitchen to make chocolate curl for desserts, open containers, & peel vegetables. Moreover, men and women need to shave their body hair due personal hygiene, increased feeling of cleanliness, to smell better & avoid unpleasant body odor, aesthetic reasons, and to improve athletic performance. In the fitness world, removing body hair is the most common practice to show off muscle definition. Women are more concerned regarding their appearance and body odor. This stimulates them to opt for safety razors and razor blades to remove unwanted body hair. These factors are responsible for propelling the growth of the global razor blade market during the forecast period.

The emerging markets, such as China, India, Brazil, and South Africa, are offering lucrative growth opportunities to the players operating in the razor blade market. Rapid urbanization, growing consumer awareness regarding personal hygiene, growing population, and development of various distribution channels are increasing the demand for razor blades. The development and wide-scale penetration of supermarkets, hypermarkets, retail chains, and small retail stores are facilitating easy availability of razor blades across emerging nations. The huge population in emerging markets, such as Asia-Pacific, is the major factor resulting in increased demand for razor blade in this region.

The global razor blade market is segmented on the basis of type, blade material, end user, distribution channel, and region. On the basis of type, the razor blade market is bifurcated into single edge and double edge. By blade material, it is classified into carbon steel and stainless steel. By end user, it is segregated into men and women. On the basis of distribution channel, it is fragmented into supermarkets/hypermarkets, departmental stores, convenience stores, and online. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Poland, the Netherlands, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, the UAE, and the rest of LAMEA).

According to the razor blade market forecast, on the basis of type, the double edge segment was the highest contributor to the market, accounting for $1,757.2 million in 2020, and is expected to sustain its significance during the forecast period, owing to its high popularity, easy availability, and low price. The single edge segment is gaining popularity in major markets, such as North America and Europe, as it provides quality shaving with clean and irritation-free experience to consumers. Therefore, the single edge segment is anticipated to be the fastest-growing segment during the forecast period.

Based on blade material, the stainless steel segment is the largest and the fastest-growing segment. It garnered market share of around 77.3% in 2020. Stainless steel is highly preferred as material for razor blade by both the manufacturers and consumers as it is highly tempered and stays sharp for longer time. It warms up quickly so that the user does not feel the cold of the metal on the skin. This makes stainless steel the most preferred segment among global consumers of razor blades.

On the basis of user, the women segment exhibited market share of around 40.3% in 2020. Women are more concerned regarding their appearance and body odor. This stimulates them to opt for razors and razor blades to remove unwanted body hair. This is a key driving factor behind the growth of the women segment in the razor blade market. Sometimes, due to certain medical or genetic reasons, women may have dark hair on their face. This makes them opt for the razor blades. Hence, the women segment is expected to be the fastest-growing segment in the coming years. 

By distribution channel, the supermarkets/hypermarkets segment was the prominent segment, owing to high popularity and wide-scale penetration of supermarkets/hypermarkets in leading razor blade markets such as North America and Europe. The supermarkets/hypermarkets segment is followed by departmental stores and online segments. Wide-scale adoption of internet, online shopping platforms, and changes in consumer buying behavior due to COVID-19 are expected boost the online segment. Moreover, the online segment is anticipated to be the fastest-growing distribution channel during the forecast period, owing to growth in popularity and developing infrastructure of e-commerce (online) channels globally.

According to the global razor blade market analysis, in 2020, North America dominated the market, garnering around 32.8% of the total razor blade market share, followed by Europe. North America and Europe are characterized by high disposable income, increased preference for grooming, and high demand for personal hygiene products, which make them leading markets for razor blade. However, Asia-Pacific is expected to witnessing promising growth rate due to the presence of highest population in this region. Around 60% of the global population lives in the Asia-Pacific region. LAMEA is anticipated to exhibit substantial growth due to growing awareness about personal hygiene and grooming among the population.

Players operating in the global razor blade market have adopted various developmental strategies to expand their market share and increase profitability in the market. The key players profiled in this report include BIC, Dorco, Edgewell, Feather Safety Razor Co. Ltd., Kaili Razor, Kai Company Ltd., Lord International Corporation, Malhotra, Procter & Gamble, and Supermax.

Benefits For Stakeholders

• The report provides a quantitative analysis of the current razor blade market trends, estimations, and dynamics of the market size from 2020 to 2028 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size & segmentation assist to determine the prevailing razor blade market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the razor blade industry.

Key Market Segments

By Type

• Single Edge
• Double Edge

By Blade Material

• Carbon Steel
• Stainless Steel

By End User

• Men
• Women

By Distribution Channel

• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Russia
  • Poland
  • Netherlands
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • South Africa
  • UAE
  • Rest of LAMEA

 Razor Blade Market Report Highlights