Reactive ink is a permanent ink made from highly colored organic substances and is preferably used for printing on textiles such as cotton, rayon, cellulose, viscose, linen, and silk and other fibers at the printing studios or home. These inks have high demand in the textile printing market due to the coloration and fastness properties. In addition, to achieve high color fastness and speed up the process some printing studios use steam or cooking fixing, which reduces the time to cut off ink hydrolysis. Moreover, the reactive inks reduce wastage of time and are a cleaner, safer, and environmentally friendly alternative to other traditional inks. The industry has been continuously innovating new ink for the printing process which can provide more technically and attractive inks at an economical price. 

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• The reactive ink production has been affected due to the shutdown of chemical factories and plants due to widespread COVID-19 cases. 
• The market is expected to experience growth once the lockdown lifts at several places and the government orders the manufacturers to start production.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Surge in the application by textile industry & rise in the demand of printed textiles by all the segments are increasing demand for reactive ink in the market. Moreover, the demand for customizable t-shirt and dresses for different occasion and events which needs to be printed at a short interval of time and increase in demand for flexible packaging are the factors that drive the global digital printing and reactive ink market. However, major constrains of the market include rise in prices of raw materials and different rules and regulations laid down by the government for safe printing and use of reactive ink. The major innovations are related to reactive inks that dry down faster and are eco-friendly. 

The global reactive ink market trends are as follows:

Growth in demand for printing flexible packaging

There has been a rise in demand from the packaging industry for flexographic printing ink as the packaging industry is moving toward developing attractive packaging with vibrant colors and appealing quotes. The rise in demand from packaging industry has increased the reactive ink manufacturers to develop new varieties of ink that sustain the flexible packaging and can be used on other surfaces like pouches, tags and labels, flexible packaging, folding cartons liners, bags, and wraps utilizing paper, plastic, film, aluminum foil, metalized or coated paper or film.  

Increase in Demand from Emerging Market of Asia-Pacific

With the growth in the demand for customizable products and packaging in Asia-Pacific countries, the modern companies of the emerging economies are demanding attractive and premium textile packaging to change the buyer’s behavior toward the product and customize their products for every consumer. The emerging economies like India, China, and Indonesia with other countries like Japan and South Korea having vast populations the demand for textiles and prints also diversifies which increases the demand for reactive ink from the manufacturer.

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the global reactive ink industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global reactive ink market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global reactive ink market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global reactive ink market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Reactive ink Market Research Report:

• What are the leading market players active in the reactive ink market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?