Retail E-commerce Market by Category (Business-to-Business, Business-to-Consumer, Consumer-to-Business, Consumer-to-Consumer, and Government-to-Administration), Material (Corrugated Box, Protective Packaging, Security Envelopes, and Others), and Application (Electronics & Consumer Goods, Apparel & Accessories, Home Furnishing, Auto Parts, Food & Beverages, Healthcare & Personal Care , and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

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Retail E-commerce Market Outlook - 2026

Retail e-commerce is a form of electronic commerce, allowing customers to buy product or services over the internet using a browser, regardless of distance and time. The ongoing growth in online shopping has been increasingly creating more businesses, each end-user is unique in their business. The market has a wide range of companies and industries. Their challenges are ways to identify customers and attract them for the first sale and later build strong customer relationship. Customers have endless options and convenience to shop online, easy return policies, fast delivery, free shipping offers, and many ongoing perks have driven the adoption of retail e-commerce over traditional shopping means.


In May 2019, Amazon launched a new service in the UK and Italy called Counter, a “click & collect” option that allows buyers to pick up their orders from retail stores. Amazon is looking for partners of all sizes, from family-run corner shops to retail chains, as it expands the program throughout the year. A new network of staffed pick up points that allows customers to collect their Amazon parcels in-store at a partner location. Thus, the customers are expected to have access to thousands of counter locations in the UK and Italy.

The emergence of online shopping has tapped the market tremendously. Moreover, companies often require that the business website display, should not only present their products and services but also the specifications of those items. The buying decisions of the consumers might concern the interaction with search engine, online reviews, and many other factors while taking a buying decision. There are many types of customers shopping in the retail e-commerce market, some customers browse a few products in the online shops that are also available at brick-and-mortar stores, and they may want to compare prices or brands before purchasing them. While some of them will look for varieties of option in products online and can look at the cheapest in offline retail store. The development in the market is continuously giving a boost to determined connection with customers, also consumers have become more sophisticated and online retail has become more competitive.

The retail e-commerce market is segmented based on category, material, and application, and region. Based on categories, the market is divided into business-to-business, business-to-consumer, consumer-to-business, consumer-to-consumer, government-to-administration. Based on material, the market is categorized into corrugated box, protective packaging, security envelopes, and others. Based on application, it is classified into electronics & consumer goods, apparel & accessories, home furnishing, auto parts, food & beverages, healthcare & personal care, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The e-commerce market has transformed the way business is performed, whether in retail or business-to-business, locally or globally. The market has become more challenging in terms of consumer buying behaviors, retaining and engaging employees, advanced technologies and expectations continue to evolve in the market. The major players in the retail e-commerce market include Amazon, Ali Baba, eBay, Jingdong, Zappos, Walmart , Home Depot, Flipkart ,Zalando, and Otto.

Key Benefits for Stakeholders:

  • The study provides an in-depth analysis of the global retail e-commerce market share with the current trends and future estimations from 2019 to 2026, to elucidate the imminent investment pockets.
  • An in-depth retail e-commerce market analysis of various regions is anticipated to provide a detailed understanding of the current trends to enable stakeholders formulate region-specific plans.
  • A comprehensive analysis of the factors that drive and restrain the global retail e-commerce market growth is provided. 
  • The projections in this report are made by analyzing the current retail e-commerce market trends and future market potential from 2019 to 2026 in terms of value.
  • An extensive analysis of the key segments of retail e-commerce industry helps in understanding the category, material, and application across the globe.  

Key Market Segments:

By Category

  • Business-to-Business 
  • Business-to-Consumer
  • Consumer-to-Business 
  • Consumer-to-Consumer
  • Government-to-Administration

By Material

  • Corrugated Box
  • Protective Packaging
  • Security Envelopes
  • Others

By Application

  • Electronics & Consumer Goods
  • Apparel & Accessories
  • Home Furnishing
  • Auto Parts
  • Food & Beverages
  • Healthcare & Personal Care 
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Australia
    • Japan
    • India
    • China
    • Rest of Asia-Pacific
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

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We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

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  • Validates and improves the data quality and strengthens research proceeds
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Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

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AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


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