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The global retail ready packaging (RRP) market is experiencing a significant growth, and is expected to grow considerably in next few years. Retail ready packaging is a kind of secondary packaging that displays brands, which helps in product identification. RRP packaging has numerous benefits for retailers as well as brand owners such as its design helps in effective and efficient stocking and sales. It provides easy transportation with easy shelf replenishment to retailers while displaying brand acts as a value added specialty for brand owners.
COVID-19 Scenario Analysis:Â
Corona virus has spread all over the world and most countries are adopting lockdown measures to control the spread of the virus and securing public health. The impact of corona can be seen in everything from dining tables to the economy. All business and production activities are fully shut down except necessary ones such as food and medical sector, leading toward economic crisis in the country. Manufacturing and production functions are stopped, which has slowed down businesses and inactive trade and transportation has fully disrupted the supply chain, owing to which companies can face big losses in the future.
Growth in fast moving consumer goods and continuous growth in the same industry is anticipated to boost growth of the retail ready packaging market. FMCG goods raised demand for RRP, owing to its creative and effective functional design that helps retailers in product identification to facilitate effective stocking, improve store efficiency, and reduce labor efforts by placing products directly on retail shelves without unpacking inner contents and turnover time for re-stocking that ultimately increase sales and profit of a store. Other than these benefits, it also helps in improving shelf life of fragile and sensitive products. From consumer’s perspective, its product identification character facilitates consumers with convenient shopping experience, which propels demand for the retail ready packaging in global market.
The global retail ready packaging (RRP) market trends are as follows:
Rise in e-commerce platforms with growing supply chains and logistics is anticipated to fuel the global market demand for retail ready packaging. E-commerce has a huge role of logistics, which requires RRP to facilitate easy transportation services for large quantity of products. RRP proves to be the best suitable packaging for transporting large quantity of products by providing product identification facility without affecting quality, integrity, and appearance of the product.Â
Key Benefits of the Report:
Questions Answered in the retail ready packaging (RRP) Market Research Report:
Retail Ready Packaging (RRP) Market Report Highlights
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Key Market Players | WestRock Company., DS Smith PLC., Weedon Group, Mondi Group, Georgia-Pacific LLC., Green Bay Packaging Incorporated, International Paper Company, Vanguard Companies, The Cardboard Box Company, Smurfit kappa Group |
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