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Rich Communication Services Market by Deployment Model (On-premise, Cloud), Enterprise Size (Small & Medium Enterprises and Large Enterprises), Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage), Industry Vertical (Healthcare, Retail & E-commerce, BFSI, IT & Telecom, Travel & Tourism, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

A03572
Pages: 257
Dec 2020 | 3700 Views
 
Author(s) : Rachita Rake & Shreyas Wadodkar
Tables: 138
Charts: 85
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Rich Communication Services Market Statistics - 2027

The global rich communication services market size was valued at $1,155 million in 2019, and is projected to reach at $12,279 million by 2027, growing at a CAGR of 34.7% from 2020 to 2027. Rich communication service (RCS) is already available in the form of instant applications similar to Apple’s iMessage and several android applications such as Facebook messenger and WhatsApp. The only difference between rich communication service and other applications is that there is no need to install any specific app on both devices. This system is already preinstalled at the time of manufacturing the device. RCS gives new experience of communication and messaging to users. Various businesses and brands can take benefits of it to connect directly with their customers. This new type of communication channel includes all the existing systems such as MMS/SMS and emails. In this technology, one can send rich content directly to the end user without any third-party application.

The COVID-19 pandemic has led to an unexpected surge in rich communication services and rich business messaging as health organisations and retailers seek to communicate more effectively with customers and the public. The COVID-19 pandemic has strengthened the demand for A2P communication in the customer experience strategies of businesses of all sizes due to which the demand for RCS services are growing at a faster pace than before.

On the basis of deployment model, the cloud segment dominated the rich communication services market share in 2019, and is expected to maintain its dominance in the coming years as it does not involve capital cost as well as has low maintenance, which is highly preferred by small & medium enterprises. Rise in adoption of cloud-based RCS solution among both large & mid-sized enterprises majorly drives the implementation of cloud-based rich communication service. However, the segment is expected to witness the highest growth during the forecast period However, the on-premise segment also contribute to the significant share of the market as it allows organizations to keep their data related to confidential work in a secure manner and to improve interaction & communication by using real-time messaging system. Moreover, heavy investment of the top key players in on-premise deployment of rich communication service drives the growth of on-premise RCS-based solutions. 

Rich-Communication-Services-Market-2020-2027

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In 2019, the global rich communication services market was dominated by the large enterprises segment, and is expected to maintain this trend during the forecast period as the implementation of rich communication service is further helping IT & telecommunication teams of large enterprises to change the way of communication with messaging, which can deliver rich content. As the messaging and communicating needs are changing, they do not cope well with the traditional way of messaging in large enterprises or campus environments. Therefore, rich communication service implementation is growing at a rapid pace among large enterprises, which provides a dynamic and flexible approach. 

Rich Communication Services Market
By Deployment type

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Cloud deployment type is projected as one of the most lucrative segments.

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North America dominated the rich communication services market in 2019, owing to high penetration of 5G network and growing use of artificial intelligence (AI) & other smart connected devices in the region. Moreover, surge in need of next-generation messaging service, chatbots shifting the inclination of customer service from conversational interactions, and rich communication service provide opportunities for mobile network operators (MNOs) to set up service on the latest technical advances being developed for the native messaging channel. However, Asia-Pacific is expected to witness the highest growth rate during the rich communication services market forecast period, owing to increasing demand for rich communication service across the region due to the emergence of high-end technologies, such artificial intelligence & 5G network; growing need of sending bulk messages for marketing; and major shift toward digitization by SMEs. Therefore, these factors impact positively on the growth of the market. 

The report focuses on the growth prospects, restraints, and rich communication services market analysis. The study provides Porter’s five forces analysis of the rich communication services industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the rich communication services market trends.

Rich Communication Services Market
By Application

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Rich Calls and Messaging segment is projected as one of the most lucrative segments.

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Segment review

The rich communication services market is segmented on the basis of deployment model, enterprise size, application, industry vertical, and region. By deployment model, it is bifurcated into on-premise and cloud. By enterprise size, it is divided into small & medium enterprises and large enterprises. By application, it is categorized into rich calls & messaging, content delivery (content sharing, file transfer), value added services (VAS), marketing & advertising campaign, and cloud storage. By industry vertical, it is classified into healthcare, retail & e-commerce, BFSI, IT & telecom, travel & tourism, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Impact of COVID-19 on Rich Communication Service Market:

The COVID-19 pandemic has brought radical changes to daily lives of people, work, and the surrounding environment. The current estimation of 2027 is projected to be significantly higher than pre-COVID-19 estimates. The market is expected to recover from by the end of 2020; however, it is expected to grow significantly at a higher CAGR in the coming years, owing to working from home (WFH), social distancing, and digital transformation of businesses. These factors have become the key components in the emergence of business messaging as the ideal channel to communicate with consumers. However, during lockdown, the demand for RCS solutions decreased significantly indicating that companies expressed little or no interest in using these channels during lockdown. Furthermore, in post-lockdown scenario, SMS messaging is expected to decline as the demand grows for richer forms of messaging, with the scale of RCS ultimately making it the biggest channel.

Rich Communication Services Market
By Industry Vertical

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Retail & E-Commerce industry is projected as one of the most significant segments.

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Top impacting factors    

The growth of the global rich communication services market is driven by factors such as growing number of online marketing & advertising companies, increasing development of voice over long-term evolution technology (VO-LTE) along with mobility service, and rising adoption of cloud-based services among small & medium enterprises for managing mobile content. However, limited end-to-end encryption and increasing competition by over-the-top platforms hinder the rich communication services market growth. Furthermore, growing penetration of 5G networks, increasing investment by top players, and increasing use of smart phones create lucrative opportunities for the RCS market.

Increasing development of voice over long-term evolution technology (VO-LTE) along with mobility service:

Growing penetration of voice over long-term evolution (VO-LTE) due to its benefits, such as simultaneous calling while internet surfing and sending messaging with images, creates high demand for rich communication services. The emergence of cutting-edge technology, such as artificial intelligence and Internet of Things, penetrates the use of smartphone and mobility service in each and every work. Mobility services refer to the use of communication devices at any location and time. The adoption of mobility services in enterprises has increased due to extensive adoption of mobile devices as well as cloud services. Mobility solutions help in productivity improvements through optimized process of networking, easy access to business information, and enhanced customer experience. Rich communication services meet the growing need for mobility and diversity of communication in organizations. There are numerous benefits of RCS messaging in mobility services such as sharing of file due to bring your own device (BYOD) initiative. Therefore, increase in need for VO-LTE along with mobility service is driving the deployment of software-defined networking technologies in enterprises for secured environments.

Rich Communication Services Market
By Region

2027
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific is projected as one of the most significant region.

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Key Benefits For Stakeholders

  • This study includes the rich communication services market analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and rich communication services market opportunity.
  • The RCS market is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.

Key Market Segments

By Deployment Model

  • Cloud
  • On-premise

By Enterprise Size

  • Small & Medium Enterprises 
  • Large Enterprises

By Application:

  • Rich Calls & Messaging
  • Content Delivery (Content Sharing, File Transfer)
  • Value Added Services (VAS)
  • Marketing & Advertising Campaign
  • Cloud Storage

By Industry Vertical

  • Healthcare
  • Retail & E-commerce
  • BFSI
  • IT & Telecom
  • Travel & Tourism
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany 
    • France
    • Spain
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • AT&T Inc.
  • Vodafone Idea Limited
  • Google LLC/Alphabet Inc.
  • Verizon Communications Inc.
  • Deutsche Telekom AG
  • China Mobile
  • Ericsson
  • Huawei Technologies Co. Ltd
  • ZTE Corporation
  • SK Telecom
  • Mavenir System
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.KEY FINDINGS

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING RICH COMMUNICATION SERVICE MARKET
3.3.CASE STUDIES

3.3.1.Case study 01
3.3.2.Case study 02

3.4.MARKET DYNAMICS

3.4.1.Drivers

3.4.1.1.Growing awareness about the benefits of RCS over existing OTT services
3.4.1.2.Growing number of online marketing & advertising companies among small and medium enterprises
3.4.1.3.Increasing development of voice over long term evolution technology (Vo-LTE) along with mobility service
3.4.1.4.Rising adoption of cloud-based services among the small and medium scale enterprises for managing mobile content

3.4.2.Restraints

3.4.2.1.Limited End to end encryption
3.4.2.2.Increasing competition by over-the-top (OTT) platforms

3.4.3.Opportunities

3.4.3.1.Growing penetration of 5G networks in number of countries
3.4.3.2.Growing penetration of smartphone across the globe

3.5.MARKET EVOLUTION/INDUSTRY ROADMAP
3.6.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL RICH COMMUNICATION SERVICE MARKET
3.7.COVID-19 IMPACT ANALYSIS ON GLOBAL RICH COMMUNICATION SERVICE MARKET

3.7.1.Impact on market size
3.7.2.Consumer trends, preferences, and budget impact
3.7.3.Economic impact
3.7.4.Strategies to tackle negative impact
3.7.5.Opportunity window

CHAPTER 4:GLOBAL RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL

4.1.OVERVIEW
4.2.ON-PREMISE

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.CLOUD

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

CHAPTER 5:GLOBAL RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE

5.1.OVERVIEW
5.2.SMALL & MEDIUM SCALE ’S

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.LARGE SCALE ENTERPRISE

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

CHAPTER 6:GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY APPLICATIONS

6.1.OVERVIEW
6.2.RICH CALLS & MESSAGING

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.CONTENT DELIVERY (CONTENT SHARING, FILE TRANSFER)

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.VALUE ADDED SERVICES (VAS)

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.MARKETING & ADVERTISING CAMPAIGN

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.CLOUD STORAGE

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

CHAPTER 7:GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY INDUSTRY VERTICAL

7.1.OVERVIEW
7.2.HEALTHCARE

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country

7.3.RETAIL & E-COMMERCE

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country

7.4.BFSI

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region
7.4.3.Market analysis, by country

7.5.IT & TELECOM

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by region
7.5.3.Market analysis, by country

7.6.TRAVEL & TOURISM

7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast, by region
7.6.3.Market analysis, by country

7.7.OTHERS

7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast, by region
7.7.3.Market analysis, by country

CHAPTER 8:GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY REGION

8.1.OVERVIEW
8.2.NORTH AMERICA

8.2.1.Key market trends, growth factors and opportunities
8.2.2.Market size and forecast, by deployment
8.2.3.Market size and forecast, by Enterprise Size
8.2.4.Market size and forecast, by application
8.2.5.Market size and forecast, by industry vertical
8.2.6.Market analysis by country

8.2.6.1.U.S.

8.2.6.1.1.Market size and forecast, by deployment model
8.2.6.1.2.Market size and forecast, by Enterprise Size
8.2.6.1.3.Market size and forecast, by application
8.2.6.1.4.Market size and forecast, by industry vertical

8.2.6.2.Canada

8.2.6.2.1.Market size and forecast, by deployment model
8.2.6.2.2.Market size and forecast, by Enterprise Size
8.2.6.2.3.Market size and forecast, by application
8.2.6.2.4.Market size and forecast, by industry vertical

8.3.EUROPE

8.3.1.Key market trends, growth factors and opportunities
8.3.2.Market size and forecast, by Deployment Model
8.3.3.Market size and forecast, by Enterprise size
8.3.4.Market size and forecast, by application
8.3.5.Market size and forecast, by industry vertical
8.3.6.Market analysis by country

8.3.6.1.UK

8.3.6.1.1.Market size and forecast, by Deployment model
8.3.6.1.2.Market size and forecast, by Enterprise Size
8.3.6.1.3.Market size and forecast, by application
8.3.6.1.4.Market size and forecast, by industry vertical

8.3.6.2.Germany

8.3.6.2.1.Market size and forecast, by Deployment model
8.3.6.2.2.Market size and forecast, by Enterprise Size
8.3.6.2.3.Market size and forecast, by application
8.3.6.2.4.Market size and forecast, by industry vertical

8.3.6.3.France

8.3.6.3.1.Market size and forecast , Deployment model
8.3.6.3.2.Market size and forecast, by Enterprise Size
8.3.6.3.3.Market size and forecast, by application
8.3.6.3.4.Market size and forecast, by industry vertical

8.3.6.4.Rest of Europe

8.3.6.4.1.Market size and forecast, by Deployment model
8.3.6.4.2.Market size and forecast, by Enterprise Size
8.3.6.4.3.Market size and forecast, by application
8.3.6.4.4.Market size and forecast, by industry vertical

8.4.ASIA-PACIFIC

8.4.1.Key market trends, growth factors and opportunities
8.4.2.Market size and forecast, by Deployment model
8.4.3.Market size and forecast, by deployment model
8.4.4.Market size and forecast, by application
8.4.5.Market size and forecast, by industry vertical

8.4.6.Market analysis by country

8.4.6.1.Japan

8.4.6.1.1.Market size and forecast, by Deployment model
8.4.6.1.2.Market size and forecast, by Enterprise Size
8.4.6.1.3.Market size and forecast, by application
8.4.6.1.4.Market size and forecast, by industry vertical

8.4.6.2.China

8.4.6.2.1.Market size and forecast, by Deployment model
8.4.6.2.2.Market size and forecast, by Enterprise Size
8.4.6.2.3.Market size and forecast, by application
8.4.6.2.4.Market size and forecast, by industry vertical

8.4.6.3.Australia

8.4.6.3.1.Market size and forecast, by Deployment model
8.4.6.3.2.Market size and forecast, by Enterprise Size
8.4.6.3.3.Market size and forecast, by application
8.4.6.3.4.Market size and forecast, by industry vertical

8.4.6.4.India

8.4.6.4.1.Market size and forecast, by Deployment model
8.4.6.4.2.Market size and forecast, by Enterprise Size
8.4.6.4.3.Market size and forecast, by application
8.4.6.4.4.Market size and forecast, by industry vertical

8.4.6.5.Rest of Asia-Pacific

8.4.6.5.1.Market size and forecast, by Deployment model
8.4.6.5.2.Market size and forecast, by Enterprise Size
8.4.6.5.3.Market size and forecast, by application
8.4.6.5.4.Market size and forecast, by industry vertical

8.5.LAMEA

8.5.1.Key market trends, growth factors and opportunities
8.5.2.Market size and forecast, by Deployment model
8.5.3.Market size and forecast, by Enterprise Size
8.5.4.Market size and forecast, by application
8.5.5.Market size and forecast, by industry vertical
8.5.6.Market analysis by country

8.5.6.1.Latin America

8.5.6.1.1.Market size and forecast, by Deployment model
8.5.6.1.2.Market size and forecast, by Enterprise Size
8.5.6.1.3.Market size and forecast, by application
8.5.6.1.4.Market size and forecast, by industry vertical

8.5.6.2.Middle east

8.5.6.2.1.Market size and forecast, by Deployment model
8.5.6.2.2.Market size and forecast, by Enterprise Size
8.5.6.2.3.Market size and forecast, by application
8.5.6.2.4.Market size and forecast, by industry vertical

8.5.6.3.Africa

8.5.6.3.1.Market size and forecast, by Deployment model
8.5.6.3.2.Market size and forecast, by Enterprise Size
8.5.6.3.3.Market size and forecast, by application
8.5.6.3.4.Market size and forecast, by industry vertical

CHAPTER 9:COMPETITIVE LANDSCAPE

9.1.KEY PLAYER POSITIONING ANALYSIS, 2019
9.2.TOP WINNING STRATEGIES
9.3.COMPETITIVE DASHBOARD
9.4.KEY DEVELOPMENTS

9.4.1.New product launches
9.4.2.Product development
9.4.3.Collaboration
9.4.4.Acquisition
9.4.5.Partnership

CHAPTER 10:COMPANY PROFILE

10.1.AT & T

10.1.1.Company overview
10.1.2.Key executives
10.1.3.Company snapshot
10.1.4.Operating business segments
10.1.5.Product portfolio
10.1.6.Business performance
10.1.7.Key strategic moves and developments

10.2.GOOGLE LLC

10.2.1.Company overview
10.2.2.Key executives
10.2.3.Company snapshot
10.2.4.Operating business segments
10.2.5.Product portfolio
10.2.6.R&D expenditure
10.2.7.Business performance
10.2.8.Key strategic moves and developments

10.3.VODAFONE

10.3.1.Company overview
Vodafone is top most wireless and phone service provider in the globe. It has more than half billion subscribers in more than 25 countries. Its partnership with other service provider extends its working circle in 45 countries. It has 27 million broadband customers and nearly 20 million TV subscriber. It major business revenue is generate in European countries basically in UK and Germany. It also provide its service in throughout the world. Vodafone has its headquarter at United Kingdom.
Key executives
10.3.2.Company snapshot
10.3.3.Operating business segments
10.3.4.Product portfolio
10.3.5.Business performance
10.3.6.Key strategic moves and developments

10.4.DEUTSCHE TELEKOM AG

10.4.1.Company overview
10.4.2.Key executives
10.4.3.Company snapshot
10.4.4.Product portfolio
10.4.5.Business performance
10.4.6.Key strategic moves and developments

10.5.CHINA MOBILE.

10.5.1.Company overview
10.5.2.Key executives
10.5.3.Company snapshot
10.5.4.Operating business segments
10.5.5.Product portfolio
10.5.6.Business performance
10.5.7.Key strategic moves and developments

10.6.ERICSSION

10.6.1.Company overview
10.6.2.Key executives
10.6.3.Company snapshot
10.6.4.Operating business segments
10.6.5.Product portfolio
10.6.6.R&D expenditure
10.6.7.Business performance
10.6.8.Key strategic moves and developments

10.7.HUAWAI TECHNOLOGIES CO. LTD.

10.7.1.Company overview
10.7.2.Key executives
10.7.3.Company snapshot
10.7.4.Operating business segments
10.7.5.Product portfolio
10.7.6.R&D expenditure
10.7.7.Business performance
10.7.8.Key strategic moves and developments

10.8.ZTE CORPORATION.

10.8.1.Company overview
10.8.2.Key executives
10.8.3.Company snapshot
10.8.4.Operating business segments
10.8.5.Product portfolio
10.8.6.R&D expenditure
10.8.7.Business performance
10.8.8.Key strategic moves and developments

10.9.VERIZON COMMUNICATION INC.

10.9.1.Company overview
10.9.2.Key executives
10.9.3.Company snapshot
10.9.4.Product portfolio
10.9.5.Business performance
10.9.6.Key strategic moves and developments

10.10.SK TELECOM.

10.10.1.Company overview
10.10.2.Key executives
10.10.3.Company snapshot
10.10.4.Product portfolio
10.10.5.Business performance
10.10.6.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY DEPLOYMENT, 2019–2027 ($BILLION)
TABLE 02.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR ON-PREMISE SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 03.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CLOUD SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 04.GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 05.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY REGION, 2019–2027 ($BILLION)
TABLE 06.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR LARGE SCALE ENTERPRISE, BY REGION, 2019–2027 ($BILLION)
TABLE 07.GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 08.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR RICH CALLS & MESSAGING, 2019–2027 ($BILLION)
TABLE 09.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CONTENT DELIVERY (CONTENT SHARING, FILE TRANSFER), 2019–2027 ($BILLION)
TABLE 10.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR VALUE ADDED SERVICES (VAS), 2019–2027 ($BILLION)
TABLE 11.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR MARKETING & ADVERTISING CAMPAIGN , 2019–2027 ($BILLION)
TABLE 12.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CLOUD STORAGE, 2019–2027 ($BILLION)
TABLE 13.GLOBAL RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 14.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($BILLION)
TABLE 15.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($BILLION)
TABLE 16.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR BFSI, BY REGION, 2019–2027 ($BILLION)
TABLE 17.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR IT & TELECOM, BY REGION, 2019–2027 ($BILLION)
TABLE 18.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR TRAVEL & TOURISM, BY REGION, 2019–2027 ($BILLION)
TABLE 19.GLOBAL RICH COMMUNICATION SERVICE MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 20.GLOBAL RICH COMMUNICATION SERVICE MARKET, BY REGION, 2019–2027 ($BILLION)
TABLE 21.NORTH AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT, 2019–2027 ($BILLION)
TABLE 22.NORTH AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 23.NORTH AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 24.NORTH AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 25.NORTH AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 26.U.S. RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 27.U.S. RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 28.U.S. RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 29.U.S. RICH COMMUNICATION SERVICE MARKETMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 30.CANADA  RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 31.CANADA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 32.CANADA RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 33.CANADA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 34.EUROPE RICH COMMUNICATION SERVICE MARKET, BY DPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 35.EUROPE RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 36.EUROPE RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 37.EUROPE RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 38.EUROPE  RICH COMMUNICATION SERVICE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 39.UK RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 40.UK RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 41.UK RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 42.UK RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 43.GERMANY RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 44.GERMANY RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 45.GERMANY RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 46.GERMANY GLOBAL RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 47.FRANCE  RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 48.FRANCE RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 49.FRANCE GLOBAL RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 50.FRANCE RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 51.REST OF EUROPE RICH COMMUNICATION SERVICE MARKET BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 52.REST OF EUROPE RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 53.REST OF EUROPE RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 54.REST OF EUROPE RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 55.ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 56.ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 57.ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 58.ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 59.ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 60.JAPAN RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 61.JAPAN RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 62.JAPAN RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 63.JAPAN RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 64.CHINA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 65.CHINA  RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 66.CHINA RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 67.CHINA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 68.AUSTRALIA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 69.AUSTRALIA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 70.AUSTRALIA RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 71.AUSTRALIA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 72.INDIA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 73.INDIA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 74.INDIA RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 75.INDIA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 76.REST OF GLOBAL RICH COMMUNICATION SERVICE MARKET, DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 77.REST OF ASIA-PACIFIC GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 78.REST OF ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 79.REST OF ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 80.LAMEA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 81.LAMEA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 82.LAMEA  RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 83.LAMEA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 84.LATIN AMERICA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 85.LATIN AMERICA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 86.LATIN AMERICA GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 87.LATIN AMERICA RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 88.MIDDLE EAST RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 89.MIDDLE EAST RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 90.MIDDLE EAST RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 91.MIDDLE EAST RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 92.AFRICA RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 93.AFRICA RICH COMMUNICATION SERVICE MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 94.AFRICA RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 95.AFRICA GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 96.KEY NEW PRODUCT LAUNCHES (2017-2020)
TABLE 97.PRODUCT DEVELOPMENT (2017-2020)
TABLE 98.COLLABORATION (2017-2020)
TABLE 99.ACQUISTION (2017-2020)
TABLE 100.PARTNERSHIP (2017-2020)
TABLE 101.AT & T LIMITED.: KEY EXECUTIVES
TABLE 102.AT & T LIMITED.: COMPANY SNAPSHOT
TABLE 103.AT & T LIMITED.: OPERATING SEGMENTS
TABLE 104.AT & T LIMITED.: PRODUCT PORTFOLIO
TABLE 105.GOOGLE LLC.: KEY EXECUTIVES
TABLE 106.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 107.GOOGLE LLC. : OPERATING SEGMENTS
TABLE 108.GOOGLE LLC. : PRODUCT PORTFOLIO
TABLE 109.VODAFONE.: KEY EXECUTIVES
TABLE 110.VODAFONE.: COMPANY SNAPSHOT
TABLE 111.VODAFONE: OPERATING SEGMENTS
TABLE 112.VODAFONE.: PRODUCT PORTFOLIO
TABLE 113.DEUTSCHE TELEKOM AG: KEY EXECUTIVES
TABLE 114.DEUTSCHE TELEKOM AG: COMPANY SNAPSHOT
TABLE 115.DEUTSCHE TELEKOM AG: PRODUCT PORTFOLIO
TABLE 116.CHINA MOBILE.: KEY EXECUTIVES
TABLE 117.CHINA MOBILE.: COMPANY SNAPSHOT
TABLE 118.CHINA MOBILE .: OPERATING SEGMENTS
TABLE 119.CHINA MOBILE.: PRODUCT PORTFOLIO
TABLE 120.ERICSSON: KEY EXECUTIVES
TABLE 121.ERICSSON: COMPANY SNAPSHOT
TABLE 122.ERICSSON: OPERATING SEGMENTS
TABLE 123.ERICSSON: PRODUCT PORTFOLIO
TABLE 124.HUAWEI TECHNOLOGIES CO., LTD: KEY EXECUTIVES
TABLE 125.HUAWEI TECHNOLOGIES CO., LTD: COMPANY SNAPSHOT
TABLE 126.HUAWEI TECHNOLOGIES CO., LTD : OPERATING SEGMENTS
TABLE 127.HUAWEI TECHNOLOGIES CO., LTD : PRODUCT PORTFOLIO
TABLE 128.HUAWEI TECHNOLOGIES CO., LTD : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 129.ZTE CORPORATION : KEY EXECUTIVES
TABLE 130.ZTE CORPORATION : COMPANY SNAPSHOT
TABLE 131.ZTE CORPORATION. : OPERATING SEGMENTS
TABLE 132.RICH COMMUNICATION SERVICE: PRODUCT PORTFOLIO
TABLE 133.VERIZON COMMUNICATION INC. .: KEY EXECUTIVES
TABLE 134.VERIZON COMMUNICATION INC. .: COMPANY SNAPSHOT
TABLE 135.VERIZON COMMUNICATION INC..: PRODUCT PORTFOLIO
TABLE 136.SK TELECOM: KEY EXECUTIVES
TABLE 137.SK TELECOM: COMPANY SNAPSHOT
TABLE 138.SK TELECOM: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL RICH COMMUNICATION SERVICE MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.GLOBAL RICH COMMUNICATION SERVICE MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 04.GLOBAL RICH COMMUNICATION SERVICE MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 09.MODERATE THREAT OF SUBSTITUTES
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.HIGH COMPETITIVE RIVALRY
FIGURE 12.MARKET DYNAMICS: GLOBAL RICH COMMUNICATION SERVICE MARKET
FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 14.GLOBAL RICH COMMUNICATION SERVICE MARKET, BY DEPLOYMENT, 2019–2027 ($BILLION)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR ON-PREMISE SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CLOUD SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.GLOBAL RICH COMMUNICATION SERVICE MARKETMARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR LARGE SCALE ENTERPRISE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 20.GLOBAL RICH COMMUNICATION SERVICE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR RICH CALLS & MESSAGING, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CONTENT DELIVERY (CONTENT SHARING, FILE TRANSFER), 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR VALUE ADDED SERVICES (VAS), 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR MARKETING & ADVERTISING CAMPAIGN, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR CLOUD STORAGE, 2019 & 2027 (%)
FIGURE 26.GLOBAL RICH COMMUNICATION SERVICE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR BFSI, BY COUNTRY,2019 & 2027 (%)
FIGURE 30.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR TRAVEL & TOURISM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF GLOBAL RICH COMMUNICATION SERVICE MARKET FOR OTHERS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 33.U.S. GLOBAL RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 34.CANADA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 35.UK RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 36.GERMANY RICH COMMUNICATION SERVICE 2019–2027 ($BILLION)
FIGURE 37.FRANCE RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 38.REST OF EUROPE RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 39.JAPAN RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 40.CHINA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 41.AUSTRALIA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 42.INDIA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 43.REST OF ASIA-PACIFIC RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 44.LAMEA RICH COMMUNICATION SERVICE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
FIGURE 45.LATIN AMERICA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 46.MIDDLE EAST RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 47.AFRICA RICH COMMUNICATION SERVICE MARKET, 2019–2027 ($BILLION)
FIGURE 48.KEY PLAYER POSITIONING ANLYSIS: GLOBAL RICH COMMUNICATION SERVICE MARKET
FIGURE 49.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 50.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 51.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 52.COMPETITIVE DASHBOARD
FIGURE 53.COMPETITIVE DASHBOARD
FIGURE 54.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 55.AT & T LIMITED.: REVENUE, 2018–2020 ($MILLION)
FIGURE 56.AT & T LIMITED.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 57.AT & T LIMITED.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 58.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 59.GOOGLE LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 60.GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 61.GOOGLE LLC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 62.VODAFONE: REVENUE, 2017–2019 ($MILLION)
FIGURE 63.VODAFONE.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 64.VODAFONE. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 65.DEUTSCHE TELEKOM AG: REVENUE, 2017–2019 ($MILLION)
FIGURE 66.DEUTSCHE TELEKOM AG: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 67.CHINA MOBILE.: REVENUE, 2017–2019 ($MILLION)
FIGURE 68.CHINA MOBILE. REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 69.CHINA MOBILE. REVENUE SHARE BY REGION, 2019 (%)
FIGURE 70.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 71.ERICSSON: REVENUE, 2017–2019 ($MILLION)
FIGURE 72.ERICSSON: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 73.ERICSSON: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 74.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 75.HUAWEI TECHNOLOGIES CO., LTD: REVENUE, 2017–2019 ($MILLION)
FIGURE 76.HUAWEI TECHNOLOGIES CO., LTD: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 77.HUAWEI TECHNOLOGIES CO., LTD: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 78.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 79.ZTE CORPORATION.: REVENUE, 2017–2019 ($MILLION)
FIGURE 80.ZTE CORPORATION.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 81.ZTE CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 82.VERIZON COMMUNICATION INC. REVENUE, 2017–2019 ($MILLION)
FIGURE 83.VERIZON COMMUNICATION INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 84.VERIZON COMMUNICATION INC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 85.HULU LLC: REVENUE, 2017–2019 ($MILLION)

 
 

The adoption of rich communication service (RCS) has increased over a period of time to deliver reliable and consistent experiences for their subscribers. In addition, the ability of these services to provide various opportunities for businesses and marketing to gain new insights to run the business efficiently is increasing RCS’ popularity among end users. Furthermore, many healthcare, retail & e-commerce, BFSI, IT & telecom, and tourism industries are investing in RCS to increase security and reduce network-related issues in organizations, which is impacting positively on the growth of the market.

Furthermore, the market is expected to witness significant growth in the future due to increase in use of 5G networks among domestic users and rise in adoption of artificial intelligence (AI)-oriented business models among organizations. For instance, organizations, such as AT &T, Ericsson, Huawei Technology and China Mobile, are heavily adopting RCS to enhance customer relationships. The adoption of rich communication service helps them to implement better communication network to bring positive transformation, which results in high-quality customer service. Moreover, increase in investment in AI & tools among every industry vertical is boosting the revenue growth.

In the current business scenario, substantial rise has been experienced in the usage of rich communication service solutions across Asia-Pacific. This is attributed to the fact that large population in this region has created an extensive pool of mobile subscribers for telecom companies. Moreover, the region is the largest contributor to the total number of mobile subscribers across the globe, and is expected to add more subscribers to its network in the coming years. Asia-Pacific is further anticipated to dominate RCS deployments in the coming years due to its size; diversity; major shift toward digital transformation; and the logical lead taken by countries, including China, South Korea, and Japan.

The presence of a large number of providers in the global rich communication service market increases the competitive rivalry among key players. Therefore, rich communication service providers are differentiating themselves from competitors and driving revenue growth by incorporating new digital business technologies, such as AI, machine learning, 5G networks, and multimedia messaging visibility, into their offerings to gain a competitive edge and retain their market position. Furthermore, the vendors operating in the market are taking several initiatives, such as new product launch and partnership, to stay competitive and strengthen their foothold in the market.

In addition, companies are heavily investing in R&D activities to develop advanced RCS solution, which is opportunistic for the market. For instance, in January 2020, Huawei Technology and Google LLC collaborated to offer new JIBE cloud RCS service in Huawei devices for its end users. This strategic move is expected to provide rich native messaging and communications experience. Additional features, such as texting over Wi-Fi, rich media sharing, group chats, and typing indicators, are anticipated to be an available as default part of the device.
 

 
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