Riding mower is the kind of lawn mower that facilitates the operator to ride and operate it unlike push or tow lawn mowers. Riding lawn mowers have resemblance with small tractor. These are larger than push lawn mowers in size. Commercial riding mowers such as ZTR mowers are stand on type riding mowers which are suitable for large lawn. This type of riding mower takes less time and works with more speed. Riding mower consists of multiple blades mounted on a tractor to cut the grass. It requires operator to wear heavy footwear, eye protection and hearing protection, in case of engine powered riding mowers. Rear engine, tractors, ZTR mowers are the types of riding lawn mowers available in the market. Riding mowers can run on gas, propane, electricity, and petrol or diesel. In case of rear engine riding mowers, internal combustion engine is mounted on the mowers for power supply. Due to its capabilities of cutting the grass with efficiency and less time consumption, it is preferred by both residential and commercial sector. The riding mowers market is expected to grow in near future due to inclination of people towards farming and gardening.
COVID-19 Impact analysis
- COVID-19 pandemic has shut down the production of various products in the riding mowers industry attributed to the lockdown in countries worldwide. This has hampered the growth of riding mowers market in 2020 and, is likely to revive in 2021.
- COVID-19 has already affected the sales of riding mowers in the second and third quarter of 2020 and is reviving in 2021.
- The major demand for riding mowers was previously noticed from countries including the U.S., Germany, Italy, UK, and India, which are negatively affected by the spread of the corona virus, thereby declining the demand for riding mowers.
- Further, potential impact of the lockdown is currently vague and financial recovery of companies is totally based on its cash reserves. Riding mowers manufacturers can afford a full lockdown only for a few months, after which the players have to modify their investment plans. For instance, various players in the market halted their production activities for several weeks to reduce the expenses. Whereas few players also adopted employee lay-offs to sustain during the COVID-19 health crisis.
- Riding mowers manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in the company can assist in promoting the health & safety of the workforce.
Top Impacting Factors
Rise in lawn care and garden care activities is one of the key factors that boosts the growth of the riding mowers market. Large garden, sitting areas, open lounges and sports grounds require time to time maintenance. Riding mowers can efficiently and effectively work in this type of area within very limited time. This is one of the factors which attracts the consumer toward lawn mowers and helps boost the market growth. During COVID-19 lockdown, people across the globe adopted gardening and lawn caring as a hobby. This factor is expected to create opportunity for the growth of the riding mowers market. Adoption of artificial turf like synthetic turf can hamper the growth of the riding mowers market. High cost of riding mowers and use of push and tow lawn mowers can be considered as a threat for the growth of the riding mowers market. In addition, maintenance cost of riding mower is more than push and tow lawn mowers, which limits the market growth.
Market Trends
- Manufacturers consistently focus on R&D of riding lawn mowers for its efficiency and effectiveness. One example of the same is the launch of robotic lawn mowers. WROX launched two Landroid lawn mowers in May 2019, which have technically advanced features.
- iRobot Corporation has developed Terra and Work based on imprint technology in January 2019, that can be operated through phone by using an app named iRobot Home App. This technical advancement is expected to boost the demand for riding mowers in the market.
- As per ScottsMiracle-Gro’s survey which was published in June 2020, more than half of the adult population of America was inclined toward gardening and lawn caring during COVID-19 lockdown. This factor is expected to create new opportunities for the growth of the riding mowers market in the U.S.
Key Benefits of the Report
- This study presents the analytical depiction of the riding mowers market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the riding mowers market share.
- The current market is quantitatively analyzed to highlight the riding mowers market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed riding mowers market analysis based on competitive intensity and how the competition will take shape in coming years.
Riding Mowers Market Report Highlights
| Aspects | Details |
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 Key Market Players | Deere and Company,, AriensCo,, American Honda Motor Co.,, MTD products,, Husqvarna Group,, Hitachi Ltd.,, The Toro Company,, Emak,, Briggs & Stratton,, STIGA S.p.A.,, Craftsnman,, Robert Bosch GmbH,, Global Garden Products,, Mean Green Products, |
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