Road Marking Machine Market Outlook – 2027 

Infrastructural development plays a major role in development of countries and emerging economies. The rapid growth of emerging markets worldwide is creating unprecedented demand for infrastructure construction machineries. Accordingly, the demand for road marking machine has increased significantly in recent years. Road marking machinery is used to imprint markings on roads in order to navigate driver and pedestrians. Moreover, road marking conveys official information to the road users and also assist in car park markings. Furthermore, roads marking plays a vital role in road safety, and hence its importance is immense. Besides, road markings cover information related to navigation, which aids in supplementing advanced driver assistance system.

Market scope and structure analysis:

COVID-19 scenario analysis: 

• The outbreak of Novel Coronavirus is spreading at a rapid rate in the world and affecting all aspects of society
• Infrastructure sector which was already on a downside would face a major challenge due to COVID-19.
• With lockdown imposed in majority of countries, the revenue generation has stopped due to inactive infrastructural projects.
• Road construction sector would be impacted heavily with fall in consumer spending.
• Government projects would also be hampered as governments have declared rescue packages and have limited their spending power further freezing infrastructural developments. 
• Stoppages of road construction would impact significantly on road marking machine market. Moreover, road marking machine market would be restrained till growth in economies around the world.

Top impacting factors: market scenario analysis, trends, drivers and impact analysis

The increased expenditure by the government on developing infrastructure is a major factor driving the market growth. Likewise, increasing safety concerns is increasing the adoption of road marking machine market. Additionally, rising number of accidents due to absence of road marking is propelling the market demand. Besides, the rising development of smart cities and immigration of rural population to urban areas is increasing the demand for constructions of new roads. This will in turn increase the demand for road marking machine market. However, fluctuating raw material prices is expected to hamper market growth. Furthermore, developing suburbs and rising economies is anticipated to provide growth opportunities to the market.

The road marking machine market trends are as follows:

Innovation to foster market growth

Innovating technologies leads to increase in productivity and quality of the product. Similarly, major advances have been seen in road marking technologies in past decade. The newly launched products offer better wear life and improve conspicuity in poor conditions. Additionally, the new technologies offer an accurate picture of network safety to highway authorities. For instance, STiM Kontur 650HPE Spray road marking machine offers sophisticated control system. It consists of laser-guided automatic control which can detect the degraded markings and apply new marking wherever required.

Emergence of autonomous vehicles

Road markings will remain crucial for all types of guidance systems with rising autonomous landscape. Since the autonomous vehicles directly interface with road markings, proper marking installation and maintenance practices are essential. The new digital infrastructure recreates virtual roads along with vehicles present alongside. In 2019, Tesla launched Autopilot features which assists in steering within a clearly marked lane. Additionally, it consists of auto-lane change technology which assists in moving to an adjacent lane on the highway when Autosteer is engaged.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the Road Marking Machine industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the Road Marking Machine market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions answered in the road marking machine market research report:

• What are the leading market players active in the road marking machine market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What are the projections for the future that would help in taking further strategic steps?