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2023

Robo Advisory Market

Robo Advisory Market Size, Share, Competitive Landscape and Trend Analysis Report by Business Model (Pure Robo Advisors, Hybrid Robo Advisors), by Provider (Fintech Robo Advisors, Banks, Traditional Wealth Managers, Others), by Service Type (Direct Plan-based/Goal-based, Comprehensive Wealth Advisory), by End User (Retail Investor, High Net Worth Individuals (HNIs)): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Riya Verma| Kanhaiya Ramesh Kathoke | Vineet Kumar
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Robo Advisory Market Research, 2032

The global robo advisory market was valued at $7.9 billion in 2022, and is projected to reach $129.5 billion by 2032, growing at a CAGR of 32.5% from 2023 to 2032.

Robo advisory refers to the provision of automated, algorithm-driven financial advice and investment services. It combines technology and financial expertise to offer investment recommendations and portfolio management without the need for human intervention. Robo-advisors utilize advanced algorithms to analyze an investor's financial situation, goals, risk tolerance, and other relevant factors to provide personalized investment strategies.

Robo Advisory Market Insights

Robo advisory services witnessed significant adoption in recent years, owing to the increase in penetration of smartphones and rise in the number of netizens across the globe. Furthermore, robo advisory services serve as convenient and widely used options for investors, as they provide instant affordability options to clients for investing into funds, which notably contributes toward robo advisory market growth. In addition, robo-advisors leverage advanced technologies such as artificial intelligence (AI), machine learning (ML), and data analytics to offer automated investment advice. These technologies enable robo-advisors to process vast amounts of data, assess market trends, and provide personalized investment recommendations to clients. The increase in sophistication of these technologies has improved the accuracy and efficiency of robo advisory platforms, attracting more investors. Therefore, these factors notably promote the growth of the robo advisory market.

However, increase in security concerns are significant barriers toward robo advisory market growth. Further, older investors, who may have greater wealth and assets, have been slower to adopt robo advisory platforms. This can be attributed to factors such as lack of familiarity with digital platforms, preference for face-to-face interactions, and concerns about the security of online financial transactions. Therefore, the growth potential of the robo advisory market may be limited by the slower adoption rate among older investors. On the contrary, an increase in demand for automated investment solutions, and advancements in artificial intelligence (AI) and machine learning (ML) are expected to provide lucrative growth opportunity for the robo advisory market.

Investors are increasingly seeking automated investment solutions due to their convenience, cost-effectiveness, and accessibility. Robo advisors provide automated portfolio management services, offering personalized investment recommendations based on an individual's financial goals and risk tolerance. The demand for these services has grown as these cater to a wider range of investors, including millennials and tech-savvy individuals who prefer digital solutions.

The report focuses on growth prospects, restraints, and trends of the robo advisory market forecast. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the robo advisory market outlook.

Segment Review

 

The robo advisory market is segmented into business model, provider, service type, end user, and region. By business model, the robo advisory market is fragmented into pure robo advisors and hybrid robo advisors. By service provider, the market is divided into fintech robo advisors, banks, traditional wealth managers and others. By service type, the robo advisory market is categorized into direct plan-based/goal-based and comprehensive wealth advisory. By end user, the market is bifurcated into retail investor and high net worth individuals (HNIs). Region wise, the robo advisory market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Robo Advisory Market by End User

By end user, the robo advisory market share was led by the high-net-worth individuals (HNIs) segment in 2022 and is projected to maintain its dominance during the forecast period. Surge in adoption of robo-advisor serving the HNIs to manage their monetary assets and to increase their value in the market by reducing loss drives the growth of the segment. However, the retail investor segment is expected to grow at the highest rate during the forecast period, owing to growing adoption of these services among the retail investors to manage and control their portfolio.

Robo Advisory Market by Region

Region wise, the robo advisory services market size was dominated by North America in 2022, and is expected to retain its position during the forecast period. The major factor that drives the growth of the robo advisory market in this region includes rise in adoption of robo advisory services among the investor and presence of major players such as Betterment and Vanguard. However, Asia-Pacific is expected to witness significant growth rate during the forecast period, owing to increase in adoption of digital technologies across emerging countries and rapid increase in disposable income of the middle-class population.

The key players operating in the robo advisory market include Fincite Gmbh, Betterment, Charles Schwab & Co., Inc., SigFig Wealth Management, LLC, Social Finance, Inc., Wealthfront Corporation, Wealthify Limited, The Vanguard Group, Inc., Ginmon Vermögensverwaltung GmbH, and Axos Financial, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the robo advisory industry. 

Country-specific Statistics & Information

Investors seek convenient and cost-effective investment options that align with their financial goals. Robo-advisors offer automated investment platforms that provide personalized recommendations on the basis of factors such as risk tolerance, investment horizon, and financial objectives. These platforms use algorithms and data analysis to create diversified portfolios suited to individual investors. The ability to access such tailored investment advice easily and at lower costs has led to a surge in the popularity of robo advisory services. For instance, in the U.S., robo-advisors such as Betterment and Wealthfront have gained significant market share by offering automated and personalized investment services. In Europe, the introduction of the Markets in Financial Instruments Directive II (MiFID II) has enhanced transparency and investor protection, creating favorable conditions for robo advisory growth. Moreover, established financial institutions such as Vanguard and Charles Schwab launched their robo advisory platforms or acquired existing robo advisory firms, further fueling market expansion.

In addition, robo-advisors heavily rely on advanced technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). These technologies enable robo-advisors to analyze vast amounts of data, identify investment patterns, and generate insights quickly. Robo-advisors can improve their recommendations over time by continuously learning from user behavior and market trends. AI-driven robo advisory platforms can also automate various investment tasks, such as rebalancing portfolios and tax optimization, ensuring efficient and accurate investment management.

The COVID-19 pandemic prompted lockdowns and social distancing measures, leading to a surge in demand for digital financial services. The safety measures issued by government authorities turned individuals to online platforms for managing their finances, including robo advisory services. This increased demand provides an opportunity for robo-advisors to attract new clients and expand their market reach. In addition, the pandemic caused significant volatility in financial markets that highlighted the importance of risk management and asset allocation. Robo-advisors, known for their algorithm-driven portfolio rebalancing and risk management capabilities, provide timely adjustments to investors' portfolios, which help mitigate losses and reduce risk during volatile market conditions. These factors, in turn, boost the growth of the robo advisory market size.

Top Impacting Factors

Shift in Preference from Traditional Investment Services to Robo Advisory Services

Robo advisory services witnessed significant adoption in recent years, owing to the increase in penetration of smartphones and rise in the number of netizens across the globe. Furthermore, robo advisory services serve as convenient and widely used options for investors, as they provide instant affordability options to clients for investing into funds, which notably contributes toward market growth. Moreover, a large number of businesses and individuals started filling out applications online for investing rather than getting into the time-consuming investing process.

In addition, regulatory bodies, such as the Securities and Exchange Commission (SEC) in the U.S. and the Financial Conduct Authority (FCA) in the UK, introduced guidelines and regulations specifically addressing the operations of robo advisors. These regulations provide a clear framework for robo advisory platforms, ensuring investor protection and fostering the robo advisory market growth.

Rapid Digitalization in Financial Services

Digitization has been one of the most widely adopted strategies in financial services to improve core processing capabilities and offer better consumer services and insights. In addition, various organizations such as the Vanguard Group, Inc. and Betterment have reportedly increased their sales percentage by focusing on the digitalization of their financial services. In addition, more than half of these financial services have been associated with investments. Most of the investments are made through digital advisory platforms, as they offer high returns and evaluate portfolios according to economic and market conditions.

All these factors reduce the chances of uncertainty and provide instant convenient options to the investors. Thus, an increase in the focus of organizations on digitalizing their financial services to achieve business efficiency and better outcomes drives the growth of the robo advisory services market industry. 

Technological Innovations in Digital Investment Platforms

Digital investment platforms have experienced a drastic change over centuries, owing to the emergence of disruptive technologies. Innovations in robo advisory services have revolutionized businesses in the financial sector in recent years and helped banks and other investors to streamline the processes and improve the quality of their services. These innovations are constantly being developed, thereby providing potential opportunities for the growth of the sector. For instance, AI in digital investment solutions exhibit capabilities to reduce investment processing time and operational costs. In addition, cognitive computing possesses capabilities to analyze massive volume of data, which is anticipated to create remunerative opportunities for investors in risk analysis and management sector. In addition, integration of advanced technologies such as AI and ML are expected to create significant opportunities for the expansion of the global robo advisory market during the forecast period.

Surge in Adoption of Digital Platforms and Mobile Devices

The widespread use of digital platforms and mobile devices has transformed the way individuals access financial services. Investors now expect seamless and user-friendly interfaces that allow them to manage their investments. Robo-advisors leverage digital platforms and mobile apps to provide intuitive interfaces, enabling investors to monitor their portfolios, make adjustments, and execute transactions easily.

In addition, traditional financial institutions have recognized the potential of robo advisory services and have started collaborating with or acquiring robo advisory firms. These partnerships leverage the strengths of both sides, with robo-advisors benefiting from the established brand reputation, customer base, and distribution networks of traditional financial institutions. For instance, in March 2022, Goldman Sachs acquired NextCapital, a robo-adviser that specializes in workplace pensions. Chicago-based NextCapital directly advises retirement plans as well as supplying its underlying technology to other financial institutions under a “white label”. Sponsors of defined contribution retirement plans use NextCapital’s digital advice to help employees customize their savings and investment options.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the robo advisory market analysis from 2022 to 2032 to identify the prevailing market opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the robo advisory market segmentation assists to determine the prevailing robo advisory market opportunity.
  • Major countries in each region are mapped according to their revenue contribution to the market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as robo advisory market trends, key players, market segments, application areas, and market growth strategies.

Robo Advisory Market Report Highlights

Aspects Details
Market Size By 2032
Market Size By 2032

USD 129.5 billion

Growth Rate
Growth Rate

CAGR of 32.5%

Forecast period
Forecast period

2022 - 2032

Report Pages
Report Pages

273

Robo Advisory Market By Service Type
By Service Type
  • Direct Plan-based/Goal-based
  • Comprehensive Wealth Advisory
Robo Advisory Market By Business Model
By Business Model
  • Pure Robo Advisors
  • Hybrid Robo Advisors
Robo Advisory Market By Provider
By Provider
  • Fintech Robo Advisors
  • Banks
  • Traditional Wealth Managers
  • Others
Robo Advisory Market By End User
By End User
  • Retail Investor
  • High Net Worth Individuals (HNIs)
Robo Advisory Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Betterment, The Vanguard Group, Inc., Fincite Gmbh, Axos Financial, Inc., SigFig Wealth Management, LLC, Wealthify Limited, Social Finance, Inc., Ginmon Vermögensverwaltung GmbH, Charles Schwab & Co., Inc., Wealthfront Corporation.

Analyst Review

Robo-advisors heavily rely on advanced technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). These technologies enable robo-advisors to analyze vast amounts of data, identify investment patterns, and generate insights quickly. By continuously learning from user behavior and market trends, robo-advisors can improve their recommendations over time. AI-driven robo advisory platforms can also automate various investment tasks, such as rebalancing portfolios and tax optimization, ensuring efficient and accurate investment management.

Initially, robo advisors primarily focused on providing automated investment services for individual retail investors. However, the market has expanded its offerings including high-net-worth individuals, institutional investors, and retirement plans, to incorporate robo advisory platforms into their services. This expansion increases the market potential and creates lucrative growth opportunities for robo advisory providers.

Robo advisors have evolved to offer increasingly personalized investment recommendations. They consider an investor's financial situation, risk appetite, investment goals, and time horizon to construct a customized portfolio. By leveraging data analytics and algorithms, robo advisors can provide tailored investment strategies compared to traditional one-size-fits-all approaches. This personalization appeals to investors who desire customized solutions aligned with their specific financial objectives. Moreover, robo advisory services are not limited to specific geographical regions. Many robo advisory platforms operate internationally, enabling investors worldwide to access their services. This global reach allows robo advisory providers to tap into diverse markets and leverage different investment opportunities across countries, thereby expanding their customer base and revenue potential.

The key players in the robo advisory market are Fincite GmbH, Betterment, Charles Schwab & Co., Inc., SigFig Wealth Management, LLC, Social Finance, Inc., Wealthfront Corporation, Wealthify Limited, The Vanguard Group, Inc., Ginmon Vermögensverwaltung GmbH, and Axos Financial, Inc. Major players operating in   the robo advisory market have witnessed significant adoption of strategies that include business expansion and partnership to reduce supply and demand gap. Major players are collaborating their product portfolio to provide differentiated and innovative products with the increase in awareness and demand for robo advisory across the globe.

Author Name(s) : Riya Verma| Kanhaiya Ramesh Kathoke | Vineet Kumar
Frequently Asked Questions?

At a CAGR of 32.5% , the Robo Advisory Market will expand from 2023 - 2032.

By the end of 2032, the market value of Robo Advisory Market will be $129,462.3 million.

Shift in preference from traditional investment services to robo advisory services Rapid digitalization in financial services Personalized investment solutions

The robo advisory market is segmented into business model, provider, service type, end user, and region. By business model, the market is fragmented into pure robo advisors and hybrid robo advisors. By service provider, the market is divided into fintech robo advisors, banks, traditional wealth managers and others. By service type, the market is categorized into direct plan-based/goal-based and comprehensive wealth advisory. By end user, the market is bifurcated into retail investor and high net worth individuals (HNIs). Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the robo advisory market include Fincite Gmbh, Betterment, Charles Schwab & Co., Inc., SigFig Wealth Management, LLC, Social Finance, Inc., Wealthfront Corporation, Wealthify Limited, The Vanguard Group, Inc., Ginmon Vermögensverwaltung GmbH, and Axos Financial, Inc.

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Robo Advisory Market

Global Opportunity Analysis and Industry Forecast, 2023-2032