Rowing machine is an exercise machine with a sliding seat and oars for exercising the muscles. A rowing machine or indoor rower is a machine used to simulate the action of watercraft rowing for the purpose of exercise or training for rowing. Rowing is considered one of the best forms of exercise to enhance fitness. Individuals with post-surgery injuries and joint issues can also use rowing machines easily. Exhausting physical activities, such as sports that involve considerable jumping and running, put enormous pressure on body joints. Rowing is a low-impact activity that is highly appropriate for fitness freaks with joint issues. It also enables full-body workout to help burn extra fat and calories efficiently. The trend of purchasing indoor rowing machines online and exercising at home as per convenience is growing globally. Changing lifestyles and increasing workload are major factors boosting the need for healthy living. Increasing the adoption of fitness equipment at home due to growing work pressure in the private sector is expected to boost the growth of the rowing machines market over the forecast period.
COVID-19 scenario analysis:
- For manufacturing industries globally, the COVID-19 pandemic has resulted in a vast decline in revenue and profits.
- The coronavirus outbreak disrupted supply chains, automakers, and manufacturers of electronic goods in various countries. Manufacturers are paying exorbitant rates to fly down spares and components from all over the globe.
- Facilities across the globe have run out as usual transportation and all other modes of transport have been closed. Airlines and ships have stopped operating in many countries, thereby making cargo transportation impossible, which resulted in huge losses to manufacturers.
- Automobiles makers, consumer electronics, and pharmaceuticals in various countries, especially rely on China and other developed countries near them, for the supply of several raw materials and parts such as compressors, electronic components, and various sensors.
- The supply chain has been disrupted for a very long while now due to lockdown, and the demand has completely vanished out of the market, which is expected to take a very long time to revive.
Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis
Some of the factors that boost the rowing machines market growth are awareness of the benefits of a physically active lifestyle and growing online sale of rowing machines. However, fluctuation in raw material prices, such as hardened steel, cast iron, brass, and others, is expected to restraint the market growth over the forecast period. Furthermore, changing lifestyles, awareness among people about the benefits of fitness activities, endorsement by celebrities, hectic work schedules, increasing health issues, and government health & fitness programs are expected to offer lucrative opportunities for the market growth over the forecast period.
The rowing machines market trends are as follows:
Awareness of the benefits of a physically active lifestyle
Increasing awareness of being healthy and maintaining physical fitness among the population is helping to increase the popularity of rowing machines. Hectic work schedules and increasing health issues have been compelling people to opt for exercise. The awareness about health and body fitness is growing among fitness enthusiasts. As a result, the purchase volume of innovative and superior quality gym equipment that can offer an optimum result is also growing. The market is registering an increase in demand for fitness equipment that people use for exercise at home, thereby boosting the market growth over the forecast period.
Growing online sale of rowing machines
The growing online sale of rowing machines is a major factor that is expected to have a positive impact on the market growth. Advancement in technology has driven the growth of the rowing machines market. The rowing machine market is cost-sensitive; hence, the increasing price of raw materials, such as hardened steel, stainless steel, brass, aluminum, cast iron, and bronze, is expected to restrain the market growth rate during the forecast period. Furthermore, collaboration with fitness applications and increasing awareness about the ill-effects of diabetes and obesity are expected to further boost the demand for rowing machines over the forecast period.
Key benefits of the report:
- This study presents the analytical depiction of the rowing machines market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the rowing machines market share.
- The current market is quantitatively analyzed to highlight the rowing machines market scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed rowing machine market analysis based on competitive intensity and how the competition will take shape in the coming years.
Questions answered in the market research report:
- Which are the leading market players active in the market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What are the projections for the future that would help in taking further strategic steps?
Rowing Machines Market Report Highlights
| Aspects | Details |
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 By Application |
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 Key Market Players | Sunny Health & Fitness, LifeCore Fitness, York, Proform, WaterRower, BodyCraft, First Degree Fitness, Stamina Products, Concept2, aBlaze |
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