A sales enablement platform is specifically designed to enhance sales results and productivity through delivering professional development and training services to sales representatives and sales executives to understand the customer buying pattern by using innovative technologies. Sales enablement platform is the development process that enables the sales teams to effectively sell goods and services at a higher speed. Sales enablement is an ongoing process that prepares sales teams to have regular effective meetings with clients and potential customers. Sales enablement platform services are equipped with a wide scope of usage, varying from helping customers to deploy the platform, derive strategies, and implementing them to serve the business-specific requirements of companies. Sales enablement services assist companies to connect their traditional systems to modern applications, to do training and implementation work, to ensure that clients can concentrate on their core business.
COVID-19 Scenario Analysis:
- The COVID-19 has affected various economies and industries in different countries owing to lockdowns, travel bans, and business shutdowns. The closure of various factories and manufacturing plants has been adversely affected the supply chains, manufacturing, delivery schedules, and sales of products in the global market. The pandemic has significantly affected the growth of the sales enablement platform market.
- To survive the pandemic crisis, companies are integrating the sales enablement platform to the digital transformation approach. The key players in the market are offering sales enablement platforms to acquire the ability to develop, coach, and enhance the performance of sales agents impartial of their location and boost the sales of the business.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The growing integration of advanced technologies to improve sales operations and rising focus on adopting sales enablement platforms in different enterprises are the factors driving the growth of the sales enablement platform market. In addition, the growing penetration of mobile technology across the world propels the growth of the market. However, inconsistent user experience and the usage of the poor interface are the factors hampering the growth. Furthermore, the rise in penetration of the internet and connecting devices and the integration of artificial intelligence, big data analytics, and machine learning to enhance customer experience is expected to provide lucrative opportunities to sales enablement platform market in the forecasted period.
The Market Trends for the Sales Enablement Platform Market:
Adoption of the Platform by the IT & Telecom Sector:
The IT and telecom businesses have to respond to fluctuating market conditions for variations in service and consumer behavior. Therefore, these businesses involve sales managers in administering the requirements of their customers effectively. The sales enablement platform allows IT and telecom businesses to have a competitive edge in the marketplace and modify their sales approach by the industry requirements. The sales enablement platform is changing the IT and telecom industry vertical by encouraging businesses to grab the market easily by acquiring deals at an accelerated pace.
Cloud-based Solutions to Drive the Market Growth:
Companies are rapidly adopting cloud-based services, as cloud implementation provides several benefits such as scalability, flexibility, improved coordination between different departments, and cost-efficiency. Implementation of a cloud-based sales enablement platform facilitates businesses to concentrate on their core capabilities, instead of IT practices. With the assistance of the cloud-based sales enablement platform, businesses can prevent the costs associated with the software, storage, and engineering staff. The cloud-based sales enablement platform provides a method to integrate the system and its modules with the web and mobile phone applications and is helping companies to improve their sales effectiveness.
Key Benefits of the Report:
- This study presents an analytical depiction of the sales enablement platform market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the sales enablement platform market share.
- The current market is quantitatively analyzed to highlight the market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed market analysis based on the present and future competitive intensity of the sales enablement platform market.
Questions Answered in the Sales Enablement Platform Market Research Report:
- Who are the leading market players active in the sales enablement platform market?
- What would be the detailed impact of COVID-19 on the sales enablement platform market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the sales enablement platform market?
Sales Enablement Platform Market Report Highlights
By Service Type
By Deployment Model
By Enterprise Size
By Industry Vertical
Key Market Players
Showpad, Bigtincan Holdings Ltd, Quark Software Inc., SAP SE, Highspot Inc, Seismic, Mindtickle Inc., Brainshark, Upland Software Inc, Accent Technologies Inc