Allied Market Research


Sanitary Paper Products Market

Sanitary Paper Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Sanitary paper products include hygienic paper products such as toilet paper, paper towels, facial tissues, diapers, menstrual pads, and tampons. Few of the companies manufacture their own sanitary paper, whereas others buy paper from paper mills. Final products are then sold to wholesalers for the purpose of distribution.

COVID-19 Scenario Analysis: 

COVID-19 has impacted the markets globally, leading to emptying the shop shelves, especially for toilet papers. If the situation continues like this people might have to survive without this essential item. It is expected that the production will be able to match the demand of the consumers and supply chain will speed up the process of supplying the products to the market. In Australia, retail outlets such as supermarkets have restricted the purchase of buying toilet paper rolls, one person can buy only one box of tissue roll. This is done because people are indulging into panic buying, which is leading to bulk purchase which also include sanitary paper products along with the other essential items. One of the Japan’s supermarket stacked huge no. of toilet roll papers to display to give assurance to the customers that they have the huge stock of the same.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Awareness among people for cleanliness and maintaining hygiene is going to drive the growth of the sanitary paper products market. Various government initiatives have also helped in increasing the health and hygiene awareness in people. Also, increase in income of people has an expanded spending on home cleanliness products. Substitutes of this market segment is expected to block the growth of the sanitary paper producing market. There are numerous alternate options for paper accessible to people such as cotton, plastic materials like polyester, and polypropylene. Other substitute products include fabric kitchen towel, moist disposable clothes, sterile cushions, diapers made of plastics, and so forth. These options are being utilized for their convenience as they are easy to use. The interest for hand dryers, especially in business places, for example, lodgings, eateries, and offices has expanded considerably around the globe. The requirement for hand dryers as a cleanliness gadget has picked up as they promote negligible wastage of paper. These gadgets go about as a potential danger to the worldwide tissue paper market as a significant part of sales for sanitary paper products coming from the paper towel market.

New product launches to flourish the market

Recycling paper is predicted to be a key trend in the sanitary paper product market segment. A Canadian tissue paper maker Cascades Inc. propelled its Latte Collection, which was produced by a blend of white reused fiber and cardboard. On September 2019, Cascades Inc., had taken over Orchids Paper Products resources. This acquisition helped Cascades in modernization of its tissue. Orchid is mass tissue producer associated with creation of parent tissue rolls, which are converted over to different tissue items.

Surge in usage in automotive and industrial applications 

Toilet paper product is one of the major product category of sanitary paper market. It takes care of personal hygiene of an individual. It is either made up of chlorine-free bleached cellulose or 100% recycled. It is available in varied forms such as scented or unscented and colored or decorated. A sensitive body part such as the nose, requires high-quality paper tissues tissue. The sanitary paper market offers a wide variety of these high-quality paper tissues to its customer. The variety is not just available in sizes but also in large variety of scents. Different kitchen cleaning products also come under this market segment. These include kitchen towels, kitchen wipers, and napkins. Paper tissues are also used for facial and makeup setting purposes.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global sanitary paper products market industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global sanitary paper products market share.
  • The current market is quantitatively analyzed to highlight the global sanitary paper products market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global sanitary paper products market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Sanitary Paper Products Research Report:

  • What are the leading market players active in the sanitary paper products market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Sanitary Paper Products Market Report Highlights

Aspects Details
By Type
  • Tissues & Handkerchiefs
  • Table Napkins
  • Toilet Paper
  • Towels
  • Sanitary Napkins & Tampons
  • Disposable Diapers
By Application
  • Residential
  • Commercial
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Omganics, Associated Hygienic Products, Leaf River Cellulose, Johnson & Johnson, The Tranzonic Companies, Marcal Manufacturing, Hoffmaster Group, Tambrands Sales Corp., Allied West Paper Corp., The Procter & Gamble Paper Products Company, Attends Healthcare Products, Orchids Paper Products Company, Soundview Paper Mills

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Sanitary Paper Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032