The Saudi Arabia baby oral care market is anticipated to witness significant growth due to increase in newborn population and rise in awareness about oral health during the projected period. The Saudi Arabia baby oral care market is segmented into type, end user, and distribution channel. On the basis of type, the market is divided into toothbrushes, toothpaste, floss, tooth mousse, and others. By end user, the market is bifurcated into infants and toddlers. Depending on distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, convenience stores, online channels, and others. Furthermore, low penetration of the internet and online stores is likely to hamper the growth of the.
According to a report compiled by the Saudi Government in 2016, births and fertility rates in the country are stabilizing and the median age is rising. This has shifted the focus of the population toward newborns, who require special care and healthcare products. Furthermore, increase in awareness of parents toward oral health of their infants has been boosting the demand for baby oral care products in the Saudi Arabia market. Moreover, the presence of organized retail outlets and conventional distribution channels has been aiding the sales of baby oral care products in the region.
Despite the presence of various drivers, high cost of products is hampering the growth of the Saudi Arabia baby oral care market. Even though the industry is witnessing continuous innovations, the prices of these products remain high. This has been capping the sales of baby oral care products in certain areas of the country. Furthermore, low penetration of the internet and online stores is likely to hamper the market growth. This is due to the lack of trust of consumers toward online retailers. On the other hand, launch of advance and innovative products is one of the major opportunities in the Saudi Arabia baby oral care market.
With the growing demand for these products, manufacturers are increasingly focusing on launching new specialty products according to the choice and preferences of parents. Moreover, untapped rural population in the Saudi Arabia market is anticipated to provide significant opportunity for the key players. The Saudi Arabia baby oral care market is highly competitive and fragmented in nature wherein the key players operate in specialized markets. Major companies have adopted pricing strategies to attract more consumers which are expected to drive overall market growth. Furthermore, the presence of implementation of stringent regulation about the products has been increasing the entry barriers for new entrants.
The Saudi Arabia baby oral care market is anticipated to witness significant growth owing to increase in partnerships among the key players in the industry during the forecast period. The companies such as Pigeon Corporation, Johnson & Johnson, Philips Avent, Nuby, NUK, Munchkin, Tommee Tippee, Dr. Brown's, Chicco, and Mustela have adopted various strategies such as acquisitions and partnerships in the past four years. These strategies have provided opportunities to expand their consumer base. Furthermore, increase in investments by venture capitalists in baby oral care product start-ups have been leading to new advancements in the market.
The Saudi Arabia baby oral care market has been boosted by the presence of various regulations in the region. One of the major regulatory bodies, the Saudi Food and Drug Authority (SFDA), has enforced several regulations for these products to ensure the safety and efficacy of the products before they reach the consumers. Moreover, the Government of Saudi Arabia has implemented numerous regulations r to modify the oral health of newborns. These regulations are expected to drive the growth of the baby oral care market in the region.
The South Arabia baby oral care market is segmented into type, end user, and distribution channel. On the basis of type, the market is divided into toothbrushes, toothpaste, floss, and tooth mousse. Of these segments, the toothpaste segment is expected to contribute the highest market share during the forecast period due to increase in demand for oral care products for infants and toddlers. By end user, the market is divided into infants and toddlers. Of these segments, the infant segment is anticipated to witness the highest growth owing to rise in newborn population.
The Saudi Arabia baby oral care market is witnessing various developments, ranging from expansions to product launches by the major players. For instance, in November 2020, Pigeon Corporation launched five varieties of baby toothpaste including Pigeon baby toothpaste, baby toothpaste, banana baby toothpaste, strawberry baby toothpaste, kiwi baby toothpaste, apple. Similarly, Johnson & Johnson launched My first Johnsons baby product.
Some of the major players in the Saudi Arabia Baby Oral Care Market analyzed in this report are Pigeon Corporation, Johnson & Johnson, Philips Avent, Nuby, NUK, Munchkin, Tommee Tippee, Dr. Brown's, Chicco, and Mustela.
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in Saudi Arabia baby oral care market.
- Assess and rank the top factors that are expected to affect the growth of Saudi Arabia baby oral care market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the Saudi Arabia baby oral care market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
Saudi Arabia Baby Oral Care Market Report Highlights
| Aspects | Details |
 Forecast period | 2021 - 2031 |
 Report Pages | 73 |
 By Type |
|
 By End User |
|
 By Distribution Channel |
|
 Key Market Players | Pigeon Corporation, Munchkin, Chicco, Johnson & Johnson, Dr. Brown's, Philips Avent, Mustela, NUK, Nuby, Tommee Tippee |
The Saudi Arabia Baby Oral Care Market is estimated to reach $18.7 million by 2031
Pigeon Corporation, Johnson & Johnson, Philips Avent, Nuby, NUK, Munchkin, Tommee Tippee, Dr. Brown's, Chicco, Mustela are the leading players in Saudi Arabia Baby Oral Care Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in saudi arabia baby oral care market.
3. Assess and rank the top factors that are expected to affect the growth of saudi arabia baby oral care market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the saudi arabia baby oral care market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Saudi Arabia Baby Oral Care Market is classified as by type, by end user, by distribution channel
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