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2020

Self-Service BI Market

Self-Service BI Market Size, Share, Competitive Landscape and Trend Analysis Report by Component (Software and Services), Deployment (On-premise and On-demand), Application (Sales & Marketing, Customer Engagement & Analysis, Fraud & Security, Management, Risk & Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management & Procurement, and Others), and Industry Vertical (BFSI, Retail & E-Commerce, Telecom & IT, Government & Defense, Healthcare, Manufacturing, Media & Entertainment, Transportation & Logistics, Energy & Utilities, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Sneha Korad and Makarand Sinnarkar | Vineet Kumar
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Self-Service BI Market Statistics - 2026

The self-service BI market size was valued at $4.73 billion in 2018, and is projected to reach $14.19 billion by 2026, growing at a CAGR of 14.8% from 2019 to 2026. Rise in data-driven decision-making models among enterprises are thriving in the analytics market, which has proliferated the adoption of self-service BI platforms to gain insights without the need for technical guidance or dedicated team. 

Financial institutes such as banks, are continuously seeking for technological ways to make their existing workforce more efficient. As self-service BI tools provide technology-driven process for analyzing data and represents actionable information that helps corporate executives to make more informed and data driven business decisions. In addition, banks widely adopt BI solutions to analyze operational processes, which helps them to reduce on-going costs and maximize existing talent utilization and resources.

Self-Service BI Market

Self-service BI is a software that is developed with data analytics approach to enable business users to access and analyze business data without the need to have statistical analysis, BI knowledge, or data mining background. Self-service BI includes a set of tools that assist end users to manage their collected data, transform the analytics raw numbers into streamlined reports which in turn helps company to improve organization-wide decision-making. In addition, these tools allow businesses to promote collaboration across multiple divisions and to utilize ad hoc querying. Self-service BI tools enable users to sort, filter, analyze, and visualize data in pictorial format such as graphs without the need to involve the organization's BI and IT teams.

Self-Service BI Market
By Component
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Solutions is projected as one of the most lucrative segments.

Business Intelligence (BI) tools and platforms earlier lacked providing business insights depending on business data. This led to technological advancements in BI tools and advent of business intelligence analytics took pace from the recent past. Advance BI tools include analytics capabilities that generate new reports with accurate and data-based reports. This traction has resulted into rise in demand for self-service business intelligence and analytics platforms. 

Self-Service BI Market
By Deployment
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On-Premise is projected as one of the most significant segments.

The self-service BI market in North America dominated in terms of revenue share in 2018 due to high number of early technology adopters, which has led to significant growth of players operating from this region. Moreover, countries in Asia-Pacific are expected to witness significant growth rate during the forecast period due to high number of consumers and rise in number of SMEs in the region. 

Self-Service BI Market
By Application
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Fraud and Security Management is projected as one of the most significant segments.

The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the self-service BI industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the self-service BI market.

Self-Service BI Market
By Industry Vertical
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BFSI is projected as one of the most significant segments.

Segment Review

The self-service BI market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is bifurcated into on-premise and on-demand. On the basis of application, it is divided into sales & marketing, customer engagement & analysis, fraud & security, management, risk & compliance management, predictive asset maintenance, operations management, supply chain management & procurement, and others. Depending on industry vertical, it is categorized into BFSI, retail & e-commerce, telecom & IT, government & defense, healthcare, manufacturing, media & entertainment, transportation & logistics, energy & utilities, and others. Based on region, the self-service BI market analysis is performed across North America, Europe, Asia-Pacific, and LAMEA.

Self-Service BI Market
By Region
2026
North America 
Europe
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 17.2% during 2019-2026.

Key players operating in the global self-service BI market forecast include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd. 

Top impacting factors    

Increase in adoption of self-service BI software due to its ease of use for non-technical staff is a major factor expected to drive the self-service BI market growth during the forecast period. Rise in data-driven organizations due to expanding volume of business data, has driven the demand for self-service BI tools as it provides instant data insights. However, high initial investments required for implementation of self-service BI applications is a major restraining factor of the global market, which is expected to hinder the market growth to a certain extent. Furthermore, proliferation of self-service analytics tools among small and medium scale enterprises is an opportunistic factor of the self-service BI market trends.

Expanding volume of business data

Digitalization had led to rise in volume of data generated by business processes. Self-service BI tools help business users to integrate and analyze data silos and real-time data into reports. Moreover, business developers or key executives are opting for solutions that let them act as data modelers and provide them an adaptive semantic model. With help of self-service BI tools business users are able to modify dashboards and reports as well as help users to filter or develop reports based on their key indicators. This in turn is expected to drive growth of the global self-service BI market during the forecast period.

Ease of use for non-technical staff

Any non-technical user can use and develop reports with the help of self-service BI tools. In addition, rise in requirements of business users for self-service dashboards for diverse and wide range of applications is a major factor expected to drive growth of the market. Self-service BI tools provide independent access to create analyses depending upon one’s business needs and help derive new insights from relevant business processes, which supports the self-service business intelligence market growth. 

Impact of COVID-19 on Self Service BI Market:

  • Self-service BI market is expected to grow during the Covid-19 pandemic as companies across the globe are adopting BI and analytics to execute their plans and strategies for survival amid the crisis.
  • The growing adoption of work from home concept amid lockdown by sectors including IT and telecom, media and entertainment, healthcare, e-commerce & retail, and BFSI has surged the demand for self-service BI market.

Key Benefits for Stakeholders:

  • This study includes the self-service BI market opportunity, analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the self-service BI industry.
  • The self-service BI market share is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the self-service BI market.

Self-Service BI Market Report Highlights

Aspects Details
Self-Service BI Market By COMPONENT
By COMPONENT
  • SOLUTIONS
  • SERVICES
Self-Service BI Market By Deployment
By Deployment
  • On-Premise
  • Cloud
Self-Service BI Market By Application
By Application
  • Sales & Marketing
  • Customer Engagement & Analysis
  • Fraud & Security Management
  • Risk & Compliance Management
  • Predictive Asset Maintenance
  • Operations Management
  • Supply Chain Management & Procurement
  • Others
Self-Service BI Market By Industry Vertical
By Industry Vertical
  • BFSI
  • Retail & e-Commerce
  • Telecom & IT
  • Government & Defense
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Transportation & Logistics
  • Energy & Utilities
  • Others
Self-Service BI Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (Germany, UK, France, Rest of Europe)
  • Asia-Pacific  (Japan, China, India, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

HCL TECHNOLOGIES LIMITED, MICROSOFT CORPORATION, INTERNATIONAL BUSINESS MACHINES CORPORATION, HEWLETT PACKARD ENTERPRISE COMPANY, BLUE PRISM LIMITED, UIPATH, PEGASYSTEMS INC., KOFAX INC., NICE ROBOTIC AUTOMATION, AUTOMATION ANYWHERE, INC.

Analyst Review

Self-service business intelligence (BI) platform and tools when used as a springboard give  key executives the power to identify top trends and areas where the company can improve its operations and services. Thus, self-service BI tools allow decision-makers to spend more time on analyzing data rather than trying to find ways to organize business data in a practical way. This change toward data handling which is leveraged by self-service BI platforms has garnered high adoption from the recent past. With advent of data analytics, leading business intelligence software vendors are developing innovative products such as self-service analytics tools that help business users to gain insights  easily.

Interactive dashboards are paving their way toward high-tech visualizations that promote the growth of the self-service BI, which in turn is expected to boost the growth of the market. As, C-suite executives are leveraging BI tools for reporting, advent of self-service BI tools is harnessing the power of data on-demand with flexible BI software. Increase in number of  application launches and developments has ingested business leaders with a need to enable the self-service approach within their applications to power business data into OEM applications. This type of self-service provides business users the application data that help them measure decision making and optimization efforts.

The global self-service BI market in Asia-Pacific and LAMEA regions is anticipating high CAGR growth and is expected to continue this trend during the forecast period.  North America dominated the market in 2018 in terms of revenue, as majority of businesses in the region have adopted analytics and BI tools at an early stage in the technology era. This has led to rise in number of players that operate in the North America region and are dominant in providing self-service BI solutions and services.

The key players operating in the global self-service BI market include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd. Major players have adopted various revenue and business growth strategies to enhance and develop their product portfolio, strengthen their self-service BI market share, and help them to increase their market penetration.

Author Name(s) : Sneha Korad and Makarand Sinnarkar | Vineet Kumar
Frequently Asked Questions?

The global self- service BI market size is anticipated to reach $14.19 billion by 2026.

Some of the major applications includes Sales & Marketing, Customer Engagement & Analysis, Fraud & Security, Management, Risk & Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management & Procurement

Key players operating in the global self-service BI market include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd.

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Global market is expected to grow at CAGR of 14.8% from 2019 to 2026.

The market is projected to reach $14.19 billion by 2026

On the basis of top growing big corporation we select key market players.

North America region possess greater business opportunities in the coming future

product extensions, mergers and acquisitions and geogrpahical expansion are some of the major strategies adopted by leading vendors

Some of the major factors driving the market includes increase in adoption of self-service BI software due to its ease of use for non-technical staff, and rise in data-driven organizations due to expanding volume of business data

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Self-Service BI Market

Global Opportunity Analysis and Industry Forecast, 2019-2026