Self-Service BI Market

Self-Service BI Market Statistics - 2026

The self-service BI market size was valued at $4.73 billion in 2018, and is projected to reach $14.19 billion by 2026, growing at a CAGR of 14.8% from 2019 to 2026. Rise in data-driven decision-making models among enterprises are thriving in the analytics market, which has proliferated the adoption of self-service BI platforms to gain insights without the need for technical guidance or dedicated team. 

Financial institutes such as banks, are continuously seeking for technological ways to make their existing workforce more efficient. As self-service BI tools provide technology-driven process for analyzing data and represents actionable information that helps corporate executives to make more informed and data driven business decisions. In addition, banks widely adopt BI solutions to analyze operational processes, which helps them to reduce on-going costs and maximize existing talent utilization and resources.

Self-service BI is a software that is developed with data analytics approach to enable business users to access and analyze business data without the need to have statistical analysis, BI knowledge, or data mining background. Self-service BI includes a set of tools that assist end users to manage their collected data, transform the analytics raw numbers into streamlined reports which in turn helps company to improve organization-wide decision-making. In addition, these tools allow businesses to promote collaboration across multiple divisions and to utilize ad hoc querying. Self-service BI tools enable users to sort, filter, analyze, and visualize data in pictorial format such as graphs without the need to involve the organization's BI and IT teams.

Business Intelligence (BI) tools and platforms earlier lacked providing business insights depending on business data. This led to technological advancements in BI tools and advent of business intelligence analytics took pace from the recent past. Advance BI tools include analytics capabilities that generate new reports with accurate and data-based reports. This traction has resulted into rise in demand for self-service business intelligence and analytics platforms. 

The self-service BI market in North America dominated in terms of revenue share in 2018 due to high number of early technology adopters, which has led to significant growth of players operating from this region. Moreover, countries in Asia-Pacific are expected to witness significant growth rate during the forecast period due to high number of consumers and rise in number of SMEs in the region. 

The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the self-service BI industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the self-service BI market.

Segment Review

The self-service BI market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is bifurcated into on-premise and on-demand. On the basis of application, it is divided into sales & marketing, customer engagement & analysis, fraud & security, management, risk & compliance management, predictive asset maintenance, operations management, supply chain management & procurement, and others. Depending on industry vertical, it is categorized into BFSI, retail & e-commerce, telecom & IT, government & defense, healthcare, manufacturing, media & entertainment, transportation & logistics, energy & utilities, and others. Based on region, the self-service BI market analysis is performed across North America, Europe, Asia-Pacific, and LAMEA.

Key players operating in the global self-service BI market forecast include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd. 

Top impacting factors    

Increase in adoption of self-service BI software due to its ease of use for non-technical staff is a major factor expected to drive the self-service BI market growth during the forecast period. Rise in data-driven organizations due to expanding volume of business data, has driven the demand for self-service BI tools as it provides instant data insights. However, high initial investments required for implementation of self-service BI applications is a major restraining factor of the global market, which is expected to hinder the market growth to a certain extent. Furthermore, proliferation of self-service analytics tools among small and medium scale enterprises is an opportunistic factor of the self-service BI market trends.

Expanding volume of business data

Digitalization had led to rise in volume of data generated by business processes. Self-service BI tools help business users to integrate and analyze data silos and real-time data into reports. Moreover, business developers or key executives are opting for solutions that let them act as data modelers and provide them an adaptive semantic model. With help of self-service BI tools business users are able to modify dashboards and reports as well as help users to filter or develop reports based on their key indicators. This in turn is expected to drive growth of the global self-service BI market during the forecast period.

Ease of use for non-technical staff

Any non-technical user can use and develop reports with the help of self-service BI tools. In addition, rise in requirements of business users for self-service dashboards for diverse and wide range of applications is a major factor expected to drive growth of the market. Self-service BI tools provide independent access to create analyses depending upon one’s business needs and help derive new insights from relevant business processes, which supports the self-service business intelligence market growth. 
 
Impact of COVID-19 on Self Service BI Market:

• Self-service BI market is expected to grow during the Covid-19 pandemic as companies across the globe are adopting BI and analytics to execute their plans and strategies for survival amid the crisis.
• The growing adoption of work from home concept amid lockdown by sectors including IT and telecom, media and entertainment, healthcare, e-commerce & retail, and BFSI has surged the demand for self-service BI market.

Key Benefits for Stakeholders:

• This study includes the self-service BI market opportunity, analysis, trends, and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities of the self-service BI industry.
• The self-service BI market share is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
• Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the self-service BI market.

 Self-Service BI Market Report Highlights