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Sensitive Toothpaste Market

Sensitive Toothpaste Market Type (Highly Sensitive Toothpaste, Low Sensitive Toothpaste) Application (Whitening, Rapid Relief, Herbal, Others) Distribution (Supermarket/Hypermarkets, Specialty Stores, Retail Stores, E-commerce Platforms, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Pandemic disrupted the entire world and affected many industries.

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Tooth sensitivity is a short and sharp pain experienced while drinking or eating something hot, cold, spicy, and sour. It is a symptom of some underlying issues such as cavities, weakened enamel, or recessed gums. The major cause of tooth sensitivity is the unhealthy lifestyle. Sensitivity toothpaste helps in alleviating the causes of tooth sensitivity and gives relief to the pain associated with the tooth sensitivity. The commonly used ingredients in sensitivity toothpaste are potassium nitrate and stannous fluoride. Potassium nitrate is a nerve calming ingredient which helps prevent nerves of teeth from sending signals, to the brain, triggered by any stimuli like sensations of cold or hot. Stannous fluoride helps repair the tooth enamel and produces a robust protective shield over the vulnerable areas of teeth.

Market scope and structure analysis:

                    Report Metric


  Market size available for years


  Base year considered


  Forecast period


 Forecast units

  Value ($US)

  Segments covered

  Type, Application, Industry Vertical, and Region

  Regions covered

North America (US and Canada), Europe (Germany, UK, France, Italy, Spain and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and the Rest of LAMEA)

  Companies covered

GlaxoSmithKline plc, Procter and Gamble, Colgate-Palmolive, Church and Dwight Co. Inc., Unilever, Tom's of Maine, Hain Celestial Group Inc., Henkel Ag & Company KgaA, Lion Corporation, Sunstar Suisse SA, Science Arts (Yunnan Baiyao), Crest, SQUIGLE, Inc., Dabur, and Coswell SpA.


COVID-19 Scenario Analysis: 

The beauty and personal care market has shown a decline in its growth in the scenario of COVID-19. There has been a shift in consumer behavior regarding beauty and personal care products in the wake of COVID-19. The discretionary spending has reduced and people are inclined more toward safe and reliable products. Moreover, the corona virus outbreak in the world has caused impaired supply chain among the industries. The lockdown has caused unavailability of raw materials and lack of labors due to which the production of sensitivity toothpaste products has been hampered. The companies may have to extend their supply chain toward the e-commerce sites to remain profitable in post COVID-19 scenarios.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers And Impact Analysis

The rapidly changing lifestyle and surging consumption of alcohol and tobacco has led to the rise in the problem of oral diseases and tooth sensitivity. Rise in such problems induce people to opt for sensitive tooth paste. Thus, the increase in maintaining adequate oral care habit positively impacts the growth of the sensitive toothpaste market. In addition, there has been an increase in unhealthy eating habit, among children and adults which is causing cavities and other dental problems. Such unhealthy habits have increased the consumption of sensitivity toothpaste products.

Rise in disposable income in the developing countries and rise in the awareness about dental hygiene boosts the growth of the market. According to World Health Organization (WHO) report more than 34% of people living in India are suffering from oral sensitivity problems. Also, China accounted for substantial consumption of oral care products. Increase in population in India and China is leading to higher sales of sensitivity toothpaste product.

The global sensitive toothpaste market trends are as follows:

Strategic marketing to flourish the market

Companies are coming up with sensitive toothpaste which offers multiple benefits like deep clean, repair and protection, fresh mint flavor, herbal multi care and teeth whitening. The growing demand for organic and natural toothpaste has encouraged many manufacturers to add natural and herbal contents in their tooth paste brands. In addition, leading players are adopting innovating marketing strategies. Companies are organizing campaigns to increase the awareness about oral care and teeth sensitivity to trigger their sales growth. For instance, Gsk a sensitivity toothpaste company organized tooth sensitivity campaign to create tooth sensitivity awareness among general public and distributed samples to corporate offices, trains and carried out door to door selling. Moreover companies are including online retail shops in its distribution channel to increase the sales of their brand.

Government supporting the development of this market

According to an investigation by oral health epidemiological major population of china is suffering from oral care problems. For this government is supporting for the development of oral health sector in China due to which market of sensitive toothpaste is experiencing growth in China. Government is increasing oral hygiene programs like advertisements and campaigns. For instance, China government had introduced certain policies to increase the awareness about oral hygiene among general public for which it included large dental clinics and hospitals. It is resulting in shifts toward sensitive toothpaste among customers. 

Key Segments Covered:




  • Highly Sensitive Toothpaste
  • Low Sensitive Toothpaste


  • Whitening
  • Rapid Relief
  • Herbal
  • Others


  • Supermarket/Hypermarkets
  • Specialty Stores
  • Retail Stores
  • E-commerce Platforms
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the global sensitive toothpaste industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global sensitive toothpaste market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global sensitive toothpaste market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global sensitive toothpaste market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Sensitive Toothpaste Market Research Report:

  • What are the leading market players active in the sensitive toothpaste market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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