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2022

Sensitive Toothpaste Market

Sensitive Toothpaste Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, By Application, By Age Group, By Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Personal care and cosmetic

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Author's: Amit Jain | Roshan Deshmukh
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Sensitive Toothpaste Market Research, 2031

The global sensitive toothpaste market size was valued at $1.5 billion in 2021, and is projected to reach $2.6 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.

Sensitive Toothpaste Market

The term sensitive toothpaste is frequently used to refer to toothpaste that primarily focuses on reducing sensitive tooth problems and promoting fresh breath. It is generally used to relieve mouth sensitivity brought on by exposed dentine. Dentin hypersensitivity is defined by sharp, transient dental pain that is unrelated to any other dental condition and results from exposed dentin surfaces in reaction to stimuli that are typically thermal, evaporative, tactile, osmotic, chemical, or electrical. Oral sensitivity manifests as a sharp, stabbing sensation when eating or drinking and is the result of underlying dental issues including receding gums, cavities, or weak enamel. As a result, sensitive toothpaste helps to reduce pain by coating a sensitive area. Moreover, increase in oral health concerns is the major driver which propels the sensitive toothpaste market demand. There is an increase in consumer awareness of oral hygiene, particularly with regard to the advantages of using toothpaste and cleaning teeth. Plaque buildup on the teeth, halitosis, xerostomia, dental caries, and other oral illnesses can all be prevented by brushing and using toothpaste. Increased alcohol and tobacco use combined with rapidly evolving lifestyles are to contribute for the growth in dental sensitivity issues. There is an increase in global focus to maintaining proper oral hygiene, which will have a positive effect on the market for sensitive toothpaste in the years to come. Sensitive toothpaste is in high demand as consumer awareness of dental sensitivity and its harmful effects rises. This can be ascribed to the distinctive awareness campaigns launched by key players with the intention of attracting, retaining, and pleasing consumers. Players in the market develop sensitive toothpastes that offer a variety of advantages, including deep cleaning, whitening, repair and protection, herbal multi-care, and fresh mint flavor. There is a rise in popularity of whitening toothpaste due to its numerous advantages, which is drives the market. In addition, it is projected that the adoption of creative marketing techniques by significant vendors may fuel the expansion of the sensitive toothpaste industry. The two leading companies that raise consumer awareness of oral sensitivity and encourage the use of sensitive toothpaste are Sensodyne and Colgate-Palmolive. Moreover, according to the World Dental Federation, untreated dental caries affects 44 percent of the global population and over 3.9 billion individuals worldwide suffer from oral illness in 2019. (FDI). Furthermore, childhood dental cavities are g more common due to unrestricted sugar consumption, poor oral hygiene habits, and incorrect use of medical services, which is expected to lead to a rise in the sensitive toothpaste market in the near future.In addition, usage of harmful ingredients is expected to obstruct the sensitive toothpaste market growth during the forecast period. One of the main reasons why consumers switch to and demand natural tooth care products is the excessive use of harmful ingredients and chemicals, such as fluoride, triclosan, sodium lauryl sulphate, propylene glycol, artificial sweeteners, diethanolamine, and parabens, in conventional toothpaste. These additives are bad for oral health in the long run. Thus, usage of harmful ingredients is hampering the market expansion.

The sensitive toothpaste market forecast is segmented into Application, Age Group, Distribution Channel and Type. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. By application, the market is categorized into whitening, rapid relief, and herbal. By age group, the market is bifurcated into kids and adults. By distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Sensitive Toothpaste Market by Type

On the basis of type, the sensitive toothpaste market is segmented into highly sensitive and low sensitive. The low sensitive segment accounted for a major share in the sensitive toothpaste market in 2021 and is expected to grow at a significant CAGR during the forecast period. A type of dental care product called low sensitive toothpaste helps guard against the emergence or escalation of symptoms linked to dentin hypersensitivity. In supermarkets, medicine stores, grocery stores, and other establishments, low sensitivity toothpaste is sold over-the-counter. The potassium nitrate in it aids in reducing sensitivity of the nerve to temperature changes and so helps to slow down its response.

Sensitive Toothpaste Market by Application

On the basis of application, the sensitive toothpaste market is segmented into whitening, rapid relief, and herbal. The whitening segment is accounted for a major market share in the sensitive toothpaste market in 2021 and it is expected to grow at a significant CAGR during the forecasted period. Polishing agents or other compounds are included in the manufacturing of whitening toothpaste, which helps teeth become whiter. In addition, potassium nitrate, aqua, hydrated silica, sorbitol, glycerin, PEG-8, fragrance, titanium dioxide, sodium methyl cocoyl taurate, Cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin, sucralose, and sodium fluoride are included in the ingredients of whitening toothpaste.

Sensitive Toothpaste Market by Age Group

On the basis of age group, the sensitive toothpaste market is segmented into kids and adults. The adults segment is accounted for a major sensitive toothpaste market share in the sensitive toothpaste market in 2021 and it is expected to grow at a significant CAGR during the forecasted period. Population of 15 years and above is included in this segment. In addition, this segment comprises toothpaste, which contains chemicals, such as fluoride and other chemicals, as the consumers require toothpaste for teeth whitening, gum & enamel care, cavity, tooth decay, and bacteria. Moreover, there are multiple toothpaste products available in the market to fulfill the rising demand from consumers.

Sensitive Toothpaste Market by Distribution Channel

On the basis of distribution channel, the global sensitive toothpaste market is segmented into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. The supermarkets & hypermarkets segment accounted for a major share of the market in 2021 and it is expected to grow at a significant CAGR during the forecast period. Supermarket/hypermarket is an extended version of a commercial sector store with a self-service facility. It offers a wide variety of personal care products, sports gear & equipment, and wellness products that are specially categorized and organized on large shelves. These products are placed on shelves as per their category with placards which display the details and prices. Supermarkets/hypermarkets usually span over a large area and display a wide range of brands in a single store. In addition, they are especially located near residential areas for convenience and easy accessibility.

Sensitive Toothpaste Market by Region

On the basis of region, the global cigarette paper market is segmented into North America, Europe, Asia-Pacific, and LAMEA. The North America Sensitive toothpaste market is projected to witness the fastest growth during the forecast period. The high expense of dental care in North America is motivating people to take better care of their teeth, which increase the demand for sensitive toothpaste. The Sensitive toothpaste market in the North American area is expected to grow rapidly over the forecast period.

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co, Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sensitive toothpaste market analysis from 2021 to 2031 to identify the prevailing sensitive toothpaste market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the sensitive toothpaste market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global sensitive toothpaste market trends, key players, market segments, application areas, and market growth strategies.

Sensitive Toothpaste Market Report Highlights

Aspects Details
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Market Size By 2031

USD 2.6 billion

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Growth Rate

CAGR of 5.3%

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Forecast period

2021 - 2031

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Report Pages

286

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By Application
  • Whitening
  • Rapid Relief
  • Herbal
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By Age Group
  • Kids
  • Adults
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By Distribution Channel
  • Supermarket/Hypermarkets
  • Independent retail stores
  • Pharmacy
  • Online sales channel
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By Type
  • Low Sensitive Toothpaste
  • Highly Sensitive Toothpaste
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, Russia, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest Of Asia Pacific)
  • LAMEA  (Brazil, Turkey, South Africa, UAE, Rest of LAMEA)
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Key Market Players

Unilever Plc, Johnson & Johnson Services,Inc, Church & Dwight Co,Inc, Patanjali Ayurved, Coswell SPA, Amway Corp, Lion Corporation, Procter & Gamble, Colgate-Palmolive Company, Dabur

Analyst Review

According to the insights of the CXOs, the global sensitive toothpaste market is expected to witness robust growth during the forecast period. This is attributed to the easy availability of toothpaste and increase in consumption of alcohol and tobacco. Moreover, there is a rise in awareness regarding oral hygiene among consumers, majorly regarding the benefits of using toothpaste and brushing the teeth. Brushing and using toothpaste can save the consumer from having multiple oral diseases such as plaque formation over the teeth, halitosis, xerostomia, dental caries, and others. Furthermore, key players in the market are investing in marketing and advertising campaigns to get traction around the globe.

CXOs further added that the market will shift toward eco-friendly packaging when more toothpaste tubes are made recyclable. Plastic tubes used for toothpaste packaging wind up in landfills and the ocean, harming the ecology.  As a result, some of the leading firms of the industry have made investments in the creation of recyclable toothpaste tubes. However, rise in alternatives to oral care and usage of harmful ingredients are expected to hamper the growth of the sensitive toothpaste market in the future. 

Author Name(s) : Amit Jain | Roshan Deshmukh
Frequently Asked Questions?

The global sensitive toothpaste market size was valued at $1,522.8 million in 2021 and is expected to reach $2,547.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.

The Asia-Pacific is the largest regional market for Sensitive Toothpaste?

The leading application of sensitive toothpaste market are whitening, rapid relief, and herbal.

The leading type of sensitive toothpaste market are into highly sensitive and low sensitive.

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co, Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.

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Sensitive Toothpaste Market

Global Opportunity Analysis and Industry Forecast, 2021-2031