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ServiceNow Store Apps Market

ServiceNow Store Apps Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Enterprises Size : Global Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Apoorv| Akanksha P | Onkar Sumant
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ServiceNow Store Apps Market Statistics, 2031

The global servicenow store apps market was valued at $5.9 billion in 2021, and is projected to reach $94.9 billion by 2031, growing at a CAGR of 32.5% from 2022 to 2031.

Increased adoption of cloud computing and rise in digitalization and adoption of new age technology are driving the growth of ServiceNow store apps market size. However, expensive licensing cost limit the growth of this market. Conversely, rise in investment on stores is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.

ServiceNow Store Apps Market

The ServiceNow Store is a software marketplace designed for the integration of apps created and distributed on the ServiceNow platform, both free and priced versions. It is focused on commercially monetizing and marketing cloud-native enterprise applications created by third-party independent software vendors (ISVs), solution providers, system integrators, and service providers. Since the firms are given the freedom to employ simple, user-friendly tools which boosts productivity, most of the enterprises are adopting ServiceNow store, leading to enormous market growth in recent years.

Furthermore, the platform offers flexibility and innovation to encourage corporate expansion. These factors are other major driving factors resulting in significant market growth. In addition, to connect the current software, find new apps to address issues, and do a variety of other tasks, businesses can select from hundreds of NOW Certified free and paid choices. These additional features are expected to provide lucrative market growth opportunities in the upcoming years.

The ServiceNow store apps market is segmented on the basis of type, enterprise size and region. Based on type, it is segregated into cloud based and web based. Based on enterprise size, it is bifurcated into large enterprises and SMEs. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The ServiceNow store apps industry is dominated by key players such as Dynatrace LLC, Talkdesk, Inc., Microsoft Corporation, xMatters, Inc., Teamviewer, International Business Machines Corporation, Cisco Systems Inc., Okta, Inc., PagerDuty, Sailpoint Technologies Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the ServiceNow store apps industry.

ServiceNow Store Apps Market by Enterprises Size

Depending on enterprise size, large enterprise segment dominated the ServiceNow store apps market share in 2021, and is expected to maintain its dominance in the upcoming years, owing to increased use of ServiceNow platform for IT business management, IT operations management, IT service management, and IT security and risk management by multinational companies in developed and developing countries, which leads to market growth. However, small and medium enterprises (SMEs) segment is expected to witness highest growth in the forecast period, owing increase in adoption of ServiceNow store app platform to automate and combine corporate operations including people, data, technology, and procedures.

ServiceNow Store Apps Market by Region

Region wise, the ServiceNow store apps market growth was dominated by North America in 2021, and is expected to retain its position during the forecast period, owing to increasing adoption of ServiceNow store apps by businesses to build and develop enterprise service catalogs and evolve the IT service model. However, Asia Pacific is expected to witness significant growth during ServiceNow store apps market forecast, owing to the increasing investment for the development of cloud infrastructure with an installation of smart technologies such as AI and ML.

Top Impacting Factors

Increased Adoption of Cloud Computing 

The market for ServiceNow store apps is anticipated to expand in response to the market for cloud-based solutions. The adoption of cloud computing has been accelerating, and through 2020, cloud-specific spending is anticipated to expand at a rate that is more than six times that of general IT spending. Many large and small organizations have now successfully implemented specialized software-as-a-service (SaaS) solutions or have chosen a cloud-first strategy for new systems. This has propelled the adoption of ServiceNow store apps significantly.

Moreover, when considering these possibilities as a part of a comprehensive plan to achieve digital transformation rather than isolated tactical choices, enterprises are realizing the full potential of ServiceNow store apps. Furthermore, an open API architecture for standardization and automation of the IT environment, a modern security posture, working in an automated agile operating model, and utilizing new capabilities to propel creative business solutions will significantly accelerate the market expansion during the forecast period.

Rise in Digitalization and Adoption of New Age Technology    

Increase in digitalization and surge in adoption of smart technologies by the consumers is the key market driver for the growth of the ServiceNow store application market. As costumers embraced web and digital services, the COVID-19 pandemic boosted a search of digital transformation activities across numerous industries. The fullest possible use of all digital tools within businesses symbolizes digital adoption, which is boosted by the ServiceNow store. Moreover, the ServiceNow store does more than just enabling the necessary tools; it intensifies a broader cultural shift toward digital companies. 

Furthermore, beyond online and mobile app digital experiences, businesses are now finding it more difficult to create digital user experience. Therefore, businesses need to alter more than only their customers' digital customer experiences using ServiceNow store apps. Any firm that values its customers must remember that personalization and convenience are crucial aspects of customer service. The need for adoption of new technologies will have a greater beneficial impact on the growth rate of the market during the projection period.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the servicenow store apps market analysis from 2021 to 2031 to identify the prevailing servicenow store apps market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the servicenow store apps market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global servicenow store apps market trends, key players, market segments, application areas, and market growth strategies.

ServiceNow Store Apps Market Report Highlights

Aspects Details
Market Size By 2031

USD 94.9 billion

Growth Rate

CAGR of 32.5%

Forecast period

2021 - 2031

Report Pages


By Type
  • Cloud-Based
  • Web-Based
By Enterprises Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

teamviewer, Cisco Systems Inc., Microsoft Corporation, xMatters, Inc.,, PagerDuty, Dynatrace LLC, SAILPOINT TECHNOLOGIES INC., International Business Machines Corporation, Okta, Inc., Talkdesk, Inc.

Analyst Review

According to CXOs of leading companies, ServiceNow's ultimate goal has consistently been to transform all business tasks from accounting to human resources to customer service—into consumer products. The market for apps in the ServiceNow store is anticipated to experience growth owing to developments in cloud-based solutions. Currently, integrating cutting-edge technologies like augmented reality (AR) and the internet of things (IoT) with dated purchasing applications on the ServiceNow platform are anticipated to open up new prospects for the ServiceNow store apps market. Furthermore, the industry is being stimulated by the expanding digital operations in many industries. Every firm in the world views digital operations as the new standard for expansion. In addition, modern organizations have a tremendous advantage because of digital transformation because it enables them to boost consumer capabilities and service by getting rid of manual processes. 

For instance, in 2019, Okta collaborated with ServiceNow to bring identity layer to breach containment. Their aim was to build an app that would help ServiceNow customers with security operation tools and fix those issues and act immediately. Also, the company launched the Okta Identity Cloud for Security Operations app in 2019. It has been designed for customers who are using both toolsets and has been made available in the ServiceNow app store When a customer downloads and installs the app, it adds a layer of identity information inside the ServiceNow security operations interface, giving the operations team, access to information about who specifically is involved with a security problem, without having to exit their tool to find the information.

Author Name(s) : Apoorv| Akanksha P | Onkar Sumant
Frequently Asked Questions?

increased adoption of cloud computing and rise in digitalization and adoption of new age technology are driving the growth of the market.

North America is the largest region for ServiceNow store apps market

The ServiceNow Store Apps Market valued for $5,924.75 million in 2021 and is estimated to reach $94,897.33 million by 2031, exhibiting a CAGR of 32.5% from 2022 to 2031.

The ServiceNow store apps industry is dominated by key players such as Dynatrace LLC, Talkdesk, Inc., Microsoft Corporation, xMatters, Inc., Teamviewer, International Business Machines Corporation, Cisco Systems Inc., Okta, Inc., PagerDuty, Sailpoint Technologies Inc.

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ServiceNow Store Apps Market

Global Opportunity Analysis and Industry Forecast, 2021-2031