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2020
Sexual Wellness Market

Sexual Wellness Market by Product (Sex Toys, Male Condoms, Female Contraceptives, Lubricants & Sprays, and Others), End User (Men, Women, and LGBT community), and Distribution Channel (Specialty Stores, Drug Stores, Hypermarkets & Supermarkets, and Online Stores): Global Opportunity Analysis and Industry Forecast, 2021–2027
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A06393
Pages: 267
Jun 2020 | 12688 Views
Author(s) : Anil Kamble , Roshan Deshmukh
Tables: 91
Charts: 63
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The sexual wellness market size was valued at $74,770.0 million in 2019, and is estimated to reach $108,320.0 million by 2027, registering a CAGR of 4.62% from 2021 to 2027.         

Sexual wellness is a state of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. Sexual wellness products include vibrators, contraceptives, exotic lingerie & apparels, pregnancy testing products, menstrual cups, and dental dams.

Rise in acceptance of LGBT community and rights and legalization of gay marriages boost the growth of the sexual wellness market size, as sexual wellness products such as lubricants, delay sprays, and vibrators have gained major popularity in the LGBT community. Various countries such as the U.S. Sweden, the Netherlands, and many other European countries have passed legal rights for the LGBT community.  The legal rights gives freedom of same sex marriages and legally permits same sex relationships, which is expected to drive sexual wellness market growth.   

Online stores have gained a significant traction in the global sexual wellness market as they provide  privacy and maintain secrecy of people. In addition, special discounts and door step delivery has made online stores popular among the millennial population.      

Sexual-Wellness-Market

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The sexual wellness market segments, on the basis of product, end user, distribution channel, and region. On the basis of product, it is segmented into sex toys, male condoms, female contraceptives, lubricants & sprays, and others. On the basis of end user, it is segmented into Men, women, and LGBT community. According to distribution channel, it is divided into specialty stores, drug stores, hypermarkets & supermarkets, and online stores. Region wise, the sexual wellness market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).  

Sexual Wellness Market
By Product

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Sex Toys segment helds the major share of 40.0% in 2019

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According to sexual wellness market analysis, On the basis of product, the sex toys segment accounted for the around one-third half of the sexual wellness market share in 2019. Sex toys have gained significant popularity among the millennial population, owing to benefits associated with them. For instance, these toys help enhance sexual pleasure and prevent sexually transmitted diseases such HIV-AIDS. Rise in awareness regarding sex toys such as vibrators, dildo, dick rings, blindfolds & feathers, strap-ons, bondage gears, and male masturbators is expected to generate more demand for the sex toys, as sex and sex toys are unpopular topic and product in most of the Asian countries including India. Furthermore, Sex toys can be enjoyed with or without a partner. This is majorly attributed to drive the growth of the sex toys market, which further contributes to the growth of the sexual wellness market. 

Sexual Wellness Market
By End User

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Men segment helds the major share of 45.0% in 2019

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On the basis of end user, the women segment was valued at $30,475.7 million in 2019, and is expected to grow to $42,872.0 million by 2027, with a CAGR of 4.2%. Growth in working women population, gender neutrality, sex education, and awareness regarding sexual heath drives the growth of the women segment. Female contraceptives have gained a significant popularity among women, as they provide various benefits such as prevention of sexually transmitted diseases and unwanted pregnancy. Thus, growing women segment is majorly contributes to the growth of sexual wellness market.

Sexual Wellness Market
By Distribution Channel

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Online segment helds the major share of 29.9% in 2019

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On the basis of distribution channel, specialty stores are projected to grow at $31,770.3 million by 2027,  registering a CAGR of 4.7%. Specialty stores are retail outlets that focus on selling a particular product range and associated items  including sex toys, condoms, contraceptives, and other sex related products.  One of the key benefits of having specialty stores for sexual wellness products is that it focuses on a single class of products, such as sex toys stores. These sex toys owners and employees have chance to develop expertise and a reputation for knowledge for defined specialty sex toys and condoms stores. Proper product suggestions from specialty store sales staff and particular product offering are expected to support to increase the sales of the specialty stores, which indirectly surge the sexual wellness market demand.  

Sexual Wellness Market
By Region

2027
North America 
Europe
Asia Pacific
Lamea

North America region helds the higest market share of 51.2% in 2019

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Region wise, North America was the prominent market in 2019, which accounted for the maximum share in the market, and is expected to sustain its market share during the forecast period.. The key factor driving the growth of the sexual wellness market in North America is improvisation and innovation in the sex toys, and condoms. For instance, in 2018, ONE, a condom manufacturing company launched UltraFeel condom. It features an incredibly thin bead and full lubrication from base to tip. Furthermore, this condom is combined with a 2ml lubricant pouch in the same package.

The players in the sexual wellness market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Church & Dwight co., Inc., Reckitt Benckiser Group Plc, Doc Johnson Enterprises, Karex Berhad, TENGA Co., Ltd., Hot Octopuss, Caya, California Exotic Novelties LLC
Bijoux Indiscrets, and Adam & Eve Stores.   
 
Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current sexual wellness market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.  

  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

  • In-depth analysis and the market size and segmentation assists to determine the prevailing sexual wellness market opportunities.  

  • The major countries in each region are mapped according to their revenue contribution to the market.   

  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the sexual wellness industry.  

Key Market Segments & Key Market Players

Segments Sub-segments
BY PRODUCT
  • Sex toys
  • Male condoms
  • Female contraceptives
  • Lubricants & sprays
  • Others

BY END USER
  • MEN
  • WOMEN
  • LGBT COMMUNITY

BY DISTRIBUTION CHANNEL
  • SPECIALTY STORES
  • DRUG STORES
  • HYPERMARKETS & SUPERMARKETS
  • ONLINE STORES

BY REGION
  • NORTH AMERICA
    • US
    • CANADA
    • MEXICO
  • EUROPE
    • GERMANY
    • UK
    • FRANCE
    • RUSSIA
    • ITALY
    • SPAIN
    • REST OF EUROPE
  • ASIA-PACIFIC
    • CHINA
    • INDIA
    • JAPAN
    • AUSTRALIA
    • SOUTH KOREA
    • REST OF ASIA-PACIFIC
  • LAMEA
    • LATIN AMERICA
    • MIDDLE EAST
    • AFRICA

Key Market Players
  • ADAM & EVE STORE
  • BIJOUX INDISCRETS
  • CALIFORNIA EXOTIC NOVELTIES, LLC
  • CHURCH & DWIGHT CO., INC
  • DOC JOHNSON ENTERPRISES
  • HOT OCTOPUSS LIMITED
  • KAREX BERHAD
  • KESSEL MEDINTIM GMBH
  • RECKITT BENCKISER GROUP PLC
  • TENGA CO., LTD
 

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As per the perspective of top-level CXOs, the global sexual wellness market is expected to unleash attractive business opportunities in developing economies, however, is dealing with challenges simultaneously. With increase in STDs, STIs and per capita income, developing economies are further expected to emerge as major markets for sexual wellness products in a decade. 

Increase in interest for sexual wellness products and their awareness among consumers further boosts the market growth. Increased innovations and improvisation in the sexual wellness products has further aided to the growth of the sexual wellness market in the North America and Europe region, for instance, battery enabled vibrators, silicone lubricated condoms gained immense popularity in the developed countries including, U.S. Germany, Norway, Sweden and Japan. 

Government initiatives and NGO campaigns are helping to spread awareness regarding the use of sexual wellness products, including condoms and contraceptives. Governments in various regions, including Asia-Pacific and LAMEA distribute free condoms to control population and reduce sexually transmitted infections. 

Key players in the market have adopted new product launch, continuous innovation, and acquisition as their key developmental strategies to fulfill the rising demand for advanced and improved sexual wellness products. Copper IUCs (Intrauterine Contraceptives), has gained major popularity in female contraceptives segments, which is further promoting the growth of sexual wellness market during forecast period.

However, public displays and distribution of sex toys are strictly banned in most of the countries, including, India, Maldives, Saudi Arabia, Thailand, Vietnam, and Malaysia, is anticipated to hamper the market growth.
 

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FREQUENTLY ASKED QUESTIONS?

A. Global sexual wellness market is growing at a CAGR of 4.62% during forecast period 2021-2027.

A. The sexual wellness market size was valued at $74,770.0 million in 2019, and is estimated to reach $108,320.0 million by 2027, registering a CAGR of 4.62% from 2021 to 2027.

A. Church & Dwight co., Inc., Reckitt Benckiser Group plc, Doc Johnson Enterprises, Karex Berhad, TENGA Co., Ltd., Hot Octopuss, Caya are some of the leading companies in the global sexual wellness market

A. Growing interest of the millennial population in sex toys and awareness regarding sexually transmitted infections are expected to shape the market in the future.

A. Growing popularity of the online stores for sexual wellness products, improvements in sex toys, and easy availability of sex toys are driving factors and opportunities in the global sexual wellness market.

A. Reduced sexual acts and restrictive awareness & accessibility to sexual wellness products are major challenges faced in the sexual wellness market.

A. Sex toys and condom segment is growing at the highest growth rate owing to increasing demand, advertisement and awareness regarding its benefits. However, other segments are experiencing a steady growth because of restrictive awareness about benefits.

A. In 2019, by end user, the men segment was valued at $33,631.2 million and it accounted for 45.0% of the global sexual wellness market share and in 2019, the U.S. was the most prominent market in North America, and is projected to reach $20,584.80 million by 2027, growing at a CAGR of 3.80% during the forecast period.

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