Allied Market Research


Shower Foam Market

Shower Foam Market Size, Share, Competitive Landscape and Trend Analysis Report by End User and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Shower foam is a specialized liquid which is used for cleaning the body while shower. Shower foam is also known as shower gel or body wash. Shower gel is generally designed to be low in pH value as compared to the soap, which results in better hydration of skin. Shower foams are becoming a better substitute for the traditional bar soaps owing to high convenience. Shower gel is designed to have a strong long-lasting odor as compared to its counterparts.
Shower foams are considered as modernized solution for bathing. These have gained huge traction over the past few years and consists of ingredients such as water, sodium laureth sulfate, and betaines; however, surfactants play a major role for the formulation of shower foam. Surfactants help wash and emulsify the oily dirt. Shower foam is made up of low pH value synthetic additives to improve bathing experience. It is formulated differently for adults and children. Engaged stakeholders in the industry are introducing different fragrances to provide multile options for men and women. 

Easy availability of shower foam in diversified platforms ranging from modern trade to online sales channel have resulted in the expansion of the global shower foam market. Moreover, increase in penetration of retail sales augment the growth of the shower foam market. In parallel, availability of shower foam on e-commerce platforms have resulted in convenience to buy goods without any physical constraints to the consumers. With ease of convenience and comfort of shopping, e-commerce also enables customers to deep dive for product information, prices and helps in comparison and value evaluation before committing purchase. However, availability of cheaper substitutes in the market such as bar soaps hamper the growth of the shower foam market. Bar soaps are usually cheaper and can be used for a long time as compared to various shower foams. Nevertheless, rise in awareness for the skin care where sweat, dirt, and oil is biggest concern, owing to this skincare concern, shower gel is becoming a fast and convenient option for a quick bath and this rise in demand  is expected to boost the shower foam market growth during the forecast period.

The shower foam market is segmented based on end user, distribution channel, and region. Based on end user, it is bifurcated into child and adult. Based on distribution channel, it is further classified into independent retail store, hypermarket/supermarket, specialty store, online sale channel, and others. Based on region, it is categorized into North America, Europe, Asia-Pacific, and LAMEA.

Major key players profiled in this report are Procter & Gamble (P&G), Unilever, Johnson & Johnson, Beiersdorf AG, L'Oréal S.A., Godrej Consumer Products, Indian Tobacco Company Limited (ITC), Natura Cosméticos SA, Reckitt Benckiser Group PLC, and Solstice Holdings Inc.


  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the shower foam market to identify the prevailing market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
  • The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.

Shower Foam Market Report Highlights

Aspects Details
By End User
  • Male
  • Female
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Unilever, Henkel AG, Kao Corporation, Procter & Gamble Co., Lion Corp, Johnson & Johnson, Edgewell Personal Care, Godrej Consumer Products Limited, L'Oréal SA, Beiersdorf AG

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Shower Foam Market

Global Opportunity Analysis and Industry Forecast, 2023-2032