Situation Awareness System (SAS) Market Overview:
Situation Awareness Systems Market (SAS) Market is expected to garner $32.6 billion by 2022, registering a CAGR of 8.2% during the forecast period 2016-2022.
Situation awareness systems (SAS) are security systems that help in collecting, visualizing, analyzing, and information related to the surrounding and remote environment to facilitate surveillance as well as security. These systems also help in threat identification, assessment, strategy planning, risk analysis, course-of-action development, finding maximum application in the military and aerospace industries. Increasing demand for situation awareness for effective security & surveillance across different sectors, and growing government investments in the defense sector aimed at improving military intelligence assessment to combat the increasing threat of terrorism have fostered the growth of the situation awareness system market globally.
Increasing applications of SAS in military and defense, industrial, and cyber security technology is one of the key factors that is charging the market growth. Currently, the importance of the public safety and security market is increasing due to the growing terrorism and high incidence of natural disasters especially in Asia-Pacific so SAS market is expected to grow notably in next few years. Moreover, due to recent development of this technology and less awareness about the benefits of SAS among the user are currently hampering the growth of SAS market. Huge investments in the military and defense sector for SAS by governments of different countries would offer several growth opportunities to the operating players operating in the market.
The global situation awareness system (SAS) market is segmented on the basis of product type, component, vertical, and geography. Based on product types, the market is segmented in command & control systems, fire & flood alarm systems, radio frequency identification (RFID), radar, chemical, biological, radiological, and nuclear (CBRN) systems, sonar, physical security information management (PSIM)/access control (including HMI) and others. The command & control system is the highest revenue contributor owing to its widespread application in key verticals such as military & defense. The global SAS market by component is bifurcated into network video recorders (NVR), sensors, global positioning system (GPS), displays, and others. The report analyzes different industry verticals, where situation awareness systems are used. It includes military & defense, healthcare, aerospace, marine security, automotive, mining, and oil & gas, industrial, cyber security, and others. SAS finds wide application in military & defense sector, thereby making it the highest revenue-generating end-user vertical. In the military & defense, these systems aid the existing information-based technologies to monitor and access critical situations timely and effectively.
Based on geography, the global situation awareness system (SAS) market is segmented into North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, and Africa). North America and Asia-Pacific are the major adopters of situation awareness system. In addition, the market Asia-Pacific region would witness highest growth during the forecast period owing to high adoption of SAS for safe and secure operations and information sharing.
Key players profiled in the report include Honeywell International Inc., Rockwell Collins, Inc., BAE Systems, Inc., Microsoft Corporation, Denso Corporation, D3 Security Management Systems, Inc., Lockheed Martin Corporation, Harris Corporation, and others. Market players are developing technologically advanced situation awareness systems in order to cater to the demand of end users.
Global Situation Awareness Systems (SAS) Market Segmentation
Top investment pockets
The graph above represents the growth potentials of various industry verticals that use SAS in different geographies, the key verticals including military & defense, aerospace, marine security, mining and oil & gas, industrial, healthcare, automotive, cyber security, and others. The growing need for powerful security technologies to enhance civilian security and safety would lead to a major adoption of SAS in these verticals in near future. Currently, the global situation awareness systems market is driven by military & defense. However, mining and oil & gas, industrial, and healthcare are the most profitable verticals and this trend is expected to continue during the forecast period.
Top Winning Strategies
Manufacturers have adopted various strategies to sustain and maintain their market positions. Operating companies in the market, Honeywell International Inc., Microsoft Corporation, Rockwell Collins, Lockhead Martin Corporation and L-3 communications have adopted acquisition as primary strategy to remain competitive in the SAS market. Product launch is another strategy adopted by prominent players like Rockewells Collins, D-3 Security Managemant, BAE Systems, Harris Corporation, L-3 Communications in the market. Partnership, expansion, and divestment are some of the other strategies adopted by market players.
Top Factors Impacting Global Security Awareness System Market
Increasing SAS applications
The situation awareness systems market is gaining importance owing to its increasing applications across numerous industry verticals, mainly in military & defense, aerospace, and marine securities. The key applications of SAS include improved security & surveillance, on-time response, real-time monitoring of events, remote monitoring, and enhanced user experience. Therefore, increasing application of SAS is expected to foster the global situation awareness (SAS) market growth during the forecast period.
Increasing public safety concern
Public safety and security solutions require efficient methods to ensure the safety of civilians, enterprises, and essential infrastructure against threats such as terrorist attacks, information theft, drug trafficking, and illegal immigrations. The importance of the public safety and security market is increasing due to the high incidence of natural disasters especially in Asia-Pacific. It is expected to have a high impact on the growth of the global situation awareness systems market during the forecast period.
Rising government investment
Factors that boost the importance of SAS in the global market are the increasing number of terrorist activities, information thefts, growing crime rates, growth of public infrastructure, government initiatives, and increasing security & surveillance expenditure. In addition, sectors such as military and defense (homeland security) and aerospace and have realized the need for SAS solutions to increase the safety of civilians. Therefore, governments across the world have started taking initiatives in the security & surveillance market to create awareness by investing more in military and aerospace security arrangements.
Potential Benefits for Stakeholders:
- The report provides a comprehensive analysis of the global situation awareness systems market with current and future growth opportunities, market trends, challenges and competitive scenario.
- The current market trends are quantitatively analyzed and estimated for 2015-2022 period, which have been provided to highlight the financial competency of the market.
- Porters Five Forces analysis provides inputs on the potential of buyers and suppliers and highlights the competitive structure of the market that would enable market players to devise effective growth strategies and facilitate better decision-making.
- Value chain analysis provides key inputs on the role of different stakeholders involved at various stages of the value chain.
- SWOT analysis of the key market players highlight the essential strengths and the potential opportunities in the market.
Situation Awareness System (SAS) Market Key Segmentation
The global situation awareness system (SAS) market is segmented based on product type, component, verticals, and geography.
By Product Type
- Command & Control System
- Fire & Flood Alarm System
- Radio Frequency Identification (RFID)
- Chemical, Biological, Radiological, and Nuclear (CBRN) Systems
- Active Sonar
- Passive Sonar
- Physical Security Information Management (PSIM)
- Network Video Recorders (NVR)
- Global Positioning System (GPS)
- Military & Defense
- Marine Security
- Mining and Oil & Gas
- Cyber Security
- North America
- Honeywell International Inc.
- Rockwell Collins, Inc.
- BAE Systems, Inc.
- Microsoft Corporation
- Denso Corporation
- D3 Security Management Systems, Inc.
- Lockheed Martin Corporation
- Harris Corporation
- CNL Software Ltd.
- L-3 Communications Holdings Inc