Upcoming Allied Market Research
Smart Advertising Market

Smart Advertising Market

by Component Type (Software, Hardware And Service), Product Type (Digital Poster, Interactive Kiosk, Digital Billboard), Mode Of Interaction (Commercial Online Services, Websites, Email Providers , Online Advertising and Others). Organizational Size (Small &Medium Enterprise, Large Enterprise), Industry Vertical (BFSI, Automotive, Education, Government, Food and Beverage, and Others): Global Opportunity Analysis and Industry Forecast, 2022-2029

Report Code: A06798
Pages: NA
Nov 2022 | 2902 Views
Author(s) : NA
Tables: NA
Charts: NA
  • Formats*:

  • Single User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • It comes with the additional cost
    of $2500.00 contact sales.



Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Smart Advertising Market

Request Now !

Smart Advertising Market Statistics

Smart advertising is different than from the traditional advertising which catches attention instantly. Organization are shifting their focus on smart advertising because of the numerous reasons such as eye-caching and user friendly advertising options, more entertainment, cost friendly and others. The main purpose behind the advertisement is to create awareness about the company’s product, educating the potential buyer, creation of competitive edge, to make a change in buyer’s consumption habits. 

Due to COVID-19 outbreak, the family/indoor entertainment center market in UK is projected to witness a sudden downfall in 2020 which is attributed to implementation of lockdown by governments in majority of the cities and shutdown of travel across the world to prevent the transmission of virus.


In this competitive era, it is quite difficult to promote the brand and create an image in the consumers mind however; this can be achieved with the right promotion and advertisement. Advancement in technologies can also be seen in the advertising sector over the period of time. A smart advertising can be defined as advertising with intelligence which aims to create incredible experiences for the customers so that they can capture interest through creativity and unpredictably. 


Smart advertising includes a lot of unusual ways and tools from which the user can choose the best suitable ways according to their needs. These includes smart games, unique trailers, huge campaigns, sponsored quests and others. 

Market scope and structure analysis:

                       Report Matric


  Market size available for the years


  Base year considered


  Forecast period


  Forecast unit

  Value (USD)

  Segments covered

 Component Types

 Enterprise size

  Mode of Interaction


  Geographies covered

  • North America (U.S. and Canada)
  • Europe (Germany, UK, France, and the Rest of Europe)
  • Asia-Pacific (China, Japan, India, and the Rest of Asia Pacific)
  • LAMEA (Latin America, Middle East, and Africa)

  Companies covered

  • Outfront Media Inc.
  • Clear Channel Outdoor Holdings Inc.
  • Exterion Media Limited.
  • Lamar Advertising Company.
  • IKE Smart City.
  • Captivate LLC.
  • CIVIQ Smartscapes
  • Changing Environments Inc.
  • Include Ltd.
  • Intersection




Impact of COVID-19 on Smart Advertising Market:

  • As the threat of the Covid-19  pandemic increases, it is also significantly affecting businesses across many industries and advertising is also one of them which is facing tough challenges as lawmakers and companies put in place precautionary measures to keep employees safe. It is expected that the advertising media sees a 30% decrease in the investments. In addition to this, loss in revenue will lead to temporary unemployment in various advertising agency. Furthermore, the absence of economic activity has certainly affected the content of the advertising. 
  • Advertising companies are also moving towards other distribution platforms, notably Over-the-top (OTT) providers. As a result, many of the largest media companies have increased investment in their OTT services in recent years; this trend appears set to continue, with coronavirus accelerating consumers thus increasing the market for the smart advertising market. 
  • Furthermore, some good opportunities are also expected to increase ad spends and certain clients are expecting an increase in sales with reduced cost such as growing demand for in-home media. TV viewership has climbed, but digital consumption has increased even more: use of social platforms and streaming services have risen almost everywhere; gaming has also grown dramatically which will expected to increase the investment in smart advertising.

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Growing adoption of smart advertising due to its numerous benefits majorly drives the growth of the market. Some of its benefits include creating awareness about the product, inspire interactivity as this gives the user to explore the interest in different products, services, drive a far better performance than traditional advertising, and others. In addition to this, factors such as continuously growing focus on digital media, and rise in smart phone penetrations, further fuels the market growth. However, stringent government regulations regarding data privacy are projected  to have a significant impact on the collection, storage, as well as usage of customer’s data for delivering personalized advertisement content restraints the growth of the market. Also, challenges related to shifting consumer preference from traditional advertising is limiting the growth of the market. Furthermore, growing preference for digital marketing, adoption of software as a service based model are some of the factors with which multiple opportunities are expected for the market.  

Technological advancement with smart advertising: 

Ongoing technology advancement such as geo-fencing and Bluetooth low energy beacons have enabled several digital out of home enterprises to offer multiple personalization and tracking functionalities to advertisers. In addition to this, technology advancement also helps to provide improved high resolution digital displays thus helps to increase the customer engagement and stimulate purchase desire, thus driving the growth of the smart advertising market.  

Growing integration of automation with smart advertising: 

The automation offers several aspects of advertising process such as better targeting with lower overall advertising cost. The programmatic system in the automation is applied on algorithms in order to make real time bids on ad inventory so that it can display the ad to the right customer on right websites hence enhancing the viewers and thus smart advertising integrated with automation is expected to bring multiple opportunities for this market. 

Challenges related to shifting consumer preferences

Customers are still likely to prefer the traditional advertising through newspaper, TV, radio & others and changing the customer perspective is currently the biggest challenge in this market which will impact negatively on the market growth.

Key Segments covered:  


                              Sub Segments

  Component Type

  • Software.
  • Hardware.
  • Services.

  Product Type

  • Digital Poster
  • Interactive Kiosk
  • Digital Billboard

  Mode of Interaction

  • Commercial online services
  • Websites
  • Email providers
  • Online Advertising
  • Others

  Organizational Size

  • Small & Medium Enterprise
  • Large Enterprise

  Industry vertical

  • Corporate
  • BFSI
  • Automotive
  • Education
  • Government
  • Food and Beverage
  • Others


Key benefits of the report:

  • This study presents the analytical depiction of the global smart advertising archiving industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the smart advertising market share.
  • The current market is quantitatively analyzed from 2019 to 2027 to highlight the global smart advertising market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides detailed smart advertising market analysis based on competitive intensity and how the competition will take shape in coming years. 

Smart Advertising Market Report Highlights

Aspects Details
By Component
  • Hardware
  • Software
  • Services
By Product Type
  • Interactive Kiosk
  • Digital Billboard
  • Digital Poster
  • Others
By End-Use
  • Corporate
  • Government
  • Education
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Lamar Advertising Company, Outfront Media Inc., CIVIQ Smartscapes LLC, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited, JCDecaux Group, Include Ltd., IKE Smart City, Changing Environments Inc., Captivate LLC

Loading Table Of Content...

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

Call or Email us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email : help@alliedmarketresearch.com

A. Leading Market Players are Outfront Media Inc., Clear Channel Outdoor Holdings Inc., Exterion Media Limited, Lamar Advertising Company, IKE Smart City, Captivate LLC., CIVIQ Smartscapes, Changing Environments Inc., Include Ltd., Intersection

A. Growing adoption of smart advertising due to its numerous benefits majorly drives the growth of the market. Continuously growing focus on digital media, and rise in smart phone penetrations are influencers of the market.

A. Technological advancement with smart advertising, Challenges related to shifting consumer preferences and growing integration of automation with smart advertising.

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
Smart Advertising Market

Start reading.
This Report and over 19,272+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,840
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540
  • Limited to five authorized users
  • Print upto five copies
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise

  • $9,870
  • Unlimited
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library

  • $ 999
    Per User/ Per month/ Billed annually
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers