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Smart Speaker Market by Intelligent Virtual Assistant (Amazon Alexa, Google Assistant, Siri, Cortana, and Others), End User (Personal and commercial), Distribution Channel (Online and offline), and Price (Low, Mid, and Premium) - Global Opportunity Analysis and Industry Forecast, 2018-2025

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SE_185017
Pages: 234
Aug 2018 | 1843 Views
 
Author's : Rahul Kumar & Akshay Rasal
Tables: 126
Charts: 56
 

Smart Speaker Market Overview:

The global smart speaker market size was valued at $4,358 million in 2017, and is projected to reach $23,317 million by 2025, registering a CAGR of 23.4% from 2018 to 2025. North America constituted the highest smart speaker market share of 36.9%. The smart speaker market growth rate is highest in Asia-Pacific delivering a CAGR of 24.93%.
    
Smart speaker is a wireless speaker enabled by Bluetooth, Wi-Fi, or other wireless protocols and powered by virtual assistant, which is driven by artificial intelligence. It is the latest technological innovation dominating the consumer technology market and is activated by a voice command to perform different tasks such as listening to music, ordering food, and online shopping. It also performs other activities, such as obtaining weather information, latest news, listing day to day activities, and integrating with the smart home appliances. These multiple features provide an edge to smart speaker market over other substitute technological products and services.

Advancement in microphones, automated speech recognition technology, and natural language processing (NLP) help the smart speaker to identify and process the voice command of the user with utmost precision. Amazon offers Amazon Echo powered by virtual assistant known as Alexa and Google provides Google Home powered by virtual Google assistant. These products lead the smart speaker market in terms of value and volume. The other players operating in the market include Apple, Alibaba, Sonos, and others.

Increase in demand for smart home devices is the significant factor that drives the growth of the smart speakers market. Other factors, which influence the market growth are increase in consumer readiness to invest on trending technologies and rise in usage of smart devices among the younger generation. Also, the development of partnerships between smart home manufacturers and creators of smart speakers enables smooth integration of smart home devices with the smart speaker. This proves to be a key factor in the adoption of smart speakers. However, with the use of smart speaker, privacy of users’ data becomes a major issue for the consumer demand. Smart speaker provides personalized service to its users by collection and analysis of the users’ data. The potential of exploitation of user’s private data by the manufacturers and the threat of illicit cyber-attacks to invade privacy restrict the demand for the smart speakers from the consumers. Also, complexity in training the virtual assistants with various languages spoken around the world limits the global reach of smart speakers.

The key players operating in the smart speaker market include Amazon.com, Inc., Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi, Samsung Electronics Co. Ltd., Baidu Inc., and Plantronics, Inc. (Altec Lansing/AL Infinity, LLC). Among the companies, Amazon.com, Inc. captured the highest smart speaker market size.

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The report segments the smart speaker market based on type of intelligent virtual assistant, end user, price, distribution channel, and region. According to intelligent virtual assistant, it is divided into Amazon Alexa, Siri, Cortana, Google Assistant, AliGenie, Xiaomi Al assistant, and others (DuerOS, SKT NUGU, Naver Clova, and Kakao i). By end user, the market is bifurcated into personal and commercial. Based on price, the market is classified into low (0$ to 100$), mid (101$ to 200$), and premium (above 200$). Based on intelligent virtual assistant, Alexa captured the highest smart speaker market share in 2017.

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Based on distribution channel, the smart speaker market is categorized into online and offline. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Proliferation of smart home devices, increase in demand for multifunctional devices, rise in disposable income, and inclination toward technological products among younger generation are the factors that drive the growth of the global smart speaker market. However, privacy and security concern and localization of language spoken by intelligent virtual assistant restrain the market growth. Moreover, establishment of wireless 5G infrastructure and advancement in NLP are expected to create tremendous opportunities for the market growth.

Proliferation of Smart Home Devices

Increase in usage of smart home devices drives the sale of smart speakers in the market. As the global market is currently undergoing its transition from the information age to the era of artificial intelligence, it results in many technological disruptions and innovations enabled by the power of artificial intelligence. Therefore, traditional consumer home devices, which were operated manually, are gradually being replaced by smart devices. The ability of the smart speakers to smoothly integrate with the smart home devices significantly boosts the growth of the smart speaker market.

Increase in Demand for Multifunctional Devices

Multifunctional devices enable the users to do multiple tasks using a single device. There is an increase in the adoption of these devices, as they offer different utility options. For instance, the smartphone market experienced significant growth in recent years because it offered different features in addition to basic communication. Similarly, the features such as listening to music, ordering food, booking tickets, obtaining factual and other types of information, and controlling smart devices and various other things through a simple voice command offer more utility to the consumer at minimal incremental cost as compared to other substitute products, such as wearable devices. As a result, there is an increase in the adoption of smart speakers among the consumers.

Rise in Disposable Income and Greater Inclination Toward Technological Products Among Millennials

The purchasing power of the consumers has increased due to rise in global disposable income. For instance, according to OECD research, the annual household disposable income in the U.S. increased by 1.5% in 2016. This also makes way for the tech-savvy consumers to purchase more number of technological gadgets, such as smart phones, smart home devices, and smart speakers. Moreover, there is an increase in awareness among the consumers through social media feeds, television, and recommendations by friends or through other platforms. Further, due to fast-paced lifestyle, there is need for smart gadgets among the consumers. These developments boost the growth of the smart speaker market.

Privacy and Security Concern

The potential of smart speaker manufacturers to misuse the private data collected by the smart speaker poses a threat to the privacy of the data. Smart speakers are activated when they hear the wake word. For instance Alexa in case of Amazon Echo smart speakers or Ok Google in case of google home smart speaker. Then the queries sent to the server are processed and stored in digital logs for further analyzing voice patterns; although users have the option to delete the data later. Other speakers in the smart speaker market have similar methodology to be activated. Thus, there is a fear in the minds of the consumers regarding manufacturers having the potential to exploit their private data for targeted advertising or other uses. This is one of the factors, which limits the market growth from the consumer side.

Localization of Languages

The major challenge especially for emerging players in the smart speaker market is the challenge of localization. According to Ethnologue, there are 7,097 living languages in the world. Localization of smart speaker means the integration of intelligent voice assistants with relevant local language, accent, entertainment, information, and other services. Internationalization of smart speakers has multiple challenges. These include (a) language understanding and translation, (b) speech recognition for the languages, including dialects and variations in accent, (c) addition of local knowledge or culture to the system (local music, local retail markets, news, celebrities, and jokes), and (d) spoken language generation.

Establishment of 5G Infrastructure

The huge dependency on digital infrastructure drives the R&D of high speed internet. 5G, the fifth generation wireless mobile standard. This dependency is expected to be deployed till 2020 across various developed and developing nations. This wireless standard is expected to offer explosive data transfer speed up to 10 Gbps. This infrastructure is expected to support the rise in penetration of Internet of Things and smart devices, which require high data transfer speed for efficient performance. Smart speakers are devices, which require the use of high speed internet for transfer of the queries to the server and its processing to provide a response. The delivery of quick and efficient response by the smart speakers is possible with high speed internet. As a result, the deployment of high speed 5G infrastructure is expected to propel the growth of smart speakers and other smart devices.

Advancement in Natural Language Processing (NLP)

NLP is a branch of artificial intelligence that enables computer to understand, interpret, and manipulate human language. It also helps smart speakers to communicate with human beings. Thus, NLP is the technology underpinning the revolution in the development of human computer relations. The increase in investments in the R&D of NLP and artificial intelligence is expected to improve smart speakers and other smart devices. The interaction between smart speaker and consumers is expected to be more interactive and informative due to continuous enhancement of NLP.

Key Benefits for Stakeholders

  • This study comprises of the analytical depiction of the global smart speaker market analysis along with current trends and future estimations to depict the imminent investment pockets.
  • The overall smart speaker market potential is determined to understand the profitable trends to gain a stronger foothold.
  • The report presents information related to key drivers, restraints, and opportunities of smart speaker industry with a detailed impact analysis.
  • The current smart speaker market is quantitatively analyzed from 2017 to 2025 to benchmark the financial competency.
  • Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers in the smart speaker industry.

Smart Speaker Market Key SEGMENTS:

By Intelligent Virtual Assistant

  • Amazon Alexa
  • Google Assistant
  • Siri
  • Cortana
  • Others (AliGenie, Xiaomi Al Assistant, DuerOS, SKT NUGU, Naver Clova, and Kakao)

By End User

  • Personal
  • Commercial

By Distribution Channel

  • Online
  • Offline

By Price

  • Low (Less than 100)
  • Mid ($101 to $200)
  • Premium (Above $200)

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

Chapter: 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

Chapter: 2: EXECUTIVE SUMMARY

2.1. CXO perspective

Chapter: 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. Porters five forces analysis

3.3.1. Moderate to High bargaining power of suppliers
3.3.2. Moderate-to-high threat of new entrants
3.3.3. High threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers

3.4. Market share analysis (2017)
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1. Proliferation of smart home devices.
3.5.1.2. Increasing demand for multifunctional devices.
3.5.1.3. Rise in disposable income and greater inclination towards technological products among millennials

3.5.2. Restraint

3.5.2.1. Privacy and security concern
3.5.2.2. Localization of languages

3.5.3. Opportunities

3.5.3.1. Establishment of 5G infrastructure
3.5.3.2. Advancement of Natural Language Processing (NLP)

Chapter: 4: SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT

4.1. Overview
4.2. Amazon Alexa

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Google Assistant

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

4.4. Siri

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country

4.5. Cortana

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market analysis, by country

4.6. Others

4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market analysis, by country

Chapter: 5: SMART SPEAKER MARKET, BY END USER

5.1. Overview
5.2. Personal

5.2.1. 5.2.1 Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Commercial

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

Chapter: 6: SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
6.2. Online

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. Offline

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

Chapter: 7: SMART SPEAKER MARKET, BY PRICE RANGE

7.1. Overview
7.2. Low (Below $100)

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country

7.3. Medium ($101-$200)

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country

7.4. Premium (Above $200)

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country

Chapter: 8: SMART SPEAKER MARKET, BY REGION

8.1. Overview
8.2. North America

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by intelligent virtual assistant
8.2.3. Market size and forecast, by end user
8.2.4. Market size and forecast, by distribution channel
8.2.5. Market size and forecast, by price range
8.2.6. Market size and forecast, by country

8.2.6.1. U.S

8.2.6.1.1. Market size and forecast, by Intelligent Virtual Assistant
8.2.6.1.2. Market size and forecast, by enduser
8.2.6.1.3. Market size and forecast, by distribution channel
8.2.6.1.4. Market size and forecast, by price range range

8.2.6.2. Canada

8.2.6.2.1. Market size and forecast, by Intelligent Virtual Assistant
8.2.6.2.2. Market size and forecast, by end user
8.2.6.2.3. Market size and forecast, by distribution channel
8.2.6.2.4. Market size and forecast, by price range

8.2.6.3. Mexico

8.2.6.3.1. Market size and forecast, by Intelligent Virtual Assistant
8.2.6.3.2. Market size and forecast, by end user
8.2.6.3.3. Market size and forecast, by distribution channel
8.2.6.3.4. Market size and forecast, by price range

8.3. Europe

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by Intelligent Virtual Assistant
8.3.3. Market size and forecast, by end user
8.3.4. Market size and forecast, by distribution channel
8.3.5. Market size and forecast, by price range
8.3.6. Market Analysis by country

8.3.6.1. U.K.

8.3.6.1.1. Market size and forecast, by Intelligent Virtual Assistant
8.3.6.1.2. Market size and forecast, by end user
8.3.6.1.3. Market size and forecast, by distribution channel
8.3.6.1.4. Market size and forecast, by price range

8.3.6.2. Germany

8.3.6.2.1. Market size and forecast, by Intelligent Virtual Assistant
8.3.6.2.2. Market size and forecast, by enduser
8.3.6.2.3. Market size and forecast, by distribution channel
8.3.6.2.4. Market size and forecast, by price range

8.3.6.3. France

8.3.6.3.1. Market size and forecast, by Intelligent Virtual Assistant
8.3.6.3.2. Market size and forecast, by end user
8.3.6.3.3. Market size and forecast, by distribution channel
8.3.6.3.4. Market size and forecast, by price range

8.3.6.4. Italy

8.3.6.4.1. Market size and forecast, by Intelligent Virtual Assistant
8.3.6.4.2. Market size and forecast, by end user
8.3.6.4.3. Market size and forecast, by distribution channel
8.3.6.4.4. Market size and forecast, by price range

8.3.6.5. Rest of Europe

8.3.6.5.1. Market size and forecast, by Intelligent Virtual Assistant
8.3.6.5.2. Market size and forecast, by end user
8.3.6.5.3. Market size and forecast, by distribution channel
8.3.6.5.4. Market size and forecast, by price range

8.4. Asia-Pacific

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by Intelligent Virtual Assistant
8.4.3. Market size and forecast, by end user
8.4.4. Market size and forecast, by distribution channel
8.4.5. Market size and forecast, by price range
8.4.6. Market Analysis by country

8.4.6.1. China

8.4.6.1.1. Market size and forecast, by Intelligent Virtual Assistant
8.4.6.1.2. Market size and forecast, by end user
8.4.6.1.3. Market size and forecast, by distribution channel
8.4.6.1.4. Market size and forecast, by price range

8.4.6.2. India

8.4.6.2.1. Market size and forecast, by Intelligent Virtual Assistant
8.4.6.2.2. Market size and forecast, by end user
8.4.6.2.3. Market size and forecast, by distribution channel
8.4.6.2.4. Market size and forecast, by price range

8.4.6.3. Japan

8.4.6.3.1. Market size and forecast, by Intelligent Virtual Assistant
8.4.6.3.2. Market size and forecast, by end user
8.4.6.3.3. Market size and forecast, by distribution channel
8.4.6.3.4. Market size and forecast, by price range

8.4.6.4. Australia

8.4.6.4.1. Market size and forecast, by Intelligent Virtual Assistant
8.4.6.4.2. Market size and forecast, by end user
8.4.6.4.3. Market size and forecast, by distribution channel
8.4.6.4.4. Market size and forecast, by price range

8.4.6.5. Rest of Asia-Pacific

8.4.6.5.1. Market size and forecast, by Intelligent Virtual Assistant
8.4.6.5.2. Market size and forecast, by end user
8.4.6.5.3. Market size and forecast, by distribution channel
8.4.6.5.4. Market size and forecast, by price range

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by Intelligent Virtual Assistant
8.5.3. Market size and forecast, by end user
8.5.4. Market size and forecast, by distribution channel
8.5.5. Market size and forecast, by price range
8.5.6. Market Analysis by country

8.5.6.1. .Latin America

8.5.6.1.1. Market size and forecast, by Intelligent Virtual Assistant
8.5.6.1.2. Market size and forecast, by end user
8.5.6.1.3. Market size and forecast, by distribution channel
8.5.6.1.4. Market size and forecast, by price range

8.5.6.2. Middle East

8.5.6.2.1. Market size and forecast, by Intelligent Virtual Assistant
8.5.6.2.2. Market size and forecast, by end user
8.5.6.2.3. Market size and forecast, by distribution channel
8.5.6.2.4. Market size and forecast, by price range

8.5.6.3. Africa

8.5.6.3.1. Market size and forecast, by Intelligent Virtual Assistant
8.5.6.3.2. Market size and forecast, by end user
8.5.6.3.3. Market size and forecast, by distribution channel
8.5.6.3.4. Market size and forecast, by price range

Chapter: 9: COMPANY PROFILES

9.1. Amazon.com, Inc.

9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments

9.2. Samsung Electronics Co. Ltd.

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments

9.3. Apple, Inc.

9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments

9.4. Alibaba Group Holding Limited

9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business performance
9.4.6. Key strategic moves and developments

9.5. Alphabet Inc. (Google Inc.)

9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Business performance
9.5.6. Key strategic moves and developments

9.6. Sonos, Inc.

9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Product portfolio
9.6.4. Key strategic moves and developments

9.7. Bose Corporation

9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio
9.7.5. Key strategic moves and developments

9.8. Xiaomi Inc.

9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments

9.9. Baidu, Inc.

9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments

9.10. Plantronics, Inc. (Altec Lansing/AL Infinity, LLC)

9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 02. ALEXA MARKET REVENUE, BY REGION, 2017-2025 ($MILLION)
TABLE 03. GOOGLE ASSISTANT MARKET REVENUE, BY REGION, 2017-2025 ($MILLION)
TABLE 04. SIRI MARKET REVENUE, BY REGION, 2017-2025 ($MILLION)
TABLE 05. CORTANA MARKET REVENUE, BY REGION, 2017-2025 ($MILLION)
TABLE 06. OTHERS MARKET REVENUE, BY REGION, 2017-2025 ($MILLION)
TABLE 07. GLOBAL SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 08. SMART SPEAKER MARKET REVENUE FOR PERSONAL USER, BY REGION, 2017-2025 ($MILLION)
TABLE 09. SMART SPEAKER MARKET REVENUE FOR COMMERCIAL USER, BY REGION, 2017-2025 ($MILLION)
TABLE 10. GLOBAL SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 11. SMART SPEAKER MARKET REVENUE FOR ONLINE, BY REGION, 2017-2025 ($MILLION)
TABLE 12. SMART SPEAKER MARKET REVENUE FOR OFFLINE, BY REGION, 2017-2025 ($MILLION)
TABLE 13. GLOBAL SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 14. SMART SPEAKER MARKET REVENUE FOR LOW PRICE RANGE, BY REGION, 2017-2025 ($MILLION)
TABLE 15. SMART SPEAKER MARKET REVENUE FOR MID PRICE RANGE, BY REGION, 2017-2025 ($MILLION)
TABLE 16. SMART SPEAKER MARKET REVENUE FOR OFFLINE SYSTEMS, BY REGION, 2017-2025 ($MILLION)
TABLE 17. SMART SPEAKER, BY REGION, 2017-2025 ($MILLION)
TABLE 18. NORTH AMERICAN SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 19. NORTH AMERICAN SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 20. NORTH AMERICAN SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 21. NORTH AMERICAN SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 22. U.S. SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 23. U.S. SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 24. U.S. SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 25. U.S. SMART SPEAKER MARKET, BY PRICE RANGE RANGE, 2017-2025 ($MILLION)
TABLE 26. CANADA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 27. CANADA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 28. CANADA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 29. CANADA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 30. MEXICO SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 31. MEXICO SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 32. MEXICO SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 33. MEXICO SMART SPEAKER MARKET, BY PRICE RANGE 2017-2025 ($MILLION)
TABLE 34. EUROPE SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 35. EUROPE SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 36. EUROPE SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 37. EUROPE SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 38. U.K. SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 39. U.K. SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 40. U.K. SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 41. U.K. SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 42. GERMANY SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 43. GERMANY SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 44. GERMANY SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 45. GERMANY SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 46. FRANCE SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 47. FRANCE SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 48. FRANCE SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 49. FRANCE SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 50. ITALY SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 51. ITALY SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 52. ITALY SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 53. ITALY SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 54. REST OF EUROPE SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 55. REST OF EUROPE SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 56. REST OF EUROPE SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 57. REST OF EUROPE SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 58. ASIA-PACIFIC SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 59. ASIA-PACIFIC SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 60. ASIA-PACIFIC SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 61. ASIA-PACIFIC SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 62. CHINA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 63. CHINA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 64. CHINA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 65. CHINA SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 66. INDIA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 67. INDIA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 68. INDIA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 69. INDIA SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 70. JAPAN SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 71. JAPAN SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 72. JAPAN SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 73. JAPAN SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 74. AUSTRALIA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 75. AUSTRALIA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 76. AUSTRALIA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 77. AUSTRALIA SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 78. REST OF ASIA-PACIFIC SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 79. REST OF ASIA-PACIFIC SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 80. REST OF ASIA-PACIFIC SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 81. REST OF ASIA-PACIFIC SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 82. LAMEA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 83. LAMEA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 84. LAMEA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 85. LAMEA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 86. LATIN AMERICA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 87. LATIN AMERICA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 88. LATIN AMERICA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 89. LATIN AMERICA SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 90. MIDDLE EAST SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 91. MIDDLE EAST SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 92. MIDDLE EAST SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 93. MIDDLE EAST SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 94. AFRICA SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT, 2017-2025 ($MILLION)
TABLE 95. AFRICA SMART SPEAKER MARKET, BY ENDUSER, 2017-2025 ($MILLION)
TABLE 96. AFRICA SMART SPEAKER MARKET, BY DISTRIBUTION CHANNEL, 2017-2025 ($MILLION)
TABLE 97. AFRICA SMART SPEAKER MARKET, BY PRICE RANGE, 2017-2025 ($MILLION)
TABLE 98. AMAZON: COMPANY SNAPSHOT
TABLE 99. AMAZON: OPERATING SEGMENTS
TABLE 100. AMAZON: PRODUCT PORTFOLIO
TABLE 101. SAMSUNG: COMPANY SNAPSHOT
TABLE 102. SAMSUNG: OPERATING SEGMENTS
TABLE 103. SAMSUNG: PRODUCT PORTFOLIO
TABLE 104. APPLE: COMPANY SNAPSHOT
TABLE 105. APPLE: OPERATING SEGMENTS
TABLE 106. APPLE: PRODUCT PORTFOLIO
TABLE 107. ALIBABA: COMPANY SNAPSHOT
TABLE 108. ALIBABA: OPERATING SEGMENTS
TABLE 109. ALIBABA: PRODUCT PORTFOLIO
TABLE 110. ALPHABET: COMPANY SNAPSHOT
TABLE 111. ALPHABET: OPERATING SEGMENTS
TABLE 112. ALPHABET: PRODUCT PORTFOLIO
TABLE 113. SONOS: COMPANY SNAPSHOT
TABLE 114. SONOS: PRODUCT PORTFOLIO
TABLE 115. BOSE: COMPANY SNAPSHOT
TABLE 116. BOSE CORPORATION: OPERATING SEGMENTS
TABLE 117. BOSE: PRODUCT PORTFOLIO
TABLE 118. XIAOMI: COMPANY SNAPSHOT
TABLE 119. XIAOMI: OPERATING SEGMENTS
TABLE 120. XIAOMI: PRODUCT PORTFOLIO
TABLE 121. BAIDU: COMPANY SNAPSHOT
TABLE 122. BAIDU: OPERATING SEGMENTS
TABLE 123. BAIDU: PRODUCT PORTFOLIO
TABLE 124. PLANTRONICS: COMPANY SNAPSHOT
TABLE 125. PLANTRONICS: OPERATING SEGMENTS
TABLE 126. PLANTRONICS: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. EXECUTIVE SUMMARY
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. TOP WINNING STRATEGIES, BY YEAR, 2015-2018*
FIGURE 07. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015-2018*
FIGURE 08. TOP WINNING STRATEGIES, BY COMPANY, 2015-2018*
FIGURE 09. MARKET SHARE ANALYSIS (2017)
FIGURE 10. DRIVERS, RESTRAINTS, AND OPPORTUNITIES: SMART SPEAKER MARKET
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF ALEXA MARKET, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF GOOGLE ASSISTANT MARKET, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF SIRI MARKET, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF CORTANA MARKET, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF OTHERS MARKET, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR PERSONAL USER, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR COMMERCIAL USER, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR ONLINE, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR OFFLINE, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR LOW PRICE RANGE, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR MID PRICE RANGE, BY COUNTRY, 2017 AND 2025 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF SMART SPEAKER MARKET FOR PREMIUM PRICE RANGE BY COUNTRY, 2017 AND 2025 (%)
FIGURE 23. U.S. SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 24. CANADA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 25. MEXICO SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 26. U.K. SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 27. GERMANY SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 28. FRANCE SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 29. ITALY SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 30. REST OF EUROPE SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 31. CHINA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 32. INDIA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 33. JAPAN SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 34. AUSTRALIA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 35. REST OF ASIA-PACIFIC SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 36. LATIN AMERICA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 37. MIDDLE EAST SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 38. AFRICA SMART SPEAKER MARKET, 2017-2025 ($MILLION)
FIGURE 39. AMAZON: NET SALES, 2015-2017 ($MILLION)
FIGURE 40. AMAZON: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 41. SAMSUNG: NET SALES, 2015-2017 ($MILLION)
FIGURE 42. SAMSUNG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 43. SAMSUNG: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 44. APPLE: NET SALES, 2015-2017 ($MILLION)
FIGURE 45. APPLE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 46. APPLE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 47. ALIBABA: NET SALES, 2015-2017 ($MILLION)
FIGURE 48. ALIBABA: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 49. ALPHABET: NET SALES, 2015-2017 ($MILLION)
FIGURE 50. ALPHABET: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 51. ALPHABET: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 52. BAIDU: NET SALES, 2015-2017 ($MILLION)
FIGURE 53. BAIDU: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 54. PLANTRONICS: NET SALES, 2015-2017 ($MILLION)
FIGURE 55. PLANTRONICS: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 56. PLANTRONICS: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

 

Smart speaker is a wireless speaker enabled by Bluetooth, Wi-Fi, or other wireless protocols and powered by virtual assistant, which is driven by artificial intelligence. It is the latest technological innovation dominating the consumer technology market.
 
Smart Speakers are activated through a voice command and can perform different tasks such as listening to music, ordering food, and online shopping. They also perform other activities, such as obtaining weather information, latest news, listing day to day activities, and easier integration with the smart home appliances. These multiple features provide an edge to smart speakers over other substitute technological products and services.

Proliferation of smart home devices, increase in demand for multifunctional devices, rise in disposable income, and inclination toward technological products among younger generation are the factors that drive the growth of the market. However, privacy and security concern and localization of language spoken by intelligent virtual assistant restrain the market growth. Moreover, establishment of wireless 5G infrastructure and advancement in natural language processing (NLP) are expected to create growth opportunities for the market.

Among the analyzed geographical regions, North America is expected to account for the highest revenue in the global market throughout the forecast period (2018-2025) followed by Europe, Asia-Pacific, and LAMEA. However, Asia-Pacific is expected to develop at a higher growth rate, predicting a lucrative market for smart speakers.

The key players operating in the smart speaker market are Amazon.com, Inc., Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi, Samsung Electronics Co. Ltd., Baidu Inc., and Plantronics, Inc. (Altec Lansing/AL Infinity, LLC).

 

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