Report Code: A06562 | Pages: NA | Mar 2023 | 3352 Views | ||
Author(s) : NA | Tables: NA | Charts: NA |
|
Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Smart Tv Market
Request Now !Smart TV also known as connected TV, provides interactive features similar to those involved in web services and internet. Smart TV can be connected to many potential input devices which augment the usability and control. Cell phones, tablets, keyboards, and PCs are connected to Smart TV to facilitate navigation, text entry and web browsing from the couch. A smart TV supports Wi-Fi, Ethernet, Bluetooth, USB & flash memory cards, HDMI, and other audio-video connections. Besides Operating system and apps, the connectors enable on demand video service and access to music, pictures, and videos. Smart TV allows to access, manage, and view websites like youtube, Netflix, Hulu, Vimeo and social media such as facebook, twitter without connecting additional box such as setup box and roku or fire stick. Smart TV comes in different screen size, picture quality, connectivity and sound quality. The emergence of Smart TV has brought another dimension of potentiality to the video experience.
Market scope and structure analysis:
Report Metric | Details |
Market size available for years | 2020–2027 |
Base year considered | 2019 |
Forecast period | 2021–2027 |
Forecast units | Value ($US) |
Segments covered | Type, Application, Industry Vertical, and Region |
Regions covered | North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA) |
Companies covered | LG, Electronics Inc., Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, VIZIO Inc., Xiaomi, Micromax, OnePlus, Apple Inc., Hisense Group Co. Ltd., Koninklijke Philips NV,TCL Corporation,Insignia Systems Inc., Haier Group Corporation, Hitachi Ltd., Westinghouse Electric Corporation |
The world wide pandemic occurrence has significantly reduced the frequency of purchase of electrical and electronics products and the lead time delivery of goods. COVID-19 outbreak has created scarcity of labor supply, raw materials, and availability of other components due to which production of smart TV has been hampered. The impaired supply chain and distribution network are some of the challenges that the industry is focusing on. The end of the lockdown in the countries bring smart TV market substantial higher consumer traffic. In post COVID-19 scenarios the sale of smart TV may be increased from e-commerce platform. The companies get to develop such strategies to change the design of their supply chain and production policies or plans in tandem with the changing business environment.
The rapid urbanization and easy availability of high speed internet raised number of consumers using online video streaming channels such as Netflix, YouTube premium, Amazon Prime Video, and Hulu, which results in increase in the demand for Smart TV products.
The rise in disposable income in the developing economies is one of the major growth drivers of the smart TV market. The changing life style and increasing standard of living also influence people to opt for better and enhanced technology products. Therefore, it also supports the growth of this market. The usage of smart TV in hospitality industry, offices, and malls increases the demand for the product.
The global smart TV market trends are as follows:
As the demand for smart TV is increasing due to various growth factors some leading companies are entering into the market. This market was dominated by electronics giants like Sony and Samsung for several years but now new players such as Xioami, Micromax and Oneplus have entered into this industry recently to penetrate their brand of smart TV in the market. In addition, the small players are coming up with more affordable and value for money smart TVs. The market players are also creating relationships with online sales channels and platforms such as Flipkart, Amazon, and Snapdeal to increase the distribution of their brands which is also enhancing TVs affordability with “direct–to-consumer model” supply chain.
There is certain privacy issue associated with smart TV, which may create challenges/problems for the market. Smart TV and the content app providers commonly track the viewing habits of users for providing viewing suggestions. For instance, every time a user log into any online channel like Netflix, the menu shows the history of whatever the user have watched recently and update the suggestions for related programs and videos on the basis of “watched recently” list. This feature is quite good from entertainment point of view as it reduce the search time of the user for programs and videos. However, smart TV does something more than just tracking viewing habits. Hacking is the major threat that a consumer can face while using smart TVs. Smart TV with webcam and voice control have higher possibility of hacking that someone can watch and hear the user. Moreover, any credit or debit card purchases made using the smart TV for shopping or fee payment purposes can be tracked by any third parties. However, little cautious with the usage of webcam, voice control and web browsing may prevent the users from frauds and hacking.
Key Segments Covered:
Segments | Sub-segments |
Resolution Type |
|
Screen Type |
|
Application |
|
Distribution |
|
Panel Type |
|
Platform |
|
Key Benefits of the Report:
Questions Answered in the Smart TV Market Research Report:
Smart TV Market Report Highlights
Aspects | Details |
---|---|
By Resolution Type |
|
By Screen Type |
|
By Panel Type |
|
By Application |
|
By Platform |
|
By Distribution Channel |
|
By Region |
|
LG, Electronics Inc., Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, VIZIO Inc., Xiaomi, Micromax, OnePlus, Apple Inc., Hisense Group Co. Ltd., Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc., Haier Group Corporation, Hitachi Ltd, Westinghouse Electric Corporation |
Loading Table Of Content...
Start reading.
This Report and over 19,662+ more Reports, Available with Avenue Library. T&C*.
Enterprise
License/PDF
Library
Membership
*Taxes/Fees, if applicable will be added during checkout. All prices in USD
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
For complete satisfaction
On-demand customization of scope of the report to exactly meet your needs
Targeted market view to provide pertinent information and save time of readers
Get insights on topics that are crucial for your business. Stay abreast of your interest areas.
Get Industry Data AlertsTo ensure high-level data integrity, accurate analysis, and impeccable forecasts
For complete satisfaction
On-demand customization of scope of the report to exactly meet your needs
Targeted market view to provide pertinent information and save time of readers