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2020

Smart Water Softeners Market

Smart Water Softeners Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Grain Capacity, End User and Distribution Channel :Global Opportunity Analysis and Industry Forecast, 2020-2027

CG : Consumer Electronics

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Author's: Aniket Kadam | Roshan Deshmukh
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The smart water softeners market size is expected to reach$1,151.77 million in 2027 from $501.64 million in 2019owing at a CAGR of 16.00% from 2020 to 2027. A smart water softener is a revolutionary technology for water treatment, which generally treats the hard water and converts it into soft water. Hard water is a type of water that consists of a high concentration of minerals such as calcium ions, magnesium ions, and other dissolved metals. Whereas, soft water is free from such minerals and is found from the clean natural resources. The smart water softener is used to make the water free from calcium and magnesium ions by the process of ion exchange. The hard water usually builds up lime scale or mineral scale inside the appliances, blocks the water supply, reduces the life of home appliances which use water for functioning, creates deposits and stain on daily use fixtures, and creates a negative impact on health.

Innovation and technology have provided advanced devices in the smart water softeners market to improve the well being and living standards of the population. Automation and advancement in the home essentials have created an impact on the minds of the customer. Earlier the water purifiers were leading marketing but as the investment in the R&D increased the improved models like smart water softeners created a new trend in thesmart water softeners market. The improved features of the water softener, health consciousness, increase in disposable income, system capacity, additional user-friendly features, warranty of the product, inclination toward hygiene and healthy practices, safety of the device, improved appearance, and design of the water softener are key factors that drive the growth of the global smart water softeners market. However, high price of the new series launched, space required for installation, low awareness of the product, and availability of cheap replacement products hinder the growthof smart water softeners market. Whereas, investments in automation, promotional activities, technological advancements, environmental regulations, and policies present new pathways in the industry.

Smart-Water-Softeners-Market-2021-2027

A smart water softener has presented an improved method for the treatment of water used commercially and residentially. The growing urban population and its demand for advanced technology have presented an opportunity for the smart water softeners market growth. The hard water which is generally supplied for residential use and commercial use has been proven to damage the home appliances and create crucial problems in industrial utilization. The use of hard water for daily activities has also harmed the skin with conditions like eczema, acne, and dermatitis and has been proven to cause an effect on the quality of washed clothes due to presence of harsh minerals. Therefore, awareness among consumers has led to an increase in the demand for smart water softener.

Smart Water Softeners Market
By Product Type
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The Wall mounted segment would witness the fastest growth, registering a CAGR of 16.50% during the forecast.

Emerged economies serve as potential for smart water softeners market, as they are untapped. Non-member nations of the Organization for Economic Co-operation and Development (OECD) comprise more than 80% of the global population; yet consume less as compared to developed economies. Countries in the Asia-Pacific and LAMEA have witnessed substantial economic growth over the past few years, and as a result, it has also led to change in lifestyle.Thus, promoting growth of smart water softener in the Asia-Pacific region. The emerging economies are estimated to constitute a population of more than 60% of today’s global population of the middle class by 2020. Considering the pace of change, in China, around 3 million households had a disposable income of around $10,000 in 2,000, which increased to 60 million in 2012. This number is expected to exceed 230 million by 2020. Thus, increase in  middle-class population is expected to boost the demand forsmart water softeners products, thereby augmenting the growth of the smart water softeners market forecast.

Smart Water Softeners Market
By Grain Capacity
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Upto 60000 segment would witness the fastest growth, registering a CAGR of 17.10% during the forecast period.

On the basis ofproduct type, the wall mounted segmentaccounted for the maximum market share in 2019. This is attributed torise ingrowing number of urban houses with compact space is expected to increase demand of wall mounted water softener. Hard water can have detrimental effects on human health. The salts present in this particular kind of water easily results in the development of kidney stones which is a severe health issue. This has resulted in high demand for water softeners from both institutional as well as residential buildings lest the health of everyone gets affected. 

Smart Water Softeners Market
By End User
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Residential segment would witness the fastest growth, registering a CAGR of 16.70% during the forecast period.

On the basis ofgrain capacity, the Upto 60,000 segmentaccounted for the maximum market share in 2019. This is attributed torise ingrowing health concern are encouraging customers, manufacturers, and governments to look for environmentally friendly and sustainable products. To cater to this demand manufacturers are developing technologically advanced water softening systems which help to reduce water wastage. These systems help to improve the efficiency of water and salt. 

On the basis ofend user, the residential segmentaccounted for the maximum smart water softeners market share in 2019. This is attributed toincreasing number of households due to trend of nuclear families has significantly contributed towards smart water softener market growth. In addition to this, rising demand for soft water owing to rapid urbanization are proving to be the driving forces for the market growth. 

Smart Water Softeners Market
By Distribution Channel
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Online sales channel segment would witness the fastest growth, registering a CAGR of 18.40% during the forecast period.

On the basis ofdistribution channel, the convenience store segmentaccounted for the maximum smart water softeners market share in 2019. This is attributed toconvenience stores help manufacturers to introduce their products in the market and meet the requirements of large consumer base. Consumers can access niche products available in the market in these types of stores. Hence, establishments of convenience stores in widespread locations are anticipated to offer lucrative opportunities for the growth of the global smart water softeners market.

The players operating in the smart water softeners industry have adopted new product launch as their key developmental strategy to expand their share in smart water softeners market, increase profitability, and remain competitive.The key companies profiled in the report include A.O Smith, 3M, Culligan, EcoWater system, Pentair, Panasonic Corporation, Whirlpool Corporation, Coway, Kenmore, and GE ELECTRIC.

Smart Water Softeners Market
By Region
2027
North America 
Europe
Asia-Pacific
LAMEA

Asia-Pacific segment would witness the fastest growth, registering a CAGR of 19.30% during the forecast period.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current smart water softeners market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth smart water softeners market analysis and the market size and segmentation assist to determine the prevailing smart water softeners market opportunity.
  • The major countries across globe are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates bench marking and provides a clear understanding of the present position of the market players in thesmart water softeners market.

Smart Water Softeners Market Report Highlights

Aspects Details
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By Product Type
  • WALL MOUNTED
  • FLOOR
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By GRAIN CAPACITY
  • Upto 40,000
  • Upto 60,000
  • Upto 80,000
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By END USER
  • RESIDENTIAL
  • INSTITUTE
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By DISTRIBUTION CHANNEL
  • SUPERMARKET & HYPERMARKET
  • SPECIALTY STORE
  • CONVENIENCE STORE
  • ONLINE SALES CHANNEL
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By Region
  • NORTH AMERICA  (US, CANADA, MEXICO)
  • EUROPE  (UK, FRANCE, NETHERLANDS, GERMANY, TURKEY, REST OF EUROPE)
  • ASIA-PACIFIC  (CHINA, JAPAN, INDIA, SOUTH KOREA, AUSTRALIA, REST OF ASIA-PACIFIC)
  • LAMEA  (BRAZIL, SOUTH AFRICA, UAE, REST OF LAMEA)
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Key Market Players

ECOWATER SYSTEMS LLC, A.O. SMITH CORPORATION, PANASONIC CORPORATION, WHIRLPOOL CORPORATION, COWAY CORPORATION, PENTAIR PLC, GENERAL ELECTRIC COMPANY, KINETICO INCORPORATED, 3M COMPANY, CULLIGAN INTERNATIONAL COMPANY

Analyst Review

Smart water softeners are used to soften water by removing minerals, such as calcium and magnesium, that make the water hard. Hard water constitutes several problems such as clogging pipes, complicate effect of soaps and detergents, and leaving behind water spots. Hard water leads to building up of scale inside pipes and water appliances, which reduces efficiency of water heater and other electric appliances. Due to all these reasons, there is an increase in the need for smart water softeners in residential applications. Honeywell International Co., one of the leading companies in the world providing solutions for smart homes and efficient lifestyles have invented a water softener called KaltechSoft. This machine uses process automation and can regulate its water softening on the basis of consumer requirements. According to the findings of National Centre for Biotechnology Information, an increased magnesium intake from hard water results in cerebrovascular mortality. Several other conducive health issues resulting from consumption of hard water include cardiovascular diseases, cancer, and others. This has resulted in high demand for smart water softeners from both institutional as well as residential buildings lest the health of everyone gets affected.

Author Name(s) : Aniket Kadam | Roshan Deshmukh
Frequently Asked Questions?

The smart water softeners market size is expected to reach $1,151.19 million in 2027 from $501.64 million in 2019 owing at a CAGR of 16.00% from 2020 to 2027. A smart water softener is a revolutionary technology for water treatment, which generally treats the hard water and converts it into soft water.

The CAGR of Smart Water Softeners Market of 16.00% from 2020 to 2027. Hard water is a type of water that consists of a high concentration of minerals such as calcium ions, magnesium ions, and other dissolved metals. Whereas, soft water is free from such minerals and is found from the clean natural resources.

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The North American region dominated in the global smart water softeners market owing to increased consumer understanding of the health, cleaning, and household use benefits of this technology have a positive impact on water softeners sales across North America.

The smart water softener market is segmented into product type, grain capacity, end user, and distribution channel. Based upon product type the market is classified into Wall mounted, and Floor. Based upon grain capacity the market is classified into Upto 40000, Upto 60000, and Upto 80000. Based upon end user the market is classified into residential, and institute. . Based upon distribution channel the market is classified into supermarket & hypermarket, specialty store, convenience store, and online sales channel.

Innovation and technology have provided advanced devices in the smart water softeners market to improve the well being and living standards of the population. Automation and advancement in the home essentials have created an impact on the minds of the customer. Earlier the water purifiers were leading marketing but as the investment in the R&D increased the improved models like smart water softeners created a new trend in the smart water softeners market.

The top companies hold the market share in Smart Water Softeners Market are A.O Smith, 3M, Culligan, EcoWater system, Pentair, Panasonic Corporation, Whirlpool Corporation, Coway, Kenmore, and GE ELECTRIC.

The COVID-19 pandemic will have impact on sales, manufacturing, and distribution of smart water softeners products in 2020. The market is expected to recover from the first quarter of financial 2021.

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Smart Water Softeners Market