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Smartwatch Market by Type Product (Extension, Classic & Standalone smartwatch) and Application (PA, Wellness, Medical/ Health, Sports) - Global Opportunity Analysis and Industry Forecast, 2013 - 2020

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Pages: 126
Jan 2015 | 16118 Views
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Author's : Bhawna Kohli
Tables: 28
Charts: 62
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Smartwatch Market Overview:

Global Smartwatch Market is expected to garner $32.9 billion by 2020, registering a CAGR of 67.6% during the forecast period 2014 - 2020. The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asia-Pacific region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer. Smartwatch market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% from 2014 to 2020.

Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the smartwatch market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market. New applications and launch of Wristband, Smart Bracelet, Handwear, Wearable computer and Fitness belt by big brands will attract potential entrepreneurs to this sector.  Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.

The report highlights the major mile stones of the smartwatch market with details covering the key influencing factors impacting this market. An in-depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news and recent developments.

Smartwatch Market Research, Segment, Analysis & Trends

Key Benefits:

  • The study highlights the global market for Smartwatch  along with current market conditions and a trend/awareness forecast  to forage the prominent investment pockets in the smartwatch market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and  gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favorable conditions for the growth of global Smartwatch market
  • Porters five forces model helps in analyzing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making.

Smartwatch Market Key Segmentation:

By Type Product

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch      

By Application

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

By Operating System

  • Android
  • IOS
  • Windows
  • Others

By Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

 

 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION

1.1.1. Objectives and scope
1.1.2. Key benefits
1.1.3. Key market segments
1.1.4. Key audiences

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE
2.2. MARKET BEYOND - WHAT TO EXPECT BY 2025

2.2.1. Base case scenario
2.2.2. Rapid growth scenario
2.2.3. Critical growth scenario

2.3. OVERVIEW OF THE GLOBAL SMARTWATCH MARKET
2.4. KEY PLAYERS
2.5. TRENDS AND DRIVERS

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. MARKET EVOLUTION
3.3. COMPETITION FROM THE TRADITIONAL WATCH INDUSTRY
3.4. UNIQUE SELLING PROPOSITION
3.5. MARKET DEMAND AND ITS PREDICTION
3.6. KEY FINDINGS

3.6.1. Top factors impacting the market
3.6.2. Top investment pockets

3.7. PORTER’S FIVE FORCE ANALYSIS

3.7.1. Premium bargaining power of suppliers
3.7.2. High bargaining power of buyers
3.7.3. Moderate threat of substitutes
3.7.4. High threat of rivalry
3.7.5. High threat of new entrants

3.8. COMPETITIVE LANDSCAPE
3.9. MARKET DYNAMICS

3.9.1. Market share analysis
3.9.2. List of key manufacturers and their smartwatch devices
3.9.3. Market trends
3.9.4. Key drivers and restrains for wearable electronics

3.9.4.1. Drivers
3.9.4.2. Restraints
3.9.4.3. Opportunities

3.9.5. Challenges

Chapter: 4 GLOBAL SMARTWATCH MARKET, BY PRODUCTS

4.1. EXTENSION SMARTWATCH

4.1.1. Key market trends
4.1.2. Market size and forecast

4.2. STANDALONE SMARTWATCH

4.2.1. Key market trends
4.2.2. Market size and forecast

4.3. CLASSICAL SMARTWATCH

4.3.1. Key market trends
4.3.2. Market size and forecast

Chapter: 5 GLOBAL SMARTWATCH MARKET BY APPLICATION

5.1. PERSONAL ASSISTANCE

5.1.1. Key market trends
5.1.2. Market size and forecast

5.2. WELLNESS

5.2.1. Key market trends
5.2.2. Market size and forecast

5.3. MEDICAL/HEALTH

5.3.1. Key market trends
5.3.2. Market size and forecast

5.4. SPORTS

5.4.1. Key market trends
5.4.2. Market size and forecast

5.5. OTHERS

5.5.1. Key market trends
5.5.2. Market size and forecast

Chapter: 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM

6.1. ANDROID

6.1.1. Key market trends
6.1.2. Market size and forecast

6.2. IOS

6.2.1. Key market trends
6.2.2. Market size and forecast

6.3. WINDOWS

6.3.1. Key market trends
6.3.2. Market size and forecast

6.4. OTHERS

6.4.1. Key market trends
6.4.2. Market size and forecast

Chapter: 7 GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY

7.1. NORTH AMERICA

7.1.1. Competitive scenario
7.1.2. Key growth factors and opportunities
7.1.3. Market size and forecast

7.2. EUROPE

7.2.1. Competitive scenario
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast

7.3. ASIA-PACIFIC

7.3.1. Competitive scenario
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast

7.4. LAMEA

7.4.1. Competitive scenario
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1. APPLE INC.

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Business performance
8.1.4. Strategic analysis
8.1.5. SWOT analysis

8.2. GOOGLE INC.

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Business performance
8.2.4. Strategic analysis
8.2.5. SWOT analysis

8.3. GARMIN

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Business performance
8.3.4. Strategic analysis
8.3.5. SWOT analysis

8.4. FITBIT

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Business performance
8.4.4. Strategic analysis
8.4.5. SWOT analysis

8.5. MOTOROLA

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Business performance
8.5.4. Strategic analysis
8.5.5. SWOT analysis

8.6. SONY CORP

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Business performance
8.6.4. Strategic analysis
8.6.5. SWOT analysis

8.7. SAMSUNG ELECTRONICS CO. LTD.

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Business performance
8.7.4. Strategic analysis
8.7.5. SWOT analysis

LIST OF TABLES

TABLE 1. SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
TABLE 2. SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025)
TABLE 3. SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025)
TABLE 4. MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY
TABLE 5. MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013
TABLE 6. LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES
TABLE 7. GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS)
TABLE 8. GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE
TABLE 9. GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 ($MN)
TABLE 10. GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN)
TABLE 11. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - EXTENSION SMARTWATCH
TABLE 12. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - EXTENSION SMARTWATCH
TABLE 13. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - STANDALONE SMARTWATCH
TABLE 14. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - STANDALONE SMARTWATCH
TABLE 15. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - CLASSICAL SMARTWATCH
TABLE 16. GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - CLASSICAL SMARTWATCH
TABLE 17. OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS ($MILLION)
TABLE 18. OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION)
TABLE 19. GLOBAL SMARTWATCH MARKET BY OS 2013-2020 ($MN)
TABLE 20. ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS)
TABLE 21. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 ($MN)
TABLE 22. APPLE INC. BUSINESS SNAPSHOT
TABLE 23. GOOGLE INC. BUSINESS SNAPSHOT
TABLE 24. GARMIN BUSINESS SNAPSHOT
TABLE 25. FITBIT BUSINESS SNAPSHOT
TABLE 26. MOTOROLA BUSINESS SNAPSHOT
TABLE 27. SONY CORP. BUSINESS SNAPSHOT
TABLE 28. SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT

LIST OF FIGURES

FIGURE 1. OVERALL SMARTWATCH MARKET SHARE, BY PRODUCTS - BY VALUE
FIGURE 2. SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS - BY VALUE (2013)
FIGURE 3. SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
FIGURE 4. TOP IMPACTING FACTORS, RAPID CASE SCENARIO (2020-2025)
FIGURE 5. TOP IMPACTING FACTORS, CRITICAL CASE SCENARIO (2020-2025)
FIGURE 6. GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VOLUME
FIGURE 7. GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VALUE
FIGURE 8. TOP FACTORS IMPACTING THE SMARTWATCH MARKET
FIGURE 9. PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
FIGURE 10. GEOGRAPHY WISE SUPPLY SHARE (2013)
FIGURE 11. KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
FIGURE 12. SMART PHONE USERS WORLDWIDE (2012 - 2017)
FIGURE 13. FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS
FIGURE 14. GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 ($MN)
FIGURE 15. GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 ($MN)
FIGURE 16. GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS)
FIGURE 17. GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 ($MN)
FIGURE 18. GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 (UNITS MN)
FIGURE 19. GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 ($MN)
FIGURE 20. GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 (MN UNITS)
FIGURE 21. GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 ($MN)
FIGURE 22. GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 (MN UNITS)
FIGURE 23. SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS
FIGURE 24. SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013)
FIGURE 25. OVERALL SMARTWATCH MARKET SIZE IN $BN BY APPLICATIONS
FIGURE 26. GLOBAL SMARTWATCH MARKET BY APPLICATION -PA 2013-2020 ($MN)
FIGURE 27. GLOBAL SMARTWATCH MARKET BY APPLICATION - PA 2013-2020 (MN UNITS)
FIGURE 28. GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 ($MN)
FIGURE 29. GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 (MN UNITS)
FIGURE 30. GLOBAL SMARTWATCH MARKET BY APPLICATION -MEDICAL/HEALTH 2013-2020 ($MN)
FIGURE 31. GLOBAL SMARTWATCH MARKET BY APPLICATION - MEDICAL/HEALTH 2013-2020 (MN UNITS)
FIGURE 32. GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 ($MN)
FIGURE 33. GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 (MN UNITS)
FIGURE 34. GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 ($MN)
FIGURE 35. GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 (MN UNITS)
FIGURE 36. OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E)
FIGURE 37. GLOBAL SMARTWATCH MARKET BY OS 2013-2020 ($MN)
FIGURE 38. GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 ($MN)
FIGURE 39. GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS)
FIGURE 40. GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 ($MN)
FIGURE 41. GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS)
FIGURE 42. GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 ($MN)
FIGURE 43. GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS)
FIGURE 44. GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 ($MN)
FIGURE 45. GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS)
FIGURE 46. GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013)
FIGURE 47. GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020)
FIGURE 48. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 ($MN)
FIGURE 49. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (MN UNITS)
FIGURE 50. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EUROPE 2013-2020 ($MN)
FIGURE 51. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EU 2013-2020 (MN UNITS)
FIGURE 52. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 ($MN)
FIGURE 53. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 (MN UNITS)
FIGURE 54. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 ($MN)
FIGURE 55. GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 (MN UNITS)
FIGURE 56. SWOT ANALYSIS OF APPLE INC
FIGURE 57. SWOT ANALYSIS OF GOOGLR INC
FIGURE 58. SWOT ANALYSIS OF GARMIN
FIGURE 59. SWOT ANALYSIS OF FITBIT
FIGURE 60. SWOT ANALYSIS OF MOTOROLA
FIGURE 61. SWOT ANALYSIS OF SONY CORP
FIGURE 62. SWOT ANALYSIS OF SAMSUNG ELECTRONICS CO. LTD.

 
 

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