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Smartwatch Market By Product (Extension, Standalone, and Classical), Application (Personal Assistance, Wellness, Healthcare, Sports, and Others), and Operating System (WatchOS, Android, RTOS, Tizen, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

A00390
Pages: 251
Apr 2020 | 70106 Views
 
Author(s) : Divyanshi Tewari & Asavari Patil
Tables: 120
Charts: 80
 

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Smartwatch Market Outlook - 2027

The global smartwatch market was valued at $20.64 billion in 2019, and is projected to reach $96.31 billion by 2027, registering a CAGR of 19.6% from 2020 to 2027.The study of smartwatch in this report emphasizes on various products, operating systems, and corresponding applications. Different operating systems such as watchOS, Android, Linux, and others are available in the market. 

Smartwatch Market

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According to smartwatch market trends, many leading vendors such as Apple, Xiaomi, Fitbit, and others are operating in this segment. Various features include notifications, alerts, apps, answer messages by voice, media management, fitness tracking, and a very good battery life. The market size revenue considered in the report is revenue earned by companies by selling smartwatch. From application perspective, the report analyzes the market according to personal assistance, wellness, healthcare, sports, and others.

Smartwatches are designed to, either on their own or when paired with a smart phone, provide features like connecting to the internet, running mobile apps, making calls, messaging via text or video, checking caller ID, accessing stock & weather updates, providing fitness monitoring capabilities, offering GPS coordinates & location directions, and more.

According to smartwatch market analysis, Apple shipped 31 million units of its smartwatches in 2019, which is expected to be 50% more than the entire Swiss wrist watch industry. The shipment of Apple smartwatch has been increased by 36% since 2018. In addition, the company is planning to use ceramic and titanium for its next generation smartwatch and watchOS 6 operating system in future, to provide lightweight and toughness to its upcoming product, and affecting the smartwatch market share globally.

Led by innovations, smartwatch companies are spending heavily on the R&D front. Top players such as Samsung, Pebble, Maritime, and Sony are counting on their R&D investments as a prioritized strategy to increase their respective market shares. Further, a strong distribution support is another key aspect of this market. The leading companies are collaborating with their suppliers and resellers to penetrate in the market through the right selection of the channel, region, and target audience.

Factors such as increase in demand for wireless fitness and sports devices, surge in health awareness among users, and rise in technological advancements in smartwatch by market players are expected to drive the smartwatchmarket size to a certain extent. However, high initial cost of the technology, and problems related to power consumption and low battery life limit the market growth. Furthermore, growing emphasis for connected devices among various industries, and increasing demand for connected ecosystem are expected to offer lucrative smartwatchmarket growth globally.

Smartwatch Market
By Product

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Standalone segment projected to be the most lucrative segment

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Segmentation

The global smartwatch market is segmented on the basis of product, application, operating system, and region. By product, the market is categorized into extension, standalone, and classical. By application, it is divided into personal assistance, wellness, healthcare, sports, and others. 

Smartwatch Market
By Application

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Personal Assistance segment dominate the market throughout the forecast period

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On the basis of operating system, the market is categorized into watchOS, android, RTOS, Tizen, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with its prominent countries.

Smartwatch Market
By Operating System

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RTOS segment would exhibit the highest CAGR of 25.7% during 2020 - 2027

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Top Impacting Factors

Significant factors operating in the global smartwatch market are growth in demand for wireless fitness and sports devices, increase in health awareness among consumers, and emergence of large number of players in the smartwatch market, which are expected to drive the market globally. However, high cost of smartwatch acts as a major restraint, which is expected to hamper the market growth to a certain extent. Furthermore, rise in investment on building connected ecosystem is expected to offer lucrative opportunities to the market growth globally.

Smartwatch Market
By Geography

2027
Asia-pacific 
North America
Europe
Lamea

Asia-Pacific region would dominate the market with a highest CAGR of 23.0%% during the forecast period

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Growth in Demand for Wireless Fitness and Sports Devices

There is an increase in the demand for wireless electronics with rapid surge in the internet connectivity and digitalization. Monitoring and measuring physical activities, sensing environment, real-time data collection, and communication are some of the major applications, which are essential features in smart wireless fitness devices, and are expected to cater the major requirements of the customers. The advancement and rapid development of healthcare has witnessed the integration of AI. Smartwatch assisted with AI ensures smart diagnostics and doctors for monitoring patients’ health. 

Further, the increased investment in methods to develop smart technologies for further support in healthcare and fitnessdrives the market growth. The day to day fitness activities such as steps taken, calorie burnt, distance travelled, and others can be easily monitored and tracked using smartwatch. The smartwatch can be easily connected through smartphone through wireless connectivity or Bluetooth feature. This also helps the sports person or any customer to schedule their day to day tasks. Therefore, rise in demand for wireless fitness and sports devices acts as a major driver assisting the smartwatch market growth globally.

High Initial Cost of Smartwatch

Smartwatch consists of complex circuit configurations due to integration of various devices including sensors, displays, and others into a small compact device. The device possesses several semiconductor equipment of very small size with core diameter of 10 micro meter. The control ICs are of few hundred nanometers, so designers face problems in coupling different components into a single device. The accuracy needed for the design and development along with the raw material, requires high set of expertise as well as high initial cost. 

In addition, smartwatches are considered to be luxury wearable devices. Global luxury brands such as TAG Heuer, Emporio Armani Connected, Fossil and Louis Vuitton are developing luxurious products which ranges from $2,900 to $180,000. Therefore, high price of these smart devices majorly hampers the market growth to a certain extent globally.

Rise in Investment on Building Connected Ecosystem

The rise in data dependency among the users, growth in demand for connected & smart system, and huge investment on building smart cities by the government are the major key areas that drive the demand for smart wearables. These smart wearables are used to make call, message alert, listening to music, playing games, and others. The mobile phone can be easily accessed through the smartphone. 

In future, its connectivity through various other devices lead to development of ecosystem. According to the United Nations, 68% of the world population is anticipated to shift in urban areas by 2050. In addition, the total expenditure on Internet of Things in Asia-Pacific is expected to increase at a high rate. This is expected to provide lucrative smartwatch market opportunity globally.

Competitive Analysis

The key players operating in the global smartwatch industry are Apple Inc., Fitbit Inc., Garmin, Huawei Technologies, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, TomTom International and Amazon. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

Key Benefits For Stakeholders:

  • This study includes the analytical depiction of the smartwatch market forecast along with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information regarding the key drivers, restraints, and opportunities in the market.

  • The smartwatch market growth is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.

  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Smartwatch Market Segmentation:
By Product

  • Extension
  • Standalone
  • Classical

By Application

  • Personal Assistance
  • Wellness
  • Healthcare
  • Sports
  • Others

By Operating System

  • WatchOS
  • Android
  • RTOS
  • Tizen
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Chin
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FINDINGS

3.2.1.Top impacting factors
3.2.2.Top investment pockets

3.3.TOP WINNING STRATEGIES
3.4.PORTER’S FIVE FORCES ANALYSIS
3.5.SMARTWATCH MARKET VOLUME SHARE, 2018 & 2019
3.6.MARKET DYNAMICS

3.6.1.Drivers

3.6.1.1.Growth in demand for wireless fitness & sports devices
3.6.1.2.Increase in health awareness among the consumers
3.6.1.3.Emergence of large number of players in the market

3.6.2.Restraint

3.6.2.1.High initial cost of smartwatch

3.6.3.Opportunity

3.6.3.1.Rise in investment on building connected ecosystem

CHAPTER 4:GLOBAL SMARTWATCH MARKET, BY PRODUCT

4.1.OVERVIEW
4.2.EXTENSION

4.2.1.Key market trends, growth factors and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis by country

4.3.STANDALONE

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis by country

4.4.CLASSICAL

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis by country

CHAPTER 5:SMARTWATCH MARKET, BY APPLICATION

5.1.OVERVIEW
5.2.PERSONAL ASSISTANCE

5.2.1.Key market trends, growth factors and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis by country

5.3.WELLNESS

5.3.1.Key market trends, growth factors and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis by country

5.4.HEALTHCARE

5.4.1.Key market trends, growth factors and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis by country

5.5.SPORTS

5.5.1.Key market trends, growth factors and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis by country

5.6.OTHERS

5.6.1.Key market trends, growth factors and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis by country

CHAPTER 6:SMARTWATCH MARKET, BY OPERATING SYSTEM

6.1.OVERVIEW
6.2.WATCHOS

6.2.1.Key market trends, growth factors and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis by country

6.3.ANDROID

6.3.1.Key market trends, growth factors and opportunities
Market size and forecast, by region

6.3.2.Market analysis by country

6.4.REAL-TIME OPERATING SYSTEM

6.4.1.Key market trends, growth factors and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis by country

6.5.TIZEN

6.5.1.Key market trends, growth factors and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis by country

6.6.OTHERS

6.6.1.Key market trends, growth factors and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis by country

CHAPTER 7:SMARTWATCH MARKET, BY REGION

7.1.OVERVIEW
7.2.NORTH AMERICA

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by product
7.2.3.Market size and forecast, by application
7.2.4.Market size and forecast, by operating system

7.2.4.1.U.S.

7.2.4.1.1.Market size and forecast, by product
7.2.4.1.2.Market size and forecast, by application
7.2.4.1.3.Market size and forecast, by Operating Systems

7.2.4.2.Canada

7.2.4.2.1.Market size and forecast, by product
7.2.4.2.2.Market size and forecast, by application
7.2.4.2.3.Market size and forecast, by operating system

7.2.4.3.Mexico

7.2.4.3.1.Market size and forecast, by product
7.2.4.3.2.Market size and forecast, by application
7.2.4.3.3.Market size and forecast, by operating system

7.3.EUROPE

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by product
7.3.3.Market size and forecast, by application
7.3.4.Market size and forecast, by operating system
7.3.5.Market analysis by country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by product
7.3.5.1.2.Market size and forecast, by application
7.3.5.1.3.Market size and forecast, by operating system

7.3.5.2.Germany

7.3.5.2.1.Market size and forecast, by product
7.3.5.2.2.Market size and forecast, by application
7.3.5.2.3.Market size and forecast, by operating system

7.3.5.3.France

7.3.5.3.1.Market size and forecast, by product
7.3.5.3.2.Market size and forecast, by application
7.3.5.3.3.Market size and forecast, by operating system

7.3.5.4.Italy

7.3.5.4.1.Market size and forecast, by product
7.3.5.4.2.Market size and forecast, by application
7.3.5.4.3.Market size and forecast, by operating system

7.3.5.5.Rest of Europe

7.3.5.5.1.Market size and forecast, by product
7.3.5.5.2.Market size and forecast, by application
7.3.5.5.3.Market size and forecast, by operating system

7.4.ASIA-PACIFIC

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by product
7.4.3.Market size and forecast, by application
7.4.4.Market size and forecast, by operating system
7.4.5.Market analysis by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by product
7.4.5.1.2.Market size and forecast, by application
7.4.5.1.3.Market size and forecast, by operating system

7.4.5.2.Japan

7.4.5.2.1.Market size and forecast, by product
7.4.5.2.2.Market size and forecast, by application
7.4.5.2.3.Market size and forecast, by operating system

7.4.5.3.India

7.4.5.3.1.Market size and forecast, by product
7.4.5.3.2.Market size and forecast, by application
7.4.5.3.3.Market size and forecast, by operating system

7.4.5.4.Australia

7.4.5.4.1.Market size and forecast, by product
7.4.5.4.2.Market size and forecast, by application
7.4.5.4.3.Market size and forecast, by operating system

7.4.5.5.Rest of Asia-Pacific

7.4.5.5.1.Market size and forecast, by product
7.4.5.5.2.Market size and forecast, by application
7.4.5.5.3.Market size and forecast, by operating system

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by product
7.5.3.Market size and forecast, by application
7.5.4.Market size and forecast, by operating system
7.5.5.Market analysis by country

7.5.5.1.Latin America

7.5.5.1.1.Market size and forecast, by product
7.5.5.1.2.Market size and forecast, by application
7.5.5.1.3.Market size and forecast, by operating system

7.5.5.2.Middle East

7.5.5.2.1.Market size and forecast, by product
7.5.5.2.2.Market size and forecast, by application
7.5.5.2.3.Market size and forecast, by operating system

7.5.5.3.Africa

7.5.5.3.1.Market size and forecast, by product
7.5.5.3.2.Market size and forecast, by application
7.5.5.3.3.Market size and forecast, by operating system

CHAPTER 8:COMPANY PROFILES

8.1.APPLE INC.

8.1.1.Company overview
8.1.2.Key Executives
8.1.3.Company snapshot
8.1.4.Operating business segments
8.1.5.Product portfolio
8.1.6.Business performance
8.1.7.Key strategic moves and developments

8.2.FITBIT, INC.

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.Business performance
8.2.6.Key strategic moves and developments

8.3.GARMIN LTD.

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Operating business segments
8.3.5.Product portfolio
8.3.6.Business performance
8.3.7.Key strategic moves and developments

8.4.HUAWEI TECHNOLOGIES CO., LTD.

8.4.1.Company overview
8.4.2.Key Executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.Business performance
8.4.7.Key strategic moves and developments

8.5.FOSSIL GROUP

8.5.1.Company overview
8.5.2.Operating business segments
8.5.3.Product portfolio
8.5.4.Business performance

8.6.MOTOROLA MOBILITY LLC (LENOVO)

8.6.1.Company overview
8.6.2.Key Executives
8.6.3.Company snapshot
8.6.4.Operating business segments
8.6.5.Product portfolio
8.6.6.Business performance

8.7.SONY CORPORATION

8.7.1.Company overview
8.7.2.Key Executives
8.7.3.Company snapshot
8.7.4.Operating business segments
8.7.5.Product portfolio
8.7.6.Business performance

8.8.SAMSUNG ELECTRONICS CO. LTD.

8.8.1.Company overview
8.8.2.Key Executives
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.Business performance
8.8.7.Key strategic moves and developments

8.9.TOMTOM INTERNATIONAL B.V.

8.9.1.Company overview
8.9.2.Key Executives
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Business performance
8.9.7.Key strategic moves and developments

8.10.AMAZON.COM, INC.

8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Operating business segments
8.10.5.Product portfolio
8.10.6.R&D Expenditure
8.10.7.Business performance

LIST OF TABLES

TABLE 01.GLOBAL SMARTWATCH MARKET, BY PRODUCT, 2019-2027($MILLION)
TABLE 02.SMARTWATCH MARKET REVENUE FOR EXTENSION, BY REGION 2019-2027 ($MILLION)
TABLE 03.SMARTWATCH MARKET REVENUE FOR STANDALONE, BY REGION 2019-2027 ($MILLION)
TABLE 04.SMARTWATCH MARKET REVENUE FORCLASSICAL, BY REGION 2019–2027 ($MILLION)
TABLE 05.GLOBAL SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 06.SMARTWATCH MARKET REVENUE FOR PERSONAL ASSISTANCE, BY REGION,  2019–2027 ($MILLION)
TABLE 07.SMARTWATCH MARKET REVENUE FORWELLNESS, BY REGION 2019-2027 ($MILLION)
TABLE 08.SMARTWATCH MARKET REVENUE FOR HEALTHCARE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.SMARTWATCH MARKET REVENUE FOR SPORTS, BY REGION, 2019–2027 ($MILLION)
TABLE 10.SMARTWATCH MARKET REVENUE FOROTHERS, BY REGION 2019–2027 ($MILLION)
TABLE 11.GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 12.SMARTWATCH MARKET REVENUE FORWATCHOS , BY REGION, 2019–2027 ($MILLION)
TABLE 13.SMARTWATCH MARKET REVENUE FORANDROID, BY REGION 2019-2027 ($MILLION)
TABLE 14.SMARTWATCH MARCH REVENUE FOR RTOS, BY REGION, 2019–2027 ($MILLION)
TABLE 15.SMARTWATCH MARKET REVENUE FOR TIZEN, BY REGION, 2019–2027 ($MILLION)
TABLE 16.SMARTWATCH MARKET REVENUE FOROTHERS, BY REGION 2019–2027 ($MILLION)
TABLE 17.NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 18.NORTH AMERICASMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 19.NORTH AMERICASMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 20.U. S. SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 21.U.S. SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 22.U. S. SMARTWATCH MARKET, BY OPERATING SYSTEMS, 2019–2027 ($MILLION)
TABLE 23.CANADA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 24.CANADA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 25.CANADA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 26.MEXICO SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 27.MEXICO SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 28.MEXICO SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 29.EUROPE SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 30.EUROPE SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 31.EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 32.UKSMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 33.UK SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 34.UK SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 35.GERMANY SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 36.GERMANY SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 37.GERMANY SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 38.FRANCE SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 39.FRANCE SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 40.FRANCE SMARTWATCH MARKET, BY OPEARTING SYSTEM, 2019–2027 ($MILLION)
TABLE 41.ITALY SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 42.ITALY SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 43.ITALY SMARTWATCH MARKET, BY OPEARTING SYSTEM, 2019–2027 ($MILLION)
TABLE 44.REST OF EUROPE SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 45.REST OF EUROPE SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 46.REST OF EUROPE SMARTWATCH MARKET, BY OPEARTING SYSTEM, 2019–2027 ($MILLION)
TABLE 47.ASIA-PACIFIC SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 48.ASIA-PACIFIC SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 49.ASIA-PACIFIC SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 50.CHINA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 51.CHINA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 52.CHINA SMARTWATCH MARKET, BY OPEARTING SYSTEM, 2019–2027 ($MILLION)
TABLE 53.JAPAN SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 54.JAPAN SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 55.JAPANSMARTWATCH MARKET, BY OPEARTING SYSTEM, 2019–2027 ($MILLION)
TABLE 56.INDIA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 57.INDIA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 58.INDIA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 59.AUSTRALIA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 60.AUSTRALIA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 61.AUSTRALIA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 62.REST OF ASIA-PACIFIC SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 63.REST OF ASIA-PACIFIC SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 64.REST OF ASIA-PACIFIC SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 65.LAMEA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 66.LAMEA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 67.LAMEA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 68.LATIN AMERICA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 69.LATIN AMERICA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 70.LATIN AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 71.MIDDLE EAST SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 72.MIDDLE EAST SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 73.MIDDLE EAST SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 74.AFRICA SMARTWATCH MARKET, BY PRODUCT, 2019–2027 ($MILLION)
TABLE 75.AFRICA SMARTWATCH MARKET, BY APPLICATION, 2019–2027 ($MILLION)
TABLE 76.AFRICA SMARTWATCH MARKET, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 77.KEY EXECUTIVES
TABLE 78.APPLE INC.: COMPANY SNAPSHOT
TABLE 79.APPLE INC.: OPERATING SEGMENTS
TABLE 80.APPLE INC.: PRODUCT PORTFOLIO
TABLE 81.APPLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 82.KEY EXECUTIVES
TABLE 83.FITBIT, INC.: COMPANY SNAPSHOT
TABLE 84.FITBIT, INC.: PRODUCT PORTFOLIO
TABLE 85.FITBIT, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 86.KEY EXECUTIVES
TABLE 87.GARMIN LTD.: COMPANY SNAPSHOT
TABLE 88.GARMIN LTD.: OPERATING SEGMENTS
TABLE 89.GARMIN LTD.: PRODUCT PORTFOLIO
TABLE 90.GARMIN LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 91.KEY EXECUTIVES
TABLE 92.HUAWEI TECHNOLOGIES CO., LTD.: COMPANY SNAPSHOT
TABLE 93.HUAWEI TECHNOLOGIES CO., LTD.: OPERATING SEGMENTS
TABLE 94.HUAWEI TECHNOLOGIES CO., LTD.: PRODUCT PORTFOLIO
TABLE 95.HUAWEI TECHNOLOGIES CO., LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 96.FOSSIL GROUP, INC.: COMPANY SNAPSHOT
TABLE 97.FOSSIL GROUP, INC.: OPERATING SEGMENTS
TABLE 98.FOSSIL GROUP, INC.: PRODUCT PORTFOLIO
TABLE 99.KEY EXECUTIVES
TABLE 100.MOTOROLA MOBILITY LLC: COMPANY SNAPSHOT
TABLE 101.MOTOROLA MOBILITY LLC (LENOVO): OPERATING SEGMENTS
TABLE 102.MOTOROLA MOBILITY LLC: PRODUCT PORTFOLIO
TABLE 103.KEY EXECUTIVES
TABLE 104.SONY CORPORATION: COMPANY SNAPSHOT
TABLE 105.SONY CORPORATION: OPERATING SEGMENTS
TABLE 106.SONY CORPORATION: PRODUCT PORTFOLIO
TABLE 107.KEY EXECUTIVES
TABLE 108.SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT
TABLE 109.SAMSUNG ELECTRONICS CO. LTD.: OPERATING SEGMENTS
TABLE 110.SAMSUNG ELECTRONICS CO. LTD.: PRODUCT PORTFOLIO
TABLE 111.SAMSUNG ELECTRONICS CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 112.KEY EXECUTIVES
TABLE 113.TOMTOM INTERNATIONAL B.V.: COMPANY SNAPSHOT
TABLE 114.TOMTOM INTERNATIONAL B.V.: OPERATING SEGMENTS
TABLE 115.TOMTOM INTERNATIONAL B.V.: PRODUCT PORTFOLIO
TABLE 116.TOMTOM INTERNATIONAL B.V.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 117.KEY EXECUTIVES:
TABLE 118.AMAZON.COM, INC.: COMPANY SNAPSHOT
TABLE 119.AMAZON.COM, INC.: OPERATING SEGMENTS
TABLE 120.AMAZON.COM, INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY, BY SEGMENT
FIGURE 03.EXECUTIVE SUMMARY, BY REGION
FIGURE 04.TOP IMPACTING FACTORS
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.TOP WINNING STRATEGIES, BY YEAR, 2017-2019*
FIGURE 07.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2019*
FIGURE 08.TOP WINNING STRATEGIES, BY COMPANY, 2017-2019*
FIGURE 09.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.LOW-TO-MODERATE THREAT OF SUBSTITUTES
FIGURE 12.MODERATE INTENSITY OF RIVALRY
FIGURE 13.LOW TO MODERATE BARGAINING POWER OF BUYERS
FIGURE 14.VOLUME MARKET SHARE, 2018 & 2019
FIGURE 15.GLOBAL SMARTWATCH SHARE, BY PRODUCT, 2019–2027 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR EXTENSION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR STANDALONE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR CLASSICAL, BY COUNTRY,  2019 & 2027 (%)
FIGURE 19.GLOBAL SMARTWATCH SHARE, BY APPLICATION, 2019–2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR PERSONAL ASSISTANCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR WELLNESS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR HEALTHCARE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR SPORTS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
GLOBAL SMARTWATCH SHARE, BY OPERATING SYSTEM, 2019–2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR WATCHOS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR ANDROID, BY COUNTRY,  2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR RTOS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR TIZEN, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH FOR OTHERS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 30.SMARTWATCH MARKET, BY REGION, 2019-2027 (%)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH MARKET, BY COUNTRY, 2019–2027 (%)
FIGURE 32.U. S. SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 33.CANADA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 34.MEXICO SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH MARKET, BY COUNTRY, 2019–2027 (%)
FIGURE 36.UK SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 37.GERMANY SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 38.FRANCE SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 39.ITALY SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 40.REST OF EUROPE SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 41.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH MARKET, BY COUNTRY, 2019–2027 (%)
FIGURE 42.CHINA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 43.JAPAN SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 44.INDIA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 45.AUSTRALIA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 46.REST OF ASIA-PACIFIC SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 47.COMPARATIVE SHARE ANALYSIS OF SMARTWATCH MARKET, BY COUNTRY, 2019–2027 (%)
FIGURE 48.LATIN AMERICA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 49.MIDDLE EAST SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 50.AFRICA SMARTWATCH MARKET, 2019–2027 ($MILLION)
FIGURE 51.APPLE INC.: REVENUE, 2017–2019 ($BILLION)
FIGURE 52.APPLE INC.: REVENUE SHARE BY PRODUCT, 2019 (%)
FIGURE 53.APPLE INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 54.FITBIT, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 55.FITBIT, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 56.GARMIN LTD.: REVENUE, 2016–2018 ($MILLION)
FIGURE 57.GARMIN LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 58.GARMIN LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 59.HUAWEI TECHNOLOGIES CO., LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 60.HUAWEI TECHNOLOGIES CO., LTD.: REVENUE SHARE BY BUSINESS, 2018 (%)
FIGURE 61.HUAWEI TECHNOLOGIES CO., LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 62.FOSSIL GROUP, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 63.FOSSIL GROUP, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 64.FOSSIL GROUP, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 65.MOTOROLA MOBILITY LLC(LENOVO): REVENUE, 2017–2019 ($MILLION)
FIGURE 66.MOTOROLA MOBILITY LLC (LENOVO): REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 67.MOTOROLA MOBILITY LLC (LENOVO): REVENUE SHARE BY REGION, 2019 (%)
FIGURE 68.SONY CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 69.SONY CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 70.SONY CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 71.SAMSUNG ELECTRONICS CO. LTD.: NET SALES, 2017–2019 ($MILLION)
FIGURE 72.SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 73.SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 74.TOMTOM INTERNATIONAL B.V.: REVENUE, 2017–2019 ($BILLION)
FIGURE 75.TOMTOM INTERNATIONAL B.V.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 76.TOMTOM INTERNATIONAL B.V.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 77.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 78.AMAZON.COM, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 79.AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 80.AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)

 
 

The smartwatch market is highly competitive, owing to strong presence of the existing vendors. Smartwatch vendors, who have access to extensive technical and financial resources are anticipated to gain a competitive edge over their rivals, as they have the capacity to cater to the global market requirements. The competitive environment in this market is expected to further intensify with increase in technological innovations, product extensions, and different strategies adopted by the key vendors.

There is a rapid increase in the adoption of smartwatches among the end users. Traditional watches are replaced with smartwatches that provide more usability, functionality, and convergence similar to smartphones, which captured the market two decades ago. 

According to our estimates, the global market for smartwatches is growing at a significant rate. This accounts for all types of smartwatches, including extension smartwatch, standalone smartwatch, and classic smartwatch. The figure below represents the breakup of the global market based on products. 

The key players of the market focus on introducing technologically advanced products to remain competitive in the market. Expansion and acquisition are expected to be the prominent strategies adopted by the market players. North America accounted for a major share of the market in 2018 owing to presence of major players in the region; however, Asia-Pacific and LAMEA are expected to grow at the highest CAGR, owing to rise in adoption of the market in a variety of fields during the forecast period.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The Global Smartwatch Market is expected to grow at a CAGR of 19.6% from 2020 to 2027.

A. The Smartwatch Market is projected to reach $96.31 billion by 2027.

A. To get the latest version of sample report

A. Growth in demand for wireless fitness and sports devices, increase in health awareness among consumers, and emergence of large number of players in the market drives the growth of Smartwatch Market.

A. The key players profiled in the report include Apple Inc., Fitbit Inc., Garmin, Huawei Technologies, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, TomTom International and Amazon.

A. On the basis of top growing big corporations, we select top 10 players.

A. The Smartwatch Market is segmented on the basis of product, application, operating system, and region.

A. The key growth strategies of Smartwatch market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.

A. Standalone segment holds a dominant position throughout the forecast period of 2020 to 2027.

A. Healthcare segment would exhibit the highest CAGR of 22.3% during 2020 - 2027.

 

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