Allied Market Research


Soap & Handwash Market

Soap & Handwash Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Soap & hand wash are cleaning agents used to clean, wash, and sanitize hands. Soaps were more popular than hand wash before some years with the realization of hygiene factor and soaps being used by dirty hands repeatedly people started moving toward hand wash. Soaps & hand wash come in different flavors, smell, color, and varieties like foaming & no foaming, herbal & non-herbal. Both soaps & hand wash hold a good market today in every country of the world due to the rise and spread of both diseases and awareness. Diseases like swine-flu, measles, bird-flu, Ebola, Hantavirus, and other communicable ones changed the mindset of buyers as well as the revenue of the manufacturers.

COVID-19 Scenario Analysis: 

  • With an increase in hygiene factors due to the spread of COVID-19 there has been a huge demand in the global market for hand wash and soaps.
  • The manufacturers have got special permissions from the government regarding the production of hand wash which boosts the production.
  • New local players have entered the market and have started offering small pouches of hand wash for 1 to 2 rupees per packet for convenience of the buyers.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Surge in the application in household uses, schools, hotels & restaurants, due to awareness in consumers about hygiene factors and changes in lifestyle with growth in the economy are the factors that drive the growth of the global soap & hand wash market. In addition, increase in diseases and spread of pandemic worldwide have made people and the government aware of hygiene factors like washing and sanitizing hands and also led to campaigns like Swachh Bharat Mission and Total sanitation campaign to boost the mindset of people regarding the use of hand wash and sanitary products. World Health Organization (WHO) in 2009 began a campaign “SAVE LIVES: Clean Your Hands’ which aimed at mass awareness across the world. However, the major constraints of the market are lack of awareness and hygiene education in small countries and remote place where people still believe in washing hands with soil, ash, and only water.

The global soap & hand wash market trends are as follows:

New product launches to flourish the market

The launch of new products that can be conveniently carried while traveling and low priced hand wash than the competitors are launched by the market leaders. They have developed products with compact packages which can also cater to the lower segment.

Surge in usage in Asia-Pacific countries

Asia-Pacific countries like China and India have shown more growth in the market of soaps & hand wash with the growing population leading to increase in demand and awareness among people. Various companies have specifically launched products with natural ingredients like neem and Tulsi which increases the adoption of the product among the people.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global soap & hand wash industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global soap & hand wash market share.
  • The current market is quantitatively analyzed to highlight the global soap & hand wash market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global soap & hand wash market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Soap & Hand Wash Market Research Report:

  • What are the leading market players active in the soap & hand wash market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Soap & Handwash Market Report Highlights

Aspects Details
By Type
  • Organic
  • Conventional
By Application
  • Household
  • Commercial
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Retail Stores
  • Online
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

L’Oreal, Himalaya, Procter & Gamble, ITC, Henkel, Reckitt Benckiser, Johnson & Johnson, Unilever, Godrej Consumer Products, Amway

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Soap & Handwash Market

Global Opportunity Analysis and Industry Forecast, 2023-2032