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Social Media Analytics Market Overview:

Social Media Analytics Market was valued at $1,269 million, and is expected to reach $9,383 million by 2022, supported by a CAGR of 29.2%. The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe. Furthermore, increased expenditure on analytics and growth in focus on competitive intelligence are the factors that support the overall market growth. Apart from this, increase in rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market.

The global social media analytics market involves the study of various applications such as customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and others (customer behavioral analysis and marketing management). There is a growth in need for customer segmentation and targeting, among both large enterprises and SMEs for the purpose of building marketing strategies and brand planning.

The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s Five Forces analysis of the market to understand the impact of factors such suppliers, competitors, new entrants, substitutes, and buyers on the growth of the market.

Some of the significant players in the social media analytics market that are profiled in the report include Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.

Segment Overview

The social media analytics market is segmented into application, end user, and geography. In application segment, customer behavioral analysis dominated the global market in terms of revenue generation. Further, based on the end users, retail was the leading sub-segment among others.

Geographically, North America generated the highest revenue in 2014 and is projected to maintain its dominance throughout the forecast period.

Social Media Analytics Market Segment Overview

Top Impacting Factors

According to the current and the future scenarios of the various factors impacting the global social media analytics market, increase in number of social media users and complexities in analytical workflow are projected to have a positive influence on the market during the forecast period. In addition, high rate of adoption in SMEs and increase in cloud adoption are expected to boost the market growth. However, lack of skilled expertise is expected to decrease during the forecast period.

Increasing Number of Social Media Users

The increase in the number of social media users majorly drives the market and is expected to remain so during the forecast period. This enables the social media analytics companies to gain better customer data and enhance customer behavioral analysis.

Number of Active Social Media Users Around the World

Number of Active Social Media Users Around The World

Complexities in Analytical Workflow

Social media analytics companies face discrepancies in analytical workflow owing to high implementation efforts and requirement of significant technical expertise. Furthermore, data analysis and customization is highly complex and time-consuming. This is a major hindrance that impedes the growth of the overall market.

High Rate of Adoption in SMEs

Small businesses increasingly adopt social media analytics owing to the availability of specifically designed cheaper tools. In addition, the growth in awareness of analytics for competitive advantage and better efficiency has created a growth avenue for social media analytics in SMEs.

Increase in Cloud Adoption

A large number of organizations are already using cloud or planning to do so and this is expected to result in the exponential growth of the market. It has been observed that while startups or small companies quickly adopt cloud, large enterprises are more cautious to migrate to cloud. One of the biggest concerns that hinders the adoption of cloud for an enterprise is data security. Despite such concerns, the adoption of cloud is increasing at a fast pace due to the obvious benefits of flexibility and cost that it offers over the legacy systems. Increase in adoption of cloud is an opportunity for growth of the global social media analytics market.

Key Benefits

  • This study comprises analytical depiction of the market, with global social media analytics market trends and future estimations to depict the imminent investment pockets.
  • The overall market potential is determined to understand the profitable trends to gain a stronger coverage in the market.
  • The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
  • Quantitative analysis from 2014 to 2022 is provided to highlight the financial competency of the market
  • Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers in the social media analytics industry

Social Media Analytics Market Key Segments

The social media analytics market is segmented based on application, end user, and geography.

By Application

  • Customer Segmentation & Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management

By End User

  • Media & Entertainment
  • Travel & Hospitality
  • IT & Telecom
  • Retail
  • Others (BFSI, Healthcare)

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Philippines
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players Profiled

  • Oracle Corporation
  • Adobe Systems, Inc.
  • IBM Corporation
  • SAP SE
  • Netbase Solutions, Inc.
  • Hootsuite Media, Inc.
  • Tableau Software
  • Crimson Hexagon
  • SAS Institute
  • Salesforce.com Inc.

Other Companies Mentioned in the Report

  • Sprint Corporation
  • Nextel Communications
  • vKonkatke
  • Facebook, Inc.
  • Twitter Inc.
  • Sina Weibo
  • aReputation
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Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Moderate bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High rivalry among market players
3.3.5. Moderate bargaining power of buyers

3.4. MARKET SHARE ANALYSIS, 2015 (%)
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Increasing number of social media users
3.5.1.2. Increased spending on analytics
3.5.1.3. Growth in market strategies & competitive intelligence

3.5.1. Restraints

3.5.1.1. Lack of skilled expertise
3.5.1.2. Complexities in analytical workflow

3.5.2. Opportunities

3.5.2.1. Increase in cloud adoption
3.5.2.2. High rate of adoption in SMEs

3.5.3. Top impacting factors

Chapter: 4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

4.1. OVERVIEW
4.2. CUSTOMER SEGMENTATION & TARGETING

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. COMPETITOR BENCHMARKING

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. MULTICHANNEL CAMPAIGN MANAGEMENT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. CUSTOMER BEHAVIORAL ANALYSIS

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

4.6. MARKETING MANAGEMENT

4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast

Chapter: 5 SOCIAL MEDIA ANALYTICS MARKET, BY END USER

5.1. OVERVIEW
5.2. MEDIA & ENTERTAINMENT

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. TRAVEL & HOSPITALITY

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

5.4. IT & TELECOM

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast

5.5. RETAIL

5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast

5.6. OTHERS (BFSI, HEALTHCARE)

5.6.1. Key market trends
5.6.2. Key growth factors and opportunities
5.6.3. Market size and forecast

Chapter: 6 SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY

6.1. NORTH AMERICA

6.1.1. Key market trends
6.1.2. Key growth factors and opportunities
6.1.3. Market size and forecast
6.1.4. U.S.

6.1.4.1. Market size and forecast

6.1.5. Canada

6.1.5.1. Market size and forecast

6.1.6. Mexico

6.1.6.1. Market size and forecast

6.2. EUROPE

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.2.4. Germany

6.2.4.1. Market size and forecast

6.2.5. UK

6.2.5.1. Market size and forecast

6.2.6. France

6.2.6.1. Market size and forecast

6.2.7. Russia

6.2.7.1. Market size and forecast

6.2.8. Rest of Europe

6.2.8.1. Market size and forecast

6.3. ASIA-PACIFIC

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
6.3.4. China

6.3.4.1. Market size and forecast

6.3.5. Japan

6.3.5.1. Market size and forecast

6.3.6. India

6.3.6.1. Market size and forecast

6.3.7. Philippines

6.3.7.1. Market size and forecast

6.3.8. Rest of Asia-Pacific

6.3.8.1. Market size and forecast

6.4. LAMEA

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
6.4.4. Latin America

6.4.4.1. Market size and forecast

6.4.5. Middle East

6.4.5.1. Market size and forecast

6.4.6. Africa

6.4.6.1. Market size and forecast

Chapter: 7 COMPANY PROFILES

7.1. ORACLE CORPORATION

7.1.1. Company overview

7.1.1.1. Company snapshot

7.1.2. Business performance
7.1.3. Strategic moves & developments

7.2. ADOBE SYSTEMS, INC.

7.2.1. Company overview

7.2.1.1. Company snapshot

7.2.2. Business performance
7.2.3. Strategic moves & developments

7.3. IBM CORPORATION

7.3.1. Company overview

7.3.1.1. Company snapshot

7.3.2. Business performance
7.3.3. Strategic moves & developments

7.4. SAP SE

7.4.1. Company overview

7.4.1.1. Company snapshot

7.4.2. Business performance
7.4.3. Strategic moves & developments

7.5. NETBASE SOLUTIONS, INC.

7.5.1. Company overview

7.5.1.1. Company snapshot

7.5.2. Business performance
7.5.3. Strategic moves & developments

7.6. HOOTSUITE MEDIA, INC.

7.6.1. Company overview

7.6.1.1. Company snapshot

7.6.2. Business performance
7.6.3. Strategic moves & developments

7.7. TABLEAU SOFTWARE

7.7.1. Company overview

7.7.1.1. Company snapshot

7.7.2. Business performance
7.7.3. Strategic moves & developments

7.8. CRIMSON HEXAGON

7.8.1. Company overview

7.8.1.1. Company snapshot

7.8.2. Business performance
7.8.3. Strategic moves & developments

7.9. SAS INSTITUTE

7.9.1. Company overview

7.9.1.1. Company snapshot

7.9.2. Business performance
7.9.3. Strategic moves & developments

7.10. SALESFORCE.COM INC.

7.10.1. Company overview

7.10.1.1. Company snapshot

7.10.2. Business performance
7.10.3. Strategic moves & developments

LIST OF TABLES

TABLE 1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022($MILLION)
TABLE 2. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR CUSTOMER SEGMENTATION & TARGETING APPLICATION, BY GEOGRAPHY, 2014-2022($MILLION)
TABLE 3. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR COMPETITOR BENCHMARKING APPLICATION, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 4. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR MULTICHANNEL CAMPAIGN MANAGEMENT APPLICATION, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 5. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR CUSTOMER BEHAVIORAL ANALYSIS APPLICATION, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 6. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR MARKETING MANAGEMENT APPLICATION, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY END USER, 2014-2022 ($MILLION)
TABLE 8. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR MEDIA & ENTERTAINMENT END USER, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 9. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR TRAVEL & HOSPITALITY END USER, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 10. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR IT & TELECOM END USER, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 11. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR RETAIL END USER, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 12. SOCIAL MEDIA ANALYTICS MARKET REVENUE FOR OTHERS (BFSI, HEALTHCARE) END USER, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 13. SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 14. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022 ($MILLION)
TABLE 15. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 16. U.S. SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 17. CANADA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 18. MEXICO SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 19. EUROPE SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022 ($MILLION)
TABLE 20. EUROPE SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 21. GERMANY SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 22. UK SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 23. FRANCE SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 24. RUSSIA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 25. REST OF EUROPE SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 26. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022 ($MILLION)
TABLE 27. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 28. CHINA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 29. JAPAN SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 30. INDIA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 31. PHILIPPINES SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 32. REST OF ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 33. LAMEA SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022 ($MILLION)
TABLE 34. LAMEA SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 35. LATIN AMERICA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 36. MIDDLE EAST SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 37. AFRICA SOCIAL MEDIA ANALYTICS MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 38. ORACLE CORPORATION- COMPANY SNAPSHOT
TABLE 39. ADOBE SYSTEMS, INC.- COMPANY SNAPSHOT
TABLE 40. IBM CORPORATION- COMPANY SNAPSHOT
TABLE 41. SAP SE- COMPANY SNAPSHOT
TABLE 42. NETBASE SOLUTIONS, INC.- COMPANY SNAPSHOT
TABLE 43. HOOTSUITE MEDIA, INC.- COMPANY SNAPSHOT
TABLE 44. TABLEAU SOFTWARE- COMPANY SNAPSHOT
TABLE 45. CRIMSON HEXAGON- COMPANY SNAPSHOT
TABLE 46. SAS INSTITUTE- COMPANY SNAPSHOT
TABLE 47. SALESFORCE.COM INC.- COMPANY SNAPSHOT

LIST OF FIGURES

FIGURE 1. MARKET SEGMENTATION
FIGURE 2. EXECUTIVE SUMMARY
FIGURE 3. TOP INVESTMENT POCKETS
FIGURE 4. TOP WINNING STRATEGIES IN THE MARKET
FIGURE 5. TOP WINNING STRATEGY ANALYSIS
FIGURE 6. MARKET SHARE ANALYSIS OF SOCIAL MEDIA ANALYTICS COMPANIES, 2015 (%)
FIGURE 7. NUMBER OF ACTIVE SOCIAL MEDIA USERS AROUND THE WORLD
FIGURE 8. SOCIAL MEDIA ANALYTICS MARKET SEGMENTATION, BY APPLICATION
FIGURE 9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY APPLICATION, 2014-2022 ($MILLION)
FIGURE 10. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR CUSTOMER SEGMENTATION & TARGETING APPLICATION, 2014-2022 ($MILLION)
FIGURE 11. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR COMPETITOR BENCHMARKING APPLICATION, 2014-2022 ($MILLION)
FIGURE 12. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR MULTICHANNEL CAMPAIGN MANAGEMENT APPLICATION, 2014-2022 ($MILLION)
FIGURE 13. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR CUSTOMER BEHAVIORAL ANALYSIS APPLICATION, 2014-2022 ($MILLION)
FIGURE 14. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR MARKETING MANAGEMENT APPLICATION, 2014-2022 ($MILLION)
FIGURE 15. SOCIAL MEDIA ANALYTICS MARKET SEGMENTATION, BY END USER
FIGURE 16. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY END USER, 2014-2022 ($MILLION)
FIGURE 17. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR MEDIA & ENTERTAINMENT END USER, 2014-2022 ($MILLION)
FIGURE 18. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR TRAVEL & HOSPITALITY END USER, 2014-2022 ($MILLION)
FIGURE 19. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR IT & TELECOM END USER, 2014-2022 ($MILLION)
FIGURE 20. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR RETAIL END USER, 2014-2022 ($MILLION)
FIGURE 21. GLOBAL SOCIAL MEDIA ANALYTICS MARKET REVENUE, FOR OTHERS (BFSI, HEALTHCARE) END USER, 2014-2022 ($MILLION)
FIGURE 22. SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY (2015)
FIGURE 23. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
FIGURE 24. EUROPE SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
FIGURE 25. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
FIGURE 26. LAMEA SOCIAL MEDIA ANALYTICS MARKET REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
FIGURE 27. ORACLE CORPORATION.:NET REVENUE, 2012-2014 ($MILLION)
FIGURE 28. ORACLE CORPORATION: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 29. ORACLE CORPORATION: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 30. ADOBE SYSTEMS, INC.: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 31. ADOBE SYSTEMS, INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 32. ADOBE SYSTEMS, INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 33. IBM CORPORATION: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 34. IBM CORPORATION: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 35. IBM CORPORATION: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 36. SAP SE: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 37. SAP SE: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 38. SAP SE: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 39. NETBASE SOLUTIONS, INC.: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 40. NETBASE SOLUTIONS, INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 41. NETBASE SOLUTIONS, INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 42. HOOTSUITE MEDIA, INC.: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 43. HOOTSUITE MEDIA, INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 44. HOOTSUITE MEDIA, INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 45. TABLEAU SOFTWARE: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 46. TABLEAU SOFTWARE: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 47. TABLEAU SOFTWARE: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 48. CRIMSON HEXAGON: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 49. CRIMSON HEXAGON: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 50. CRIMSON HEXAGON: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 51. SAS INSTITUTE: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 52. SAS INSTITUTE: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 53. SAS INSTITUTE: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIGURE 54. SALESFORCE.COM INC.: NET REVENUE, 2012-2014 ($MILLION)
FIGURE 55. SALESFORCE.COM INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIGURE 56. SALESFORCE.COM INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)

Several industries such as retail, travel & hospitality, media & entertainment, and others have inclined towards the adoption of social media analytics to analyze customer behavior, benchmark competitors, and enhance their brands. Further, the increase in number of organizations and SMEs effectively utilize social media analytics tools. This has induced extensive requirement for solutions that provide operational efficiency, data resiliency, and timely information.

Social media analytics is increasingly deployed in North America followed by Europe, Asia-Pacific, and LAMEA. The highest social media analytics market share in North America is attributable to the presence of numerous vendors that offer customized tools and solutions.

The social media analytics market has witnessed immense growth in the recent years owing to factors, such as increase in number of social media users, rise in expenditure on analytics, and growth in market strategy & competitive intelligence. In addition, the rise in demand for cost-effective tools have further propelled the social media analytics market growth.

Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc. are some of the leading market players that occupy a prominent revenue share in the social media analytics industry.

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