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Allied Market Research

Social Networking Advertising Market by Component (Solutions and Services), Solutions (CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, and Others), Organization Size (Large Enterprises and Small- & Medium-sized Enterprises (SMEs)), Platform (Mobile, Desktop & Laptop, and Others), and Industry Vertical (BFSI, Healthcare & Life Sciences, Telecommunications &ITES, Government & Public Sector, Manufacturing, Consumer Goods & Retail, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A09904
Pages: NA
Aug 2021 | 416 Views
 
Author(s) : NA
Tables: NA
Charts: NA
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Social Networking Advertising Market Insight

Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use.  Social networks utilize end user information to serve highly relevant advertisements based on interactions within a specific platform or surfing. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition in organizations. The five core concept of social networking advertising are strategy, planning & publishing, listening & engagement, analytics & reporting, and advertising.

Social Networking Advertising Market Scope and Structure Analysis:

Report Metric

Details

  Market size available for years

  2020–2027

  Base year considered

  2019

  Forecast period

  2021–2027

  Forecast units

  Value ($)

  Segments covered

Component, Solutions, Organization Size, Platform, Industry Vertical, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific), Latin America (Brazil, Mexico, and the Rest of LATAM), and Middle East and Africa

  Companies covered

Major players analyzed in the market include Facebook Inc., Google LLC, Instagram, Kakao Talk, LINE Corporation, LinkedIn Corporation, Pinterest, Sina Weibo, Snapchat, Tencent Holdings Ltd., and Twitter Inc.

 

Impact of COVID-19 on Social Networking Advertising Market:

  • The fast-changing developments surrounding the COVID-19 pandemic is encouraging for social media’s unparalleled ability to offer mass instantaneous communication to a large audience.
  • Facebook halted its construction of its Huntsville, Alabama data center campus due to safety concerns over staff during the COVID-19 outbreak.
  • Microsoft has seen a 775% increase in Teams’ calling and meeting monthly users during lockdown in Italy, where social distancing or shelter in place orders have been enforced.
  • Google and YouTube, as well as its parent company Alphabet, Microsoft, LinkedIn, Reddit, Twitter, and Facebook have come together to help millions of people stay connected while also jointly combating fraud and misinformation during pandemic.

Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Increasing social media users, expanding social media communication volumes, and constant increase in amount of time people spend on social media are the key factors contributing to the growth of social networking advertising market. Increasing number of smartphone users and growing trend towards accessing social media content through mobile devices, and rising focus on delivering personalized web-based advertisement based on overall user behavior & preference accelerated the growth of social networking advertising market. However, constraints on lack of proper insights whether social media advertising channels have generated any revenue in business, is acting as a major restraint to the social networking advertising market. Contrarily, expanding small and medium sized enterprises (SMEs) and continuous preference towards social media adverting tools to reach target customers is expected to boost the demand of social networking advertising market in the forecasted years.

Social networking advertising in optimizing conversion rate

Every business is trying to optimize its conversion rate. They implement strategies to boost conversion rates through social media advertising. Designing social media ads convey the message of organizations to users on the following landing page which is proven to increase conversion rates. Social media advertising tracks every single impression, click, and conversion on ads. This tracking mechanism quashes the need for the spray-and-pray approach. Social media advertising thrives on data therefore, the decisions are guided by the coverage of target audience and revenue of the business increasing the demand for social networking advertising and will create growth in the global social networking advertising market globally in forecast period of time.

Increasing proliferation of smartphones

This shift towards increasing smartphone usage promotes advertisers and marketers to shift their strategies and campaigns to accommodate for mobile web-based advertising. For instance, companies without a mobile-friendly website risk losing valuable exposure on Google Inc.'s (GOOG) web search queries because Google changed its algorithm so that more mobile-friendly websites have priority placement for search queries made on mobile devices. This will create growth opportunity in the global social networking advertising market globally in forecast period of time.

Key segments covered:

Segments

Subsegments

  Component

  • Solutions
  • Services

  Solutions

  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

  Organization Size

  • Large Enterprises
  • Small- & Medium-sized Enterprises (SMEs)

  Platform

  • Mobile
  • Desktop & Laptop
  • Others

  Industry Vertical

  • BFSI
  • Healthcare & Life Sciences
  • Telecommunications & ITES
  • Government & Public Sector
  • Manufacturing
  • Consumer Goods & Retail
  • Media & Entertainment
  • Others

 

Key benefits of the report:

  • This study presents the analytical depiction of the global social networking advertising industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global social networking advertising market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global social networking advertising market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global social networking advertising market analysis depending on competitive intensity and how the competition will take shape in coming years.
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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