Software License Management Market Size, Share, Competitive Landscape and Trend Analysis Report, by Licensing Type, by Deployment Type, by Organization Size, by End User : Global Opportunity Analysis and Industry Forecast, 2024-2032

Key market dynamics

The global software license management market growth is significantly growing due to several factors such as the rise in adoption of cloud and SaaS solutions, and the rise in the number of software audits are some of the main factors anticipated to propel the growth of the market. However, the lack of internal cross-functional collaboration concerns acts as a restraint for the software license management market. In addition, the rise of cloud governance will provide ample opportunities for the market's development during the forecast period.

Patent Analysis

Some regions/countries like China, the U.S., and Europe are key players in the patent landscape for cloud storage solutions. According to the World Intellectual Property Organization, China leads in cloud storage patents, driven by significant contributions from companies like SaaS Horticulture Research Institute, Xiamen SaaS Tech Co, and others. Followed by the U.S., Productive Inc., VMware Inc., and Twilio Inc. are significant authorities in this country. The PCT, the Republic of Korea, and Europe also contribute, with a focus on adopting advanced cloud storage technologies supported by government initiatives. These factors are further expected to fuel the growth of the global market.

FIGURE 1: Patent Analysis (%)

Market Segmentation

The software license management market share is segmented on the basis of licensing type, deployment type, organization size, end user, and region. By licensing type, the market is divided into GNU general public license, workstation licenses, proprietary license, concurrent use license, end user license agreement, and others. Depending on the deployment type, it is segregated into on-premise and cloud. On the basis of organization size, it is bifurcated into large enterprises and small & medium size enterprises (SMEs). As per the end user, it is fragmented into BFSI, human resources, education and research, government and defense, healthcare and life sciences, manufacturing, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Regional/Country Market Outlook

The global software license management market is experiencing substantial growth, with North America playing a pivotal role in this expansion. North America leads the market, propelled by robust technological infrastructure, significant investments in smart technologies, and stringent safety regulations that encourage the integration of advanced software license management solutions. Europe follows closely, with countries like Germany and the UK at the forefront, leveraging software license management solutions. In the Asia-Pacific region, rapid digitalization and increasing awareness of smart solutions are driving the adoption of AI and Software license management technology solutions, particularly in China and Japan, where government initiatives support technological advancements. For instance, in March 2024, the South Korean Ministry of Science and ICT unveiled its plan to inject $91.5 million into bolstering the local cloud computing industry throughout the current year.

Industry Trends

• In June 2024, the U.S. General Services Administration (GSA) launched an update to the Multiple Award Schedule (MAS) which allows for upfront payments for software licenses, a move that could save taxpayer dollars while supporting small businesses.

• In July 2023, the South Korean Ministry of Science and ICT collaborated with the National IT Industry Promotion Agency (NIPA) and unveiled ambitious plans to support the growth and development of software as a service (SaaS) companies.

Competitive Landscape

The major players operating in the software license management market size include Flexera Software, IBM Corporation, Muduslink Global Solutions Inc., Inishtech Technology Ventures Ltd., Microsoft Corporation, Accenture Plc., Safenet, Inc., Agilis International, Dimension Data, and HP, Inc.

Recent Key Strategies and Developments

• In July 2024, Tata Digital-owned online grocery platform BigBasket launched its supply chain management platform called BB Matrix. provides comprehensive visibility across the entire supply chain. It offers real-time updates, tracks supply chain bottlenecks, and enables data-driven decision-making to spur supply chains.

• In July 2024, Temenos partnered with Tech Mahindra, for Tech Mahindra to provide a core banking offering on Temenos SaaS specifically designed for Electronic Money Institutions (EMIs) in the UK and Europe.

• In November 2023, Zoho launched Zoho Practice, a free end-to-end practice management solution for chartered accountants (CAs). The software aims to provide accountants a one-stop solution to streamline their firm's workflows, and seamlessly collaborate internally and with their clients.

Key Sources Referred

1. Ministry of Electronics & IT

2. Internet Society

3. IEEE

4. CSA IoT

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the software license management market forecast segments, current trends, estimations, and dynamics of the Software license management market analysis from 2023 to 2032 to identify the prevailing Software license management market opportunities.

• The market research is offered along with information related to key drivers, restraints, and opportunities.

• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

• In-depth analysis of the software license management market segmentation assists in determining the prevailing market opportunities.

• Major countries in each region are mapped according to their revenue contribution to the global software license management market Statistics.

• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

• The report includes the analysis of the regional as well as global software license management market trends, key players, market segments, application areas, and market growth strategies.