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Spa Services Market

Spa Services Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and End User : Opportunities and Forecasts, 2022 - 2031

CG : Personal care and cosmetic

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Author's: Chetan Pathak | Roshan Deshmukh
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The global Spa Services market was valued at $73,512.93 million in 2020, and is projected to reach $423,253.69 million by 2031, registering a CAGR of 17.3% from 2022 to 2031. Spa services refer to a collective term assigned for various services such as facial, body massage, manicure, pedicure, body treatment, and others provided under expert administrations that revitalizes the brain and body. These personalized services are efficiently designed to deliver fitness, peace of mind, pleasure, health, and wellness to its end users. Moreover, they are beneficial in managing stress, treating medical ailments, detoxifying the body, reducing weight, and boosting the immune system. The global spa services market has witnessed constant innovations such as use of hybrid spa technology, which utilizes its gas generated hybrid system to keep the spa heated up. The technology involves lesser usage of carbon and other chemicals, compared to other such heating systems and is cost effective as well.

The market is driven by hectic lifestyle in urban areas, rise in demand from emerging markets, new developments in spa services, and surge in demand from teenagers. Lucrative opportunities prevail in the spa industry owing to increase in percentage of geriatric population and growth in demand from emerging markets. However, the market growth is hindered by high cost of skilled therapy professionals and low penetration in the underdeveloped countries.


COVID-19 Impact:

The spa categories that are primarily dependent upon tourism saw the greatest revenue declines in 2020, including hotel/resort spas, thermal/mineral springs spas, destination spas, and “other spas”, which include cruise ships. The tourism has never been before as it is now, the Coronavirus pandemic has put the brakes on tourism. Most of the hotels and restaurant are running in losses as people are staying away. The tourism industry faces massive losses. This year the pandemic has kept tourist away, due to which people dependent on tourism suffered a lot. Owing to coronavirus, there is no tourism and businesses at many places. With COVID-19 spreading to all continents, the viral outbreak has ruined global travel. In addition, the market for online travel booking crunched suddenly in the early pandemic. Global tourism experienced the worst year on record, with international arrivals falling 74% according to the latest figures from the world Tourism Organization. The overall spa industry witnessed decline in revenues of about 38.5%.

Segment Overview:

The report segments the global spa services market on the basis of type, end user, and region. According to type, it is classified into salon spa, hotel spa, destination spa, medical spa, mineral/thermal spa, and other spas (airport spa and cruise spa). In, 2020 salon spa occupied a prominent market share owing to affordable services offered by them. Based on end-user, it is classified into women and men. Women are the prominent members of spa services however the awareness about health, grooming, and personal care & beauty has increased. It is owing to the reason that the men segment is dominating the market, men booking wellness holidays increased by 42%.  Region breakdown of the market includes North America (US, Canada, Mexico), Europe (U.K., Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, Middle East, Rest of LAMEA). In 2020, Europe held the largest market share due to huge demand arising from Russian middle income groups and rise in tourism in the Eastern countries. LAMEA is expected to register the highest CAGR during 2022-2031, with increased demand from developing countries and rise in expenditure on tourism.

Hotel Spa segment to lead the market growth

The hotel spa segment would emerge as one of the most lucratively growingsegments in the global spa services market during the analysis period. Rapid growth in travel & tourism industry is expected to continue to generate significant revenueforthis segment. Ongoing investments into tourism infrastructure majorly in countries of Middle East and Asia would also act as growth accelerator for hotel spa services market in the coming years. Moreover, the global spa services market has witnessed launches of new budget hotel spas, where the pricing policies are designed in order to targetpotential customers from middle-income class groups.

Destination spa has also gained considerable popularity owing to rise in demand for traditional spas such as Ayurveda, Swedish, and Turkish massage. Growth in inbound & outbound tourism for the purpose of wellness drives the growth of destination spa service market.

Spa Services Market
By Type
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Medical Spa segment would exhibit the highest CAGR of 17.69% during 2022-2031, owing to the Technological advancement in medical treatments such as laser technology, dermal fillers, cellfina, ultratherapy, and others

Top Factors Impacting Global Spa Services Market

Innovative marketing strategies

Players that operate in the market have consistently adopted innovative marketing strategies in order to gain a competitive advantage. Companies have regularly involved themselves in promoting spa services not only among higher income groups however also in middle income groups through adjusting their pricing policies. The players have enhanced the operations and support services to build a better brand image. Major support services include spa consulting, spa education, capital investments, and investments on exquisite &signature cuisines, which attract huge number of visitors. With the spa industry undergoing rigorous growth, the innovative marketing & positioning strategies are expected to increase in futurein order to create diversity and attract consumers.

Increased demand from emerging economies

Rise in demand from emerging markets is expected to propel the demand for spa in future owing to rise in personal disposable income of the people. Moreover, developing economies have witnessed a rise in number of working population, which exhibits high stress levels and unhealthy lifestyles. Thus, need for stress management contributes to the demand for spa in these countries. In order to meet the rise in demand for spa facilities, the trend for budget spas is getting prevalent in emerging markets.

Spa Services Market
By End User
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Women segment would exhibit the highest CAGR of 17.37% during 2022-2031, owing to Women are the prominent members of spa services but however the awareness about health, grooming, and personal care & beauty is has increasingincreased.

Lack of trained personnel

The global spa services market is restrained by the lack of presence of skilled labor. Presently, in majority of the developing countries, the massage therapists employed in the spas lack professional training required to deliver effective and satisfactory spa facilities. Moreover, spas have to incur huge cost in order to employ well trained therapists. Owing to rise in competition in the market, spa owners have started to invest into spa education such as on the job training programs of international standards for better service. Thus, in order to deliver better services & customer satisfaction, the spas would continue to invest more on education and training of the employees.

Competition Overview

Major market players in the global spa service market include Emirates Palace, Four Seasons Hotel Limited, Trailhead Spa, Massage Envy Franchising LLC, Jade Mountain, Six Senses Hotels Resorts Spas, Clarins Group, Lanserh of Tegernsee, Belmond Maroma Resort & Spa and Gaia Retreat & Spa. These players are focused on delivering customized and innovative services targeted to gain more customers. The customization is based on factors such as brands of products used, duration of service, and others. Spas also invest in imparting professional training programs to their employed therapists to improve the quality of services delivered. Investments in various support services such as restaurants, lounges, and fitness centers, is being carried out by destination and other spas, which attract more customers.

Spa Services Market
By Region
North America
Asia Pacific

LAMEA would exhibit the highest CAGR of 17.6% during 2022-2031, owing to owing to rising rise in investments in tourism industry in countries such as Brazil and UAE

Key Benefits of the Report

  • The study provides an in-depth analysis of the global spa services market to elucidate the imminent investment pockets in the market.
  • Current trends and future estimations are outlined in the report to determine the overall market potential and single out profitable trends to gain a stronger foothold in the market.
  • The report provides information regarding drivers, restraints, and opportunities with a detailed impact analysis.
  • Quantitative analysis of the current market and estimations from 2022 to 2031 are provided to showcase the financial competency of the market.
  • Porter’s Five Forces model of the industry illustrates the potency of the buyers & suppliers.
  • Value chain analysis provides a clear understanding of the roles performed by various intermediaries involved in the value chain.

Spa Services Market Report Highlights

Aspects Details
By Type
  • Salon spa
  • Hotel spa
  • Medical spa
  • Destination spa
  • Mineral spa
  • Other spa
By BYEnd-user
  • Women
  • Men
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (U.K., Germany, France, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Middle East, Rest of LAMEA)

Analyst Review

Spa service is a business that provides various spa services to improve health. In some of the developing countries of Asia-Pacific, many of the spa services are at a developing stage. In the current business scenario, the global spa industry is majorly focused on Europe, Asia-Pacific, and North America.  Spa industry is majorly dependent on the wellness tourism and tourism. The growth in interest in the wellness tourism is major trend in spa industryand it is one of the major reasons that drive the market. The lockdown came with new realities of working from home, homeschooling of children, job security, and lack of physical contact with other friends and relatives, it is important to look after mental as well as physical health. During the pandemic, the closing of schools, parks, and other entertainment activities has disrupted the common man's usual lifestyle and can potentially promote distress, boredom, and confusion. Similarly, the amount of anxiety among students during the COVID-19 outbreak was positively associated with hampered daily life. Given this, many people now wanted to take wellness trips to renew their mental, spiritual, and physical wellbeing when the crisis is over. Wellness tourism offers everything that is needed for ones well-being and to keep healthy life. Wellness tourism is expected to grow at much higher speed with respect to other tourism activities, which directly impacts the global spa industry.  

Constant improvement in the economic environment, surge in ageing population, and increase in disposable incomes are some of the key drivers of this market. In addition, the medical benefits of spa therapies help to drive global spa market.

Author Name(s) : Chetan Pathak | Roshan Deshmukh
Frequently Asked Questions?

The spa market size was valued at $73,512.93 million in 2020 and it is expected to reach $4,23,253.69 million by 2031.

The spa services market expected to grow at a CAGR of 17.3% by 2022-2031

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2020 is the base year for calculations.

Emirates Palace, Four Seasons Hotel Limited, Trailhead SPA, Massage Envy Franchising Llc, Jade Mountain, Six Senses Hotels Resorts SPAs, Clarins Group and Belmond Maroma Resort & SPA.

Spa market is segmented based on Type (Salon Spa, Hotel Spa, Medical Spa, Destination Spa, Mineral Spa and Other Spa) and by End user (Women and Men)

Spa is majorly related to tourism and the increasing interest towards the wellness tourism is one of the key trend in the market.

Europe region holds the maximum market share.

In the beginning of COVID-19 pandemic, the spa market has impacted more than 25%. But the increasing interest towards the wellness tourism and increasing awareness of personal care due to which it is expected to have strong growth for spa services market in 2022.

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Spa Services Market