Sports Analytics Market Outlook: 2026
The global sports analytics market was valued at $425.76 million in 2018, and is projected to reach $6,376.45 million by 2026, growing at a CAGR of 40.40% from 2019 to 2026. Sports analytics is the method of applying data gathered from a team performance under various circumstances for improving the performance of the team and helping in better decision-making. It is the collection of historical statistics that when used appropriately can provide a viable advantage to an individual or to the team. The primary goal of sports analytics is to improve the player performance and maintain the fan-base of various big sports organizations and sports club.
The sports analytics market trends include increase in amount of on-field data and surge in monitoring and tracking data of players are the major factors that drive the growth of the market. In addition, rise in time required for accessing real-time data and increase in demand for predictive insights of fans preferences fuel the growth of the market. Moreover, high investment and maintenance cost and lack of awareness regarding sports technology hamper the market growth. Furthermore, availability of cost-effective and high-end computing solutions and increase in demand for analytics for complex data streaming are anticipated to provide lucrative opportunity for the market growth.
The marketing/sales segment is expected to garner significant global sports analytics market share, owing to adoption of this software for various different promotional and marketing activities. However, player analysis and health assessment are expected to grow at a highest rate during the forecast period, owing to increase in need to improve the performance of the player and keeping players away from several injuries.
The report focuses on the growth prospects, restraints, and trends of the sports analytics market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the sports analytics market.
Segment review
The global market is segmented on the basis of component, deployment mode, application, and region. In terms of component, it is segmented into software and services. In terms of deployment mode, the market is bifurcated into on-premise and cloud. Based on application, it is divided into marketing/sales, video analysis, fan engagement, team performance & training sports, player analysis & health assessment, and other. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA
By Component
Solution is projected as one of the most lucrative segments.
The key players profiled in the sports analytics market analysis include IBM Corporation, Oracle Corporation, SAP SE, Stats Perform, Nielson Sports, Tableau Software, SAS Institute, Opta Sports, Trumedia Networks, and Sportradar AG. These players have adopted various strategies to increase their sports analytics market penetration and strengthen their position in the industry.
By Deployment Mode
Cloud is projected as one of the most lucrative segments.
Top impacting factors
Increase in amount of on-field data
Surge in data volume that is generated on-field has increased among different sports organizations, which in turns has led to increase in managing these types of data and analyzing them. Therefore, there has been an increase in the adoption of sports analytics in various sports organizations. Various sports have adopted the sports analytics solutions, which has helped them to analyze a large volume of data and provide accurate result to the sports clubs and the coaches. In addition, the need for enhancing the sports team performance and to have a greater fanbase by providing good team performance drives the growth of the market. Furthermore, the need by the team manager to increase the winning percentage and overall team performance and decrease the cost of pay to the playing players can be achieved by the adoption of sports analytics solutions, which in turns drives the growth of the market.
High investment and maintenance costs
The initial investments for sports analytics solution and the costs of devices are high owing to heavy R&D activities and complications related to data analysis through an embedded device. The costs associated with maintenance and data are also critical. Furthermore, high cost requires to hire technical person for analyzing the sports data and to train the employees hamper the market growth. For all the corrective measures and maintenance of the device, the costs associated with the sports analytics solution increase. This in turn limits various end users to invest into these sports technology systems, which limits its applications and restricts the growth of the sports analytics market.
By Application
Player analysis and health assessment is projected as one of the most significant segments.
Availability of cost-effective and high-end computing solutions
Sports organizations are using sports analytics to improve their decision-making capabilities and power the performance of the team and the players. Cost-effective sports analytics solutions help the small sports organizations to get the benefits of this solutions and to improve their team positioning in their respective leagues. In addition, technological advancement plays an important part in the sports analytics market, owing to rise in different technological adoption by the market such as big data analytics is providing lucrative opportunity for the growth of the market in future. Furthermore, big data analytics will help sport organizations to use data that will help win them more games; reduce operating costs; strengthen brand value; provide different ways to actively engage with fans on league and team sites, social media, and public forums; and generate additional revenue across new and existing channels. All these factors significantly contribute toward the growth of the global market
By Region
Asia-Pacific would exhibit the highest CAGR of 42.70% during 2019-2026.
Impact of covid-19 on Sports Analytics Market:
- The outbreak of Covid-19 has greatly affected the sports analytics industry, affecting raw material supply chain, disrupting supply chain, and increasing inflationary risks on product.
- However, the increase in e-gaming has made a positive impact on the demand for sport analytics.
Key Benefits for Sports Analytics Market :
- The study provides an in-depth analysis of the global sports analytics market forecast along with the current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analysis on the sports analytics market size is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the global market from 2018 to 2026 is provided to determine the market potential.
Sports Analytics Market Report Highlights
| Aspects | Details |
 By Component |
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 By Deployment Mode |
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 By Application |
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 By Region |
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 Key Market Players | SAS Institute Inc., Nelison Sports., INTERNATIONAL BUSINESS MACHINES CORPORATION, Opta Sports, TruMedia Networks., Oracle Corporation, Stats Perform, SPORTRADAR AG, SAP SE |
Analyst Review
The adoption of sports analytics solutions has increased over time to deliver enterprises a better sports analytics strategy as it is widely recognized as a success factor for various sports organizations and professional institutions. In addition, the ability of the software to identify different injury threats and to prevent possible injury events resulting to the players carrier is increasing its popularity among the sports organizations. The adoption of sports analytics solution is expected to increase in the upcoming years as number of sports organizations and professional teams are adopting this software for identifying and highlighting the strengths and weakness of the team and the individuals, which subsequently helps in improving their performance and winning ratio. Furthermore, increase in need for sports analytics to access knowledge about ticket-sales patterns to set the ticket price, analyze concessions, and arrive at a price that generates maximum profit fuels the growth of the market. However, lack of a skilled workforce, including data scientists, and reluctance among coaches to adopt advanced analytics solutions are expected to hamper the growth of the market.
The global sports analytics market has a very competitive and fragmented environment consisting of several international and regional players.
Market players are adopting various business strategies to enhance their product offerings, product development, and increase their market penetration. For instance, in March 2019, Stats launched AutoSTATS, which uses an artificial intelligence platform for capturing player-tracking data through visuals from any sports video broadcast.
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