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Sports Events Market

Sports Events Market Size, Share, Competitive Landscape and Trend Analysis Report by Revenue Source, by Age Group : Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Anil Kamble | Roshan Deshmukh
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Sports Events Market Research, 2031

The global sports events market was valued at $184.61 billion in 2021, and is projected to reach $609.07 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.

An athletic activity involving skill or physical prowess is referred to as a sporting event. These activities are typically competitive in nature and are supervised by a set of regulations established by a nationally recognized sanctioning body. Sports events are a beneficial, gratifying way to boost local economic activity, increase tax revenue, and highlight a host city on a regional or national scale. Hosting a sporting event can enhance the local economy and can attract sponsors to advertise their products which adds revenue to the sport events.

Growing interest in major sporting events like the FIFA World Cup, Olympic Games, UEFA Champions League, Cricket World Cup, Super Bowl, and Wimbledon Tennis as well as the ease with which tickets can be purchased for both online and offline sporting events through online ticketing portals are likely to support the expansion of the product market during forecast period.

There has been an increase in female sports viewers worldwide. In India as well, women and children make up a sizable share of the viewership pie, thus sports viewing is no longer primarily a male activity. For instance, women's viewing of the IPL 13 increased by 23% in comparison to 2019 according to Broadcast Audience Research Council (BARC) India data. This percentage of female viewers is anticipated to rise since the women's IPL has become quite popular in India.

Terrorism foundations consider sports events as large medium to spread their message. Many of the athletes are attacked due to national rivalry or for getting the attention of media. Terrorist attacks on sports events cause disruption among fan base and athletes, leading to failure/closure of events. Pakistani cricketers were banned from playing in the Indian Premier League (IPL) after the 2008 Mumbai terror attacks. In the first season of the IPL, Pakistani players were allowed to play but relations between Pakistan and India soured after the attack in 2008.

Lack of accountability of sports federations and Increase in terrorism & crime rate, political uncertainty are some of the restraining for the growth of the global product market. Sportspeople and the nation's standing on the international scene suffer as a result of the conflict between various sports federations over national recognition. For instance, For instance, the seven-year recognition dispute between Hockey India (HI) and the Indian Hockey Federation (IHF) was only resolved in September 2015 when the Court of Arbitration for Sports (CAS) announced its decision, which allowed HI to continue serving as India's national governing body for hockey.

Sports Events Market, Sports Events Industry, Sports Events Market Size, Sports Events Market Share, Sports Events Market Trends, Sports Events Market Growth

According to the sports events market analysis, the market is segmented into revenue source, age group and region. By revenue source, it is segregated into ticket sale, sponsorship and others. On the basis of age group, the market is categorized into Below 20 years, 21–40 years and 41 years & above. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa and Rest of LAMEA).

According to the sports events market trends, on the basis of revenue source, the sponsorship segment was the highest contributor to the market, with $79,572.4 million in 2021, and is estimated to reach $282,962.2 million by 2031, at a CAGR of 11.3% during the forecast period. Sponsorship is a crucial source of funding for all types of sporting events. Sports event sponsorships involve businesses, non-profit organizations, and other organizations contributing money or other benefits in exchange for visibility and exposure for their brands. Many event planners work with sponsors to provide the funds they need to provide more engaging programming and pay for escalating costs. Additionally, it works as a potent and successful marketing strategy to strengthen and expand brand recognition among certain niche markets. Thus, increase in number sports events and attendees or viewership for the particular sports event are likely to attracts more sponsors, which leads to increase the sports events market growth during the forecast period.

Sports Events Market by Revenue Source

On the basis of age group, 21–40 years segment was the highest contributor to the sports events market size and is estimated to reach $314,883.3 million by 2031, at a CAGR of 11.1% during the forecast period. This group of people are more inclined towards sports and music concerts events. In addition, increase in interest toward choosing sport as carrier option is anticipated to positively impact the growth of the sport event industry. Rise in participation of the 21–40 years age group people in sporting activities will generate more viewership for the live sports events. Thus, growing popularity for sports and population the age growup of 21–40 years are likley to contribute for the growth of the sports events market size.

Sports Events Market by Age Group

According to the sports events market opportunity, region wise, Asia-Pacific garnered the major sports events market share in 2021, and is expected to maintain its market share throughout sports events market forecast period. Asia-Pacific has some of the most in-demand destinations for sports events that involves countries such as Thailand, Singapore, China, South Korea, Hong Kong, and Indonesia. China is a major event market in Asia-Pacific that plays a crucial role in the development of the Asia-Pacific sports events market. In addition, social media has made it possible to have better networks, authentic information, and keep people updated about the upcoming sports events. This has helped companies to maximize the chances of sports event success in the Asia-Pacific region. Thus, above mentioned factors are likly to spur the growth of the Asia-Pacific sports events market demand during the forecast period.

Sports Events Market by Region

The players operating in the global sports events industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report Ace Ticket Worldwide, Inc., GooTickets.Com, Razorgator LLC, SeatGeek, StubHub, Ticket City, Inc.,, LLC, Ticketek Pty Ltd, Ticketmaster and TickPick LLC.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports events market analysis from 2021 to 2031 to identify the prevailing sports events market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the sports events market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global sports events industry trends, key players, market segments, application areas, and market growth strategies.

Sports Events Market Report Highlights

Aspects Details
By Revenue Source
  • Ticket Sale
  • Sponsorship
  • Others
By Age Group
  • Below 20 years
  • 21 to 40 years
  • 41 years and above
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Russia, Netherlands, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players

Ticketek Pty Ltd, Ticket City, Inc., StubHub, GooTickets.Com, TickPick LLC, SeatGeek, Razorgator LLC, Ticketmaster,, LLC, Ace Ticket Worldwide, Inc.

Analyst Review

According to the perspective of the top-level CXOs, the sports events industry is growing at a significant pace, and is anticipated to continue this trend in the coming years. It has been witnessed that events of the recent years are equally interesting than the past decade, driving shifts in choice and pressurizing event planners and owners. This industry is witnessing the entry of new and independent players who are leveraging technology to gain a competitive advantage in the today’s consolidated environment.

Recent years have seen a major increase in the awareness of consumers regarding health, fitness, and sports activities. This increase in awareness has caused an upsurge in the number of people who partake in such activates and also choose such activities as a profession. This indicate that people have been taking interest in the sport, which is expected to increase the viewership for the sports events. Football is one of the most well-known sports in the world, and it has recently become quite popular in developing nations such as China, India, Vietnam, and Indonesia. As a result, the popularity of football in India and China is likely to boost the fan base for the sport in Asia-Pacific, which will have a major impact on the expansion of sporting events in the region.

Rural fans have been drawn to regional games that are presented in engaging league systems. This pattern is widespread among emerging sports leagues as well. The potential for rural sports offerings is indicated by the high levels of interest in rural communities. The introduction of new, independent players into this market is being facilitated by their use of technology to obtain a competitive edge in the highly consolidated environment of today. However, businesses in this sector struggle to handle live inventories for straightforward and modest sports events. On the other hand, businesses want to improve the tournament experience and ensure that it goes off without a hitch. High operational cost in organizing sports events and rise in terrorism and political influence in sport activities are expected to hamper the growth of the market during the forecast period.

Author Name(s) : Anil Kamble | Roshan Deshmukh
Frequently Asked Questions?

The sports events market size was valued at $184,612.2 million in 2021.

10.5% is the CAGR of sports events market over the forecast period

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2022-2031 is the forecast period in the market report.

Ace Ticket Worldwide, Inc., GooTickets.Com, Razorgator LLC, SeatGeek, StubHub and Ticket City, Inc. some of the top companies in the sports events Market.

The market is segmented on the basis of revenue source, age Group, and region.

Increasing in female sports viewers worldwide and easy availability of the online tickets for the sports events are likely spur the growth of the market during the forecast period.

By revenue source, sponsorship segment will dominate the market by the end of 2031.

The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the sports events market in 2020 as governments globally imposed lock downs and restricted domestic and international travel.

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Sports Events Market

Global Opportunity Analysis and Industry Forecast, 2021-2031