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Sports Eyewear Market

Sports Eyewear Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by End User, by Mode of Sale : Global Opportunity Analysis and Industry Forecast, 2021-2027

CG : Sports, Fitness and Leisure

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Author's: Jaya Bundele | Roshan Deshmukh
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Sports Eyewear Market Research, 2027

The global sports eyewear market size was valued at $5.7 billion in 2019, and is projected to reach $8.9 billion by 2027, growing at a CAGR of 7.3% from 2021 to 2027.

Sports eyewear refers to goggles or glasses that are specifically designed to be used during certain physical activities and sports. These eyewear products are designed to protect, increase performance, and sharpen eyesight in particular sports contexts. Athletes need sports eyewear as it improves performance and offers protection. These glasses protect the eyes from UV radiation, and adverse conditions because they are made of durable components and have unique patterns. Impact resistance provided by polycarbonate lenses helps to avoid injuries during hectic activity. Many alternatives for sports eyewear have wraparound styles for optimal coverage and compact fitting to provide stability during vigorous workouts. While polarized lenses minimize glare and improve visibility, anti-fog coatings preserve clear vision. Options that can be customized, including tinted glasses for bright light or interchangeable lenses for flexible use, address certain sports-related needs. Sports eyewear thereby enhances visual clarity and protects the eyes, enabling optimal athletic performance.

Sports Eyewear Market


The incorporation of innovative technologies into sports eyewear is a notable development. Manufacturers are making investments in modern lens technology and materials to improve protection and performance. Developments in lens coatings for enhanced clarity, anti-fog properties, and impact resistance are among them. Athletes will soon have access to real-time data and information while participating in their activities due to the imminent integration of smart features such as augmented reality displays.

Style and fashion are now essential elements of sports eyewear. Customers are looking for eyeglasses that match their unique style in addition to functional equipment. As a result, fashion designers and eyewear manufacturers have teamed up to create sports eyewear that skillfully combines functionality and style. As a result, there is a trend in the market towards designs that satisfy both customer fashion tastes and the technical needs of sports.

The sports eyewear market has further been shaped by the growth of e-commerce platforms. Virtual try-on technologies have enhanced the online eyeglasses shopping experience, and online retail channels offer consumers easy access to a large selection of products. The concept of customization is also gaining traction, enabling consumers to add their additions to sports eyewear by selecting different frame styles, lens selections, and other features based on their tastes.

The need for eye protection during sports and outdoor activities is becoming more widely recognized, which has significantly fueled market expansion. Specialized eyewear is becoming more necessary for athletes and enthusiasts to protect their eyes from UV radiation, impact, and other environmental conditions. This awareness is driving the global sports eyewear market growth during the sports eyewear market forecast period.

One of the biggest barriers to the growth of the market is the high cost of sports eyewear. Some segments of the target market are not able to buy premium sports eyewear due to its high price. Furthermore, the demand for sports eyeglasses may vary by the seasonality of several activities. To account for these variations, manufacturers and merchants might need to adjust their inventories and marketing plans. Sports eyeglasses manufacture and distribution are also negatively impacted by global supply chain interruptions and uncertainty, as seen in instances such as the COVID-19 pandemic. Difficulties in the supply chain, such as shortages of raw materials and problems with transportation, can cause delays and raise expenses for producers and retailers.


The sports eyewear market is analyzed on the basis of product type, end user, mode of sale, and region. By product type, the market is divided into prescription glasses, sunglasses, and contact lenses. By end user, the market is segmented into men and women. Depending on the mode of sale, it is classified into retail stores and online stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Italy, Germany, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, ASEAN, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).


Sports Eyewear Market by Product Type

By product type, the sunglasses segment dominated the sports eyewear market in 2019 and is anticipated to maintain its dominance during the forecast period. Modern lens technologies are improving eye safety and performance, such as polarization and UV protection. Fashion-forward styles are having a greater influence on customer decisions; sunglasses are no longer just utilitarian equipment but also a fashion statement. With virtual try-on options enhancing the online shopping experience, a wide variety of sports sunglasses are now easily accessible due to the growth of e-commerce platforms. Customization features, which let users choose their own lens and frame styles, are becoming more common. The market for sports sunglasses is also expanding due to factors such as incorporation of sustainable materials and the increased awareness of the need for eye protection during outdoor activities. As the sports eyewear market aims to meet expectations of both performance and style, the sports eyewear market demand is growing rapidly in the market.  


Sports Eyewear Market by End User

By end user, the men segment dominated the global sports eyewear market in 2019. Men who want both functionality and innovation in their sports eyewear find the incorporation of innovative technologies, like high-performance lens coatings and smart features, appealing. Another major trend is the fusion of fashion and sports eyewear design, with fashionable and masculine frames becoming more in demand. The need for specialist eyewear has been fueled by men's growing health consciousness and their attention to eye protection during athletic activities. Additionally, guys who are looking for eco-friendly and individualized options find that personalization possibilities and a sustainability focus appeal to them. The sports eyewear market is growing favorably for male consumers, which is attributed to the expansion of the fitness and sports industries as well as the growing consciousness of the significance of eye safety.


Sports Eyewear Market by Mode of Sale

By mode of sale, the online stores segment is predicted to show the fastest growth in the global sports eyewear market during the forecast period. Consumers who shop online now have access to a wide variety of sports eyewear selections because of the ease with which they can buy. Virtual try-on technologies improve the online shopping experience by letting customers see products before they buy them. Customers can also personalize frame styles, lens selections, and other features through e-commerce companies' customization spaces. Sports eyewear companies are investing in strong online marketing strategies in order to reach a larger audience as the trend toward digitization continues. The convenience of comparison shopping and the growing inclination towards contactless transactions are the main drivers of the consistent expansion of online sales in the sports eyewear industry.


Sports Eyewear Market by Region

According to sports eyewear market statistics, region-wise, North America dominated the market with the largest sports eyewear market share during the forecast period. Advanced lens technologies, including impact resistance and anti-fog coatings, are integrated to meet the demands of athletes on performance. Customers in the region are drawn to the combination of fashion and sports eyewear, especially when it comes to stylish designs. With its easy access and virtual try-on experiences, e-commerce is a major motivator. Market growth is aided by growing awareness of eye protection, particularly when engaging in outdoor activities. Consumer choices are further shaped by customization options and an increasing emphasis on sustainability.  Thus, the growing emphasis on wellness and fitness activities is driving the market expansion in the North America region.  


The major key players include Puma SE, Nike, Inc., Under Armour, Inc., Adidas AG, Titan Company Limited, Liberty Sport, Inc., Safilo S.p.A., EssilorLuxottica S.A., Yiwu Conchen Glasses Co., Ltd, and Decathlon SA. In order to offer the latest advancements in lens materials, coatings, and frame designs, these companies consistently spend time on research and development. This gives them a substantial advantage in terms of product performance and innovation.

Oakley is one of the well-known brands owned by Luxottica, a significant participant in the eyewear market. Luxottica's position as the industry leader in sports eyewear has been strengthened by this consolidation, which has allowed it to take advantage of economies of scale and global distribution networks.

Newer entrants and niche firms have gained traction by concentrating on particular market sectors, in addition to the well-established major producers of eyeglasses. Some companies manufacture custom sports eyewear to meet the specific requirements of sportsmen participating in sports like cycling, skiing, or water sports.

One of the most popular ways rival brands increase their visibility and reputation is through partnerships and sponsorships with professional athletes and sports teams. Companies want to establish a deep emotional connection with customers so that their products will influence their decisions to buy by linking them to prominent sports figures and events.


  • In July 2021, Under Armour, Inc. launched the Eyewear Collection in collaboration with the Safilo global design team, which includes optical frames and sunglasses for athletes and outdoor enthusiasts.
  • In September 2021, Apollo Brands, the official distributor of Under Armour, Inc. in South Africa, launched an eyewear collection designed for athletes to meet specific athlete needs to protect an athlete's eyes from harmful rays and enhance player performance.
  • In August 2022, Titan Company Limited announced the launch of Titan Smart Labs, a dedicated engineering center to create innovative and diversified products, including sports eyewear, to meet evolving consumer demands.
  • In May 2023, Liberty Sport, Inc. launched eye gear containing sports glasses by Rec Specs, available in two sports shield styles, namely, contact and impact, designed to meet the needs of athletes and active individuals alike.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports eyewear market analysis from 2019 to 2027 to identify the prevailing sports eyewear market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the sports eyewear market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global sports eyewear market trends, key players, market segments, application areas, and market growth strategies.

Sports Eyewear Market Report Highlights

Aspects Details
Market Size By 2027

USD 8.9 billion

Growth Rate

CAGR of 7.3%

Forecast period

2019 - 2027

Report Pages


By Mode of Sale
  • Retail Stores
  • Online Stores
By Product Type
  • Prescription Glasses
  • Sunglasses
  • Contact Lenses
By End User
  • Men
  • Women
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Italy, Germany, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia And New Zealand, Asean, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Safilo S.p.A., Adidas AG, Yiwu Conchen Glasses Co.,Ltd, Titan Company Limited, Puma SE, Under Armour, Inc., Decathlon SA, Nike, Inc., EssilorLuxottica S.A., Liberty Sport, Inc.

Analyst Review

The perspectives of the leading CXOs in the sports eyewear industry are presented in this section. The focus on health and fitness is witnessing growth globally, and sports eyewear has evolved from being a niche product to a necessary product for everyone. Technology innovation has yielded novel solutions for athletes and outdoor enthusiasts, including impact-resistant lenses, anti-fog coatings, and lightweight materials. In order to appeal to a wider range of consumers, major companies in the market consistently offer fashionable designs that blur the border between sports and lifestyle. Prescription sports glasses, goggles for severe activities, and sunglasses for different sports are a few of the options available in the market. Furthermore, the integration of smart eyewear and customization options has gained popularity, offering customers a customized and technologically advanced experience.

E-commerce has changed the distribution channels by providing a quick and simple option for users to browse and purchase sports eyeglasses. As the global population becomes more health-conscious and engages in sports and outdoor activities, the sports eyewear market is projected to witness growth due to its harmonious blend of performance, style, and technological innovation.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global sports eyewear market was valued at $5,695.5 million in 2019, and is projected to reach $8,899.2 million by 2027, registering a CAGR of 7.3% from 2021 to 2027.

The forecast period in the Sports eyewear market report is 2021 to 2027.

The base year calculated in the Sports eyewear market report is 2019.

The top companies analyzed for the Sports eyewear market report are Puma SE, Nike, Inc., Under Armour, Inc., Adidas AG, Titan Company Limited, Liberty Sport, Inc., Safilo S.p.A., EssilorLuxottica S.A., Yiwu Conchen Glasses Co., Ltd, and Decathlon SA.

The sunglasses segment is the most influential segment in the Sports eyewear market report.

North America holds the maximum market share of the Sports eyewear market.

The company profile has been selected on the basis of key developments such as partnership, product launch, merger and acquisition.

The market value of the Sports eyewear market in 2019 was $5,695.5 million.

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Sports Eyewear Market

Global Opportunity Analysis and Industry Forecast, 2021-2027